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1.
The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spanish-language television season. Social identity theory provides a framework for understanding the potential influence of exposure to these depictions. Most notably, wealthy women were characterized as the slimmest, most provocatively dressed, and most submissive characters on Spanish-language television, whereas wealthy men were the heaviest, most conservatively dressed, and most dominant figures in prime time. 相似文献
2.
To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and stereotypically masculine and feminine attributes, with comparisons drawn across different age groups. Contrary to popular belief, these findings suggest that the current state of primetime television does not represent a “golden age” for women. Although it appears that some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted. Implications are discussed in terms of cultivation and social cognitive theories. 相似文献
3.
《Journal of Radio & Audio Media》2013,20(1):131-132
Most previous research into gender role stereotypes in the mass media has concentrated on television or print. Using content analysis, gender role stereotyping in radio commercials was examined. The goals of the study were to: (1) provide current data on level and content of gender stereotyping in Portuguese radio advertising; (2) compare levels of stereotyping in three countries. One hundred and sixty six advertisements were content analyzed into nine categories referring to the central figure, credibility, role, location, argument, reward, product, accent, and narrator. As previously found, male and female characters were portrayed in different ways particularly on credibility (males as authorities, females as users), role (males as celebrities/narrator, females as dependent), location (males in occupational setting more than females), and narrators (females as characters more than males). The patterns of bias in Portuguese radio commercials are consistent with, though less marked than, those in television commercials. Concerning the cross- national analysis, results showed more similarities than differences. 相似文献
4.
This article fills a gap in the communication and political science literature by comparing how Spanish- and English-language television stations cover U.S. elections. A content analysis of more than 400 national network news stories and nearly 3,000 local news stories reveals that local and network Spanish-language stations provide less election coverage than their English-language counterparts. Although Spanish-language stations are more likely to focus election coverage on “Latino” issues or interests, the results indicate only moderate differences in how stations in each language frame their election stories, with stations in both languages concentrating more coverage around campaign strategy and the horse race than substantive issues. 相似文献
5.
电视广告中女性刻板形象主要有贤妻良母型、性感美女型、小鸟依人型、强势女人型等类型,其成因是多方面的,对社会健康发展造成的消极影响也是多方面的。因此,必须更新观念,建立和健全一系列制度和机制,营造一个更加健康的传媒生态环境。 相似文献
6.
Brosius Hans-Bernd; Mundorf Norbert; Staab Joachim F. 《Int. Journal of Public Opinion Research》1991,3(4):366-383
This study provides a quantitative content analysis of the depictionsof sex roles in the American news magazine Time and the WestGerman news magazine Stern from 1969 to 1988. The underlyingassumption of the study is that advertisements reflect changesin social reality. While most studies focus on explicit aspectsof gender role depictions such as jobs, activities, interactionsand situations, this content analysis also covers implicit aspectsof role depictions such as posture, gestures, and facial expression.Some authors have claimed that these are powerful means of transmittingtraditional sex role stereotypes of women as being submissiveand of men as being dominant. Results indicate that while therehave been considerable changes in the explicit presentationof male and female roles, the implicit presentation remainedquite consistent over the 20-year period. According to thesefindings, sex roles may have changed primarily on the surface,while nonverbal sex role stereotypes still linger on. Differencesbetween the developments in Germany and the US are outlined. 相似文献
7.
Meghan Dougherty 《广播与电子媒介杂志》2013,57(3):435-437
This study examines gender role and sexual content in television advertising messages, and the cognitive elaborations of adolescents processing these messages. Adolescents viewed and commented on television advertisements of beer and non-beer products in the contexts of sports and entertainment programming. Results found that a majority of the ads contained traditional gender role content. Fewer ads combined sexual with traditional gender role content. The adolescents' comments criticized female imagery, while their comments on male portrayals were relatively neutral. More than half the respondents challenged ad content, including product claims, realism, and production techniques, with females counterarguing more than males. 相似文献
8.
《广播与电子媒介杂志》2013,57(4):638-647
Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking characters in a one-week sample of prime-time television commercials. Results reveal different patterns of portrayals when African American, Asian American, Latino, Native American, and White characters are featured in television advertisements. The implications of these images are examined from the perspective of social cognitive theory to provide insights into their possible impact on audience members' self-perceptions. 相似文献
9.
“I Play So I Am?” A Gender Study into Stereotype Perception and Genre Choice of Digital Game Players
Stereotypes in game culture are still inhibiting the freedom of female players. This survey study aims to gain insight into these practices by looking at gaming stereotypes on two different, yet interrelated, levels. First, we inquire into perceptions of gamers regarding gender-related and general gamer stereotypes and how these relate to playing frequency. Second, genre choice is investigated in light of player’s gender and how this is associated with play motivations. Results suggest that high frequency female players disagree the most with gender-related stereotypical beliefs and that these women are more strongly drawn towards specific gaming genres than men. 相似文献
10.
Jiyeun Lee 《亚洲交流杂志》2015,25(4):393-407
This study examined how Korean dramas portray the relationship between women's life and work. Men were shown as more affluent, more educationally privileged, older, and yet less likely to be married than women. Far more men than women were employed outside the home and holding a professional occupation or managerial position. Among young adult characters, marriage increased men's employment but decreased women's. Married men were also the most likely to be professionals or managers whereas it was highly unlikely for women, whether married or single. The negative effects of being a parent on employment and on holding a professional or managerial position were consistent for women and men. Examination of women and men's employment and professional empowerment for the past 10 years in television dramas and South Korean social statistics revealed a parallel between television reality and the observed reality, except for a gross overrepresentation of men as professionals or managers in the dramas. 相似文献
11.
