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1.
This article introduces a model derived from the relational view of strategy to investigate (1) the impact of track record and financial resources on the commercial success and artistic recognition of cinema projects, and (2) the relationship between the commercial and artistic dimensions of film performance. Structural equation modeling carried out on 2,080 feature films released in the North-American theatrical market from 1988 to 1997 illustrates the mediating role of financial resources as catalysts of commercial and artistic track record resources, and unearths important conclusions relative to the specific dynamics of resource combinations in cinema projects. Results also reveal a novel hierarchy of lead actors, directors, and producers in the explanation of film performance. Last, they confirm the precedence of commercial success in the USA, and the symbolic and institutional status of US cinema as being primarily an industry.  相似文献   

2.
The relationship between the judgments of professional reviewers and the economic success of cultural products, such as motion pictures, has been the topic of controversial debates involving both scholars and industry experts. This study builds on previous research that distinguishes an ??influencer effect?? of reviews from a ??predictor effect.?? By empirically separating consumers?? and reviewers?? perceptions of movie quality through an auxiliary regression approach (and thus effectively controls for consumers?? quality perceptions), this study advances the discussion by investigating whether and how isolated reviewer quality perceptions are associated with box office results. The authors empirically test a non-linear effect of reviewers?? quality perceptions on box office returns, including a comprehensive investigation of the moderating forces of this relationship, using regression and simple slope analyses. Data from all 1,370 narrative films released in the United States between 1998 and 2006 reveal that though the short-term box office generally is not influenced by isolated reviewer quality perceptions, a non-linear relationship exists between reviews and long-term box office returns, such that films rated highly by reviewers are more strongly influenced than those that are not. In terms of moderators, the authors find evidence for several arthouse and mainstream characteristics to moderate the relationship between isolated reviewer quality perceptions and box office results.  相似文献   

3.
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4.
Most research into the film industry focuses on aggregate level market analysis of a range of devices used by the industry to ensure the success of its films. In contrast, in this paper, we experimentally test how individual cinema-goers are influenced by two variables that have aroused considerable interest in the literature: critical reviews and the role of box office stars. As regards the former, the results of our experiment indicate that negative reviews by film critics are cues that affect cinema-goers’ pre-film assessment of a film yet fail to exert any effect on post-film assessment. As regards the latter, a cast of box office stars is not seen to be an indication of quality per se for our experimental subjects. Nor do box office stars help to mitigate the potential effects of negative reviews.  相似文献   

5.
In the last decade, attendance at movie theaters has been relatively stagnant, while sales of digital versatile discs (DVDs) have grown dramatically. In this paper, we look at the factors determining sales of individual DVDs in the United States. Using data on new motion pictures released on DVD between 2006 and 2008, we find the demand for new DVDs is price-inelastic and that DVD sales are counter-cyclical. We find that previous box office success has strong positive effects on DVD sales. Production budget also has a positive effect on DVD sales, albeit indirectly through its effect on box office revenues. Critical acclaim has significant positive effects on both box office revenue and DVD sales, but the effect is smaller in regard to DVDs. There is some evidence to suggest that DVD sales are higher for movies with more sexual content and more violent content and lower for movies with more profanity, but these effects are indirect through the changes in the box office of these movies. We find that sales of R-rated DVDs are not as dependent upon critical acclaim as movies of other ratings, and are thus less risky for movie studios to produce. Our findings provide another explanation for the R-rating puzzle.  相似文献   

6.
Previous studies of the movie industry have raised questions concerning the problematic relationship between the success-related aspects of artistic excellence and commercial appeal. The present article proposes that—when the former is measured by industry recognition (Oscars and other awards) and the latter by market performance (box office and video rentals) and when the former hinges on the evaluative judgments of reviewers and consumers (ratings of excellence) and the latter on the level of buzz among these audience members (amount of attention, word of mouth, or click of mouse)—the two phenomena are essentially separable as independent paths to conceptually distinct and empirically uncorrelated aspects of motion-picture success. An analysis of data for 190 movies from the year 2003 shows that reviewer-and-consumer evaluations and buzz respond differently to a film’s marketing clout (production budget, opening screens, and opening box office) and that these audience responses contribute independently to a film’s industry recognition and market performance along two separable paths. These findings suggest various implications for movie marketers, film producers, actors or actresses, and other members of the motion-picture industry.
Michela AddisEmail:
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7.
In recent years, Australian films have failed to capture the public’s attention at the Australian box office. Why? Do Australians have an aversion to their own films? Or does the release strategy—advertising/publicity expenditure and opening number of screens—explain the lacklustre performance? We find that even though Australian films are generally advertised more heavily and released more widely than non-Australian films, ceteris paribus, they earn less at the box office. We also analyse a subsample of our data for which Film Finance Corporation funding information is available and find that government subsidies have no impact on a film’s financial success at the box office.  相似文献   

