共查询到20条相似文献，搜索用时 31 毫秒
1.
ABSTRACTThis article discusses the importance of diversity and inclusion in the design of public library services. Drawing on a case study from the State Library of New South Wales in Australia, the article will outline the focused action of developing an Indigenous Services Business Plan. The Plan promotes inclusion and diversity across the organization to progress Indigenous priorities as core business of the Library. By sharing information on the research and engagement process undertaken, the authors hope to provide a framework that could be utilized by other public libraries to build the inclusion of disadvantaged and diverse communities into the design of library services. 相似文献
2.
ABSTRACT Information professionals strive to understand the needs of communities in order to discover ways to connect and engage them in library resources and services. Positive word-of-mouth communication remains one of the most powerful tools used to develop mutually rewarding connections with the community. This article argues that libraries can harness the power of brand advocacy to transform their patrons into the most enthusiastic sharers of information, or informal brand advocates. Moreover, it emphasizes how libraries can carefully build and maintain mutually rewarding community connections through effective brand advocacy by utilizing the STEPPS framework – Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Each principle in this framework can help an organization to effectively spread important brand messages. While the social currency principle encourages people to talk about topics that make them appear more favorable to others, triggers provide everyday cues that remind people of the library brand. Emotion focuses on appealing to feelings and the public principle calls for initiatives that advertise the brand. Finally, practical value motivates people to spread useful information and the stories principle explains that people share their experiences through memorable narratives. The article calls for adopting a holistic approach toward brand advocacy in applying the STEPPS framework in libraries. 相似文献
3.
《Public Library Quarterly》2012,31(4):410-427
ABSTRACTIn an era of rural service decline and population aging, some rural libraries rely on volunteers to keep them open within the community. This paper outlines the challenges of sustaining such volunteer-based rural libraries, drawing on a case study of a volunteer-based library in rural Ontario, Canada. Findings suggest that age of volunteers, volunteer participation, territoriality, branch polarization and the burden of volunteering present challenges in sustaining the volunteer program at the library, yet the library contributes to the community through community engagement, enabling aging in place and through economic development. The paper concludes with recommendations from the case study on how the sustain such a volunteer program. 相似文献
4.
《Public Library Quarterly》2013,32(1-2):105-116
SUMMARY “Swimming upstream” suggests a leadership model in our era of chaos and complexity that replaces the traditional hierarchical command and control way of leading in libraries. It requires the leadership actions of connection, contributions, and collaboration to build trust, success, and a healthy library system. 相似文献
5.
Helen Morgan Parmett 《传播与批判/文化研究》2016,13(1):3-22
This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value. 相似文献
6.
Sarah J. Sweeney Julia Flanders Abbie Levesque 《College & Undergraduate Libraries》2017,24(2-4):322-336
ABSTRACTBuilding digital curation and sustainability into digital humanities project development is challenging, and engaging digital humanities researchers fully as partners in curation practices with the library is even more so. How can we represent the longevity and sustainability of digital humanities research projects as a shared responsibility between faculty and student researchers and library staff? Northeastern University Libraries Digital Scholarship Group has designed a series of tools and workflows to ease the burden of sustainable development, support community engagement with digital materials, and enable the library and its partners to work together to build sustainable digital projects. 相似文献
7.
ABSTRACTThis case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. 相似文献
8.
AbstractThis study presents seven change management strategies for public libraries: (1) specify the major issue, (2) map the decision cycle, (3) identify circuits and tessellations, (4) target receptive audiences, (5) mobilize civil society support (6) minimize resistance with win-win issues, and (7) maintain legitimizing processes. These strategies are derived from historical case study of a single US case over a 93-year span. The strategies are elaborated using qualitative data from the case. The findings build on existing literature and contribute new knowledge and new methods to the research area. The strategies have practical import for public library managers. 相似文献
9.
Ben Wynne Simon Dixon Neil Donohue Ian Rowlands 《New Review of Academic Librarianship》2016,22(2-3):337-349
ABSTRACTThis article outlines some of the opportunities and challenges of changing what the library “brand” means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how libraries are extending their role and how their customers are responding. It begins by considering the drivers for change in the higher education and scholarly information environments and how these are influencing the development of library services at the University of Leicester. The topics considered include researcher development, Digital Humanities, Open Access, independent learning, and curating the university's own information assets. The impact of these developments is outlined and how an evolving approach to strategic marketing is beginning to change perceptions as the boundaries of the library's role extend. 相似文献
10.
Abstract Using Etienne Wenger’s concept of a community of practice, UH Libraries’ Liaison Services Department developed departmental members’ emotional intelligence. The social learning structure of the community of practice mirrors the emotional intelligence learning model theorized by Daniel Goleman. This case study demonstrates how this approach can benefit a unit within an academic library. Using a community of practice approach to build a space for social learning creates an environment in which library workers are able to learn and practice the skills of emotional intelligence among their colleagues and within the context of the norms and values of the work environment. 相似文献
11.
