首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 15 毫秒
1.
ABSTRACT

The primary purpose of the current study was to develop a theoretical model regarding nostalgia, self-continuity, pride, and the intention to visit a sport team's hometown and examine the moderating effect of length of time as a sport fan. The study involved showing a short nostalgic video clip and investigated relationships using structural equation modeling (SEM) and multigroup SEM. The results suggest that self-continuity is an important indicator of the relationship between nostalgia and pride and enhances the intention to visit a sport team's hometown. The results also showed that self-continuity is an important indicator for new fans but not for long-term fans.  相似文献   

2.
《Sport Management Review》2019,22(4):502-512
The physical environment of sport facilities, referred to as the sportscape, has a substantial influence on the extent to which sport fans attend sporting events and revisit the facilities. Accordingly, professional franchises make efforts to construct new stadiums with different sportscape elements, which serve as important factors that determine spectators’ levels of attendance satisfaction. With a sample of South Korean baseball fans, the authors examine which sportscape components of professional ballparks are considered most important by spectators, as well as how baseball attendees indicate their willingness to pay for particular sportscape attributes. Based on a discrete choice experimental approach, results indicate that spectators place the greatest importance on fast access to ballparks largely dependent upon the location. Results also suggest that respondents are willing to pay KR₩4102 for one more subway line. Different strategies for developing successful sportscape components are discussed.  相似文献   

3.
《Sport Management Review》2019,22(3):348-362
The author explored spectators’ emotional reactions manifested on social media. By using Twitter search application programming interface, 328,000 real-time tweets posted by fans of the Panthers and the Broncos during the Super Bowl 50 game were collected. The lexicon-based text mining approach (a big data analysis in social media analytics) was employed to classify tweets into five different emotions. The findings indicated that spectators expressed positive emotions when their team scored; conversely, they expressed negative emotions when the opposite team scored. Interestingly, spectators became habituated with each subsequent score from either of their preferred teams, which resulted in fewer expressions of emotions. However, when a team scored soon after the opposite team scored, fans expressed a surge of positive or negative emotions, accordingly. The results supported both the theories of affective disposition and opponent-process. Spectators’ simultaneous experience of positive and negative emotions may contribute to fans’ satisfaction, continued patronage, and mental health.  相似文献   

4.
The present study aimed to examine the relationships among service quality, satisfaction and spectators’ behavioural intentions, in the context of professional football. Using Gronroos’ (1984) theoretical framework, service quality was conceptualized in terms of technical (outcome) and functional (process-related) quality. Outcome quality was measured with two dimensions: game quality and team performance, while five dimensions were used to measure functional quality (tangibles, responsiveness, reliability, access and security). Three hundred and fifty (N = 350) spectators of a professional football game in Greece participated in the study. The results provided support of the two total service quality model used. Furthermore, outcome quality was shown to have a stronger influence on spectators’ satisfaction levels than functional quality; finally, satisfaction was shown to partially mediate the relationship between service quality and spectators’ behavioural intentions. These results contribute to our theoretical understanding of the factors that predict spectators’ loyalty in professional football. Sport marketing implications are also discussed.  相似文献   

5.
Despite the recent progress in understanding consumer moderators, much of this work has focused on the satisfaction-behavioral intentions link. There is a lack of research regarding the potential moderating effects of consumer variables on the relationship between the three dimensions of customer equity (value, brand, and relationship equity) and behavioral intentions. Therefore, the purpose of this study is to examine how the effects of value, brand, and relationship equity on consumer behavioral intentions are enhanced by demographic (age and gender) and relational (season-ticket purchase) moderators. Furthermore, this study views brand equity as a psychological moderator and attempts to investigate the moderating effects of brand equity on the relationships between value equity, relationship equity, and behavioral intentions. Data were collected from spectators at a professional soccer event in Japan (n = 383). The results indicate that the effect of brand equity on behavioral intentions is positive and significant, while relationship equity has positive effects on both brand equity and behavioral intentions. A series of moderator analyses using the multi-group SEM method revealed that the influences of brand and relationship equity on behavioral intentions are stronger for younger consumers, men, and season-ticket holders than for older consumers, women, and non-season-ticket holders. Moreover, the moderator analyses verified that the effect of value equity on behavioral intentions was positive and significant only for those spectators belonging to the low brand equity categorization. The research findings, contributions, and directions for future research are discussed.  相似文献   

