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1.
A longitudinal study of the actual value of big data and analytics: The role of industry environment
Despite the popularity of big data and analytics (BDA) in industry, research regarding the economic value of BDA is still at an early stage. Little attention has been paid to quantifying the longitudinal impact of organizational BDA implementation on firm performance. Grounded in organizational learning theory, this study empirically demonstrates the impact of BDA implementation on organizational performance and how industry environment characteristics moderate the BDA-performance relationships. Using secondary data regarding BDA implementation from 2010 to February 2020, we find that BDA implementation has a significant impact on two types of business value creation: operational efficiency and business growth. Furthermore, the impact of BDA on operational efficiency is amplified in less dynamic and complex environments, while the BDA-business growth relationship is more pronounced in more dynamic, complex, and munificent environments. Collectively, this study provides a theory-centric understanding of BDA’s economic benefits. The findings offer insights to firms about what actual benefits BDA implementation may generate and how firms may align the use of BDA with the industry environments they are operating in. 相似文献
2.
Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises. 相似文献
3.
Big Data Analytics (BDA) is increasingly becoming a trending practice that generates an enormous amount of data and provides a new opportunity that is helpful in relevant decision-making. The developments in Big Data Analytics provide a new paradigm and solutions for big data sources, storage, and advanced analytics. The BDA provide a nuanced view of big data development, and insights on how it can truly create value for firm and customer. This article presents a comprehensive, well-informed examination, and realistic analysis of deploying big data analytics successfully in companies. It provides an overview of the architecture of BDA including six components, namely: (i) data generation, (ii) data acquisition, (iii) data storage, (iv) advanced data analytics, (v) data visualization, and (vi) decision-making for value-creation. In this paper, seven V's characteristics of BDA namely Volume, Velocity, Variety, Valence, Veracity, Variability, and Value are explored. The various big data analytics tools, techniques and technologies have been described. Furthermore, it presents a methodical analysis for the usage of Big Data Analytics in various applications such as agriculture, healthcare, cyber security, and smart city. This paper also highlights the previous research, challenges, current status, and future directions of big data analytics for various application platforms. This overview highlights three issues, namely (i) concepts, characteristics and processing paradigms of Big Data Analytics; (ii) the state-of-the-art framework for decision-making in BDA for companies to insight value-creation; and (iii) the current challenges of Big Data Analytics as well as possible future directions. 相似文献
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Understanding how the application of big data analytics (BDA) generates business value is a persistent challenge in information systems (IS) research. Improving understanding of how BDA realizes business value requires unpacking theories to study the phenomenon. This study unpacks the task-technology fit (TTF) theory toward generating new and improved insights into the business value of BDA. Extant studies on TTF have mainly focused on traditional IT which is different from digital technologies like BDA that are malleable and dynamic. While TTF has primarily focused on how the technology meets task requirements, this study contends that tasks can also be structured to fit the functionality of technology. This study proposes a 2 × 2 matrix framework to explain how BDA and tasks interact. The framework indicates how the reconfigurability of tasks and the editability of BDA impact the fit between tasks and BDA. Future research should explore how the fit between tasks and BDA changes over time. 相似文献
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《Information processing & management》2023,60(1):103121
Because of the big volume of marketing data, a human analyst would be unable to uncover any useful information for marketing that could aid in the process of making decision. Smart Data Mining (SDM), which is considered an important field from Artificial Intelligence (AI) is completely assisting in the performance business management analytics and marketing information. In this study, most reliable six algorithms in SDM are applied; Naïve Bayes (NB), Logistic Regression (LR), Random Forest (RF), Support Vector Machine (SVM), ID3, and C4.5 on actual data of marketing for bank that taken from Cloud Internet of Thing (CIoT). The objectives of this study are to build an efficient framework to increase campaign of marketing for banks by identifying main characteristics that affect a success and to test the performance of CIoT and SDM algorithms. This study is expected to enhance the scientific contributions to investigating the marketing information capacities by integrating SDM with CIoT. The performances of SDM algorithms are calculated by eight measures; accuracy, balance accuracy, precision, mean absolute error, root mean absolute error, recall, F1- Score and running time. The experimental findings show that the proposed framework is successful, with higher accuracies and good performance. Results revealed that customer service & marketing tactics are essential for a Company’ success & survival. Also, the C4.5 has accomplished better achievement than the SVM, RF, LR, NB, & ID3. At the end, CIoT Platform was evaluated by response time, request rate & processing of bank data. 相似文献
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Big data analytics associated with database searching, mining, and analysis can be seen as an innovative IT capability that can improve firm performance. Even though some leading companies are actively adopting big data analytics to strengthen market competition and to open up new business opportunities, many firms are still in the early stage of the adoption curve due to lack of understanding of and experience with big data. Hence, it is interesting and timely to understand issues relevant to big data adoption. In this study, a research model is proposed to explain the acquisition intention of big data analytics mainly from the theoretical perspectives of data quality management and data usage experience. Our empirical investigation reveals that a firm's intention for big data analytics can be positively affected by its competence in maintaining the quality of corporate data. Moreover, a firm's favorable experience (i.e., benefit perceptions) in utilizing external source data could encourage future acquisition of big data analytics. Surprisingly, a firm's favorable experience (i.e., benefit perceptions) in utilizing internal source data could hamper its adoption intention for big data analytics. 相似文献
7.