ABSTRACTStrategic communication is not solely the remit of library managers and directors, but is the product of internal culture and engagement with the organization's brand. Libraries need to communicate strategically, in order to demonstrate to individuals across the organization that their message is on point, and that they understand, are committed to, and actively support the university's goals. Much of this work happens via the myriad of interactions library staff at all levels have with students and staff (and indeed community members) of all kinds. When the attitude and behavior of library staff does not truly reflect the library's and the university's branding or goals, this undermines more explicit measures of value. It is important for the leadership of academic libraries to understand and influence how every library staff member views his or her role in the organization, so that their communication is reflective of a confidence in themselves and their profession, and a solid understanding of their institution and the higher education landscape. In large-scale organizational change, both intellectual and emotional buy-in to the organization can wane. We seek to show how a people-centered change process, rather than adversely affecting staff buy-in, could instead increase buy-in to the organizational change. 相似文献
12.
Abstract Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity model. Based on this framework, some strategies are suggested to build brand equity online. Implications of the framework for research and practice are also discussed. 相似文献
13.
Serene Lin-Stephens Josette M. Kubicki Fiona Jones Martin J. Whiting John Uesi Matthew W. Bulbert 《College & Undergraduate Libraries》2013,20(3):234-251
AbstractGiven that graduate employment is a clear outcome of education success, there is an urgent need to conceptualize course design strategically to maximize students’ chances of employment. In this paper, we present an Australian case study in which we used a structured career information literacy learning approach to build employability in a biological sciences capstone course, through collaboration between the university library, academics, and career service. We report the context, method, measurement, outcomes of collaboration, and roles of contributors in this partnership. This case study lends itself to potential ways of incorporating career information literacy into an academic context. 相似文献
14.
Magda Konieczna 《Journalism Practice》2020,14(5):592-607
ABSTRACTNews nonprofits in the U.S. have been proliferating over 15 years as a way of addressing troubles in the business model for news. For these newsrooms, collaboration, with each other and with mainstream news, has emerged as a key way to build readership and attain relevance in a crowded media space. Still, past research has told us that the strong connection to mainstream news has constrained these organizations’ critique of journalism. In Europe, nonprofit news remains nascent and represents a response to declining trust in and engagement with journalism, and rising populism across the continent. Against this very different context, this study examines two players at the forefront of the European news nonprofit movement. It demonstrates the path dependency inherent in the origins of these organizations: In Europe, they are a response to a different societal change, and thus developed rather differently than did their peers in the United States, with a focus on redefining the idea of collaboration and the role of their audiences by seeing citizens as collaborators, both in the creation and in the dissemination of news. By seeing citizens as collaborators, not just readers, they work to empower and build news audiences as well as participants. 相似文献
15.
Using validated and reliable psychometric instruments, 87 non-manager library employees were surveyed to determine the nature of the relationships between non-manager perceptions of authenticity and trust in two levels of leadership with self-rated engagement. The results provide insights about how non-managers perceive authenticity and trust in both direct managers and senior supervisors, and how those perceptions are related to self-ascribed employee engagement. While perceptions of trust and authenticity accounted for some of the variance found, undetermined variables may explain more of the variance in employee engagement. Recommendations for developing authentic leaders and engaging employees in a library setting are offered. 相似文献
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17.
This paper tests the extent to which social media is shaping civic engagement initiatives to build trust among people and increase trust in their institutions, particularly the government, police and justice systems. A survey of 502 citizens showed that using social media for civic engagement has a significant positive impact on trust propensity and that this trust had led to an increase in trust towards institutions. Interestingly, while group incentives encouraged citizens to engage online for civic matters, it is civic publications through postings on social media that intensify the urge of citizens for civic action to address social issues. Post-hoc analysis via ten interviews with social activists was conducted to further examine their perceptions on trust towards institutions. The overall findings suggest that institutions, in their effort to promote a meaningful and trusting citizen engagement, need to enhance trust among the public by fostering social capital via online civic engagement and closing the public–police disengagement gap. 相似文献
18.
James Toner 《图书馆管理杂志》2013,53(7):812-829
AbstractThe recruitment of international students continues to be an increasing priority for higher education institutions concerned with strengthening their approach to internationalization. As numbers have continued to grow, the university library has been required to self-evaluate how it supports such a diverse student population. The University of Chester’s Learning and Information Services department in the United Kingdom undertook sector-wide research within higher education libraries to try and identify examples of best practice in relation to international student support prior to reviewing its own provision. The results from a survey of sector-wide best practice formed the basis for a series of recommendations considered by the University of Chester to develop the library service aimed at improving the performance and engagement of international students. 相似文献
19.
ABSTRACT This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community. 相似文献
20.
ABSTRACTIn the present study, we constructed a new research model to understand the feedback effects of brand extension by applying expectation disconfirmation theory to a real-world case of brand extension among South Korean newspapers. We found that the feedback effect was significant in brand extension efforts between the newspaper and broadcast industries. In addition, the relationships between evaluations of the extension brand and the parent brand were mediated by variables defined by expectation disconfirmation theory, including perceived performance and expectation disconfirmation. We also found that expectation disconfirmation can affect evaluations of the parent brand regardless of the perceived fit. Finally, we verified that expectation disconfirmation differs according to the level of perceived fit. 相似文献