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1.
The purpose of this study was to explore types of message content received by peers of cancer survivors (N = 126) during cancer disclosure in the workplace. Coworkers reported cancer disclosure interactions with female (65.5%) and male (34.5%) cancer patients. Based on organizational peer types reported in the literature, coworkers reported differences in specific message content received by informational (36.5%), collegial (52.3%), and special peers (11.1%). Coworker relationships were also examined for perceived interpersonal solidarity based on peer type. Results reveal that messages with a treatment focus were most common with all peer types, followed by nondisclosure. Nondisclosure of a cancer diagnosis between coworkers reinforces cancer patients' needs for privacy boundaries, even within close workplace relationships. Of the three peer types, special peers had the most perceived interpersonal solidarity after a cancer disclosure.  相似文献   

2.
Fear appeals have long been used in persuasive messages to motivate people to perform adaptive behaviors. This research explored the influence of a fear appeal message concerning breast cancer on attitude accessibility. Messages advocating the efficacy of breast self‐examinations increased the accessibility of attitudes toward the adaptive behavior. Further, the accessibility of participants' attitudes toward the adaptive behavior predicted behavioral intentions to perform breast self‐examinations. Attitudes toward the threat became less accessible after exposure to a high fear‐arousing message, however. Analyses suggest that defensive reactions to the fear‐inducing message mediate the influence of the message on the accessibility of the attitudes toward breast cancer. Implications of these findings for models of fear appeals are discussed.  相似文献   

3.
Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed.  相似文献   

4.
This study tested the effects of normative influence on increasing college students' attitudes, intentions, and willingness to communicate about organ and tissue donation (OTD). It was hypothesized that students would look to their peers (referent group) in forming their own attitudes about organ donation. Three hundred thirty-nine (N = 339) participants were randomly assigned to one of five experimental conditions: (1) control group; (2) general referent/normative message group; (3) specific referent/normative message group; (4) general referent/counternormative message group; and (5) specific referent/counternormative message group. An interaction effect was predicted between message type (normative > counternormative) and attributed message source (specific referent > general referent). Students reported highly favorable attitudes toward OTD, moderate-to-high levels of intentions to become organ donors and willingness to communicate about OTD. The hypothesis that participants within the normative message condition would report more favorable attitudes, intentions, and willingness to communicate about OTD compared to participants within the counternormative message condition was supported for participants' willingness to communicate about OTD. The second hypothesis that participants within the specific referent condition would express more favorable attitudes, intentions, and willingness to communicate was rejected.  相似文献   

5.
Greater fear arousal is associated with greater engagement with persuasive messages, and negative information and events are more potent than their positive counterparts. Hence loss-framed persuasive appeals, which emphasize the undesirable outcomes of noncompliance with the communicator's recommendations, should elicit greater message processing than do gain-framed appeals, which emphasize the desirable outcomes of compliance. But a meta-analytic review (based on 42 effect sizes, N = 6,378) finds that gain-framed messages engender slightly but significantly greater message engagement than do loss-framed messages. This effect is apparently not a result of whether the appeals refer to obtaining or averting negative (e.g., “skin cancer”) rather than positive (e.g., “attractive skin”) outcomes.  相似文献   

6.
Higher education has recently faced significant budget cuts. In response, academic leaders must communicate negative information to stakeholders while simultaneously attempting to maintain morale and credibility. This project investigated how students interpret a bad-news message from the university president and examined the impact of person-organization fit and demographic characteristics on interpretations and credibility. In Study 1, participants (N = 52) provided 19 varying interpretations for a real-life message. Using 5 components derived from the interpretations, Study 2 (N = 466) determined that person-organization fit and demographic characteristics influence interpretations and source credibility. Some outcomes varied according to whether participants had previously read the bad-news message.  相似文献   

