共查询到20条相似文献，搜索用时 31 毫秒
1.
《Communication monographs》2012,79(4):287-295
Attempts to circumscribe “the Burkean method” of rhetorical criticism can be frustrating. Critics more profitably might use Burke as an example and a prod, appropriating—as was done in this study—whichever of Burke's concepts, methods, and metaphors seem applicable to a given rhetorical event. Burke's “chart‐prayer‐dream” trilogy, together with his understanding of “strategies,” was employed to examine Morley's “Home Rule” speech before the Oxford Union in 1888. Morley's reply to Randolph Churchill abandoned propositional argument in favor of reviv‐alistic‐exhortation early in the speech; his strategies of form, argument, labelling, style, and mimesis are best understood as those of the High Priest seeking a confessional and an act of expiation from his auditors. 相似文献
2.
《Communication monographs》2012,79(2):92-96
The Industrial ("Coxey") Army movement of 1894 was the product of one of America's worst depressions. Groups across the nation attempted to take “A petition with boots on” to Washington, D. C. asking for relief of unemployment. The movement was rhetorical in method and object. As it progressed, it attempted to meet opposition arguments that its members were “tramps” and that it was asking for the impossible: guaranteed employment. Branded as radical, it answered its opponents with diverse rhetorical techniques and arguments rooted in the prevalent value system. 相似文献
3.
《Communication monographs》2012,79(3):199-206
This study attempts a new approach to the problem of “meaning.” The authors are concerned primarily with meanings as they are encountered by decoders rather than as they are devised by encoders, and they focus almost exclusively on cognitive rather than on emotional aspects of meaning. A scheme comprising three dimensions—concreteness, iconicity, and conventionality—is proposed as a model for relating symbols to their concepts and their users. Emphasis is on ease or difficulty of decoding symbols in the cognitive realm. Experimentation is recommended for testing the hypotheses advanced in this approach. 相似文献
4.
Richard Leo Enos 《Communication Studies》2013,64(2):77-83
Building on Ochs’ analysis of “rhetorical detailing” in Cicero's Verrine orations, this essay reveals that the disposition of arguments in the In Verrem shifted markedly from compositions which were structured for oral argument to those which were intended for public reading. 相似文献
5.
《Qualitative Research Reports in Communication》2013,14(1):20-28
This study explored participants' perceptions of instructor use of positive slang (e.g., “cool,” “awesome,” “sweet”) and its perceived impact on the classroom environment and teacher's credibility, as well as the rules governing its usage. Participants viewed a video of a positive slang-using teacher and then responded to several open-ended survey questions. The results demonstrate that students generally appreciate teacher use of positive slang and cite the potential benefits of its usage. Implications of teacher use of positive slang are discussed. 相似文献
6.
《Communication monographs》2012,79(4):308-312
Argument diagrams, especially Stephen Toulmin's “layout,” have enjoyed wide popularity, but the theoretical assumptions behind the use of such diagrams are very suspect. Diagrams are linguistically biased; they abstract arguments out of social contexts; and it is impossible to clearly define and delimit the phenomena they represent. The disadvantages of their use outweigh any conceptual advantages they might provide, and the rhetorical critic and argumentation theorist are enjoined to eschew their use. 相似文献
7.
Bonnie J. Dow 《Communication Studies》2013,64(3-4):225-240
AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity. 相似文献
8.
《Communication monographs》2012,79(3):183-216
Drawing upon role theory, this essay examines Will Rogers’ use of rhetorical irony as a means of persuasive influence. Through dramatic and Socratic irony, this rhetor “coached” audience members in the assumption of the “god‐role” of superiority. With enactment of the role, audience members theoretically and momentarily transformed their perceptions and modified their adherence to American cultural values, including technological progress, fair play, support for the underdog, anti‐imperialism, self‐determination by small nations, democratic manners, individualism, and anti‐intellectualism. Although attitude change from such role assumption is theoretically fleeting because of the transitory, non‐pervasive nature of the role, more lasting effects may be produced by repeated role assumption and enactment. 相似文献
9.
