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1.
Abstract Customer orientation has been suggested to create competitive advantage of firms (Kohli &; Jaworski, 1990). Therefore, the recommendation to media managers has been to let the creation and delivery of customer value guide their strategies for advertising sales (Aris &; Bughin, 2005). However, the concept of customer value, what it is, and how it is created remains unclear in many ways. This article explores the concept of customer value in advertising media purchasing from the media seller's perspective. Between December 2007 and February 2008, sales representatives from three Swedish TV networks were studied through in-depth interviews and observations as they progressed through a negotiation process with a large advertiser and its media agency. A qualitative analysis of the media sellers' experiences shows that they see advertiser and agency to perceiving the value of advertising media differently. Also, they see the customer side parties as diverging in the processes by which these value perceptions are formed. The article reveals the inherent problem of customer orientation on advertising markets—that within media purchasing practice, several actors have their own idea of value, and an advertiser's understanding of value is not always a decisive factor. The TV networks in the study have all chosen different strategies to deal with these dualities. 相似文献
2.
Marnel Niles Goins 《Communication Studies》2013,64(5):531-546
Female friendships are significant to many Black females because they represent a homeplace, or a safe space. This study uses Baxter and Montgomery's (1996, 1998) relational dialectics theory and Collins’ (2000) Black feminist thought to understand the interplay of contradictions in the stories that Black females tell in their friendship groups. The contradictions embedded in the stories were finances (spending/saving), language (“good”/“bad” English), appearance (satisfaction/dissatisfaction), and race (acceptance/rejection of otherness). The interaction of these tensions showed that the friends engaged in group segregation and integration, which ultimately enabled them to freely express their culturally based truths without fear of marginalization. 相似文献
3.
Craig T. Maier 《Qualitative Research Reports in Communication》2018,19(1):62-67
This study explores the interrelationship between Cooperrider’s (Barrett &; Cooperrider, 1990) appreciative inquiry (AI) and Arnett, Fritz, and Bell’s (2009) communication ethics literacy (CEL) through interviews with professionals struggling with a mid-Atlantic city’s opioid epidemic. Findings suggest that AI can pinpoint the “light” groups protect and promote, while CEL can clarify “shadows” hindering AI implementations and propose communicative practices to strengthen those goods. 相似文献
4.
Richard M. Perloff 《Mass Communication and Society》2013,16(6):701-729
Some 30 years ago, Vallone, Ross, and Lepper (1985) conducted a pioneering study of the hostile media effect in which they demonstrated that partisans perceive media coverage as unfairly biased against their side. Over the ensuing decades, scores of experiments and surveys have extended their findings, demonstrating hostile media effects in a variety of domains. Taking the measure of the research more than 30 years later by systematically reviewing the many studies conducted in different locales, this article summarizes the knowledge base on the hostile media effect. The article integrates findings, clarifies conceptual issues, and presents two research-based models of the effect. Future scholarly pathways are suggested, with a focus on how hostile media biases may change—or continue—in an era vastly different than the mass communication-dominated age in which the concept was pioneered. 相似文献
5.
Peter M. Sandman 《Journal of Applied Communication Research》2013,41(3):257-262
The researchers adopted relational dialectics theory (Baxter &; Montgomery, 1996) to examine the discourse of 37 bereaved parents. Research questions guiding the study were what dialectical contradictions do bereaved parents experience when communicating with their marital partner after their child's death and how do bereaved parents and their marital partners communicatively negotiate the dialectical contradictions they experience? Our analysis revealed that bereaved parents experienced a dialectical contradiction between trying to grieve their child's death together as a couple and apart as individuals. Likewise, parents experienced a contradiction between being both open and closed when talking with one another about their child's death. Results describe how parents negotiated these contradictions, and implications for professionals are discussed. 相似文献
6.
Americans are increasingly concerned about video games, presumably due to the amount and graphicness of violence they contain. Social Cognitive Theory suggests that people are more likely to imitate characters they see as attractive or similar to self. To date, however, little research has examined attributes of violent characters in video games related to this issue. This content analysis examined 10 minutes of play from 60 of the most popular video games. Adapting the coding scheme from the National Television Violence Study (Smith et al., 1998; Wilson et al., 1997, 1998), various demographic and contextual features of violent characters and violent interactions were assessed. The results show that violent game characters have attributes that are likely to increase the extent to which some players perceive them as attractive and similar. Moreover, these violent characters engage in aggression that is presented as justified or graphic. 相似文献
7.
From a sociolinguistic and discourse-analytic perspective, news stories have often been considered as operating within a similar structural framework to oral narratives (Labov, 1972), sharing formal elements with narratives produced in other contexts (although as Bell (1991) has demonstrated in relation to print news, these elements occur in temporal disorganization). In this paper, in line with other recent treatments of news stories, we suggest that news does not conform to this kind of “narrative” structure as such. Examining data taken from print and live-broadcast TV news through a Sacksian (1995) lens, we argue that it is possible to simplify the analysis of news structure by approaching the news as “stories,” where the story elements are organized around the notions of category, action, and reason rather than as a series of narrative clauses involving orientation, complicating actions, evaluation, and resolution (Bell, 1991; van Dijk, 1988). 相似文献
8.