《Information processing & management》2020,57(1):102122
Big data generated by social media stands for a valuable source of information, which offers an excellent opportunity to mine valuable insights. Particularly, User-generated contents such as reviews, recommendations, and users’ behavior data are useful for supporting several marketing activities of many companies. Knowing what users are saying about the products they bought or the services they used through reviews in social media represents a key factor for making decisions. Sentiment analysis is one of the fundamental tasks in Natural Language Processing. Although deep learning for sentiment analysis has achieved great success and allowed several firms to analyze and extract relevant information from their textual data, but as the volume of data grows, a model that runs in a traditional environment cannot be effective, which implies the importance of efficient distributed deep learning models for social Big Data analytics. Besides, it is known that social media analysis is a complex process, which involves a set of complex tasks. Therefore, it is important to address the challenges and issues of social big data analytics and enhance the performance of deep learning techniques in terms of classification accuracy to obtain better decisions.In this paper, we propose an approach for sentiment analysis, which is devoted to adopting fastText with Recurrent neural network variants to represent textual data efficiently. Then, it employs the new representations to perform the classification task. Its main objective is to enhance the performance of well-known Recurrent Neural Network (RNN) variants in terms of classification accuracy and handle large scale data. In addition, we propose a distributed intelligent system for real-time social big data analytics. It is designed to ingest, store, process, index, and visualize the huge amount of information in real-time. The proposed system adopts distributed machine learning with our proposed method for enhancing decision-making processes. Extensive experiments conducted on two benchmark data sets demonstrate that our proposal for sentiment analysis outperforms well-known distributed recurrent neural network variants (i.e., Long Short-Term Memory (LSTM), Bidirectional Long Short-Term Memory (BiLSTM), and Gated Recurrent Unit (GRU)). Specifically, we tested the efficiency of our approach using the three different deep learning models. The results show that our proposed approach is able to enhance the performance of the three models. The current work can provide several benefits for researchers and practitioners who want to collect, handle, analyze and visualize several sources of information in real-time. Also, it can contribute to a better understanding of public opinion and user behaviors using our proposed system with the improved variants of the most powerful distributed deep learning and machine learning algorithms. Furthermore, it is able to increase the classification accuracy of several existing works based on RNN models for sentiment analysis. 相似文献
8.
ABSTRACTHigher education institutions have started using big data analytics tools. By gathering information about students as they navigate information systems, learning analytics employs techniques to understand student behaviors and to improve instructional, curricular, and support resources and learning environments. However, learning analytics presents important moral and policy issues surrounding student privacy. We argue that there are five crucial questions about student privacy that we must address in order to ensure that whatever the laudable goals and gains of learning analytics, they are commensurate with respecting students' privacy and associated rights, including (but not limited to) autonomy interests. We address information access concerns, the intrusive nature of information-gathering practices, whether or not learning analytics is justified given the potential distribution of consequences and benefits, and issues related to student autonomy. Finally, we question whether learning analytics advances the aims of higher education or runs counter to those goals. 相似文献
9.
