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1.
This study aimed at determining the amount of Italian television coverage dedicated to men's and women's sport and the number of male and female viewers during the 2004 Summer Olympic Games. AUDITEL-AGB Nielsen Media Research Italia provided the TV airtime data for the sport events broadcast, which were classified into three categories: men-only, women-only, and mixed-gender. The viewer sample was divided by age and gender and included three audience parameters: mean audience, share, and appreciation index. The last item is calculated from the program duration, audience permanence, and the share related to programs broadcast by other Italian channels. In particular, the appreciation index was used to investigate the relationship between (a) the viewer's and sport participants' gender and (b) the effect of Italian participation and expectations for sport achievement. The data showed that Italian male athletes outnumbered their female counterparts. Women's sport was allotted significantly less airtime than men's sport, but this imbalance was not proportional to the gender difference in the overall athletes' participation in the Games. Although the female audience represented 45% of the total, a significantly higher male mean audience and share were found. On the other hand, the appreciation of men's and women's sport events was balanced after equating for differences in media coverage. Moreover sport achievement might have a positive effect on the trend toward equality of gender coverage, indicating that a global multisport event such as the Olympic Games is central to communicating a national image and identity independently of the athletes' gender.  相似文献   

2.
In general, women are well represented among sport participants and sport audiences but not in the media. Data show that women's sport is greatly underreported and trivialized in newspapers. Therefore, the purpose of this study was to measure press coverage during the 2000 Summer Olympic Games in the largest circulating Belgian, Danish, French, and Italian daily newspapers by: (a) number of articles, (b) size, (c) page placement, (d) accompanying photographs, and (e) photograph size. For each sport covered, the athletes' nationality and the gender were recorded. Compared to the 1996 Atlanta Games, there was an increase of 326 female athletes (+4%), and women competed in 25 sports and 132 events (44%) of the total 300 events. Although only 29.3% of the articles and 38% of photos were on women's sports, the newspaper coverage was similar to the distribution of participating athletes and events. No significant gender differences were found with respect to article size, page placement, accompanying photographs, or photograph size. The most covered sport was track and field, independent of national achievement. Other sports received different coverage in relation to national expectations, achievement, and participation. In conclusion, there was a trend to overcome gender inequities in media coverage during the Olympic Games, which may be due to the International Olympic Committee's actions to promote increased participation of women in sport activities and to publicize their achievements. Moreover, during the Olympic Games, a nationalistic fervor might affect the equality of gender coverage.  相似文献   

3.
《Sport Management Review》2015,18(3):331-342
The 2012 London Olympic Games were heralded as the “Year of the Woman” as every delegation sent a female athlete to compete in the games, and nearly 45% of all athletes were women. Indeed, sport participation amongst girls and women is currently at an all-time high, and these sportswomen deliver remarkable athletic performances. However, female athletes and women's sport still receive starkly disparate treatment by the sport media commercial complex compared to male athletes and men's sport. This review documents these qualitative and quantitative differences and discusses the negative impact this differential coverage has on consumer perceptions of women's sport and female athletes. Additionally, the author examines explanations for these differences. The review concludes with suggestions for future research and strategies for change.  相似文献   

4.
In general, women are well represented among sport participants and sport audiences but not in the media. Data show that women's sport is greatly underreported and trivialized in newspapers. Therefore, the purpose of this study was to measure press coverage during the 2000 Summer Olympic Games in the largest circulating Belgian, Danish, French, and Italian daily newspapers by: (a) number of articles, (b) size, (c) page placement, (d) accompanyingphotographs, and (e) photograph size. For each sport covered, the athletes' nationality and the gender were recorded. Compared to the 1996 Atlanta Games, there was an increase of 326 female athletes (+4 %), and women competed in 25 sports and 132 events (44 %) of the total 300 events. Although only 29.3 % of the articles and 38 % of photos were on women 's sports, the newspaper coverage was similar to the distribution of participating athletes and events. No significant gender differences were found with respect to article size, page placement, accompanying photographs, or photograph size. The most covered sport was track and field, independent of national achievement. Other sports received different coverage in relation to national expectations, achievement, and participation. In conclusion, there was a trend to overcome gender inequities in media coverage during the Olympic Games, which may be due to the International Olympic Committee's actions to promote increased participation of women in sport activities and to publicize their achievements. Moreover, during the Olympic Games, a nationalistic fervor might affect the equality of gender coverage.  相似文献   

5.
Abstract

Mass media play a major role in influencing societal views of female athletes and in shaping the relationship between women and sport. While female athletes historically tend to receive little media coverage, the Olympic Games provide an opportunity to feature sports for both male and female athletes. This paper, guided by critical feminist theory, focuses on televised media’s presentation of female athletes in the 2016 Summer Olympic Games, reporting particularly on the broadcast narrative. Common themes include comparison to male athletes, heterosexualizing female athletes, women as wives and mothers, shaming, and male privilege. The role of production, social media, and female athletes’ perceptions on this presentation are also discussed.  相似文献   