This research study investigated the views and practice of third level academic library managers in the Republic of Ireland regarding reasonable accommodation of employees with disabilities (as defined in the Irish Employment Equality Act 1998 as amended by the Equality Act 2004). A mixed methods study (sample of 163 library managers) employed both an online survey (response rate 108/163) and follow-up telephone interviews (23% of respondents). Questions were based on a literature review. Library managers were aware of a legal duty to accommodate. A majority of library managers subscribed to the social model of disability rather than the medical model. They were less aware of the needs of employees with less visible disabilities. A small majority of library managers reported the presence of an accommodation procedure at their college. A large majority of library managers would not spend more than 0–10% of the library budget on accommodation—in practice, this should be sufficient. A small majority believe that a legal obligation to accommodate is necessary. A majority would adopt a graduated approach (informal to formal) in relation to discriminatory conduct. On the whole, the legislation was working in practice. However, further disability awareness training of staff was required, and further research should examine the views of library staff with disabilities. 相似文献
9.
This article critically reviews scholarship on structural pluralism (Tichenor, Donohue, & Olien, 1973, 1980) in journalism and media studies. Relying partly on a concept explication and theory construction process (McLeod & Pan, 2004), the article explicates structural pluralism as a multifaceted concept with multiple dimensions and indicators. While reviewing relationships or hypotheses between structural pluralism and various outcomes, the article then discusses and proposes issues and agendas for future studies. 相似文献
10.
Alex M. Susskind Donald F. Schwartz William D. Richards J. David Johnson 《Communication Studies》2013,64(4):397-418
This article documents the 30‐year history of communication network research at Michigan State University (M.S.U.), providing a case study of the evolution and diffusion of an academic innovation. Three past and continuing issues for network scholars are identified: a lack of professional reward for developing user‐friendly computer programs, unresolved methodological problems, and a need for better theoretical and conceptual frameworks. The narrative also illustrates the difficulty communication as a discipline has in impacting broader intellectual traditions. The story begins with the first doctoral dissertation (Schwartz, 1968) and the first network analysis software program in 1970 (Richards’ Negopy), continuing to the last dissertation (Susskind, 1996), and ending in 1998 when J. David Johnson left the M.S.U. faculty. Other major players in the M.S.U. network tradition included David K. Berlo, Eugene Jacobson, Everett M. Rogers, Vincent Farace, Peter Monge, and Erwin Bettinghaus. Ironically, Schwartz and Susskind met in 1998 while Schwartz was preparing to retire from Cornell University and Susskind was starting as an Assistant Professor in a different department, thus providing closure to the M.S.U. network. 相似文献
11.
Negative jealousy-related emotion and rumination are examined as consequences of a close relational partner's jealousy expression. Specifically, relationship type (i.e., sibling relationships, cross-sex friendships, and dating partners) and three of Guerrero et al.'s (1995) forms of jealousy expression (i.e., distributive communication, integrative communication, and negative affect expression) are compared according to negative jealousy-related emotion and rumination following a hypothetical partner jealousy expression situation. Siblings and dating partners reported experiencing more intense negative emotion than cross-sex friends after partner jealousy expression. Further, participants reported ruminating more after their partners used distributive communication compared with integrative communication or negative affect expression to express jealousy. Emotional intensity did not vary according to type of jealousy expression and rumination did not vary with regard to relationship type. Practical and theoretical implications for the study of negative emotion, rumination, and partner jealousy expression are discussed. 相似文献
12.
Oblinger and Oblinger (2005) described the Net Generation or Net Gen, who have never known life without the Internet. They note the incremental nature of change: “One generation's technology is taken for granted by the next” (p. 2.1). In a world increasingly dominated by technology, the academic library has become a place to learn that is constantly adapting and changing, reflecting “what the student does” (Biggs, 2007). Pathfinder funding from the Higher Education Academy has enabled Bournemouth University (BU) to explore the pedagogies of learning in a hybrid environment and consider how Web 2.0 technologies within a virtual learning environment contribute to the acquisition and development of academic literacy skills. Good library design demonstrates agility and adaptability in the use of space (Heppel et al., 2004). Virtual environments enable integration of resources within the unit of study. Subject librarians, academics, and learning technologists are developing new ways of working together to deliver resources. The rate of change is exponential but is full of opportunity (“Libraries Unleashed,” 2008). In 2009 Bournemouth University will open a new library for postgraduate business students without any books, but with each student equipped with an e-book reader. This article will discuss the academic skills and learning spaces students will need to read for a degree in an environment that is predominantly electronic. 相似文献
13.
