共查询到20条相似文献，搜索用时 15 毫秒
1.
Michel Laroche Mohammad Reza Habibi Marie-Odile Richard 《International Journal of Information Management》2013
There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed. 相似文献
2.
Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms. 相似文献
3.
《International Journal of Information Management》2017,37(4):269-283
Increasing people are using mobile applications (apps) for information and activities related to their travel and tourism. Therefore, customer engagement (customer attraction and retention) with mobile travel applications becomes extremely important for travel-related companies. However, there is little empirical research on what factors may drive customers’ engagement of using mobile travel apps. This study proposes a research framework, based on the Stimulus-Organism-Response (S-O-R) model, to explore how and to what extent two types of app attributes (i.e., app design and app performance attributes) stimulate travel apps engagement. Based on a user acceptance testing (UAT testing) of a real travel app development project, the study uses survey data from 804 tourists to validate the proposed research model. The results reveal different effectiveness of app design and app performance attributes, and demonstrate that two app design features (i.e., user interface attractiveness and privacy/security) and three app performance attributes (i.e., compatibility, ease of use, and relative advantages) are important drivers of users’ behavioral engagement of mobile travel apps. Further, psychological engagement and three types of benefit perception (i.e., hedonic benefit, utilitarian benefit, and social benefit) serially mediate the relationships. The results can be used to improve the related mobile app engagement research and the mobile travel app design. 相似文献
4.
《International Journal of Information Management》2016,36(3):360-373
As social network services become more pervasive, social media advertising emerges as an attractive vehicle for augmenting advertising effectiveness. To leverage this new means of marketing, one must understand what engages SNS users in a favorable online behavior (i.e., overtly indicating personal interest in, or support for, the exposed message by clicking the Like or Share button in Facebook), thereby resulting in an effective advertising campaign. This research conceptualizes SNS ad effectiveness as a concept encompassing emotional appeal, informativeness and creativity that all have a potential to contribute to a positive online behavior. It empirically investigates the antecedents of positive user behavior for a SNS ad based on the theory of reasoned action, the social influence theory, and a persuasion theory. It proposes and tests a conceptual model of the formation of online user’s behavioral responses with regards to SNS advertising. The results of our empirical tests of the model reveal that informativeness and advertising creativity were key drivers of favorable behavioral responses to an SNS ad and that intention to engage in favorable user responses was positively associated with purchase intention. Based on these findings, the paper suggests further research directions and offers implications for harnessing the full potential of the new SNS advertising platform. 相似文献
5.
Achieving the anticipated business benefits of a social medium is important as organizations diligently invest in different social media platforms. While much previous research assumes that social media helps organizations to communicate with customers, less is known about whether customers embrace using social media to interact with organizations. It is important to understand the role of social media for business communication from the customers’ perspective, as this may significantly deviate from the organizations’ own communicative intentions. In this exploratory case study of the Moon Struck hotel in China, we investigate both how customers interpret the hotel’s use of WeChat official account for business communication and how customers respond to messages received from Moon Struck’s WeChat account. Adopting a symbolic interactionism perspective, we surprisingly find that WeChat personal accounts and Moon Struck’s official account offer radically different meanings to followers. Specifically, WeChat personal account symbolizes a sociality-oriented meaning (e.g., relationship and image building), while Moon Struck’s WeChat official account symbolizes information broadcasting-related meaning (e.g., selling, advertising, and branding). Both technological features and the distance of relationships among users contribute to the constructed symbolic meaning of technology, subsequently affecting users’ WeChat use patterns. The theoretical implications of this study are discussed and recommendations are made for future research and practice. 相似文献
6.
Understanding user experience (UX) becomes more important in a market-driven design paradigm because it helps designers uncover significant factors, such as user’s preference, usage context, product features, as well as their interrelations. Conventional means, such as questionnaire, survey and self-report with predefined questions and prompts, are used to collect information about users’ experience during various UX studies. However, such data is often limited and restricted by initial setups, and they won’t easily allow designers to identify all critical elements such as user profile, context, related product features, etc. Meanwhile, with widely accessible social media, the volume and velocity of customer-generated data are fast-increasing. While it is generally acknowledged that such data contains important elements in understanding and analyzing UX, extracting them to assist product design remains a challenging issue. In this study, how UX data underlying product design can be isolated and restored from customer online reviews is examined. A faceted conceptual model is proposed to elucidate the crucial factors of UX, which serves as an operational mechanism connecting to product design. A methodology of establishing a UX knowledge base from customer online reviews is then proposed to support UX-centered design activities, which consists of three stages, i.e., UX discovery to extract UX data from a single review, UX data integration to group similar data and UX network formalization to build up the causal dependencies among UX groups. Using a case study on smart mobile phone reviews, examples of UX data discovered are demonstrated and both customers and designers concerned key product features and usage situations are exemplified. This study explores the feasibility to discover valuable UX data as well as their relations automatically for product design and business strategic plan by analyzing a large volume of customer online data. 相似文献
7.