The computerized healthcare information system has undergone tremendous advancements in the previous two decades. Medical institutions are paying further attention to the replacement of traditional approaches that can no longer handle the increasing amount of patient data. In recent years, the healthcare information system based on big data has been growing rapidly and is being adapted to medical information to derive important health trends and support timely preventive care. This research aims to evaluate organization-driven barriers in implementing a healthcare information system based on big data. It adopts the analytic network process approach to determine the aspect weight and applies VlseKriterijumska Optimizacija I Kzompromisno Resenje (VIKOR) to conclude a highly appropriate strategy for overcoming such barriers. The proposed model can provide hospital managers with forecasts and implications that facilitate the withdrawal of organizational barriers when adopting the healthcare information system based on big data into their healthcare service system. Results can provide benefits for increasing the effectiveness and quality of the healthcare information system based on big data in the healthcare industry. Therefore, by understanding the sequence of the importance of resistance factors, managers can formulate efficient strategies to solve problems with appropriate priorities. 相似文献
10.
《The Journal of High Technology Management Research》2023,34(2):100465
Businesses have begun using IT apps for a variety of reasons in recent years. The rapid advancement of new technologies has opened up vast prospects for businesses to digitise their operations, enhance their use of information systems, and compete more effectively in the global marketplace. Information technology (IT) businesses can benefit greatly from Big Data analytics due to the depth and breadth of their data analysis. Big data can be used to examine IT departments in the following ways: performance analysis, forecast maintenance, security analysis, and resource analysis. When it comes to boosting their business's dependability, speed, quality, and effectiveness, most companies rely on big data. Companies can gain a competitive edge thanks to the massive amounts of data that big data is able to collect, store, and manage. Big data analytics is being used by a growing number of businesses to make sense of their mountain of data. In this paper, we examine the ways in which IBM, TCS, and Cognizant use big data within their operations. Long-term planning strategies and business intelligence practises are also suggested in this research as means of protecting personal information. 相似文献
11.
The number of firms that intend to invest in big data analytics has declined and many firms that invested in the use of these tools could not successfully deploy their project to production. In this study, we leverage the valence theory perspective to investigate the role of positive and negative valence factors on the impact of bigness of data on big data analytics usage within firms. The research model is validated empirically from 140 IT managers and data analysts using survey data. The results confirm the impact of bigness of data on both negative valence (i.e., data security concern and task complexity), and positive valence (i.e., data accessibility and data diagnosticity) factors. In addition, findings show that data security concern is not a critical factor in using big data analytics. The results also show that, interestingly, at different levels of data security concern, task complexity, data accessibility, and data diagnosticity, the impact of bigness of data on big data analytics use will be varied. For practitioners, the findings provide important guidelines to increase the extent of using big data analytics by considering both positive and negative valence factors. 相似文献
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《Information processing & management》2022,59(1):102762
Business is based on manufacturing, purchasing, selling a product, and earning or making profits. Social media analytics collect and analyze data from various social networks such as Facebook, Instagram, and Twitter. Social media data analysis can help companies identify consumer desires and preferences, improve customer service and market analytics on social networks, and smarter product development and marketing investments. The business decision-making process is a step-by-step process that enables employees to resolve challenges by weighing evidence, evaluating possible solutions, and selecting a route. In this paper, Big Data-assisted Social Media Analytics for Business (BD-SMAB) Model increases awareness and affects decision-makers in marketing strategies. Companies can use big data analytics in many ways to enhance management. It can evaluate its competitors in real-time and change prices, make deals better than its competitors' sales, analyze competitors' unfavorable feedback and see if they can outperform that competitor. The proposed method examines social media analysis impacts on different areas such as real estate, organizations, and beauty trade fairs. This diversity of these companies shows the effects of social media and how positive decisions can be developed. Take better marketing decisions and develop a strategic approach. As a result, the BD-SMAB method enhance customer satisfaction and experience and develop brand awareness. 相似文献
14.
Jens-Erik Mai 《The Information Society》2016,32(3):192-199
In the age of big data we need to think differently about privacy. We need to shift our thinking from definitions of privacy (characteristics of privacy) to models of privacy (how privacy works). Moreover, in addition to the existing models of privacy—the surveillance model and capture model—we need to also consider a new model: the datafication model presented in this article, wherein new personal information is deduced by employing predictive analytics on already-gathered data. These three models of privacy supplement each other; they are not competing understandings of privacy. This broadened approach will take our thinking beyond current preoccupation with whether or not individuals’ consent was secured for data collection to privacy issues arising from the development of new information on individuals' likely behavior through analysis of already collected data—this new information can violate privacy but does not call for consent. 相似文献
15.