6.
《Sport Management Review》2014,17(4):432-443
The Youth Olympic Games (YOG) was initiated by the International Olympic Committee (IOC) in 2007 aiming to reach out to a younger target group. Besides the introduction of a Culture and Education Programme the creation of new competition formats was an important initiative. The objective of this study was to assess the spectators’ perception of the new sports competitions at the first Winter YOG 2012 in Innsbruck, Austria. The aim was to understand how the Games were perceived by on-site spectators attending the event. For this purpose a quantitative research approach was chosen. Based on an extensive literature review a paper questionnaire was developed and distributed among the spectators during the YOG in Innsbruck. The results revealed that the Level of Performance was perceived very positively across all competitions. Regarding the Entertainment Value, Future Development, Eustress and Rules the spectators’ perception differed between the various competitions. The findings from the study in hand provide important insights for future organisers of sports events and other related stakeholders (federations and sports clubs) with respect to the implementation of new sports competitions.  相似文献   

7.
This study explores the complex of attendees’ experiences in the context of homecoming events that overlap sport activities, event, and tourism elements during a weekend. Focusing on alumni attendees who travel to the college town for the event, the present research argues that these attendees have multiple identities such as event attendees, university alumni, and destination tourists. Derived from this notion, this study proposes and examines two dimensions of attendees’ whole event experiences: event program-related experiences and destination tourism experiences. In addition, relationships between the whole event experiences, place attachment, and satisfaction are empirically tested. The results indicate that place attachment and satisfaction are significantly enhanced by attendees’ experiences of Event Programs & Information, Destination Products, and Natural Environment. Alumni attendees tend to evaluate their experiences more positively when they have a unique perception of the college town and a strong emotional bonding with their Alma Mater. Theoretical contributions and practical implications are also discussed.  相似文献   

8.
A home field advantage is given when the home team wins more than half of the games under home conditions. For team sports, this advantage has been well-established in many studies. The present study examines the home field advantage for individual sports on the example of table tennis. Therefore, all games of the men’s first German National League of table tennis (n?=?406) were analyzed for the seasons 2008/2009 to 2012/2013. There was a home field advantage of 51.48?%. A more specific measure for the home field advantage is to look at single games (“best-of-five” modus), where the home teams won more games (2.01 per competition) than the away teams (1.95 per competition). Both results were statistically not significant. A statistically significant correlation between the size of the home field advantage and the number of spectators was found, as well as an advantage by competition rules of the home team in the opening game, whereas the travel distances of the away teams did not affect the results. Accordingly, the home field advantage is less pronounced in individual sports than in team sports. The player’s performance, however, is positively influenced by the social support of home spectators and the specific competition rules.  相似文献   

9.
广告收入是体育场馆经营收入的重要组成部分,运用文献法和"关注概率模型"的理论假设,根据体育场馆的受众主要通过低介入途径处理广告信息的特点,提出了体育场馆的广告选择应遵循的原则和不同使用时期和场馆类型选择广告产品的策略;体育场馆以平面广告为主,广告设计以简约和视觉冲击策略为主;体育场馆空间大,广告发布应采用组块发布和重复展露的策略,以引起受众注意并记住广告内容,提高广告效果。  相似文献   