在价值共创时代,如何实现数字化转型和创新发展成了企业面临的现实问题和发展的必然趋势,与此同时,知识管理水平和知识创新能力进而成了制约企业创新发展的关键因素,顾客已经成为企业在激烈的市场竞争环境下获取优势的重要资源,基于顾企互动和知识共享的价值创造模式将成为企业商业模式创新的重要趋势,顾客知识的共享对加速企业知识创新进程起着重要的推动作用。基于此,文章从顾企互动的视角对顾客知识共享的决策行为进行了分析,并通过演化博弈模型的构建和仿真分析探究了知识共享成本、知识共享收益、知识储备量和收益分配系数等因素对顾客知识共享决策行为的内部影响机制,通过仿真分析得出结论：（1）当知识共享成本提升时,只有当顾客和企业的参与意愿较高时才会促使知识共享行为的发生,且延缓了知识共享产生的进程;（2）当知识共享收益增加时,能够增强顾客参与知识共享的意愿并且能够加速知识共享进程;（3）当顾客和企业的知识储备量存在差异时,这种差异会一定程度上延缓和抑制知识共享进程,相比之下,当顾客所掌握的知识的储备量大于企业的知识储备量时将更不利于知识共享行为的发生;（4）当企业参与知识共享的初始概率较低时,可以采用为企业制定较高的收益分配系数的方式来促进知识共享行为的产生,但是在确保知识共享行为发生的前提下,为企业分配较多的知识共享收益会延缓知识共享行为产生的速度,此时,加速知识共享行为产生的有效策略是为顾客分配较多的共享收益。 相似文献
8.
《The Journal of High Technology Management Research》2014,25(2):163-171
PurposeThe purpose of this paper is to investigate how customers' social network affects customer referral behavior.MethodologyA survey of 180 qualified questionnaires from ordinary consumers in China was conducted. Structural equation model was performed on the collection of data.FindingsThe results show that condensed subgroups and the relationship strength between customers and between customers and companies have a greater influence on customer referrals than network density and centrality. In contrast, network scale and structural holes do not influence customer referrals.Originality/valueContributing to customer referral theory, this paper examines the influencing factors of customer referral behavior based on social network, providing theoretical suggestions for enterprises better using customer referral to acquire customers. 相似文献
9.
Participation in and adding content to social tagging tools is important for these tools to achieve their purpose of classifying and organizing information. Users of social tagging tools are driven to participate and add tags by extrinsic and intrinsic motivation. Extrinsic motivation is dominating research as a main predictor of why users use information systems. Social tagging tools, as a subset of social media tools, are distinguished by their unique social aspect that makes intrinsic motivation a potential driver for users to add tags to content. Intrinsic motivation, when applied to social tagging tools, could entail many shades that represent different users’ motives for using such tools. In this paper, we add a rich concept of intrinsic motivation to include hedonism as a main predictor of users’ behavior on social tagging tools. We empirically validate a previously proposed theoretical model of three dimensional concepts of hedonism with three components describing individuals’ hedonic state when interacting with social tagging tools: explorability, curiosity, and enjoyment. After a robust and thorough data analysis using structured equation modeling, the results confirm our theoretical model and suggest using a richer concept of enjoyment to reflect a hedonic dimension when investigating intrinsic motivation with interactive social media tools. Our validated model could be the spark of new factors that have the potential to influence user acceptance of information systems in general and in social media tools. This research contributes to the development of attitude-behavior theories that could explain users’ acceptance of dynamic web 相似文献
10.
《International Journal of Information Management》2017,37(6):576-582
Building and maintaining favorable social media relationships with customers require that organizations produce quality content that fits customers’ needs. So far, little if any research has conceptualized and measured this kind of content quality in the context of social media. Therefore, this study proposes and empirically examines a new construct, compatible quality of social media content, which adds to knowledge by expanding prior online content quality research beyond the traditional focus on non-fit quality beliefs. The results of structural equation modeling of responses collected from a sample of active social media users reveal at least three worth noting findings. First, the study confirmed the multidimensionality of compatible quality of social media content, which encompasses reflective, stimulated, practiced, and advocated components. Second, there was equivalence in the measurements of the studied constructs and the structural weights of the proposed network of relationships across the different gender and experience subgroups. Third, compatible quality of social media content was found to influence continued interest, active confidence, and feedback openness. The practical and research implications of these results are discussed. 相似文献
11.
