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1.
This content analysis examines verbal aggression, race, and gender presented in a composite week of popular reality TV programming on cable and broadcast television. Results show that African Americans were found to be overrepresented and depicted disproportionately as more verbally aggressive and more likely to be victims of verbal aggression than other races/ethnicities. African American women were more likely than men to be involved in verbal aggression, both as aggressor and victim. The results are discussed in terms of the potential effects of exposure to verbal aggression and the accompanying contextual factors found in reality TV programming.  相似文献   

2.
This study examined the visibility, status, and roles assigned to major U.S. racial groups in commercials broadcast during children's programming on 8 stations over 1 weekday and 1 weekend day (N = 1,487). Although the proportion of Whites and African Americans surpassed their actual percentages, Asians, Latinos, and Native Americans were dramatically underrepresented. The visibility of racial minorities was further diminished by their segregation into commercials for a limited group of products. When commercials showed racial minorities, they tended to cast them in stereotypical, lower prestige roles. Commercials privileged Whites by showing them in every type of commercial and role. Whites were the only characters in high-status roles and, in comparison to racial minorities, were significantly more likely to be spokespeople, initiators of action, and problem solvers. This asymmetry reveals that modest improvements in the demographics of child-targeted commercials are insignificant when weighed against the racial bias evident in the depiction of social power.  相似文献   

3.
The Net Effect     
This study introduces the term "travelers" to describe programs that move from one broadcast network to another. Travelers represent a form of television recycling common to the television industry, which has used over three times as many travelers as spin-offs. This article examines and accounts for the history and use of travelers over a fifty-year period: their initial popularity with networks and sponsors in the 1950s their decline in the 1970s and 198Os, and their resurgence in the 1990s. Travelers have become an increasingly important television programming tool as broad- cast networks compete for market share.  相似文献   

4.
Scholarly accounts of gender, race, and television in the 1950s have mainly focused on the ideological content of programming that ultimately made it onto the air. This research has played an important role in reckoning with the political and cultural legacies of 1950s television. But the focus on ideology and content has prevented us from fully understanding the repressive nature of anti-communist thought and action, both in terms of the powerful ways in which the broadcast blacklist made the production of progressive themes and images impossible, and in terms of how the fear that followed from the blacklist repressed the memory that such alternatives had ever existed. Counter to the images of white suburban women we have inherited from the 1950s, the first two casualties of the broadcast blacklist were professional women who were politically active—white actor Jean Muir and African American musician Hazel Scott—whose involvement in civil rights was deemed evidence of their communist sympathies. This essay builds on earlier research on gender and 1950s television not by analyzing the absence of strong women, people of color, immigrants, and working-class families from the televisual landscape, but by looking at the elimination of the very cultural workers writing, agitating, and fighting to broadcast these representations.  相似文献   

5.
A one week sample of prime time television (8-11 p.m.) for ABC, CBS, Fox, and NBC was constructed to represent broadcast entertainment programming for 1996. In a systematic content analysis/ the frequencies and attributes of ethnic minority and majority characters were documented, with particular attention to Latinos and their interactions with other TV characters. This study's findings update the current status of minority portrayals and identify prevalent attributes of minority portrayals that may impact viewer perceptions.  相似文献   

6.
The authors considered a model of commercial television market with advertising with probabilistic viewer choice of channel, where private broadcasters may coexist with a public television broadcaster. The broadcasters influence the probability of getting viewer attention through the amount that they spend on programming, so that their advertising capacity depends on their own program outlays as well as on those of their competitors. A larger number of broadcasters will reduce overall capacity even when total program outlays are kept fixed, because the attention of viewers is split among a larger number of channels. The authors derive properties of equilibrium in an oligopolistic market with private broadcasters and show that the number of firms has a negative effect on overall advertising and viewer satisfaction. If there is a public channel that also sells advertisements but does not maximize profits, this will have a positive effect on advertiser and viewer satisfaction.  相似文献   

7.
If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers.  相似文献   

8.
Market segmentation made communication with the advertising audience dependent upon the audience segment. African Americans were the first racial minority group identified as having economic viability as a target market that could be reached through advertising content and placement. A content analysis of 358 prime-time television advertisements for African American and general audiences revealed that African Americans are still playing a subordinate role, even in advertising targeted to them. Market segmentation has increased the breadth, but not necessarily the depth of African American advertising depictions.  相似文献   

9.
The public interest goals of television sometimes collide with the goals of market-driven broadcast industries. Because market forces have a pronounced effect on the broadcast sector in most countries, it is important to understand the relation between market competition and public interest goals like program diversity. To find a general pattern governing TV programming in a commercial environment, this study examines the relations between competition and diversity trends for programs oriented toward the public interest and for entertainment shows. The results show that overall diversity is a decreasing function of competition, but that competition's effects on diversity differ for informational and cultural programs and dramas. Both the degree of competition and broadcasters' goals for each program genre have important effects on the diversity of television programming.  相似文献   

10.
A content analysis of television network news was conducted to assess the portrayal of race and criminal behavior. Findings revealed that Whites were more likely than African Americans to appear as perpetrators, victims, and officers. Both African Americans and Whites were more likely to appear as perpetrators than as victims and officers. African American and White law-breakers were represented in a way consistent with their perpetration rates. However, Whites were overrepresented while African Americans were underrepresented as victims of violent crime. Furthermore, Whites were over represented and African Americans were under-represented as police officers. The implications of these findings are discussed.  相似文献   