10.
ABSTRACT

Limited research has examined the contributions of sport-specific family relationship problems to athlete mental health. In the current study we examined the extent to which collegiate athletes’ family problems (as measured by the Student Athlete Relationship Instrument factors, SARI) predict athletes’ general mental health distress and specific mental health symptoms that are relatively common in athletes (i.e. depression, anxiety, and drug and alcohol use). The study included 85 collegiate athletes (intramural, n?=?26; club sport, n?=?12; NCAA Division I, n?=?47). We hypothesized that both general mental health distress and commonly evidenced mental health symptoms would be predicted by athletes’ responses to the SARI factors (Poor Relationship and Lack of Support, General Pressure, Pressure to Quit or Continue Unsafely, Embarrassing Comments, and Negative Attitude). Results indicated that all of the aforementioned SARI factors predicted athletes’ ratings of depression and general mental health distress levels. Only the General Pressure SARI factor predicted athletes’ anxiety and drug use. Alcohol use was not predicted by any of the SARI factors. Receiver operating characteristic (ROC) analyses indicated that sport-specific problems in family relationships provided a good classification of athletes at risk for general mental health distress, depression, and anxiety. Practice implications are discussed in light of the results.  相似文献   

11.
Abstract

During the first half of the nineteenth century, Cornish wrestling, which was distinctive to Cornwall, was the county’s most popular sport, with a large number of wrestlers competing for lucrative prizes at numerous tournaments and watched by thousands of spectators. Its popularity also extended to London, where sporting entrepreneurs, mainly publicans, organized and promoted wrestling in the Cornish style, when the best wrestlers were lured to the capital to compete for large prizes, witnessed by substantial crowds, which often included members of the nobility. During the second half of the nineteenth century, Cornish wrestling suffered a serious decline in popularity with fewer wrestlers, tournaments, and spectators. By 1900 the sport had almost died out and only survived due to the efforts of a small group of talented wrestlers who inspired a minor revival in the years leading up to 1914. One factor that contributed to the decline was the practice of ‘faggoting’, which was a form of match-fixing that involved wrestlers agreeing with opponents to share any prize money. Consequently, the sport developed a bad reputation and became very unpopular with spectators. In order to eradicate the practice, wrestling organizers issued regular warnings to wrestlers or excluded them from tournaments.  相似文献   

12.
体重污名对超重和肥胖人群的心理和行为具有显著负面影响,损害了个体的心理健康和生活质量,诱发了个体饮食障碍、回避体育锻炼等异常行为。体重污名通过行为改变、心理应激效应、社会关系改变、歧视的结构效应和消极归因模式等作用机制对超重和肥胖人群产生影响。心理干预和媒体宣传对消除体重污名的效果不一,体育锻炼干预对消除体重污名具有稳定的显著作用。今后的研究需要从研究群体和方法上进一步改进,提高研究的科学性和实践指导价值。  相似文献   

13.
Abstract

In sports, nostalgic views on ‘the beauty of the game’ often clash with commercial interventions to make it fit the global sport media complex. This phenomenon also known as ‘the paradox of commercialism’, presents a unique challenge. This paper, which is based on a larger study of the FIA World Rally Championship (WRC), introduces a method on how to investigate this paradox. By discussing narrative inquiry and trans-local ethnography, as well as highlighting specific techniques used in the WRC study, the paper provides valuable methodological input into a special category of sports struggling with the relationship between commerce and tradition, namely those that are transnational and itinerant by nature, like the America’s Cup, the Champions League, world motoring championships, golf and pro cycling.  相似文献   

14.
体重污名对超重和肥胖人群的心理和行为具有显著负面影响,损害了个体的心理健康和生活质量,诱发了个体饮食障碍、回避体育锻炼等异常行为。体重污名通过行为改变、心理应激效应、社会关系改变、歧视的结构效应和消极归因模式等作用机制对超重和肥胖人群产生影响。心理干预和媒体宣传对消除体重污名的效果不一,体育锻炼干预对消除体重污名具有稳定的显著作用。今后的研究需要从研究群体和方法上进一步改进,提高研究的科学性和实践指导价值。  相似文献   

