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葛艾红 《洛阳师范学院学报》2022,(8):61-64
基于善因营销的视角,以支付宝蚂蚁森林使用群体为主要研究对象,采用相关分析和回归分析方法研究顾客感知、顾客认同与顾客角色外行为之间的关系.得出研究结果：动机感知、信任感知和参与感知对顾客角色外行为有显著正向影响,其中参与感知影响最大;顾客认同在动机感知和顾客角色外行为间起完全中介作用,对信任感知和参与感知发挥部分中介作用.对此,企业应该增强善因营销公信力、完善营销设计环节等. 相似文献
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陈国平教授新著《顾客为什么抱怨——服务企业顾客抱怨管理新视角与新框架》,运用自我概念理论构建了一个解释顾客服务失误认知和抱怨动机产生的新框架,探讨了服务失误时顾客抱怨行为的内在机制.作者充分收集了中国旅游服务业的相关数据资料,综合运用定性分析、实验调查等实证方法,揭示了服务失误背景下消费者多重抱怨动机、检验自我威胁感知和自我监控性在顾客抱怨行为动机中的作用机理.著作以全新的视野诠释了顾客多重抱怨动机产生的心理机制,该研究丰富和发展了消费者行为理论,对指导企业运用恰当的服务补救策略挽救顾客忠诚予以深刻启示. 相似文献
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本文从实证的角度探讨了青少年自我、动力系统与适应的关系.研究表明:1)青少年自我和动力系统水平越高,其适应性越好;2)自我与知行脱节性动机缺失、认知歪曲性动机缺失、利己性利他动机三个因子在青少年适应上具有显著交互作用;3)自我调控、社会自我对青少年适应有较大的正向预测作用,而目标缺乏性动机缺失对青少年适应起负向预测作用;4)自我、动力系统共同影响青少年的适应水平,其中自我调控的影响力最大. 相似文献
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基于计划行为理论,构建网红直播带货情境下消费者困惑、网红力量、自我效能感和矛盾态度对消费者购买意愿影响的概念模型,利用网络问卷调查采集的330份有效样本进行实证分析发现:消费者由网红直播带货感知的自我效能感对购买意愿有显著正向影响,网红力量的影响不显著;消费者由网红直播带货生成的超载困惑对矛盾态度有显著正向影响,相似困惑和模糊困惑的影响不显著;矛盾态度在消费者困惑对购买意愿影响中的中介作用不显著。 相似文献
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从技术接受的角度研究教师网络教学行为具有重要意义。通过分析高校教师网络教学行为现状,以技术接受模型（TAM3）为基础构建研究的理论框架,提出研究假设,并利用结构方程模型对研究假设进行了实证分析。研究结果表明,感知有用性和感知易用性对网络教学行为意向有积极正向影响;自我效能感对感知有用性和感知易用性有积极正向影响;系统实用性对感知有用性和网络教学行为意向有积极正向影响;主观规范对感知有用性和感知易用性有积极正向影响;技术复杂性对感知易用性和网络教学行为意向有积极正向影响;网络教学经验对高校教师网络教学行为意向有显著正向影响;网络教学动机对高校教师网络教学行为意向影响不显著。最后,从改善网络教学环境与条件、提高教师的信息技术能力、培养教师网络教学行为价值意向等几方面给出建议。 相似文献
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以2013年第十二届全运会为例,通过对全运会的高校志愿者进行调查,探讨了全运会高校志愿者的参与动机与满意度,构建了高校志愿者参与动机与满意度的关系模型.结果表明：提升自我动机、就业需求动机与外在影响动机因子对志愿者的满意度产生正向的影响,寻求奖励动机对其满意度产生反向的影响. 相似文献
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陈冬冬 《贵阳学院学报(自然科学版)》2023,(1):14-19
民宿是乡村旅游中日益常见的业态,但面临巨大挑战,理解消费者的决策和行为,有利于民宿的可持续发展。高消费制约了民宿的健康发展,从消费者的支付意愿角度入手,建立旅游动机、感知服务质量、满意度、地方感与支付意愿的关系模型,并将宏村作为案例地进行实证研究。研究发现：(1)消费者对于民宿的服务质量感知、满意度以及旅游地的地方感均对其支付意愿产生正向影响,旅游动机的直接作用不显著。(2)旅游动机对消费者的感知服务质量和满意度评价产生影响。(3)旅游动机通过服务质量和地方感的强中介效应对支付意愿产生影响。最后,对民宿的开发和经营提出一定建议。 相似文献
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近年来网上购物成为一种时尚,为满足不同层次的需要,消费者产生网上购物需求,这促使消费者去网上搜集产品信息,此时,注意、感知觉、情绪、记忆都会影响信息的搜集;接着人对林林总总的信息进行评价,当其感知风险低于可接受水平时,才会做出购买决策;然而又有很多心理因素影响决策甚至行为过程;最后消费者使用商品时会进一步评价该商品,这反过来会影响其新的购买需求的产生. 相似文献
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厘清消费者低碳农产品支付意愿的决定因素与作用机理，是引导消费者选择低碳农产品、推动农业绿色转型，进而实现碳达峰碳中和“3060”目标的基石。结合自我决定理论，沿着“自主性—受控性”轴线，以浙江省杭州市、绍兴市和湖州市的消费者为样本，探讨自主动机（环境偏好、环境价值观、行为认同）和受控动机（环境心安感、外部压力）对消费者低碳农产品支付意愿的影响。结果表明：环境偏好、行为认同、外部压力与支付意愿之间存在显著的正向关系，并且这种影响通过产品认可的中介作用发生；学历和月收入强化了外部压力对支付意愿的正向影响。以上结论为全面理解消费者的低碳农产品支付意愿提供了基础，有助于在消费者中进一步推广低碳农产品。 相似文献
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Shuiqing Yang Shasha Zhou Xiaoying Cheng 《British journal of educational technology : journal of the Council for Educational Technology》2019,50(2):626-637
Retaining learners and facilitating their continuance are critical for the mobile learning providers and educators. Drawing on stimulus-organism-response framework and self-determination theory, this study examines factors that affect college students' mobile learning continuance by considering the self-determination needs and learning involvement. A research model was developed and empirically tested against data collected from 309 college students who are the mobile learning users of an online education platform in China. The results of structural equation modeling analysis showed that perceived learning support, self-management of learning and peer influence significantly influence affective learning involvement, which in turn positively affect mobile learning continuance intention. In addition, perceived learning support and peer influence also significantly influence cognitive learning involvement, which further determine mobile learning continuance intention. Theoretical and practical implications of these findings are also discussed. 相似文献
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David E. Houchins 《Emotional and Behavioural Difficulties》2013,18(3):132-151