While the use of big data tends to add value for business throughout the entire value chain, the integration of big data analytics (BDA) to the decision-making process remains a challenge. This study, based on a systematic literature review, thematic analysis and qualitative interview findings, proposes a set of six-steps to establish both rigor and relevance in the process of analytics-driven decision-making. Our findings illuminate the key steps in this decision process including problem definition, review of past findings, model development, data collection, data analysis as well as actions on insights in the context of service systems. Although findings have been discussed in a sequence of steps, the study identifies them as interdependent and iterative. The proposed six-step analytics-driven decision-making process, practical evidence from service systems, and future research agenda, provide altogether the foundation for future scholarly research and can serve as a step-wise guide for industry practitioners. 相似文献
16.
企业文化对经营绩效的影响已经愈发受到重视,通过植根于员工价值观的塑造,组织行为的引导,促进员工个人绩效的提高,进而影响企业整体绩效;平衡积分卡在传递企业战略、明确绩效指标和标准方面有着完善的体系。企业文化与平衡计分卡的有机结合,将有利于学者对平衡计分卡从企业文化角度的进行深度剖析,从价值观等文化层面引导员工,与企业共进退,提高企业整体业绩。 相似文献
17.
本文回顾了发表在信息系统顶级会议和期刊上的98篇微博研究论文,从理论基础、研究方法、研究主题和研究层面四个方面进行了综述。研究结果显示:第一,微博研究的理论基础极为丰富,综合使用了信息系统、市场营销、社会学、心理学等诸多学科领域的理论;第二,微博研究体现了研究方法的多样性,案例研究、二手数据、内容分析、调查、数学建模等研究方法均被应用于微博研究;第三,微博研究可以分为用户行为、网络口碑、信息传播、组织战略、组织绩效、电子政务、群体决策、社会计算和系统工具9大主题;第四,微博研究包括信息、服务和网络三个研究层面。在此基础上,本文对基于信息层面和网络层面的微博研究进行了深入讨论,以进一步提升对微博研究的综合认识。最后,本文对未来的研究方向提出了建议。 相似文献
18.
《Information processing & management》2022,59(1):102758
Advancements in recent networking and information technology have always been a natural phenomenon. The exponential amount of data generated by the people in their day-to-day lives results in the rise of Big Data Analytics (BDA). Cognitive computing is an Artificial Intelligence (AI) based system that can reduce the issues faced during BDA. On the other hand, Sentiment Analysis (SA) is employed to understand such linguistic based tweets, feature extraction, compute subjectivity and sentimental texts placed in these tweets. The application of SA on big data finds it useful for businesses to take commercial benefits insight from text-oriented content. In this view, this paper presents new cognitive computing with the big data analysis tool for SA. The proposed model involves various process such as pre-processing, feature extraction, feature selection and classification. For handling big data, Hadoop Map Reduce tool is used. The proposed model initially undergoes pre-processing to remove the unwanted words. Then, Term Frequency-Inverse Document Frequency (TF-IDF) is utilized as a feature extraction technique to extract the set of feature vectors. Besides, a Binary Brain Storm Optimization (BBSO) algorithm is being used for the Feature Selection (FS) process and thereby achieving improved classification performance. Moreover, Fuzzy Cognitive Maps (FCMs) are used as a classifier to classify the incidence of positive or negative sentiments. A comprehensive experimental results analysis ensures the better performance of the presented BBSO-FCM model on the benchmark dataset. The obtained experimental values highlights the improved classification performance of the proposed BBSO-FCM model in terms of different measures. 相似文献
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Felix M. Simon 《The Information Society》2019,35(3):158-169
Data-driven campaigning has been in the spotlight over several years. Yet, we still have a limited understanding of political data analytics companies: how they envision data analytics and voter targeting, their role in electoral processes and what promises they make to their clients. This article focuses on the way in which such issues are conceived of in the marketing rhetoric of the political data analytics industry. Drawing on a sample of 19 political data analytics companies it systematically explores the ways in which data analytics is envisioned and marketed as a powerful tool in electoral processes, exposing a fundamental disconnect between scholarly discourse on the one hand – often critical of the claims of these companies about the efficacy of their methods – and a highly functionary data imaginary on the other hand, actively fostered by the political data-analytics industry and the media. 相似文献