6.
The 1920s was characterised by a struggle over the social acceptance and inclusion of women's track and field disciplines into international organisations. The debate was particularly heated between Alice Milliat, the then president of the Fédération Sportive Féminine Internationale, and the members of the International Athletic Federation and International Olympic Committee. Underlying the debate were differing assumptions about gender ideals and the role of women in society. While Milliat's efforts have been crucial and recognised in developing women's track and field, little research has examined how visual representations of track and field athletes related to gender norms. In this paper, we examine a corpus of professional sports photographs taken during the 1926 Women's Games in Gothenburg to gain understanding of how female athletes' media representations were part of negotiations over gender ideals. Placing the material within the notion of ‘gender dispositive’, our analyses reveal a process of negotiation between the ‘new’ woman ideal that included characteristics such as autonomy and self-control, as well as the mechanisation of women's bodies and traditional notions of femininity.  相似文献   

7.
目的：探析短道速滑个人项目两届冬奥会及冬奥会与世锦赛体力分配策略规律差异。方法：收集整理索契、平昌冬奥会，以及2014—2017年世锦赛短道速滑个人项目相关数据，分析单圈用时、肯德尔相关系数。结果：（1）冬奥会各单项单圈用时不同程度地少于世锦赛，平昌不同程度地少于索契；（2）除2016世锦赛500 m，其他赛事均全程具有显著相关（P＜0.05）；（3）除索契冬奥会女子1 000 m，其他赛事均较早出现显著相关（P＜0.05），平昌冬奥会男子与女子均在第7、8圈为高相关（r≥0.70）；（4）平昌冬奥会1 500 m男子第12、13圈，女子第13圈为高相关（r≥0.70），两者均从第9圈开始出现显著相关（P＜0.05）。结论：500 m出发位置尤为重要，高速滑行中稳固站位能力需求突出，冬奥会中对全程维持速度能力的要求逐步提高；冬奥会1 000 m与1 500 m比赛争夺有利位置战术的实施位置较以往更为靠后。  相似文献   

8.
Abstract

People's implicit beliefs of ability have been suggested as an antecedent of achievement goal adoption, which has in turn been associated with behavioural, cognitive and affective outcomes. This study examined a conditional process model with team sport athletes' approach-avoidance achievement goals as mediators between their implicit beliefs of sport ability and sport-related cognitive anxiety. We expected gender to moderate the paths from implicit beliefs of ability to approach-avoidance goals and from approach-avoidance goals to cognitive anxiety. Team sport athletes with a mean age of 20 years (163 females and 152 males) responded to questionnaires about their implicit beliefs of sport ability, approach-avoidance goals and sport-related cognitive anxiety. Incremental beliefs, gender and the interaction between them predicted mastery-approach goals. Gender also predicted mastery-avoidance goals, with females reporting higher levels than males. Mastery-avoidance goals, gender and the interaction between them predicted cognitive anxiety, with females reporting higher levels of anxiety than males. Entity beliefs positively predicted performance-avoidance goals and the interaction between performance-approach and gender predicted anxiety. The indirect effects also showed gender differences in relation to performance-approach goals. Taken together, our results suggest that coaches trying to create a facilitating climate for their male and female athletes may be wise to consider their athletes' anxiety and achievement goal patterns as these may affect both the athletes' well-being and performance.  相似文献   

9.
全球性重大体育赛事电视转播权开发状况的解析与思考   总被引：4，自引：0，他引：4  
运用文献资料、逻辑分析等方法对全球性重大体育赛事电视转播权开发状况进行了分析研究,研究结果表明,世界杯收视规模要稍高于奥运会,但奥运会收视人群分布范围更广,F1赛车的收视规模和收视人群分布范围较小。世界杯和奥运会电视转播收入相近,F1电视转播收入不如世界杯和奥运会。奥运会电视转播权销售中坚持了“公益性”的原则,最有利于世界上最广泛的观众观看奥运会,而世界杯转播权存在开发过度的问题。F1电视转播权销售采用的是彻底商业化方式,且转播权销售的透明度很低。我国三大赛事转播权销售价格近年大幅攀升,其中F1的上升幅度最大,世界杯次之,奥运会的上升幅度较平稳。中央电视台是三大赛事中国大陆转播权的唯一拥有者,这种垄断性地位还会保持一段时期。随着我国新闻管理机制改革和体育传媒市场的开放,最终将会形成众多体育媒体争夺三大赛事转播权的局面。  相似文献   

