首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 31 毫秒
1.
This study explores how consumers react to advertisers' attempts to influence editorial content of media. Two practices are explored: complementary editorial (magazines giving editorial mentions to advertisers' products or services) and attempts at content censorship. Specifically, the study looks at how adult female readers of women's magazines make sense of the 2 aforementioned practices. Findings indicate that women believe editorial mentions of advertisers' products and services can be useful. Based on what the women in this study stated, attempts by advertisers to prevent media content from being published has greater potential to damage the credibility of both the advertiser and the magazine. Participants drew a basic distinction between the practices of complementary editorial and advertiser influence to prevent content: Editorial provides information, but advertiser influence to prevent content denies information.  相似文献   

2.
The publishers and editors of the early Finnish women's magazines were familiar with Central European, English and Swedish women's magazines. A women's magazine started the history of Finnish magazine publishing in 1782. However, it survived less than 6 months and the next 2 women's magazines appeared only 70 years later. The article asks how the publishers of the first four magazines chose, adopted and localized this particular international magazine genre. Successful localization needs the approval of the content by the readers. Only the fourth women's magazine Koti ja Yhteiskunta (Home and Society) published in 1889–1911 managed to create a permanent readership. The central theoretical concept used to analyze the localization is the gender contract, which defines the rights and duties of women in society and is renegotiated as women's situation is changing.  相似文献   

3.
This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership.

The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles.  相似文献   

4.
日本“90 0 0万的国民 ,1 0 0 0万的周刊杂志” ,其销售渠道原有两种 :一种是书店销售 ,另一种是以车站内和车站周围卖店的直接销售。到了 2 0世纪 80年代后期增加了超市销售渠道。其中心内容是“人性→金钱和女人”。在 40多年的发展过程中 ,周刊杂志逐渐扩大自己的影响 ,并被大家所认知。在被广告媒体认同的过程中 ,它也开始接受各种社会制约。  相似文献   

5.
An extensive research literature concludes that, in the United States, mainstream media tend to present a remarkably narrow, homogenous and centrist conservative view of political life that tends to support maintenance of the status quo. This is often attributed to heavy media reliance on government officials, leaders of political groups, and large bureaucratic organization as routine, predictable sources of information. In this context, it is important to understand how explicitly partisan publications construct their accounts of public affairs that provide citizens with alternatives to this perspective proffered by the dominant media. A content analysis of 25 years of 2 of America's leading partisan magazines, the conservative National Review and the liberal Progressive, provides data that raise questions about the extent to which information sources do influence the partisanship of media content.  相似文献   

6.
中国大陆地区的新闻类周刊1990年代以来取得长足发展,也面临新的挑战与危机。“生逢其时”的社会环境与“生不逢时”的媒体竞争环境,使其努力寻找更为适合自己的生存路径,包括对“刊”形态与“周”时态的重新认识,对“忙人”与“有影响力”的人的重新界定,对“品质”与“风格”的不同选择,以及从“品牌化生存”到“两栖化生存”的拓展,以期借助于其他类型传播媒体的同步传播或“二次传播,”形成品牌,扩大影响,牢牢站稳属于自己的一片媒体空间。  相似文献   

7.
8.
Discourses of authenticity are symptomatic of an era of destabilized communication hierarchies, participatory media, and reality television programming. Women's magazines are an apt site to examine articulations of authenticity given the genre's traditional emphases on aspirational consumption and “making up” the external self. This study explores constructions of authenticity in the advertising and editorial content of two top-ranked publications, Glamour and Cosmopolitan. Drawing on a qualitative textual analysis of these magazines, the author conceptualizes three overlapping tropes of authenticity: (a) promoting natural, organic products; (b) the celebration of ordinary-looking women; and (c) the encouragement of inner-directed self-discovery. These striations of real products, real external beauty, and real internal beauty, respectively, allow authenticity to seep throughout the texts without fundamentally disrupting their traditional commercial function.  相似文献   

9.
Breast cancer is one of the most feared diseases in contemporary Western society. Popular women's magazines are important sources of information about and orientation to the disease. The current study applies problematic integration theory in an interpretive analysis of all breast cancer articles appearing in five top-circulating women's magazines between 1997 and 2002. In so doing, the study illuminates two major challenges (uncertainty and ambivalence) and several imperfect approaches to coping constructed in this discourse (simplification, information-seeking/provision, affect management, trusting intuition, sustaining hope, and metaphoric reframing). These results have several clear and important practical implications and highlight a major and largely untried direction for future research.  相似文献   

10.
This article examines how shortened magazine supply duration of magazines effects newsstand sales. Based on a quasi-experimental design, panel data are gathered from a total of 33 newsstand vendors in cooperation with a magazine wholesaler in southwestern Germany. As results show, a shortening in magazines' supply duration does not lead to a significant decrease in a newsstand vendor's or a wholesaler's overall revenues. Furthermore, diverse categories of magazines are affected differently by a shortening of supply durations.  相似文献   

11.
Despite concerns about high rates of teen pregnancy and sexually transmitted disease in the United States, the mass media adolescents attend to most frequently include little accurate information about sexual health. In this study, a preliminary quantitative analysis of the sexual content in four media (television, magazines, music, and movies) popular among 3,261 Black and White adolescents (12–14 years old) found that less than one half of 1% of the content included information about or depictions of sexually healthy behavior. A qualitative analysis of the relatively rare instances of sexual health content revealed that across all four media the sexual health content was ambiguous and/or inaccurate, reinforced traditional gender stereotypes that males seek sex and females are responsible for protection against pregnancy, and presented puberty as funny and contraception as embarrassing or humiliating. These analyses suggest that significant changes in the media's presentations of sexuality would be required if the media are ever to be considered a healthy part of adolescents' sexual socialization.  相似文献   

