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1.

Many commentators on the 1956 presidential campaign have asserted that Stevenson's speeches in that year were both less interesting and simpler than those in 1952. The author has applied the Flesch Readability Formulas to selected speeches in the two campaigns and has found that the charges are supported by application of the tests.  相似文献   

2.
《Communication monographs》2012,79(3):143-156

This re‐examination of Richard Brinsley Sheridan's two speeches against Warren Hastings appraises the spectacular success of the impeachment speech of 1787 and the relative success of the rephrased version delivered at Hastings’ trial in 1788. It also assesses factors that may have influenced later observers who reacted to the speeches with considerably less enthusiasm than did Sheridan's listeners. In maintaining that Sheridan's view of Hastings was consistent and justified, the author questions the continuing criticisms of Sheridan's motives in the Hastings affair. The conclusion considers why Sheridan's two speeches have probably failed as literature, and hence indirectly suggests why other speeches may have gained literary stature.  相似文献   

3.

Factor analyses were made of instructor ratings of 442 freshman speeches. Each speech was rated on 11 scales. It was found that only 3 factors, rather than 11, were actually being discriminated among by the'raters. These were an analysis‐content factor, a delivery factor, and a language factor. It was also demonstrated that the variance not attributable to one of these three factors could be accounted for in terms of rating unreliability.  相似文献   

4.

The goals, pedagogy, and structure of the first course in speech communication often convey an unintended but nonetheless erroneous implication of audience control by a speaker. Using the persuasive campaign as the pedagogical basis for the speech fundamentals course allows for a broader range of rhetorical strategies and new criteria for evaluating student performances. Use of the persuasive campaign is also totally consistent with contemporary theories of human behavior.  相似文献   

5.

Adlai Stevenson's speech strategy in the 1956 campaign was radically different from his 1952 approach. How Stevenson conducted his second campaign and why it failed is the subject of this article. The author wrote his dissertation on the 1952 campaign, and in 1956 traveled with Stevenson on his Ohio tour.  相似文献   

6.
In December of 2007, Republican presidential hopeful Mitt Romney traveled to Texas to give an address on religion and politics. The speech was heralded by many as Romney's “JFK moment.” This study explores the campaign religion speeches of Kennedy and Romney by considering various issues concerning context, audience, and content of the two speeches. Guiding this analysis is Roderick Hart's work on the civil-religious contract and Kenneth Burke's work on dramatistic analysis, which are utilized to demonstrate that—despite the media's proclamations—Romney's speech represented a stark shift from Kennedy's rhetorical approach. Implications are drawn concerning the differences between the two speeches and an understanding of the confessional political style guiding the intersection of religion and politics today.  相似文献   

7.
Courses: Disaster Day (DD) is a single-class activity designed for public speaking classrooms, but could also be applied to courses addressing small group communication.

Objectives: DD integrates fundamental skills of the basic speech course, fosters participation through group work, and introduces new concepts and skills. By the end of the activity, students should be able to (1) display fundamental speech skills by researching a topic quickly, organizing an informative speech, and delivering a presentation; (2) function effectively in a group by working cooperatively on a project with a tight deadline; and (3) understand basic elements of upcoming skills by creating an informative and visually appealing presentation for a mass audience before having visual aid instruction. DD has similar learning objectives to activities occurring later in the term (i.e., graded speeches) in order to introduce the students to expectations of future, more advanced assignments. As such, I do not treat DD as a graded activity, but rather a fun, low-risk, and useful practice opportunity.  相似文献   


8.
Courses: Public Speaking.

Objectives: This semester-long service-learning activity examines access to affordable healthy food as a social justice issue, using critical ethnography as a framework to help students understand the link between activism and public speaking skills. After completing the project, students will be able to: (1) develop a narrative speech that links their respective identities to food justice; (2) adapt a persuasive message that connects a community partner's food justice goals to a target audience; and (3) communicate ethically with a public while participating in a food justice campaign.  相似文献   


9.

Rhetorical criticism (i.e., textual analysis of speeches) is severely handicapped because speech cannot be adequately represented in writing; even if it could be so represented, it is illogical and presumptuous to study critically oral communication received from an inappropriate medium (printed page) via an inappropriate sensory channel (vision). A hierarchy of research priorities—the criterion for relative worth being the degree to which methodologies extend our knowledge of rhetorical theory—is proposed by the author.  相似文献   

10.
《Communication Teacher》2013,27(2):94-99
Objectives: The purpose of this assignment is to increase students’ understanding of health campaign messages and material design. Upon completing this assignment, students should be able to:

  • Understand the importance of effective health campaign material design and the potential problems and implications of ineffective health campaign materials,

  • Evaluate health campaign materials for clarity and readability, and

  • Design effective health campaign materials that are clear and readable for the lay person.

Courses: Health Communication, Communication and Aging, Health Literacy, Health and Medicine Writing, Social Marketing, Health Message Design  相似文献   

11.