8.
Like other cultural industries, the theatrical film industry is subject to the ‘blockbuster effect’, where popular products often dominate their competition by orders of magnitude over relatively short-run time horizons. This paper investigates this particular feature of the industry and the implication for overall market size. Using simple regression analysis, a positive relationship between (product-level) market concentration and market size is established using weekly box office revenue data from the US motion picture industry. This empirical evidence supports a simple theoretical model of heterogeneous consumers who selectively participate in the market.  相似文献   

9.
This article deals with the determinants of artistic innovation by arts organizations. First, we define artistic innovation. Second, we review the literature on its determinants, identifying some gaps. In particular, we observe that existing research mostly focuses on macro-environmental factors and tends to ignore the role of the organizations themselves. Thus, drawing from the organizational literature on innovation we formulate testable propositions that relate organizational factors to artistic innovation. We hope that our focus on organizational factors contributes to a more comprehensive framework on the determinants of artistic innovation in particular and programming in general.  相似文献   

10.
In this paper we apply a recently-developed statistical model that explicitly accounts for the extreme uncertainty surrounding film returns. The conditional distribution of box-office returns is analyzed using the stable distribution regression model. The regression coefficients in this model represent what is known about the correlates of film success while at the same time permitting the variance of film success at the box office to be infinite. The empirical analysis shows that the conditional distribution of film returns has infinite variance, and this invalidates statistical inferences from the often-applied least-squares regression model. The estimates of the stable regression confirm some earlier results on the statistics of the movie business and the analysis demonstrates how to model box-office success in the movie business where “nobody knows anything”.  相似文献   

11.
Critics and their reviews can play an important role in consumer decision making in general, and film choice in particular. In this study, we propose that consumers of art house movies are being led by film reviews when making a film choice (influence effect), whereas consumers of mainstream movies are hypothesized to rely mainly on other sources of information. Thus, in the latter case the review does not influence the moviegoer, but may still be a reflection of the ultimate success of the movie (predictor effect). Using the Dutch film industry as our empirical setting, we study the effects of reviews on the opening weekend and on the cumulative box office revenue. Our research shows that the number and size of film reviews in Dutch newspapers directly influence the behavior of the art-movie-going public in their film choice. The number and size of film reviews of mainstream movies, on the other hand, only predict movie performance.
Gerda GemserEmail:
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12.
In this paper, we study to what extent a movie’s box-office receipts are affected by the temporal distribution of rival films. We propose a reduced-form empirical model to measure and test competition effects among films released close to each other in a standard regression framework. Such an analysis is appealing in terms of its policy implication and may provide guidance to distributors to decide on their releasing dates of their firms. We estimate this model using information on the films released in five countries: the USA, the United Kingdom, Germany, France and Spain. The geographical dimension of our data set permits us to control for unobserved heterogeneity among films released using panel data techniques, which allows us to evaluate the individual and specific effects of each film. Thus we deal with one of the most relevant features of the movie market, namely the presence of highly differentiated products.  相似文献   

13.
Film plays an important role in the American political system, and forms an important branch of the mass media. I analyze the political contributions of a sample of 996 top film actors, directors, producers, and writers, correlating them with demographic, family, and career success variables. I find that contributions flow overwhelmingly to left-of-center parties and organizations. I theorize about the causes of this bias, and argue empirically that, while demographic variables are not completely irrelevant, Hollywood liberalism is primarily a function of high, publicly visible incomes, and family connections. Neither religion nor birthplace effects seem to affect political activity in the film business.
Todd D. KendallEmail:
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14.
How does the market react to news regarding large uncertain projects? We analyze stock market reactions to information about changes in opening dates of movies, and present two main findings. First, we find systematic negative stock price responses to the scheduling changes we consider, suggesting that any changes are interpreted as bad news by the market. Second, we find that the market reaction is greater for movies with higher production costs, but is unrelated to subsequent box office revenues. This may point to a limited ability of the market to predict the box office performance of a movie, and to increased sensitivity of the market to cost effects, which are easier to forecast.  相似文献   