《Communication monographs》2012,79(2):108-119
A comparative consideration of the Black in the United States with his counterpart in Britain led to the hypothesis that third generation West Indian immigrants in Britain would be vocally identical to local Whites from the same socioeconomic background. The hypothesis was confirmed, and in complete contrast to the American findings, working class Blacks in a British city were significantly misattributed as “Whites” 80% of the time. In addition, data collected on how people of different occupational levels are expected to speak showed that Blacks sounding “White” was far from an inconsistent cognition for many White subjects. 相似文献
10.
Christine Harold 《Critical Studies in Media Communication》2013,30(3):189-211
This essay explores the practice of “culture jamming” as a strategy of rhetorical protest. Specifically, “pranksters” deploy the tools of the mass media and marketing in order to take advantage of the resources and venues they afford. Through the concept of “pranking,” this essay suggests that the most promising forms of media activism may resist less through negation and opposition than by playfully appropriating commercial rhetoric both by folding it over on itself and exaggerating its tropes. 相似文献
11.
《Communication monographs》2012,79(2):105-122
This research sought (a) to distinguish between the concepts of apathy and neutrality toward contemporary issues, (b) to model, via computer simulation, apathetic and neutral audiences in order to predict reactions to persuasive messages, and (c) to validate, by means of both attitude and behavioral measures, the efficacy of the model. A computer program was developed and modified by data gathered in the field. The program provides recommendations for messages which can be presented to audiences in order to test their effectiveness. Neutral individuals and apathetic individuals shifted attitudes significantly in this study. A measure of “commitment to action” revealed mixed responses. 相似文献
12.
《Communication Teacher》2013,27(1):20-22
Objective: To integrate speaking practice with rhetorical theory Type of speech: Persuasive Point value: 100 points (i.e., 30 points based on peer evaluations, 30 points based on individual performance, 40 points based on the group presentation), which is 25% of course grade Requirements: (a) References: 7–10; (b) Length: 20–30 minutes; (c) Visual aid: Yes; (d) Outline: Yes; (e) Prerequisite reading: The appropriate chapter (e.g., generic, feminist, metaphoric, fantasy theme, pentadic criticism, neo-Aristotelian) in Foss (1996); (f) Additional requirements: Each group member should be given an equal amount of time to speak and an equal amount of work in preparing the final presentation This assignment gives students a chance to engage in the study of popular culture as public address, giving them insight into their own worlds and the ways popular culture may help shape/instruct that world. This assignment also allows students to engage in critical analysis, which not only means that students can learn about rhetorical theory, but they also get to engage in the types of analysis used by their instructor during the course. 相似文献
13.
Todd Cesaratto 《传播与批判/文化研究》2013,10(4):307-328
“The Good Will Hunting Technique” analyzes and enacts rhetorical paradigms present in popular culture. The main objects of examination are Gus van Sant's film, Good Will Hunting, and Eminem's music video “Mosh.” The author extracts positive aspects of popular culture to feature a rational-affective approach to rhetoric. The notion of mind–body rhetorical collaboration, which stems from Behavioral Doctrine developed during Germany's Weimar era, combines an emphasis on exteriority with traditional notions of rhetoric to establish a method for progressive action in lived reality. 相似文献
14.
Cynthia Duquette Smith 《Communication Teacher》2016,30(1):6-10
Courses: Rhetorical Criticism, Persuasion, Rhetoric and Architecture, Visual Rhetoric.
Objectives: This single class activity is designed to raise student awareness about the rhetorical nature of architecture and campus planning; to shift student perceptions away from taking their physical surroundings as “a given” and toward seeing them as the product of strategic human choices and decision making; to foster a spirit of curiosity about how buildings can influence our emotions and behavior; and to reduce student uncertainty about unfamiliar course content. 相似文献
15.