12.
《Communication monographs》2012,79(3):270-289
The framing of sexual content in women's magazines reflect two different approaches to the selection of a romantic partner: the selection of (a) a stable partner for a long-term relationship vs. (b) an attractive rogue for a fling. The effects of such framing on women's partner preferences were explored in this laboratory experiment. Women with different relationship goals were randomly assigned to read an article from a women's lifestyle magazine (Cosmopolitan) that framed sex in either relational or recreational terms before completing explicit and implicit measures of partner trait preferences. Article frame did affect the importance of appearance-related traits in a potential romantic partner as well as implicit preferences for frame-consistent partner traits. Results are discussed in terms of media framing effects.  相似文献   

13.
This study considered health coverage in 3 highly circulated U.S. feminist magazines: Ms., Bitch, and Bust. The authors used critical discourse analysis to examine 80 print and online articles for representations of liberal, social, radical, and postfeminist feminist ideologies in health coverage; the rhetorical strategies publications used for health content and how they compare with mainstream women’s magazines; and their emphasis on health policy and public health initiatives. The findings suggested that the magazines relied on discursive approaches resembling those of mainstream magazines when covering health, such as prioritizing personal health issues and individualized responses. However, through distinctive feminist lenses, they also performed better than mainstream women’s magazines in presenting health issues, representing a broader range of concerns affecting women, addressing people from diverse communities, and suggesting opportunities for collective response.  相似文献   

14.
Powerless language influences how media consumers perceive the believability and trustworthiness of news sources. Past studies have suggested females use more powerless language, which can negatively influence credibility. However, previous research also suggests powerless language may be preferred in certain contexts. To investigate powerless language use in written health media, a content analysis investigated health-related articles in issues of 12 magazines between October 2008 and September 2009. Analysis compared differences in powerless language frequencies relative to three variables: biological sex of the author, biological sex of the audience, and the magazine's overall topic focus. Female authors and health-focused magazines used more powerless language than male authors and generic-focused magazines, and powerless language was more often directed towards a female audience than a male audience.  相似文献   

15.
16.
In this article, I review 3 waves of ethnic media scholarship, and I describe how the dominant paradigm shifted from assimilation concerns to pluralism. I used qualitative and quantitative content analysis to examine news and features in 5 new nationwide women's magazines targeted to U.S. Hispanics. Thirty-eight percent of the manifest content mentioned Latinos and 27% mentioned specific Latin American cultures. These new English-language and bilingual Latina magazines distributed in the United States had simultaneous assimilative and pluralistic functions. One function was the ability to create a pan-Hispanic identity for members of various Latin American cultures. The magazine content does not fit within the confines of current language-based ethnic media models. I propose a revised model of ethnic media that reflects dual functions of assimilative and pluralistic expression and takes into account the possibility of more symbolic ethnic media functions.  相似文献   

17.
Serials Report     
Abstract

An exploratory study of the information-seeking experiences of women's studies faculty provided interesting insights into their use and collection of periodical literature. Using in-depth interviews and observations, as well as postings from a listserv, the study identified problems, influences, and expectations involved in faculty's daily work with magazines and journals.  相似文献   

18.
Singapore's print media now presents frank and open discussions of sexuality, signalling what appears to be a liberating overhaul of the strict moral codes that have restricted media content for decades. The intensely competitive magazine market is leading the charge. This paper examines how magazines such as The Singapore Women's Weekly reframe discourses on sexuality to allow them to operate within Singapore's tightly controlled media system. Drawing from a Foucauldian approach to discourse and censorship, and broader themes of global capitalism and state rule, this paper contends that despite immense pressures to allow the print media and its wealth-generating advertisers a high degree of autonomy in terms of content, Singapore's sexual revolution operates within parameters set by a government keen to strike a balance between maintaining ‘traditional’ moral values and a more pragmatic approach toward sexuality centred, in part, on attempts to promote ‘civic nationalism’ and to arrest the declining birth-rate.  相似文献   

19.
This study is aimed at examining the impact of an institution's medical library on the clinical decision-making of medical officers in two Nigerian University Teaching Hospitals. Medical information sources consulted by medical officers in Nigeria University teaching hospitals were examined. The results of the study revealed that the information provided by the library was appropriate to their clinical decisions. Medics rely mostly on their institution's library and personal data collections for information. Information is sought for the purposes of managing patients, evaluating new drugs, and support for the diagnosis of ailments. Scientific and technical journals, Index Medicus, Excerpta Medical, CD-ROM (MEDLINE) databases and foreign magazines are widely consulted. Respondents judged the library collection as fair. The study recommends that the existing medical libraries and information centers in Nigeria be well stocked for the retraining of librarians in modern information technology.  相似文献   

20.
This study is aimed at examining the impact of an institution's medical library on the clinical decision-making of medical officers in two Nigerian University Teaching Hospitals. Medical information sources consulted by medical officers in Nigeria University teaching hospitals were examined. The results of the study revealed that the information provided by the library was appropriate to their clinical decisions. Medics rely mostly on their institution's library and personal data collections for information. Information is sought for the purposes of managing patients, evaluating new drugs, and support for the diagnosis of ailments. Scientific and technical journals, Index Medicus, Excerpta Medical, CD-ROM (MEDLINE) databases and foreign magazines are widely consulted. Respondents judged the library collection as fair. The study recommends that the existing medical libraries and information centers in Nigeria be well stocked for the retraining of librarians in modern information technology.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号