7.
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.  相似文献   

8.
Esteem support is a particular form of social support that is provided with the intent of enhancing how others feel about themselves and their attributes, abilities, and accomplishments. This study examines the association between perceptions of esteem support message helpfulness and (a) characteristics of the esteem support situation, (b) the relationship between provider and recipient, and (c) features of the perceived esteem support message. Participants (N = 55) recalled two esteem-threatening situations, one for which they received helpful esteem support and another for which they received unhelpful esteem support. Messages and features of situations and helpers were coded. Results indicate that features of the esteem support message and the helper are related to perceptions of messages helpfulness.  相似文献   

9.
The current study advances the literature on psychological reactance theory by examining the moderating role of message elaboration on the reactance process. Participants (N = 512) were randomly assigned to a message condition (freedom-threatening vs. non-freedom-threatening language) in a between-subjects quasi-experimental design. Message elaboration was not manipulated but rather varied naturally. Two topics were examined (energy conservation and organ donation). Results demonstrated that freedom-threatening language was positively associated with perceived freedom threat for both topics. No interaction effect of message elaboration and freedom-threatening language on perceived freedom threat was observed for either topic. Findings are discussed in terms of the theoretical and practical contributions of the current study.  相似文献   

10.
The current study is an analysis of public service announcements (PSAs) from an effective safer sex campaign that utilized a sensation-seeking targeting (SENTAR) approach. Two random samples of heterosexually active young adults (sample one N = 1,463, sample two N = 895) viewed different sets of safer sex PSAs on a laptop computer and answered questions about their perceived sensation value and perceived effectiveness. Multiple regression analyses examined the impact of (a) demographic, (b) individual difference, (c) sexual context, and (d) message variables including perceived message sensation value (PMSV) on the perceived message effectiveness (PME) of the PSAs. Results indicated that females, African Americans, condom users, and those with less education viewed the PSAs as slightly more effective than males, Caucasians, non-condom users, and those with more education. PMSV and personal utility emerged as the strongest predictors of PME, even after controlling for all of the aforementioned variables. Implications for further research on PMSV and perceived and actual effectiveness of PSAs are offered.  相似文献   

11.
Third- and first-person perceptions (TPPs/FPPs) are considered to be biased judgments of media influence on self and others. Research suggests that perspective taking, i.e., thinking from another person’s position, decreases perceptual gaps between self and others via assimilation. In a two-factorial experiment (n = 431), we test whether this effect of perspective taking (Factor 1) holds true for the presumed influence of desirable and undesirable messages (Factor 2). Results indicate that perspective taking significantly reduces TPPs in the case of an undesirable message but not FPPs that are provoked by the desirable message. The observable effect traces back to a change in presumed message influence on the self. Presumed influence on others was independent of both factors, desirability of message influence and perspective taking. These findings are discussed in the light of cognitive and motivational explanations for FPPs/TPPs.  相似文献   

12.
This paper examines the effect that mood and message frame has on perceived threat, efficacy, attitude, intention and, ultimately, behavior regarding genital herpes information seeking. A 2 (message frame: negative/positive) X 2 (mood: happy/sad) independent groups experiment examining the interaction between mood and message framing was conducted. A two‐way interaction between mood and message framing on the dependent variable(s) was hypothesized such that persons in a sad mood will be more persuaded (as evidenced by heightened threat, efficacy, attitude, intention and behavior) by a negatively framed message given its mood congruent qualities. And, persons in a happy mood were posited to be more persuaded by a positively framed message given its mood congruent qualities. A main effect for mood was also proposed, given that sad persons are expected to pay closer attention to the message(s) overall. These data were partially consistent with the hypotheses. In the main, frame and mood elicited separate effects. Sadness is positively correlated with severity and susceptibility of genital herpes. Frame increases response efficacy. A path model articulating the relationships among all variables is proposed.  相似文献   

13.
Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting.  相似文献   

14.
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor.  相似文献   

15.
The present study expands on prior work on the use of narratives in persuasive communication by examining students’ (N = 201) reactions to six organ donation public service announcements (PSAs). Reactions to the type of appeal, donor-focused or recipient-focused, were also explored. Results indicated that being immersed in the PSA was positively associated with message reactions and negatively associated with threats to overall freedom of choice when deciding whether or not to become an organ donor. Those perceived threats partially mediated the relationship between immersion into the story of the PSA and message reactions, such that increased threats were associated with reduced message reactions. Individuals exposed to the recipient-focused appeals were more interested in the narrative of the PSAs than those exposed to donor-focused appeals. Results are discussed in the context of future message and campaign development.  相似文献   