10.
After the Second World War the Southeast Asian countries of Burma (1948), Laos (1954), Cambodia (1955), South Vietnam (1955), Malaya (1957), and Singapore (1959) sought independence from the British, French and Japanese colonialists. The first post Second World War and post-colonial biannual multisport Southeast Asian Games was held in Bangkok in 1959 among these countries (and Thailand) although they were relatively poor developing countries. Referring to official reports of the eight bi-annual SEAP Games and other sources of information this research studies how the organization of the eight SEAP Games since 1959 contributed to the nation building process of each country and shaped the political landscape. This was carried out by creating a national identity through sports in each country as well as creating a sense of regional cooperation during periods of war, shifting boundaries and identities. This was done through rituals to legitimize newly ascended constitutional monarchies and heads of states, national flags and athletes' national identity during competition. The SEAP Games also gradually opened avenues for women's participation similar to female athletes in the Olympic Games. It also provided opportunities for promising athletes to shine, improve and compete at higher levels at the Asian and Olympic Games.  相似文献   

11.
Men's lacrosse and women's lacrosse share a name, but their histories differ. Both sports developed and became organised in close concert with the race, class and gender expectations of the eras. As a result, the sports began with rules that reflected those norms. Over time, the sports developed separately and generated unique forms, even as they sustained moments of interaction. Therefore, men's lacrosse and women's lacrosse are different sports. Using comparisons as the mode through which to view the sports, this article explores the organised beginnings of men's lacrosse and women's lacrosse to establish that the sports began and continued within identity-based norms. Through the discussion of the practical distinctions and critical understandings of the differences between the games, the author poses that these dissimilarities are relevant in considerations of the separate sports as they continue to change in the larger US sporting context. As sports such as basketball demonstrate, these arguments matter because broad-scale comparisons of women's sports to men's frequently render women's sport participants, and the sports they play, inferior. Notably, women's lacrosse participants also employed comparisons to distinguish and claim their history as unique from that of men's lacrosse. A comparative analysis highlights points of disjuncture between the sports and contextualises the importance of gender in the articulations of difference.  相似文献   

12.
《Sport in History》2013,33(2):280-298
This article focuses on the development of women's cricket in a West Yorkshire town – Brighouse – in the 1930s. It situates this subject within the context of the growth of women's cricket more generally, and goes on to explore the personality and uniqueness of women's cricket in the town. The article identifies key issues in the way that women's cricket was perceived at the time, particularly in the pages of the Brighouse & Elland Echo, the local newspaper. As such, it considers the novelty of the sport, the gender stereotyping that was an important aspect of newspaper coverage, the relationship between women's and men's cricket, and also the marketing of key fixtures.  相似文献   

13.
After the Communist victory in 1949, the People's Republic of China was excluded from most world organisations. China withdrew from the International Olympic Committee in 1958 in protest over its continued recognition of Taiwan, and since it supported the US boycott of the Moscow 1980 Olympics, it did not return to the summer games until the 1984 Los Angeles Olympics. While the diplomatic importance of those games is well known, their importance for China's economic reforms has not been discussed. The Los Angeles Games not only played an important role in the revitalisation of Chinese national identity, but also provided an eye-popping example of marketised sport and mega-events just as the economic reforms were launched. The Los Angeles Games were the first televised broadcast of the popular culture of the West to a wide Chinese audience. The deep impression they left on their Chinese viewers helped to launch China towards becoming the economic power that it became a quarter of a century later. This was symbolically represented at China's first Olympic Games in 2008, when the Olympic flame was lit by Li Ning, the gold medalist in Los Angeles who founded a sporting goods company that is considered as one of the hallmark cases of the reforms.  相似文献   

14.
美国男篮在里约奥运会上实现了奥运会三连冠伟业,为深层次、多方面的分析美国男篮夺冠的因素,本文采用文献资料法、数理统计法等研究方法对2016年里约奥运会男篮决赛进行分析与研究。研究结果表明:美国男篮的整体实力远在对手之上;在进攻能力上,其投篮命中率以及助攻数处于较大的领先优势;其在防守端的各项数据也处于绝对领先优势。建议加强内线球员的进攻能力以及调整好比赛心态。  相似文献   

15.
This article sets out to show how physiological knowledge about sex/gender relates to power issues within sport. The sport physiology research at the Swedish School of Sport and Health Sciences (Swedish acronym: GIH) during the twentieth century is analysed in relation to the political rationality concerning gender at GIH and within the Swedish Sports Confederation during the same period. The analysis is constituted by Michel Foucault's notion of power–knowledge relations and regimes oftruth. The construction of sex/gender in the physiological research changes over time. Comparative studies on the function of ‘sexual difference’ during strenuous work, which, in hindsight, might be seen to restrict women's sport participation, was gradually displaced by a lack of interest in sexual difference, and later by a growing fascination with sexual difference from a ‘gender perspective’ in terms of women being ‘different but equal’ to men. This displacement goes hand in hand with a displacement of the political rationality concerning gender at GIH and within the Swedish Sports Confederation, where a pre-World War II strategy of excluding women's competitive sport participation, restricting women's physical exercise to gymnastics, was after 1945 followed by a strategy of including women. This was at first in the name of ‘women's right to do sport’—where the physiological research advocated this endeavour—and later in the name of ‘women's right to do sport on their own terms’. However, the research was still being conducted based on the male physiology as the norm.  相似文献   