Rebecca Martin 《广播与电子媒介杂志》2017,61(3):499-517
The purpose of the present study was to assess the prevalence of emotion stereotypes in children’s television programming, in both educational and non-educational programming. It was hypothesized that gender stereotypes of emotion would still be prevalent in both entertainment and educational programming, with females showing more fear and sadness and males showing more anger, and that all shows would have more male than female characters. A total of 8 children’s programs were included for analysis: 4 entertainment programs and 4 educational programs. Programs were coded for the total number of males and females and for the emotions displayed by each character: happiness, sadness, anger, and fear. Overall, the analyses revealed that the majority of shows still have more male than female characters. Males were found to portray more of all emotions than females. Educational programming did not differ much in the amount of stereotypical versus counter-stereotypical emotion portrayed. Entertainment programming showed a trend toward more counter-stereotyped emotions. Future research should explore the influence of viewing specific shows on young children’s current gender stereotypes to assess the immediate impact of such viewing. 相似文献
12.
Elizabeth Behm-Morawitz Brandon M. Miller Jennifer Lewallen 《Communication Research Reports》2018,35(3):210-221
Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal. 相似文献
13.
This content analysis of 15 Arabic and 3 Turkish drama serials on transnational Arab television examined the gender portrayals of characters. The analysis of 743 characters found that women were underrepresented, less likely to have recognizable jobs, and more likely than men to be portrayed in sex-typed occupations, activities, and settings. The analysis also revealed that programs with female writers were significantly less gender stereotypical. Moreover, differences were found among the producing Arab countries in terms of the portrayals of women; conservative countries had more sex-typed portrayals than the more liberal Arab countries, whereas Turkish programs had similar portrayals to Arabic programs produced in the liberal Arab states. The general findings are discussed in comparison to U.S. programming, and in relation to selective exposure, identification with characters, and potential effects on Arab viewers' gender role beliefs. 相似文献
14.
The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms. 相似文献
15.
Hannah Feldshuh 《亚洲交流杂志》2018,28(1):38-54
In the last 10 years, the term ‘leftover women’ (剩女)—educated, unmarried women over the age of 27—has emerged as a visible stereotype in popular consciousness in China. Despite the surplus of men that is a result of China’s One Child Policy, women are blamed for marriage market challenges through sexist narratives and terminology. While some scholarship treats ‘leftover women’ as an accepted demographic phenomenon with clear causes and impacts, it can also be viewed as an artificial construct created through socially generated gender stereotypes and furthered through media messaging. This article examines and compares sociological research on Chinese marriage patterns, presentations of ‘leftover women’ in contemporary Chinese media, and independent interview findings to understand the role of media in the construction of gender discourse and the perpetuation of gender stereotypes. These rigid concepts of gender roles and ideal womanhood have far-flung consequences, both for women who internalize these misperceptions and for the social hierarchies supported by antiquated gender constructs. 相似文献
16.
Although intimate heterosexual couples often exhibit power imbalances in gender role behaviors, with one partner more dominant and the other more submissive, it is unclear whether the same is true for homosexual relationships. Anecdotal evidence, however, suggests that television portrays both heterosexual and homosexual couples as gendered. This content analysis of intimate relationships on television examined whether heterosexual and homosexual couples are portrayed as gendered, finding evidence of gendering for both homosexual couples and heterosexual couples. Possible implications of these gendered portrayals for viewers' perceptions and behaviors include cultivation of negative stereotypes and modeling of gender-typed behaviors. 相似文献
17.
《The Reference Librarian》2013,54(78):97-110
Summary The library profession is haunted by stereotypes. Perpetually raising its infamous head is the portrayal of librarians as drab spinsters peering over the rim of their glasses and ready to “shush” a library patron for the offense of talking too loudly. It is an image that was born at the beginning of the twentieth century, and persists, albeit considerably diluted, to this day. On the other hand, positive and negative images of male librarians are to a large extent either ignored or treated very lightly in popular culture, especially in motion pictures and television. Once the exclusive domain of men, American librarianship evolved over the centuries to not just incorporate women, but to embrace and become almost completely associated with them. Stereotypes of male librarians have existed since colonial times; yet, the stereotypes have undergone considerable transformation as a result of professional and societal changes. This article attempts to understand some of the older stereotypes surrounding male librarianship in the United States by examining the position of the early librarian and the environment in which he worked. Current portrayals of male librarians in motion pictures and television are then discussed. The focus of this article is on academic male librarians; however, general male librarian stereotypes and issues are also discussed. 相似文献
18.
This study examined how race and gender of reporters and community diversity influenced use of women and minority sources in local television coverage of the 2002 governor's race in Michigan. Content analysis of campaign stories broadcasted by four local television stations revealed that women reporters were more likely than their male colleagues to use women and nonpartisan sources such as experts and ordinary citizens. But minority journalists were only slightly more likely to use minority sources and were less likely than nonminorities to use nonpartisan sources. 相似文献
19.
This content analysis examines verbal aggression, race, and gender presented in a composite week of popular reality TV programming on cable and broadcast television. Results show that African Americans were found to be overrepresented and depicted disproportionately as more verbally aggressive and more likely to be victims of verbal aggression than other races/ethnicities. African American women were more likely than men to be involved in verbal aggression, both as aggressor and victim. The results are discussed in terms of the potential effects of exposure to verbal aggression and the accompanying contextual factors found in reality TV programming. 相似文献