11.
This article is a historical and discursive analysis of the African American press's reception of the motion picture Gone With the Wind (1939). The African American press represents a specific sphere wherein ambivalence and resistance to the cultural hegemony exhibited in this popular film text may be examined. Coverage of the film by 5 newspapers from December 1939 through May 1940 suggests a process in which discourse changed from watchful indifference to ambivalence toward the film. News and commentary suggest the polysemic readings of the text by African American journalists and filmgoers and the emergence of more complex forms of viewer resistance to Hollywood's cultural hegemony. The Academy Award received by Hattie McDaniel for her performance made the sense of resistance to such hegemony more substantive, while also bringing a new sense of purpose to the audiences' readings of the text. The resistance to this cultural hegemony was cut short, however, when reports of a new production of The Birth of a Nation (1915) were carried by the newspapers. A collective effort by the National Association for the Advancement of Colored People, the African American press, and its readers curtailed the remake of The Birth of a Nation, although it would be years before Hollywood included African Americans in meaningful, multidimensional roles.  相似文献   

12.
This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing.  相似文献   

13.
This article argues that commodity flow is a defining characteristic of children's television programming, and that this flow of commodity and corporate-brand images builds into the genre a relatively coherent selling ethos. Three-hour blocks of programming, recorded on two different Saturday mornings for several broadcast and cable networks, were analyzed to highlight commodity flow within and between networks. This flow of commodities on children's television indicates a blurring of the distinction between content and promotional forms and illustrates the high level of commercialism targeted at this audience.  相似文献   

14.
This study examines violence in prime-time broadcast network television programs aired between 1967 and 2015. The data show that violence has been a consistent and central part of programming, although levels vary by genre. Violence decreased in the 1990s, due mostly to the greater prominence of sitcoms and crime-related procedurals (such as Law & Order and CSI), which feature fewer explicit acts of violence. However, violence is making a serious comeback on prime time, with four of the five measures we examined reaching historically high levels in the 2010s. The percentage of characters involved in violence remains lower than in earlier years. Despite some ebbs and flows over the years, and dramatic institutional and technological changes, even at its lowest points violence on television is never far from the scene and remains difficult for the heavy viewer to avoid.  相似文献   

15.
The core concept of the agenda-setting theoretical model is the transfer of topic salience from the media agenda to the public agenda. Sports leagues need to have their games properly positioned in the television programming schedule to assist their transfer of salience effort and help maximize their national popularity. A sports television programming schedule can be improved with an understanding of the fundamental structural and individual factors that influence audience media exposure. This article contends that the Major League Baseball on Fox programming schedule can be improved through three suggestions: (1) increasing exposure by having more games on the Fox over-the-air broadcast channel that is available in approximately 32 million more households than the Fox Sports One cable channel; (2) having games at a consistent placement in the programming schedule to increase viewers’ awareness and enhance that program and channel being a part of their repertoire to capitalize on their initial ritualized viewing; and (3) allowing all Major League Baseball teams to appear more often on Fox and Fox Sports One, eliminating regionalized broadcasts, and implementing a flexible schedule to provide more meaningful game matchups to capitalize on the audience’s advanced degree of instrumental viewing.  相似文献   

16.
Mary Irwin 《Media History》2013,19(2):162-177
Wednesday Magazine (1958–1963) was an innovative BBC television afternoon arts and culture strand produced by the specialist BBC women's programme unit, which had been built up and nurtured by the first dedicated head of women's programmes Doreen Stephens, who was appointed in 1953. Stephens was responsible for the development of a diverse and extensive range of women's programming; highly ambitious in the offering that it presented to its female viewers. This article will examine the series Wednesday Magazine exploring the wealth of arts and culture items broadcast, whilst considering the programme's significance in critical histories of both women's programming and arts television. The article will also make an intervention into historical debates around what constituted women's television in Britain.  相似文献   

17.
The article examines shifting patterns of ownership for cable programming services from 1994 to 2003. In these years, vertical integration in the cable industry declined, as cable's multi-system operators divested equity in programming services. Meanwhile, broadcast network-owning media conglomerates invested heavily in cable, tripling their holdings among the top 20 most fully distributed cable channels, as well as launching and acquiring dozens of additional, less widely distributed channels. In light of the Federal Communications Commissions' recent attempts to revise rules regarding television ownership, the author argues that while vertical integration has declined, the market power of the broadcast networks has grown by means of a new kind of horizontal integration that reaches across broadcast and cable channels. This shift is reshaping cable as a market which, despite growing product differentiation, is trending toward less competitive conditions that are akin to the broadcast oligopoly. This article shows that these broadcast-cable alliances contributed to the development of the new synergistic practice of repurposing.  相似文献   

18.
Although the deadline for mandated digital transmission for broadcast television (DTV) is fast approaching, we still know relatively little about viewer knowledge about and interest in adopting the new, higher resolution television receivers. This study profiles likely DTV adopters in terms of social locators, media adoption, orientation toward adopting new media, and affective measures. The relative success of the latter in distinguishing between likely DTV adopters and nonadopters underscores the utility of a new set of attitudinal variables to supplement demographics and technology adoption measures. These elements were less successful in explaining DTV awareness levels, which were relatively low.  相似文献   

19.
Despite the use of television program advisories for more than 15 years, viewer understanding of these advisories remains problematic. This article summarizes 2 studies demonstrating the effectiveness of alternate graphic advisories in attracting viewer attention and more effectively communicating their intended meaning. Results indicated that younger viewers were more likely to correctly interpret the meaning of graphic advisories relative to the current text advisories. Eye-tracking data revealed that viewers also allocated greater attention to graphic advisories. Although participants interpreted graphic advisories as more restrictive than text advisories, viewers failed to demonstrate so-called “forbidden fruit” effects.  相似文献   

20.
This research sought to examine the relationship between television news portrayals of African Americans and subsequent behavioral responses toward African Americans. While this research was not able to clearly illuminate the specific link between portrayal and behavior, this research is able to suggest a model for future studies into such relationships.  相似文献   

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