《Communication monographs》2012,79(3):287-310
Collaborative partnerships developed via text-based computer-mediated communication (CMC) commonly shift interactions to alternative formats. Extant research indicates that shifting from one modality to another, or “modality switching,” can have profound positive and negative effects on relational outcomes. Drawing on social presence theory (Short, Williams, & Christie, 1976) and social information processing theory (SIPT; Walther, 1992, 1996), the present study examined the influence of meeting FtF after varying lengths of time interacting via CMC on relational communication. Consistent with predictions, remaining online yielded greater intimacy and social attraction than the other conditions in which FtF contact occurred. With respect to the CMC conditions, modality switching modestly enhanced relational outcomes in the “early” switching partnerships but more strongly dampened those of “late” switching ones. 相似文献
14.
In the modern media environment, people are afforded a variety of options for political information. In addition, people now use multiple media sources (e.g., television, radio, blogs) to obtain information about all aspects of politics (Eveland, 2004; Pew Research Center for the People and the Press, 2009). The purpose of this study was to examine how use of particular media sources influenced the frequency of political discussion with people from the same political party (political in-group members) and people from a different political party (political out-group members). Guided by a uses and gratifications perspective, which emphasizes the role of the user in media effects, we examined how specific user background characteristics (e.g., age, sex, political opinion leadership, political social identity, political content affinity), motives for using traditional and social media for political information, and use of different media sources work together to influence discussion with political in-group and out-group members. Our results allowed us to identify several distinct differences between people who talk to political in-group and out-group members. 相似文献
15.
《Communication methods and measures》2013,7(3):223-249
Two studies are utilized to test a revised version of Guerrero, Andersen, Eloy, Spitzberg, and Jorgensen's (1995) communicative responses to jealousy (CRJ) scale and examine how measures from the CRJ associate with relational satisfaction. Study 1 uses exploratory factor analysis to identify a preliminary factor structure. Study 2 uses confirmatory factor analysis to determine whether this factor structure holds across a second sample, as well as structural equation modeling to test hypotheses regarding the associations between communicative responses to jealousy and relational satisfaction. These studies suggest that there are 11 specific communicative responses to jealousy that fall under four superordinate categories: (a) destructive communication, which consists of negative communication, counter-jealousy induction, and violence; (b) constructive communication, which includes integrative communication and compensatory restoration; (c) avoidance, which comprises silence and denial; and (d) rival-focused communication, which includes signs of possession, surveillance, rival contacts, and derogation of the rival. Destructive communication and, to a lesser extent, rival-focused communication associated negatively with relational satisfaction, whereas constructive communication associated positively. Recommendations for using the CRJ scale in future studies are provided. 相似文献
16.
Beatriz F. Fernandez 《Public Services Quarterly》2013,9(2):138-139
There are many instructional design theories to assist librarians in creating effective instructional modules for student learning. ADDIE is a generic instructional design model that has been in existence for more than 30 years and is known for its flexibility in application (Molenda, 2003). Using instructional design theories such as ADDIE helps to better serve students, librarians, and faculty because it adds efficiency and cohesion to the designing and learning process (Bell &; Shank, 2007). In this article, the author writes about using the ADDIE model of instructional design to successfully incorporate new technologies into existing and new library instruction modules. The author outlines how the ADDIE model can be modified to fit specific technological needs of a library instruction program. 相似文献
17.
This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided. 相似文献
18.
19.
《Communication methods and measures》2013,7(2):99-125
A series of studies report the development of empirically derived instruments that measure student interest and engagement. The first study inductively develops an initial item pool through open-ended questionnaire data. A second study subjects the measures to exploratory factor analysis to ascertain an underlying factor structure. The third study deductively tests the measures through confirmatory factor analysis and examines associations among teacher communication behaviors, student emotional and cognitive interest, and engagement. A fourth study offers discriminant validity evidence, suggesting that the new measures are distinct from scales that assess similar yet divergent constructs. Guided by prior theory (Mottet, Frymier, & Beebe, 2006) and research (Harp & Mayer, 1997), the instruments developed here possess heuristic potential for instructional communication research. Implications and areas for future research are discussed. 相似文献
20.
Nourollah Zarrinabadi 《Communication Research Reports》2013,30(4):292-298
Understanding of how different cultures value intercultural communication and communication competence is of considerable importance (Dilbeck, McCroskey, Richmond, & McCroskey, 2009). This research aims to investigate Iranian culture values related to self-perceived communication competence, which is reported to be a strong predictor of willingness to communicate (McCroskey & Richmond, 1990). The Self-Perceived Communication Competence (SPCC) instrument was used to measure the communication competence self-perceptions of more than 700 Iranian university students regarding various contexts and with various receivers. Results indicate that participants feel more competent communicating in dyads and group context and with friend and acquaintance receivers, while less competent when talking with strangers or in public and meetings. 相似文献