共查询到20条相似文献，搜索用时 15 毫秒
1.
Fred Kobrak 《Publishing Research Quarterly》1988,4(4):15-21
Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence 相似文献
2.
Adrian Higham 《Publishing Research Quarterly》1988,4(4):45-51
Despite the dominance of the English language, publishers in the United States had export sales in 1987 of less than 6 percent
of their total sales. Adrian Higham analyzes the major overseas markets for U.S. books and suggests ways for publishers to
improve their export sales to each. The key to higher sales, he argues, is acquiring “insider status” in each market. Although
he is convinced that publishers can do better, he reminds us that there is no simple solution.
Adrian Higham brings to his consultancy an extensive background in international publishing. Following his wide career with
Longman he served as managing director of John Wiley & Sons’ Company in the United Kingdom and subsequently as senior vice
president and general manager of the International Group of John Wiley & Sons in New York. 相似文献
3.
Robert W. Clarida 《Publishing Research Quarterly》2009,25(4):199-204
Publishing agreements have long operated with certain assumptions about what books are and what publishers do. These assumptions
are increasingly at odds with the new technological forms in which books are created and marketed, from e-books and Kindle
2 read-aloud works to so-called “vooks” that incorporate on-demand streaming video and other internet-based features in conjunction
with hard copy books. Publishers’ contracts need to be re-thought in light of these changed circumstances. Specifically, publishing
contracts today should focus on the activities in which the publisher may engage, and not the form in which the work may be
presented, a point that was made clear several years ago in the Random House v. RosettaBooks litigation. In defining these
activities, contracts should track the language of the exclusive rights enumerated in §106 of the Copyright Act. Finally,
to the extent that books are becoming “audiovisual works” publishers may be able to shift to a work-made-for-hire model for
obtaining ownership, rather than relying on grants from individual authors. 相似文献
4.
Annie Galvin Teich 《Publishing Research Quarterly》2008,24(4):261-266
Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects.
Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and
“new” marketing where customers and prospects are also creators of content and key messages in response to their individual
experiences. Whether companies decide to participate in the online conversation or not, they and their products are being
discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company
blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity. 相似文献
5.
Joseph J. Esposito 《Publishing Research Quarterly》2011,27(1):13-18
The migration from print books to ebooks is more than a change of format; it is also the first step in an ongoing process,
whose final outcome is hard to predict. Ebooks are likely to lead to a restructuring of the industry by enabling cross-border
commerce. This in turn is likely to lead to difficult disputes over territorial rights. It appears probable that these disputes
will be resolved by an assertion of the dominance of the American market and the publishers that already serve it well, as
authors are likely to place their rights with practitioners in the largest markets. This in turn will lead to the acquisition
of many smaller “national” publishers, which cannot compete on a world stage with truly global publishers. But rather than
simply becoming sources of editorial product for American-based global marketing machines, smaller publishers operating in
different regions will respond through innovation, both in product design (attempting to do electronically what cannot be
done in print) and in developing new marketing plans that the giant publishers would be indisposed to pursue. 相似文献
6.
Charles Clark 《Publishing Research Quarterly》1992,8(2):79-85
The four corners of the copyright system are the security in law of the creator; the markingout of the publisher's role as
“producer”; the balance of the interests of copyright owners with those of copyright users; and enforcement of rights. To
advance the system, publishers must make an economic case for copyright, explain what they actually do, publish about themselves,
educate one another, and develop and exploit specialist knowledge. 相似文献
7.
Wilhelm Nordemann 《Publishing Research Quarterly》1992,8(2):38-40
The degree to which agreements between authors and publishers are left to free negotiation varies from country to country.
As the European nations move toward economic unity, a greater degree of conformity in literary common law is desirable. Any
common rules on publishing contracts should balance the interests of publishers and authors so that authors receive a fair
share of all exploitations of their work and publishers are free to exploit the works in all possible ways. Exploitation includes
both traditional means and new mass media and merchandising rights.
professor of Intellectual Property and Copyright Law at both Berlin state universities, and author of commentaries on the
German Copyright Code (7th ed., 1988), the German Unfair Competition law (6th ed., 1990), and the International Copyright
Conventions (German ed., 1977; French ed., 1982; English ed., 1990).
