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2001年4月，湖北省图书发行代表团在美国进行了15天的培训、考察。在美期间，听取了全美三大图书公司之一MCGYAM-HILL经济部主任露西尔和美国全球企业战略发展研究所副所长龙斧博士的授课，参观了全美最大的图书发行连锁公司巴诺书店和全美最大的中书店长城书店，以及有关城市的部分书店、音像书店，感受到美国强烈的现代化气息和信息革命带来的科技成果，眼界大大得到拓展。大家带着图书发行工作中的问题、国企改革改制的难点赴美听课，取得了不少收获。露西尔介绍了其就职公司的概况及沿革，并从具体的组织销售，包括组织销售网络，改进销售方式，运用零售技巧，扩大图书市场占有率，努力从信息和人才两方面展开市场竞争，从而保持长期稳定的市场份额各方面，进行了详细阐述。 相似文献
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巴诺书店是以图书销售为核心业务的连锁书店,经过一百多年的发展,从一个名不见经传的家族式企业,逐步发展成为具有雄厚资金实力和创新能力的图书零售业巨头。巴诺拥有规模庞大的书店系统、先进的经营管理机制、完善的销售渠道和服务体系,是美国图书零售市场上无可替代的领军企业。 相似文献
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法国人文科学图书在全国图书版中占有举足轻重的地位。法国每年约出版6700种人类科学图书,每种书的平均印数为2800册,销售额占全国书店总销售额的10%。目前法国各类人文科学图书是如何发行和销售的?法国《图书周刊》于今年夏季就该类图书的营销情况进行了一项调查。不同种类图书销售各有千秋法国《图书周刊》的调查结果显示,目前法国人文科学图书的营业额占所有书店总营业额的比例是有限的,这一比例因不同书店而异。该类图书在1级书店占8%,在大型文超市占7%,在大商店占5%,在普遍超市和2级书店均占4%,而通过零售店卖给图书俱乐部图书的只占3%… 相似文献
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按传统来说,美国图书零售渠道是国内发行最大和最重要的发行系统,到2002年,零售发行总额83亿美元,占市场份额的34.4%。书业研究集团预测,除非有不可预见的经济滑坡,到2007年图书零售可能达到102亿美元,增加122.32%,同时,在1996～2002年这段时期,零售市场已发生很大的变化,中小书店的销售急速衰退,非书店零售机构包括超市、折扣店、价格俱乐部、互联网售书等占据了图书销售的大部分,超级书店、中小书店和书店以外非传统发行渠道三个部分此消彼长,角色大转换,据报道,30年来成人消费性图书零售的变化特别大。1972年,连锁书店占全部图书销售的11… 相似文献
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打破传统界限 美国图书出版业有一类大众市场纸皮书(mass-market paoerback)广泛受到欢迎,无处不在,其特点是订价低,每册1-5美元,发行量大,许多书发行上百万册.1995年总销售14亿5500万美元,占美国图书市场7.47%,发行数量为5亿2760万册,占图书总发行量22.57%,2000年发行15亿5920万美元,2003年17亿2800万美元,因此,也就有一批大众市场出版商(mass-marketpaperback publishing),主要出版各种类型的纸皮书,同时也出版一部份精装书,通过书店和非书店渠道发行给大众和公共图书馆. 相似文献
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Chris Sterling 《Communication Booknotes Quarterly》2013,44(2):81-83
THE GORDIAN KNOT: POLITICAL GRIDLOCK ON THE INFORMATION HIGHWAY by W. Russell Neuman, Lee McKnight, and Richard Jay Solomon (Cambridge, MA: MIT Press, 1997—$20.00, ISBN 0–262–14061–6, 324 pp., notes, references, index) PERSUASION AND PRIVACY IN CYBERSPACE: THE ONLINE PROTESTS OVER LOTUS MARKETPLACE AND THE CLIPPER CHIP by Laura J. Gurak (New Haven, CT: Yale University Press, 1997—$25.00, ISBN 0–300–06963–4, 181 pp., appendix on doing research on the Internet, notes, glossary, references, index) PROTECTING YOURSELF ONLINE: THE DEFINITIVE RESOURCE ON SAFETY, FREEDOM AND PRIVACY IN CYBERSPACE by Robert B. Gelman with Stanton McCandlish (San Francisco: Harper San Francisco, 1998—$15.00, paper, ISBN 0–06–25151–8, 210 pp., charts, appendix, index) TELECOMMUNICATIONS DEREGULATION by James Shaw (Norwood, MA: Artech House “Artech House Telecommunications Library,”; 1998—$69.00, ISBN 0–89006–960–3, 394 pp., diagrams, appendices, glossary, index) FOREIGN INVESTMENT IN AMERICAN TELECOMMUNICATIONS by J. Gregory Sidak (Chicago: University of Chicago Press; 1997— $29.95, ISBN 0–226–75626–2, 443 pp., notes, bibliography, appendix, index) THE TWENTY‐ONE MOST FREQUENTLY ASKED QUESTIONS ABOUT STATE TELECOMMUNICATIONS POLICY by Thomas W. Bonnett (Washington: Council of Governors’ Policy Advisors; distribution by National Governors’ Association [voice: 301–498–3738], 1997—$10.00, paper, ISBN not provided, 126 pp., notes, tables, references) EXEMPT TELECOMMUNICATIONS COMPANIES AND SOME STATE COMMISSION REGULATORY IMPLICATIONS OF ELECTRIC AND TELEPHONE CONVERGENCE by Robert E. Burns ("NRRI 97–21,”; September 1997, 27 pp., table, notes) PRIVATIZATION OF STATE‐OWNED UTILITY ENTERPRISES: THE ALASKA CASE REVISITED THIRTY YEARS LATER by Douglas N. Jones and Bradford H. Tuck ("Occasional Paper, No. 21, NRRI 97–24,”; November 1997, 36 pp., tables, notes) ORGANIZATIONAL TRANSFORMATION: ENSURING THE RELEVANCE OF PUBLIC UTILITY COMMISSIONS by David W. Wirick, et al. ("NRRI 98–06,”; February 1998, 116 pp, charts, tables, notes) PUBLIC POLICY TOWARD CABLE TELEVISION: THE ECONOMICS OF RATE CONTROLS by Thomas W. Hazlett and Matthew L. Spitzer (Cambridge, MA: MIT Press “AEI Series in Telecommunications Deregulation,”; 1997—$32.50, ISBN 0–262–08253–5, 253 pp., charts, tables, glossary, references, index) 相似文献
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In terms of positioning a student for Ph.D. admission, the decision to complete a thesis or comprehensive exams as one's M.A. capstone is based on much speculation, but little systematic study. This study surveyed M.A. and Ph.D. Communication program representatives about doctoral programs' admission preferences and practices regarding applicants holding M.A.s from other institutions, as well as perceptions of their institution's students' actual capstone choices. In nearly half the cases, doctoral program representatives were unaware of whether students admitted with M.A.s had elected the thesis, comprehensive exams, or some other capstone option. Additionally, the results show that Ph.D. programs prioritize students' writing samples, statements of reasons, and GRE scores when deciding admission. There were discrepancies between M.A. program representatives' perceptions of what information weighed most heavily with doctoral admissions committees and the priorities reported by Ph.D. program representatives. 相似文献
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Barbara Coe Johnson 《International Information and Library Review》2013,45(1):53-59
The authors of this study assess the attitudes and perceptions of academic librarians at three university libraries in China regarding library services for international students and scholars. The study directs particular focus on librarians at Shaanxi Normal University in Xi’an, Fudan University in Shanghai, and Wuhan University of Technology, China, and follows logically upon a study conducted in 2008 that explored the perceptions of international students at two Chinese universities regarding the effectiveness of library services and collections for their research needs. In particular, this study documents information about Chinese academic librarian perceptions regarding services for international students and attitudes toward future outcomes. The ultimate goal of the study is to lay a foundation for developing strategies for improving library services and resources for international students and scholars in Chinese academic libraries in particular, which in turn can serve to improve services for international students world-wide. The results support the assumption that academic librarians in China are strongly interested in improving services for international students and scholars while continuing to face challenges and trying to find ways to fulfill the information needs of international students and scholars. 相似文献