16.
During the 1920s, women physical educators promoted play days as an alternative model of sport for women that emphasized participation over competition. Play days were special events where girls played a variety of games and sports in teams comprised of girls from different schools. Winning was not important to the success of the day but social activities were. Women physical educators believed this model would ensure that women's sport avoided the abuses found in men's athletics while staying within the boundaries of acceptable gender and class behaviour. The women's leadership worked diligently to market play days as the correct way for women to play sports. They were quite successful with schools and colleges but not in other sport settings. By the 1960s, social forces began to erode the barriers between the play day model and the competitive model. The legacy of play days was at best a mixed one.  相似文献   

17.
以近10届冬奥会(第14—23届冬奥会)东道国为研究对象,系统研究冬奥会主办国金牌数量、奖牌数量、奖牌榜排名、不同运动分项奖牌数量等东道国优势特征,从国家竞技体育发展政策与经费投入、主场观众因素、场地熟悉程度、运动员参赛人数等角度分析冬奥会东道国优势效应产生原因;建立逻辑回归模型,预测我国运动员2022年北京冬奥会奖牌数量将创冬奥会参赛史最好成绩。借鉴冬奥会东道国办赛经验,提出我国运动员备战2022年北京冬奥会、创造冬奥会最佳参赛成绩策略:1)妥善应对疫情,实现参赛出彩目标;2)突出优势项目,确保运动员争金夺牌;3)利用场地优势,实现运动成绩新突破;4)适应观众氛围,发挥运动员最佳竞技状态;5)补齐项目短板,赛出运动员风格与水平。  相似文献   

18.
Since its independence in 1946, Syria has fielded a team for every summer Olympic competition except 1956, yet has won only three Olympic medals. In contrast with its smaller, higher-powered neighbour Lebanon, its participation at the Olympics has been consistent but limited, with the country making little impact internationally. Yet the history of Syria's involvement with the Olympics reflects key elements of its political and social history: its ambitious but short-lived partnership with Egypt, the Baathist-supported promotion of women as athletes and head of the National Olympic Committee and its commitment to participation in the vexed but ideologically important Pan-Arab Games. This article uses official International Olympic Committee publications and related press coverage to examine the history of Syria's involvement with the Olympic Games, the Mediterranean Games and the Pan-Arab Games. It argues that Syria's participation was initially important not for its medal count but for the ‘sign of statehood' that membership in the Olympic community conferred, and that its participation in regional games supported Syria's political positions as a Baathist, Arab republic. It concludes by contending that these political commitments have renewed salience as the conflict in Syria that began in March 2011 continues, and the country's participation in Olympic and regional games becomes increasingly politicised.  相似文献   

19.
The period of Portuguese history known as the New State (1930–1974) was marked by a strong ideology that had a great impact upon gender relations and on women's status and their participation in sport. During this period a variety of arguments grounded in aesthetics, morals, health and women's biology were put forward not only to encourage women's involvement in sport but also to control the kinds of sports in which women could be involved, as well as the intensity of sports practice. In spite of the state's attempt to control women's involvement in sport, there were women who resisted this control by pursuing sport, thus showing the existence of spaces within the sports figuration that were used to express ideas different from those disseminated by the regime. In this context the campaign for women's sport, which developed in the 1930s, was important. This paper seeks to examine women's participation in sport and in particular in all-female sports clubs and the controversies that surrounded the campaign for women's sport and the creation of such clubs.  相似文献   

20.
Charlotte Epstein advocated ardently for American women's competitive swimming and expanded swimming for women nationally and internationally in the early twentieth century. In her leadership as chair of the Athletic Branch of the National Women's Life Saving League (1913), and in battling the United States Olympic Committee to allow girls from the swim club she founded, the Women's Swimming Association of New York (1917), to compete in the 1920 Olympics, Epstein as an athlete and administrator advanced women's aquatic sports. This article explores the importance of Charlotte Epstein, an American Jewish woman, and the gender and ethnic contexts of her efforts in increasing women's participation in various swimming events. Epstein's ties with Jewish organizations such as the Young Women's Hebrew Association and the Maccabiah Games shaped her identity in aquatic sports. This analysis of Epstein's activism in swimming, such as in promoting swim races for suffrage and bathing-suit reform, illustrates her vital role in women's physical emancipation in the water and in American culture.  相似文献   

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