This article was adapted from a presentation at the seminar “East Meets West: Copyright and the Publisher in a Market Economy”,
Hamburg, March 1991. 相似文献
8.
This article discusses the ability of publishers to “pass through” a depreciation of the U.S. dollar by increasing the prices
of foreign academic journals. A dollar depreciation is analyzed as a decrease in the supply of foreign academic journals.
The price elasticities of demand and supply are defined and illustrated. The relative strengths of the price elasticities
are shown to determine the amount of “pass through” and the distribution of the burden of a dollar depreciation between the
buyers and the publishers.
W. William Woolsey received his Ph.D. in economics from George Mason University in 1987. A Bruce Strauch is associate professor
of law and economics at The Citadel. He received his J.D. from University of North Carolina at Chapel Hill. 相似文献
9.
Mike Shatzkin 《Publishing Research Quarterly》2007,23(3):167-174
A new digital distribution infrastructure is being created to parallel the structure in the physical world by which content
is stored, distributed, and invoiced. Like in the physical world, book publishing will need fewer points of distribution than
it has points of creation: there will be “distributors” handling the digital content of many publishers and some large publishers
will handle the digital content of smaller ones. This system is just now taking shape and this paper defines the terms and
enumerates some of the emerging players in this role.
This paper was first presented during the “Making Information Pay 2007” on May 10, 2007 organized by the Book Industry Study
Group (). The research completed will help any publisher with the task of finding a DAD. The research paper version of our work will
be made available as a final White Paper, with conclusions and updated information by Klopotek Inc. that can be ordered at
Klopotek.com 相似文献
10.
Mark Bide 《Publishing Research Quarterly》1999,15(3):6-11
Much value is added by people who are not directly employed by publishers. Publishers are classic “virtual organizations.”
Their functions and the distributed nature of their performance are poorly supported by publishers’ information technology
infrastructure.
Address for correspondence 相似文献
11.
Mike Shatzkin 《Publishing Research Quarterly》2008,24(4):251-254
To pursue emerging revenue opportunities in the most cost-efficient way (or sometimes to be able to pursue them at all), book
publishers are going to have to adopt a StartwithXML workflow. That means their content needs to live in an XML-structured
document from the earliest possible moment, which could be “inception”, and carry within it metadata about the document structure,
the content itself, and the rights to all components. The tools exist to do this, but the organizational challenges of changing
workflows and inventing new procedures are daunting. This project explores the business case and the implementation challenges,
including case studies of companies who have already begun to work this way. 相似文献
12.
Hamedi M. Adnan 《Publishing Research Quarterly》2011,27(3):268-276
Photocopying of reading materials, especially from holdings in libraries is common practice among Malaysian university students.
It is unusual to find a student not making photocopies from books or journals. Photocopying machines are easily found in the
campus, especially in the libraries with full cooperation from the machine operators. This article will discuss the copyright
law in Malaysia with regard to photocopying practices, especially on the controversial term of “fair use” or “fair dealing”
as stated in the act. The second part relates to the main findings from a survey conducted in 2009 about photocopying among
university students, and the last part provide alternatives available to publishers on ways to control and to overcome this
problem. 相似文献
13.
Paul Nijhoff Asser 《Publishing Research Quarterly》1992,8(2):5-11
For centuries publishers have acted as intermediaries between author and audience. Copyright, like freedom of expression,
is an essential element of freedom in this role, because without it authors' rights are not fully protected. Only when they
are protected against theft and other economic or moral infringements are authors free to express themselves without fear.
Publishers, too, rely on copyright to protect their investments and their freedom
Paul Nijhoff Asser has been secretary of the International Group of Scientific, Technical and Medical Publishers (STM), Amsterdam,
since 1970. He has been active in publishing and bookselling for more than forty years.
This article was adapted from a presentation at the seminar “East Meets West: Copyright and the Publisher in a Market Economy”,
Hamburg, March 1991. 相似文献
14.