15.
This study considers a frailty duration approach to modelling the life-length of a sample of 360 films that went into wide release at the Australian box office from 1 January 2000 to 31 December 2005. The analysis extends previous research by considering a range of film-specific covariates relating to distribution, production, consumer signals, and weekly performance. In particular, it is shown that film success (defined in a duration context) responds to previewing, advertising, critical reviews, and US box office—but not to production budget, star power or opening-week screens. The study also reveals that it is appropriate to account for unobservable heterogeneity between films in the choice of empirical methodology.  相似文献   

16.
Analysing the work of Spanish composer Francisco López and the Belgian film maker Thierry Knauff's 2000 production, Wild Blue: notes à quelques voix, this paper aims to go beyond the Deleuzean methodology that it employs. Deleuze argues, in Difference and Repetition, that artistic production deploys an active form of repetition that creates difference in itself and not a banal Platonic form of repetition based on an originary identity. Finding this process at work in the texts studied, we argue that of vital importance in these works and (although it is not explicitly stated) in Deleuze's own theory here is a reflection on the concept of texture. In deploying an artistic form of repetition that is infused with a deep sense of texture, both López and Knauff distance their works from the documentary realm in which they appear to be grounded. This, however, only increases their potential political efficacy which, rather than working according to extensive and limited, therefore, principles, is transmitted via an intensive mode.  相似文献   

17.
This study uses the Academy Awards as a window to look into how cultural differences influence the reception of U.S. movies in East Asia. Following the recent research on the concept of cultural discount and the argument that the Academy Awards are indicators of cinematic qualities and achievement, the research questions focus on whether different types of cinematic qualities and achievement would be discounted by cultural differences to different extents. More specifically, a distinction between drama and non-drama awards is made, and it is argued that the cinematic qualities and achievement indicated by the drama awards are likely to be relatively more culturally specific and hence more likely to be discounted by cultural differences. The empirical analysis examines the box office performance of 585 U.S. movies from 2002 to 2007 in nine East Asian markets. It shows that non-drama awards relate positively to box office receipts, but drama awards relate negatively to box office receipts. Moreover, the negative relationship between drama awards and box office receipts is stronger in countries more culturally distant from the U.S. The findings are therefore highly supportive to the conceptual arguments. Other implications of the findings are also discussed.  相似文献   

18.
International co-production has become an increasingly important mode for television programs and film. In this paper we report the results of a survey on partner perceptions of performance in Canada/Europe co-productions. In particular we examine whether expectations that the general experience is positive and that Canadian and European partners have similar assessments of the level of performance, are justified. Our survey evidence does support the hypothesis that in total the experience is positive. However, it appears this is only the case because a good creative artistic performance more than outweighs a less than satisfactory total project recoupment. The hypothesis that Canadian and European partners have similar perceptions of performance is not borne out. Generally, Canadian partners seem more satisfied than European, particularly French.  相似文献   

19.
Performing arts organizations are characterized by different objectives other than revenue. Even if, on the one hand, theaters aim to increase revenue from box office as a consequence of the systematic reduction in public funds; on the other hand, they pursue the objective to increase its attendance. A common practice by theaters is to provide incentives to customers to discriminate among themselves according to their reservation price, offering a schedule of different prices corresponding to different seats in the venue. In this context, price and allocation of the theater seating area is decision variables that allow theater managers to manage their two conflicting goals to be pursued. In this paper, we introduce a multi-objective optimization model that jointly considers pricing and seat allocation. The framework proposed integrates a choice model estimated by multinomial logit model and the demand forecast, taking into account the impact of heterogeneity among customer categories in both choice and demand. The proposed model is validated with booking data referring to the Royal Danish theater during the period 2010–2015.  相似文献   

20.
Marc Bauder’s finance film, Master of the Universe (2013) won the European Documentary Film Prize in December 2014. Bauder’s film focuses on a series on interviews with a former leading investment banker, Rainer Voss, high up in one of Frankfurt’s deserted bank skyscrapers. Voss’s statements, set against the skyline of Frankfurt’s ‘Mainhattan’ financial sector, allow Bauder to constitute an aesthetic that, I argue, successfully addresses a key problem in moving image studies, namely how to find an appropriate film form to register the workings of contemporary finance. Bauder’s film offers an unusual depiction of the self-constitution and self-understanding of a banker-turned-whistleblower, focusing on Voss’s speech acts of explication and justification. Drawing on Judith Butler’s analysis of performative agency and of the separation of economics and politics through iterative perlocutionary acts, I argue that Bauder’s investigation into the performativity that establishes the autonomy of the financial sector and grants it extensive social power offers a significant aesthetic engagement with financial performativity and contributes to debates about documentary and performativity and about routes to a reconnection of economics and politics.  相似文献   

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