Abstract The purpose of this study was to examine the self-determination knowledge of incarcerated students with and without disabilities using a pretest/posttest experimental control group design. In contrast to previous studies conducted in the public school setting, a significant relationship between self-determination knowledge and self-determination instruction was not found. Possible reasons for the lack of significance include the restrictive nature of the juvenile justice setting and the need for positive self-determined role models within the juvenile justice setting. Students’ self-determination knowledge was also examined in relationship to self-determination knowledge instruction and to students’ gender, reading level, math level and disability. A significant relationship was found between self-determination knowledge and gender, reading level, math level and disability status (i.e. being identified as having any disability). Students who were male, had an identified disability, and/or had low academic abilities in math and/or reading had lower self-determination knowledge levels. 相似文献
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ABSTRACTThree subscales of the ‘Science Motivation Questionnaire II’ (SMQII; motivational components: career motivation, self-efficacy and self-determination), with 4 items each, were applied to a sample of 209 secondary school students to monitor the impact of a 3-hour structured inquiry lesson. Four testing points (before, immediately after, 6 and 12 weeks after) were applied. The modified SMQII was factor-analyzed at each testing cycle and the structure confirmed. Only self-determination was shown to be influenced by an inquiry course, while self-efficacy and career motivation did not. Only self-efficacy and career motivation were intercorrelated and also correlated with science subject grades and subsequent achievement. Implications for using the modified SMQII subscales for research and teaching in secondary school are discussed. 相似文献
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Online learning courses are hypothesized to be influenced by the instructors' and students' cultural values. This study collected survey data from online instructors and students to analyze the effects that Hofstede's individualism/collectivism and ambiguity (in)tolerance cultural dimensions exert on online courses offered from an individualist/ambiguity tolerant perspective. Results revealed that the students' cultural dimensions relate significantly to some of their perceptions of culture in the online classroom. Contrary to their individualist peers, collectivist learners felt that their individualist instructors were not usually aware of cultural differences in the online classroom and that their culture was not being considered to make learning relevant to their cultural context. Ambiguity intolerant students, in contrast with their ambiguity tolerant peers, felt that cultural background consideration is important and would appreciate being informed about relevant cultural differences they might experience taking an online course based on a different cultural perspective. Students from ambiguity intolerant cultures also reported less motivation to participate than their counterparts. In addition, language was found to influence the participation patterns when the ambiguity (in)tolerance values of the students were studied. However, language was not found to influence participation patterns for the individualist/collectivist dimension. The results of the study suggest that cultural differences do affect how students perceive the online classroom. 相似文献
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Online education is continuing to gain popularity in educational institutions and organizations. Hitherto, most research has
occurred at aggregated levels, while few researchers have studied how and why individuals participate in online education.