16.
A waning sense of community has been well documented and widely accepted as among the most significant problems of our time. Both social capital (trust in others and civic participation) and interpersonal acts of assistance (or helping) are considered to be common indicators of community. The question of whether certain personally held beliefs about communication correspond to differences in individuals' community behavior is a timely and important one. This study investigated whether individuals' levels of social capital and prosocial behavior differed as a function of message design logic. Results indicated that individuals employing the rhetorical message design logic reported significantly greater levels of social capital and prosocial behavior than did those employing expressive or conventional message design logics. The implications of this difference for communication scholarship and community health are discussed.  相似文献   

17.
There is a substantial gap between those people in the United States who identify as being favorable toward organ donation (~90%) and those registered as donors (~30%). A growing body of evidence suggests Department of Motor Vehicles (DMV) offices are effective sites for facilitating higher organ donor registration rates on a national scale. The goal of the current study was to determine the utility and sustainability of a message immediacy approach, which draws from theoretical concepts such as priming and cues to action. Message immediacy requires individuals be: (a) exposed to a message that prompts an action, (b) in an environment where a prescribed action or behavior can be enacted, and (c) favorable toward the promoted behavior or action. Thirty-four Michigan counties, divided into three implementation groups, received campaigns in October (Group 1), November (Group 2), and December (Group 3) of 2009. Registration rates for three to six months after campaign implementation indicate that the on-site message prompts almost doubled registration rates in DMV offices. Additionally, preliminary cost-effectiveness evidence suggests message immediacy offers a relatively inexpensive campaign strategy.  相似文献   

18.
《Communication monographs》2012,79(3):324-344
Fast-paced and arousing anti-drug ads, considered to have high perceived message sensation value (PMSV), enhance message processing and reduce drug use among young adults. Studies have yet to explore the relationship between specific, PMSV-enhancing message features and outcomes related to persuasion. Messaris’ (1997) concept of syntactic indeterminacy provides one plausible explanation for why message features contained in high PMSV ads might enhance message processing and subsequent changes in attitudes and behavior. The study explored this explanation by coding specific anti-tobacco ads for PMSV-enhancing features, merging these codes to a telephone survey among teens, and testing the relationship between message features and processing. The number of unrelated cuts and the use of suspenseful features (intense imagery and a second-half punch) increased message processing among older teens. An additive index comprised of these features was associated with message processing among both younger and older teens. Theoretical and practical implications are discussed.  相似文献   

19.
The potential of pictorial and verbal metaphors to gain attention and enhance persuasion is considerable. Few scholars, however, have investigated the persuasive effects of metaphor in health messages. We applied a 2 × 2 factorial experiment to examine the effects of metaphor use (metaphor/literal) and message format (verbal/pictorial) on cognitive processing and persuasive outcomes of condom promotion messages. Results showed no significant differences in cognitive processing according to metaphor or format, but there were differences in attitudes and behavioral intentions according to metaphor and format, with literal and verbal messages performing best. Potential explanations for findings and implications for future research and health message design are discussed.  相似文献   

20.
《Communication monographs》2012,79(4):364-370

Concepts from Heider's “Attribution of Responsibility” theory were used to investigate the process of message source evaluation. The results of a role‐playing experiment indicate that: (1) When a message source's previous behavior has had favorable consequences for a receiver, the source will be rated more “safe,” “qualified,” and “dynamic” to the extent that responsibility for those consequences are attributed to the source; and (2) when the source's previous behavior has had unfavorable consequences for the receiver, the source will be judged less “safe” but more “qualified” and “dynamic” to the extent that responsibility for those consequences are attributed to the source.  相似文献   

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