15.
Abstract

A project approved by the Philippine Olympic Committee (POC), the Indigenous Tribal Games (ITG) advocates for indigenous empowerment through traditional sports. To accomplish this, a requisite for participating in the ITG is belonging to any indigenous group. Since the audience includes non-indigenous spectators, bringing indigenous players to the fore transports the ‘Other’ to the colonizer’s consciousness that the indigenous player can not only play, but even excel, in Olympic-patterned sports. This article focuses on two ITG competitions participated in by 43 Iraya-Mangyan players of Abra de Ilog and Puerto Galera, Mindoro (2013 and 2014). The findings suggest that ITG enabled a space for the players’ performative (dis)play. Transgressions through neocolonial impositions were necessary in awakening the players’ indigenous consciousness. The ITG advocates sought to empower their contested and tentative performative identities but it has also led to their disempowerment; that is, their ‘inclusion’ has unwittingly, yet also forcibly, ‘excluded’ them.  相似文献   

16.
Prior work on the relationships between team identification and spectators’ reactions to one's team victory has largely neglected the potential effects of mediating variables. In this research, we proposed that the process of Basking in Reflected Glory [BIRGing – the tendency to reduce the distance between oneself and one's team; Cialdini, R. B., Bordon, R. J., Thorne, A., Walker, M. R., Freeman, S., &; Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology, 34, 366–375] would lead spectators to almost take ownership of victories and share its benefits, thereby impacting their sense of national belonging in a positive manner. To this end, participants (N?=?73) were asked to watch an edited video clip showing a victory of the French national rugby team playing against South Africa. As expected, results revealed that BIRGing mediated the relationship between team identification and one's sense of national belonging. In closing, a number of implications are discussed along with future research avenues pertaining to the sport spectatorship literature.  相似文献   

17.
教练的心理素质和教育行为对训练效果的影响是许多心理学家和体育工作者经常讨论的问题,教练参与帮助促进,预防和早期干预等行为可能有助于支持年轻人的心理健康。这项研究的目的是研究教练的心理健康素养和角色认知如何与他们在体育环境中与年轻人的这些帮助行为的参与相关联,其中包含与抑郁相关的心理健康素养的自我报告指标,以及检查角色认知的度量(即角色广度和角色疗效)和参与预防,促进和早期干预。三条路径分析的结果显示,体育素养背景下,心理健康素养与任何帮助行为都没有直接关联,但通过角色广度和角色效能,心理健康素养对促进,预防和早期干预有显着的间接影响。通过培养他们的知识,能力和信念,使这些行动成为角色的预期一部分,使教练能够参与这些帮助行为,可以为年轻人提供替代和非正式的初始支持来源。总之,这项研究调查了教练的心理健康素养,他们的角色感知,以及这些因素如何影响教练参与支持年轻人心理健康的行为。结果表明,培养教练的知识,能力和信念可以使他们在体育环境中参与这些帮助行为。  相似文献   

18.
采用分层抽样法、访谈法、问卷调查法和统计分析法,对南京市中间阶层体育观赏消费特征进行研究,结果发现南京市中间阶层体育观赏消费整体水平很低,具有间接性,往往与体育健身、休闲娱乐活动捆绑在一起,缺少高水平现场观赏的机会,体育观赏满意度整体不高,并提出提高南京中间阶层体育观赏消费水平的对策。  相似文献   

19.
20.
《Sport in History》2013,33(2):121-145
This paper draws on social and art history, cultural studies and ‘gaze theory’ to explore how William Powell Frith's painting of Derby Day, and the various responses to it, shed light on the Epsom Derby horse race and the ways in which its multiple meanings as a mega-event were produced and exchanged in Victorian society. It continues the recent trend of using a wider range of visual methodologies to explore the history of sport. It begins by setting the painting in its cultural, social and racing context, and exploring how the painting was created by Frith. It moves on to explore some of its possible readings, and analysing some of the different gazes through which the meanings of the painting can be read, including those of the artist, the characters, the critics and the spectators visiting the work. In so doing themes such as class, gender, reception and spectatorship, the relationship between popular and elite culture, and the representation of workers, women and ethnic minorities are explored.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号