It is essential to examine individual perceptions and relationships in order to understand how students behave in relation
to others. This paper investigates how students of higher education participate in online seminars and why they participate
in certain ways. An online class that attended asynchronous and synchronous online seminars was studied. Electronic logs were
used to examine how students participated and interviews were used to illustrate why they participated. It was revealed that
the participation of students varied between aspects such as exchanging information, managing tasks and providing social support
and the emphasis of these aspects were related to the tool they communicated through. A number of participation inhibitors
were identified and it was also suggested how these inhibitors can be addressed. 相似文献
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Kyounghye Seo 《Asia Pacific Journal of Education》2014,34(3):337-350
This study investigated professional learning taking place in a teacher-created online community. In particular, this aimed to explore how teachers at different levels of participation learn in an online community. The results showed that teachers usually began as observers, reading others' postings and using contributors' teaching resources, and moved to collaborators, posting their comments on teaching resources and discussing their problems with other teachers, and then to contributors, sharing their teaching resources with other teachers and providing information, advice, and help to other teachers. As they participated in the online community at different levels, teacher learning took place in multiple ways including learning through tryout, collaborative problem solving, and critical reconstruction. Yet, not all teachers moved toward full participation in the online community. The majority of teachers remained as observers and their lack of participation in the negotiation of meaning constrained teacher learning. For the online community to be a fertile ground for teacher learning, more emphasis needs to be placed on the collaborative construction of knowledge and the transformation of shared practice, rather than the transmission of knowledge and the dissemination of good practice. 相似文献
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The aim of the study was to explore the relationship between degree of participation and learning outcomes in an e-learning
course on medical informatics. Overall activity in using course materials and degree of participation in the discussion forums
of an online course were studied among 39 medical students. Students were able to utilise the course material in discussion
groups focusing on the lectures, quizzes and students’ own notes. Each student’s data recording of activities and individual
participation in discussion in the online course was analysed in order to assess which activities predicted learning outcome.
Higher course grades were associated with studying the course material frequently and also with regular participation in reading
postings and replying to them. There were no connections between learning outcome and the students’ original contributions
to the discussion forums. There were no statistically significant differences between male and female students in how they
utilised the various components of the learning material. 相似文献
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Several studies examining computer‐mediated communications (CMC) in online courses have found low levels of participation under both voluntary (ungraded) and mandatory (graded) conditions. This is troubling since student participation is widely considered to have a positive impact on performance. Program‐level data were analyzed to explore the relationship between three factors—(1) experience with previous online courses, (2) the course itself, and (3) the instructor—and subsequent participation. All three factors separately impacted participation levels in this voluntary CMC setting. Based on the findings, the authors recommend that researchers using CMC participation level as a study variable consider controlling for three global factors: previous online course experience, course, and instructor. Finally, the relationship between participation level and subsequent performance is tested, and the potential benefits of conducting future CMC research in voluntary discussion settings and with program‐level data are discussed. 相似文献