Microtask gig workers (MGWs) rely on digital platforms to arrange work agreements with requesters to complete well-defined microtasks. Many MGWs use an electronic network of practice (ENP) to facilitate information sharing about desirable and undesirable microtasks. This study uses social capital theory to theorize how social capital’s dimensions – structural, cognitive, and relational – shape the development of uncertainty-reducing and individualized-skill benefits. Based on survey data from 436 Amazon Mechanical Turk (MTurk) workers, the findings demonstrate that unique social capital dimensions affect specific ENP benefits. Understanding the communication style of an ENP (i.e., cognitive social capital) positively influences the uncertainty-reducing benefits of microtask information quality (MIQ) related to MTurk work. Combined with expectations of reciprocity and trust in ENP members (i.e., relational social capital), MIQ shapes microtask opportunity recognition (MOR), whereby individual MGWs identify opportunities to complete financially beneficial microtasks. The present study demonstrates that contextual factors, based on the coopetive nature of microtask ENPs, affect the interrelated structure of social capital theory and its underlying dimensions. Lastly, post hoc findings demonstrate the influence of MOR on MGWs’ financial performance, challenging previously held assumptions about the role of MIQ within the microtask literature. 相似文献
12.
《International Journal of Information Management》2016,36(4):520-530
The research on users as a source of innovation has been coming into blossom and the studies about the effect of users’ lead userness on their innovation-related activities are drawing more and more attention from both academic and business circles. However, there have been few empirical studies exploring the relationship between users’ lead userness and their innovation-related knowledge sharing behavior in the context of online user community and the mediating effects of users’ social capital and their perceived behavioral control on this relationship. By empirically analyzing the 140 data collected from an online user community that is used as an important source of innovation for a company with the structural equation modeling analysis through the partial least squares method, this study reveals that users’ lead userness has a positive relationship with their innovation-related knowledge sharing in the online user community and users’ social capital and perceived behavioral control jointly and fully mediate this positive relationship. Based on the new findings, this study is expected to provide useful implications which can contribute to widening and deepening the research stream about the effect of users’ lead userness on their innovation-related knowledge sharing in the online user community. 相似文献
13.
Information systems research provides increasing evidence that women and men differ in their use of information technology. However, research has not sufficiently explained why these differences exist. Using the theory of reasoned action and social role theory, this paper investigates gender differences in people’s decisions about information sharing in the context of social networking sites (SNSs). We developed a comparative model of the information-sharing decision process across genders and theoretically explained why these differences exist. Data was collected from an online survey taken by American SNS users. We found that privacy risks, social ties, and commitment were more important in the formation of attitudes toward information sharing for women than men. Gender significantly moderates the relationship between people’s perceptions of information sharing and their intention to share information. This paper provides an enhanced understanding of gender differences in people’s decisions about sharing information on SNSs. It advances gender differences research into the use of newly emerged information technology and provides researchers insightful views of the role that gender plays in the social media era. Being aware of the research findings, practitioners may better engage their targeted stakeholders on SNSs and collect more useful information for business purposes. 相似文献
14.
North and South Kivu provinces in the Eastern part of the Democratic Republic of the Congo (DRC) are still confronted by both natural and manmade disasters and are potentially exposed to carbon dioxide and methane from Lake Kivu. For people living in those areas, it is important to have constant access to real-time situational information to prevent fatal dangers. Our study aims at examining the adoption factors of social media and the impact of their use in managing disaster. We proposed and empirically validated a research model drawn on three combined theories: TAM, the diffusion-of-innovation theory and the Kahn’s framework of psychological conditions and agility. The obtained model was tested with a sample of 418 respondents using the Partial Least Squares Structural Equation Modelling method (PLS-SEM). The study revealed the following two main outputs: (i) social media platforms are perceived to be easy to use, useful with a perceived relative advantage, and are therefore essential for disaster management; and (ii) the use of social media impacts information accessibility, adaptability, proactiveness and resilience. 相似文献
15.
《International Journal of Information Management》2017,37(2):1-13
This study develops and empirically tests a theoretical extension of a technology acceptance model that integrates intrinsic and extrinsic motivators into IT acceptance to predict the adoption of social media within the workspace. The model was tested using cross-sectional data collected from different workplaces in different geographic regions. To detect the homogeneity of users’ behavior, we used a response-based procedure for partial least squares. The model was strongly supported for the global model. Our results revealed the existence of distinct adoption behaviors for different groups within the overall sample. These findings advance theory and contribute to future research on social media adoption. 相似文献
16.