A. Bruce Strauch 《Publishing Research Quarterly》1994,10(1):66-72
The U.S. Supreme Court’s 1991 decision in the Feist case wiped away the idea that “sweat of the brow” is adequate for a copyright
claim. The history of the relevant issues is discussed and the Court’s decision is examined. The decision has a number of
implications for publishers but leaves many questions unanswered. 相似文献
15.
Henry Rosenbloom 《Publishing Research Quarterly》2008,24(3):175-177
In this short article, Henry Rosenbloom, the founder of Australian independent publisher Scribe, complains about the tactic
of UK-based publishers buying ‘Commonwealth’ rights and preventing Australian publishers from acquiring separate Australian
rights. ‘UK publishers are not entitled to Australia as a territory. It is our country, our market, and our industry,’ he
writes. This article was originally published in The Age newspaper in early 2008, then on Rosenbloom’s blog, and it was the catalyst for a spirited debate at this year’s London Book
Fair. 相似文献
16.
James Lichtenberg 《Publishing Research Quarterly》2011,27(2):101-112
The forces for change in the 600 hundred-year history of book publishing have never been more powerful and fundamental than
in 2011. Barely 12 months ago, what publishers viewed as “innovation” was the creation of digitized versions of physical books
to be ‘consumed’ on e-reading devices. As 2011 begins, that change is largely regarded as accepted business practice, and
the edge of “innovation” is moving in more complex directions. Publishing finds itself in the midst of a ‘phase shift’ from
the scarcity model of print to a complex, new world of digital abundance. The dimensions of change, moreover, its speed, and
its extent are still unknown. While book publishing begins with the creative work of authors, digital technologies are turning
the business models inside out. Among the forces for change acting on book publishing, this article examines several phenomena
that are working their way in from the edge to the center of the industry, including complex interwoven considerations around
container, context, and customer. 相似文献
17.
Experimentation and Innovation in U.S. Publishing Today: Findings from the Book Industry Study Group
Michael Healy 《Publishing Research Quarterly》2008,24(4):233-239
In February 2008 the Book Industry Study Group (BISG) conducted a survey of U.S. publishers to determine the extent of technology-driven
innovation and experimentation. The survey findings were published alongside a set of 10 case studies in May 2008 as “From
experimentation to innovation in the digital age—case studies from the North American Book Industry 2008”. This article, written
by Michael Healy, Executive Director of the BISG, summarizes the circumstances that led to the survey and shares the key findings. 相似文献
18.
Michael Cader 《Publishing Research Quarterly》2008,24(4):240-250
An account of the process of constant experimentation that drives our industry-leading newsletters and web site; the lessons
behind our entrepreneurial experiences that should be meaningful to many within book publishing; and suggestions for how publishers
of all sizes can employ a similar mindset in getting closer to readers and leveraging their natural assets for success in
today’s rapidly changing marketplace.
This paper was presented during the “Making Information Pay 2008” conference organized by the Book Industry Study Group, as
a different kind of text as far as I am concerned than an essay. What I actually said the day of the presentation was undoubtedly
somewhat different than what is written here. 相似文献
19.
Tracey Armstrong 《Publishing Research Quarterly》2012,28(1):23-26
The impact of evolving technology on those who create content and those who use it has raised many interesting copyright-related
challenges that legislators, copyright experts, authors, publishers and licensing organizations around the world are looking
to address. Several international initiatives underway highlight the evolving global copyright landscape, including a report
commissioned by the UK government calling for the creation of a “Digital Copyright Exchange.” Through such international efforts—and
through the content licensing experience of collective management organizations—the best solutions to the copyright challenges
of our time can deliver efficiency to everyone involved. 相似文献
20.
Mike Shatzkin 《Publishing Research Quarterly》1999,15(3):95-99
The rhythm of publishers’ marketing efforts is dictated by an entirely outmoded historic model of publication of seasonal
lists. Publishers should recognize that market conditions that drove this cycle are long gone and adjust to the realities
of the 1990s. Properly used, many of today’s technology tools can assist publishers in building and exploiting the “communities
of interest” that are the stock-in-trade of every book marketer.
Mike Shatzkin is co-chairman of the VISTA Editorial Board. His Idea Logical company produces content for Sportsline USA web
sites. Address for correspondence 相似文献