《Communication monographs》2012,79(4):392-421
This study answers 4 research questions as it explicates the SCT's ability to explain how special communication theories come into being as the product of rhetorical visions that contain the norms, conventions, and customs for exemplar participation in a specific communication style. This study demonstrates that the concept of rhetorical vision yields insights into the creation, rise, and potential for demise of a style‐specific, special theory of communication named the critical autoethnography special theory (CAST). The study reports that the CAST itself is a symbolically created product of the critical autoethnographic rhetorical vision (CARV). The study's findings indicate that CARV's life‐cycle is congruent with those of other rhetorical visions and would predict that the CARV may well implode upon itself as it contains the seeds of its own destruction. 相似文献
16.
《Communication Teacher》2013,27(1):32-36
Course: Intercultural Communication Objectives: Students will challenge their assumptions about other cultures and question ethnocentric understandings of other cultures 相似文献
17.
18.
《Communication monographs》2012,79(3):287-310
Collaborative partnerships developed via text-based computer-mediated communication (CMC) commonly shift interactions to alternative formats. Extant research indicates that shifting from one modality to another, or “modality switching,” can have profound positive and negative effects on relational outcomes. Drawing on social presence theory (Short, Williams, & Christie, 1976) and social information processing theory (SIPT; Walther, 1992, 1996), the present study examined the influence of meeting FtF after varying lengths of time interacting via CMC on relational communication. Consistent with predictions, remaining online yielded greater intimacy and social attraction than the other conditions in which FtF contact occurred. With respect to the CMC conditions, modality switching modestly enhanced relational outcomes in the “early” switching partnerships but more strongly dampened those of “late” switching ones. 相似文献
19.
David G. Yellin Eric Bentley Elliott M. Sanger W.H. Russell George B. Prescott 《Communication Booknotes Quarterly》2013,44(8):8-9
“Larry Edmunds Cinema and Theater Bookshop”, Inc. 6658 Hollywood Blvd., Hollywood, Calif. 90028: This bookstore was mentioned earlier in BBB under cinema [I:6:5 and II:4:6] “Acres of Books”, 240 Long Beach Blvd., Long Beach, Calif. 90802: Dr. Kittross described this bookstore in an early issue of BBB [I:4:3] “The Book Shelf”, 1217 South Hawthorne Blvd., Hawthorne, Calif. 90250. “Gene de Chene Bookseller”, 11552 Santa Monica Blvd., Los Angeles, Calif. 90025. “Dawson's Book Shop”: 533 North Larchmont, Los Angeles, Calif. 90004. “Cosmopolitan Book Shop”: 7007 Melrose Ave., Los Angeles, Calif. 90038. “West Los Angeles Bookstore”, 1670 Sawtelle Blvd., Los Angeles, Calif. 90025. “Wilshire Books”, 3018 Wilshire Blvd., Santa Monica, Calif. 90406. 相似文献
20.
《Communication monographs》2012,79(4):492-516
Studies of online environments estimate that the majority of members in online forums do not contribute to ongoing discussions and only observe or “lurk” (e.g., Nonnecke & Preece, 2000). Despite the prevalence of this form of information acquisition, direct comparisons between the experiences of these “observers” (or “lurkers”) and active participants are lacking. The present research draws on previous research examining perceptual differences between participants and observers as well as social information processing theory (Walther, 1992) and reports on three studies examining such differences in computer-mediated communication (CMC). Study 1 examined the effects in the context of interpersonal interaction in synchronous CMC. Study 2 examined the effects in the context of group interaction in both synchronous and asynchronous CMC. Study 3 replicated and extended the results of the previous studies across two time periods. The overall results (a) support the presence of participant–observer differences in CMC, (b) show that the presence of anticipated future interaction moderates said differences, and (c) provide mixed evidence that participant and observer interpretations of relational messages converge over time. 相似文献