While cheating has been studied in a variety of academic fields little to no research has been done in the field of communication studies and more specifically in the basic public speaking classroom. This may be due in part to a false sense of security public speaking instructors feel when they observe and evaluate a student as he or she stands and delivers a speech. Instructors may assume that since the student delivers the speech the student also researched and wrote the speech. However, the results of this study indicate that students self‐report cheating on speeches and do not seem to have a clear‐cut idea about what constitutes cheating in a public speaking class.  相似文献   

12.
《Communication monographs》2012,79(4):310-316

The mean length of verbalization of 56 four‐year‐old Head Start children was measured in four communication patterns—dyad, triad, small group, and role‐playing triad. The children produced more speech in the small group than in the dyad. Differences between other patterns were not significant. Similar results were obtained when repetitions of words and phrases were eliminated. Females produced, more speech than males in all communication patterns.  相似文献   

13.
ABSTRACT

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses.

Objectives: This activity helps students understand audience as a more complicated concept—one that recognizes the power of a speaker in creating and challenging communities and interrogating power through their performative speeches in the courses named above.  相似文献   

14.

Diaries and narratives produced by 29 college students during the 1989 Loma Prieta earthquake served as the data for a qualitative analysis grounded in the conventional philosophy, if not the traditional methodology, of the uses and gratifications perspective. Two hundred ninety‐nine individual media episodes were interpreted. Audience activity before, during, and after media exposure was studied through the application of the Levy and Windahl Typology of Audience Activity which demonstrated the operation of the nine types of media activity proposed by its creators. Conclusions call for the redirection (rather than abandonment) of audience‐based research away from general‐trend audience consumption and towards more specific cultural interaction of people with media.  相似文献   

15.
《Communication Teacher》2013,27(4):271-275
Courses: Public Speaking, Advanced Public Speaking, Capstone Courses.

Objective: This activity is designed to help students identify different components of an elevator speech and assemble elevator speeches highlighting their strengths. The activity ultimately increases students’ sense of self-competence.  相似文献   

16.
With a research design that combines a content analysis of the 1992 Television Political Party Advertising (TPPA) and a public opinion survey, this study not only examines the issue agendas of the two major political parties, the Kuomintang (KMT) and the Democratic Progressive Party (DPP) in their political ads, but also investigates the match between the public agenda and the party issue agendas in the 1992 legislative election. In addition, the types of, and appeals and semantic frames in, the political ads were analysed.

Study results showed that ‘single issue theory’ was reflected in the Taiwanese television political ads. Both the KMT and the DPP put emphasis on only just a few issues rather than a plethora of issues. The KMT agenda was found to match the public agenda better than did the DPP agenda. However, the DPP performed better than the KMT in terms of the campaign strategy of their political advertising. Like most incumbents, the KMT favoured positive ads and the DPP, like most opposition parties, favoured negative ads. But the DPP adroitly employed indirect attack in negative ads which helped avoid possible audience backfire. By contrast, the KMT ads failed to break free with past cliched ads.  相似文献   

17.

The purpose of this study was to determine if higher and lower anxiety sensitive speakers would exhibit differential levels of four types of body sensations (gastrointestinal, cardiopulmonary, disorientation, and numbness) while anticipating giving a public speech. The participants were eighty‐seven undergraduate students who gave five‐minute informative speeches. The Anxiety Sensitivity Index was used to measure anxiety sensitivity, and the Body Sensations Questionnaire was used to measure body sensations during the anticipatory period. The results showed a significant difference in body sensations between higher and lower anxiety sensitivity speakers for gastrointestinal, cardiopulmonary and numbness sensations. There were no significant differences found for disorientation between higher and lower anxiety sensitive speakers.  相似文献   

18.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996.

A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates.

The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control.  相似文献   

19.
《Communication monographs》2012,79(4):339-347

Josephus’ narrative of Masada, confirmed by archeological findings, included an account of two speeches by Eleazar to the beseiged urging mass suicide rather than surrender. Application of Durkheim's etiological theory to the event suggested strongly that the speaker's arguments and appeals directed to shared social and religious beliefs produced a state of extreme anomie. This condition, combined with altruistic predispositions and pressure of group resolve, accounted in large part for the effectiveness of the speeches.  相似文献   

20.
The War-Time Communications Project (WTCP), conducted during the Second World War, was a major event in the evolution of communication science. A prominent place in it was occupied by Professor Harold D. Lasswell's study on Hitler's speeches, in which the ‘speech model’ was examined in reference to its vocal components and non-verbal communication elements – in terms of ‘how spoken’, rather than of ‘what said’, with an emphasis on audience feedback. This approach formed part of Lasswell's innovative idea: quantification of the word domain. The study was of one of a series of content analysis research works undertaken at the Library of Congress at that time, part of an attempt at ‘keeping an eye’ on world peace. The present article, the first exposition of Lasswell's opus, highlights one of his central concepts – linguistic transformation.  相似文献   

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