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This paper reports results from a study exploring the multimedia search functionality of Chinese language search engines. Web searching in Chinese (Mandarin) is a growing research area and a technical challenge for popular commercial Web search engines. Few studies have been conducted on Chinese language search engines. We investigate two research questions: which Chinese language search engines provide multimedia searching, and what multimedia search functionalities are available in Chinese language Web search engines. Specifically, we examine each Web search engine’s (1) features permitting Chinese language multimedia searches, (2) extent of search personalization and user control of multimedia search variables, and (3) the relationships between Web search engines and their features in the Chinese context. Key findings show that Chinese language Web search engines offer limited multimedia search functionality, and general search engines provide a wider range of features than specialized multimedia search engines. Study results have implications for Chinese Web users, Website designers and Web search engine developers.  相似文献   

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Real time search is an increasingly important area of information seeking on the Web. In this research, we analyze 1,005,296 user interactions with a real time search engine over a 190 day period. Using query log analysis, we investigate searching behavior, categorize search topics, and measure the economic value of this real time search stream. We examine aggregate usage of the search engine, including number of users, queries, and terms. We then classify queries into subject categories using the Google Directory topical hierarchy. We next estimate the economic value of the real time search traffic using the Google AdWords keyword advertising platform. Results shows that 30% of the queries were unique (used only once in the entire dataset), which is low compared to traditional Web searching. Also, 60% of the search traffic comes from the search engine’s application program interface, indicating that real time search is heavily leveraged by other applications. There are many repeated queries over time via these application program interfaces, perhaps indicating both long term interest in a topic and the polling nature of real time queries. Concerning search topics, the most used terms dealt with technology, entertainment, and politics, reflecting both the temporal nature of the queries and, perhaps, an early adopter user-based. However, 36% of the queries indicate some geographical affinity, pointing to a location-based aspect to real time search. In terms of economic value, we calculate this real time search stream to be worth approximately US $33,000,000 (US $33 M) on the online advertising market at the time of the study. We discuss the implications for search engines and content providers as real time content increasingly enters the main stream as an information source.  相似文献   

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The use of non-English Web search engines has been prevalent. Given the popularity of Chinese Web searching and the unique characteristics of Chinese language, it is imperative to conduct studies with focuses on the analysis of Chinese Web search queries. In this paper, we report our research on the character usage of Chinese search logs from a Web search engine in Hong Kong. By examining the distribution of search query terms, we found that users tended to use more diversified terms and that the usage of characters in search queries was quite different from the character usage of general online information in Chinese. After studying the Zipf distribution of n-grams with different values of n, we found that the curve of unigram is the most curved one of all while the bigram curve follows the Zipf distribution best, and that the curves of n-grams with larger n (n = 3–6) had similar structures with β-values in the range of 0.66–0.86. The distribution of combined n-grams was also studied. All the analyses are performed on the data both before and after the removal of function terms and incomplete terms and similar findings are revealed. We believe the findings from this study have provided some insights into further research in non-English Web searching and will assist in the design of more effective Chinese Web search engines.  相似文献   

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A user’s single session with a Web search engine or information retrieval (IR) system may consist of seeking information on single or multiple topics, and switch between tasks or multitasking information behavior. Most Web search sessions consist of two queries of approximately two words. However, some Web search sessions consist of three or more queries. We present findings from two studies. First, a study of two-query search sessions on the AltaVista Web search engine, and second, a study of three or more query search sessions on the AltaVista Web search engine. We examine the degree of multitasking search and information task switching during these two sets of AltaVista Web search sessions. A sample of two-query and three or more query sessions were filtered from AltaVista transaction logs from 2002 and qualitatively analyzed. Sessions ranged in duration from less than a minute to a few hours. Findings include: (1) 81% of two-query sessions included multiple topics, (2) 91.3% of three or more query sessions included multiple topics, (3) there are a broad variety of topics in multitasking search sessions, and (4) three or more query sessions sometimes contained frequent topic changes. Multitasking is found to be a growing element in Web searching. This paper proposes an approach to interactive information retrieval (IR) contextually within a multitasking framework. The implications of our findings for Web design and further research are discussed.  相似文献   

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The acquisition of information and the search interaction process is influenced strongly by a person’s use of their knowledge of the domain and the task. In this paper we show that a user’s level of domain knowledge can be inferred from their interactive search behaviors without considering the content of queries or documents. A technique is presented to model a user’s information acquisition process during search using only measurements of eye movement patterns. In a user study (n = 40) of search in the domain of genomics, a representation of the participant’s domain knowledge was constructed using self-ratings of knowledge of genomics-related terms (n = 409). Cognitive effort features associated with reading eye movement patterns were calculated for each reading instance during the search tasks. The results show correlations between the cognitive effort due to reading and an individual’s level of domain knowledge. We construct exploratory regression models that suggest it is possible to build models that can make predictions of the user’s level of knowledge based on real-time measurements of eye movement patterns during a task session.  相似文献   

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The study investigated how users’ emotion control and search tasks interact and influence the Web search behavior and performance among experienced Web users. Sixty-seven undergraduate students with substantial Web experience participated in the study. Effects of emotion control and tasks were found significant on the search behavior but not on the search performance. The interaction effect between emotion control and tasks on the search behavior was also significant: effects of users’ emotion control on the search behavior varied depending on search tasks. Profile analyses of search behaviors identified and contrasted the most commonly occurring profiles of search activities in different search tasks. Suggestions were made to improve information literacy programs, and implications for future research were discussed.  相似文献   

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The presentation of search results on the web has been dominated by the textual form of document representation. On the other hand, the document’s visual aspects such as the layout, colour scheme, or presence of images have been studied in a limited context with regard to their effectiveness of search result presentation. This article presents a comparative evaluation of textual and visual forms of document representation as additional components of document surrogates. A total of 24 people were recruited for our task-based user study. The experimental results suggest that an increased level of document representation available in the search results can facilitate users’ interaction with a search interface. The results also suggest that the two forms of additional representations are likely beneficial to users’ information searching process in different contexts.  相似文献   

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