As consumers increasingly engage in online brand communities, the demand of brand-related activities (e.g., finding relevant product information and sharing product information) also increases. Consumers may feel overwhelmed by these brand-related activities. To provide an understanding of this phenomenon, we conceptualize it as brand overload and then empirically examine its antecedents and consequences based upon the Stimulus-Organism-Response (SOR) framework in the context of online brand community. Using two rounds of surveys to collect data from 409 American consumers, our results show that consumer-generated content and social interaction quality are the primary drivers of information and social overload. Consumer-generated content quality has a quadratic effect on information overload following an inverted U shape. Social interaction quality also significantly affects social overload following an inverted U-shaped relationship. Information and social overload are both positively related to brand overload, which in turn leads to brand disloyalty as the negative consequence. In addition, to supplement the quantitative study, a qualitative study was used to test and substantiate the proposed research model. With its mixed-method design, our study contributes to the literature by proposing the concept of brand overload and empirically investigating its antecedents and consequences from the SOR perspective. Practically, our study delivers insights for companies on how to use online brand communities strategically and efficiently to avoid negative impacts. 相似文献
17.
《International Journal of Information Management》2017,37(6):627-638
The proliferation of social commerce has changed customers’ purchase decision-making process. However, few studies have investigated the roles of social commerce factors on customers’ purchase decision-making. Based on the social learning theory, we develop a research model to examine how customers’ learning behavior along three main social commerce components (SCCs) affects customers’ attitude in both cognitive and affective dimensions and how such attitude determines customers’ purchase intention. The results from a survey of 243 actual users of social commerce websites suggest that cognitive and affective appraisals are the main predictors of purchase intention, with cognitive appraisal having a higher predictive power than affective appraisal. In addition, learning from forums and communities and learning from ratings and reviews have significant influences on both cognitive and affective appraisals, while learning from forums and communities plays a more important role in formulating affective appraisal and learning from ratings and reviews plays a more important role in determining cognitive appraisal. Contrary to our expectation, learning from social recommendations has no significant influence on either cognitive or affective appraisal. In summary, these findings provide a comprehensive understanding about customers’ purchase decision-making process and extend the application scope of social learning theory. The findings also provide social commerce managers guidance in designing more effective websites and allocating resources and efforts reasonably on different SCCs. 相似文献
18.
Video game streaming (VGS) has attracted hundreds of millions of viewers all over the world to not only watch but also participate in a variety of VGS activities, such as interacting with streamers and other co-viewers, gift-giving, and social sharing of the viewing experience. The success of the VGS paradigm depends on the active participation of the viewers, since it creates economic, hedonic, and social values. This study applied a mixed-methods approach to explore the critical environmental stimuli evoking viewers’ cognitive and emotional state and empirically tested a research model examining viewers’ participation. Using qualitative interviews, three environmental stimuli were identified (i.e., broadcaster appeal, medium appeal, and perceived co-viewer involvement), which were adopted in the quantitative research model. The research findings suggested that environmental stimuli were positively related to both cognitive and emotional organisms, namely cognitive involvement and arousal, which in turn impacted viewers’ participation. 相似文献
19.
【目的/意义】社会化媒体是消费者信息共享的重要平台,探讨影响消费者持续信息共享的因素有助于社会化媒体管理者制定出更符合消费需求的针对性策略。【方法/过程】将信息共享意愿划分为信息搜寻意愿和信息分享意愿两个方面,同时从两个维度系统探索社会化媒体环境下消费者持续信息共享意愿的影响因素及作用机理。采用网络调查方法收集309份有效问卷,运用偏最小二乘法对研究模型和假设进行验证。【结果/结论】感知有用性对信息搜寻满意度、自我效能对信息分享满意度有正向影响,感知易用性对信息搜寻满意度和信息分享满意度有正向影响;信息搜寻满意度正向影响持续搜寻意愿,信息分享满意度正向影响持续分享意愿;挣面子倾向对持续信息搜寻和信息分享意愿有正向影响,而护面子倾向的影响正好相反。此外,持续信息搜寻意愿正向影响消费者持续信息分享意愿。 相似文献
20.
《International Journal of Information Management》2017,37(6):673-683
With the rapid development of information technology, customers not only shop online—they also post reviews on social media. This user-generated content (UGC) can be useful to understand customers’ shopping experiences and influence future customers’ purchase intentions. Therefore, business intelligence and analytics are increasingly being advocated as a way to analyze customers’ UGC in social media and support firms’ marketing activities. However, because of its open structure, UGC such as customer reviews can be difficult to analyze, and firms find it challenging to harness UGC. To fill this gap, this study aims to examine customer satisfaction and dissatisfaction toward attributes of hotel products and services based on online customer textual reviews. Using a text mining approach, latent semantic analysis (LSA), we identify the key attributes driving customer satisfaction and dissatisfaction toward hotel products and service attributes. Additionally, using a regression approach, we examine the effects of travel purposes, hotel types, star level, and editor recommendations on customers’ perceptions of attributes of hotel products and services. This study bridges customer online textual reviews with customers’ perceptions to help business managers better understand customers’ needs through UGC. 相似文献