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1.
孙毓敏  朱学芳 《现代情报》2011,31(4):165-169,173
随着我国的互联网商业化快速发展,网上零售商城在数量和规模上都得到了大幅度增长。在此基础上,推动质量建设,扩大网站影响力,成为网上零售行业需要关注的主要问题。相对于其他方法,以外链分析为基础,更能实现对网站影响力的客观评价。本文通过对网站基础影响力、外链类别属性分析及其受信任度调查3个方面的研究,对我国网上零售商城影响力做出分析和评价,并提出了合理的对策建议,以扩大网站知名度,进而推动网站的质量建设及网上销售效益的提升,实现网上零售商城企业长期、稳定的发展,为电子商务零售行业的日趋成熟提供参考。  相似文献   

2.
电子商务网站是企业从事电子商务活动的基本平台。随着电子商务网站飞速的发展,网购开始进入成熟期。但是随着网购的成长,相应出现的问题也制约着网购的健康发展。从网站的设计、产品的经营、电子支付手段的建立、商家的信誉等方面,分析了电子商务网站经营的基本要素,阐述了网络建设应注意的问题。  相似文献   

3.
文章对电子商务在中国的发展潜力从六个方面做了阐述,从网民和购物网站的数量剧增呈现出个人消费者和企业纷纷看好电子商务;为了推动电子商务的发展,中国政府宏观调控,政府实现网上办公及网上采购;电子商务法律法规的保障,信息技术支持的网上交易安全,物流配送的专业化、系统化、全国性发展,网络基础设施的不断建设,都蕴藏着电子商务在中国发展的巨大潜力。  相似文献   

4.
电子商务的发展给我国企业带来巨大的挑战和机遇,我国零售企业发展壮大所面临的一个重大课题就是如何有效地把新兴的电子商务和传统的零售企业结舍起来以产生更大的效益.基于此,讨论了信息化建设过程中零售企业对电子商务技术的应用,分析了零售企业的特点及商务目标,就零售企业横向一体化战略(即供应链的整合与管理)的重要性及相关策略进行了探讨.  相似文献   

5.
随着网上购物逐渐成为消费者的新宠,购物网站所面临的信用风险以及经营性风险日益为广大消费者所重视.消费者在网购过程中屡屡出现合法权益被侵害的事件,MSN中文网在线调查表明,61.5%有过网购经历的人认为"交易安全性得不到保障".显然,安全性已成为网民进行网上交易的最大困惑,也阻碍着电子商务的发展.笔者从网上交易的安全性入手,主要针对完善相关政策体系,构建诚信环境这一方面研究探讨,旨在提出一些合理的可行性解决办法.  相似文献   

6.
信息化的发展很大程度上决定着一个企业的发展,目前,互联网还不是一个完全成熟的生意场,且不说热闹的.com公司潮和电子商务热,现在已有很多个人已经习惯利用互联网来搜索信息、沟通和交流,也有不少企业已经尝试或开展电子商务活动.企业上网的意义在这里不想太多的讨论,企业网站一般是指以企业自身的产品服务等为主要内容和服务对象的网站,根据不同需要,网站的功能会有很大的不同,有的纯粹是发布公司信息,有的还开展网上订货等商务活动,但基本上都是为企业自身服务而有别于.com公司网站和电子商务网站.  相似文献   

7.
沈玮 《人天科学研究》2011,(11):103-104
小型网上购物系统是现代电子商务的代表,通过网上购物系统来实现对个人和商业零售企业提供信息化管理。本系统是一个基于Internet,采用B2C模式,并根据现有的网上购物系统的现状设计开发的电子商务平台。它不但可以扩大商家的规模和市场影响力,而且可以减少企业的经营成本,提高工作效率。  相似文献   

8.
在当今电子商务时代,企业必须要有电子商务网站才能够进行网上销售,网上订单处理,网上与客户进行交流与沟通。要从事完整地电子商务活动,就必须构建电子商务网站,但由于各种平台技术所需要的开发和维护成本都不一样,因此就需要采用需求可扩展性和后期易维护性的解决方案。本文以此为基准设计了在线图书销售系统,作为电子商务网站的一个案例。  相似文献   

9.
电子商务网站新模式研究   总被引:1,自引:0,他引:1  
佟欢 《黑龙江科技信息》2011,(22):93-93,147
利用Internet开展电子商务,是企业飞速发展的必要途径,而使用电子商务这种手段,首先就要拥有电子商务网站。电子商务网站模式是企业开展电子商务成败与否的决定性因素。研究一种适合企业自身电子商务发展的网站模式,对企业盈利及发展具有非常重要的意义。本文对已有电子商务网站模式进行对比分析,并根据我国现有的电子商务环境,给出一个适应中小型企业盈利与发展的网站新模式。  相似文献   

10.
浅析我国比较电子商务发展现状   总被引:1,自引:0,他引:1  
随着国内B2C、C2C市场的快速发展,消费者面临无从选择的困惑,随即产生了一种专为网上消费者提供比较搜索服务、用于辅助决策的新电子商务模式:比较电子商务.介绍了比较电子商务的兴起,分析了其涵义和价值链模型,并在简单介绍国外比较电子商务发展现状的基础上,选取主要的比较搜索网站对我国发展较快的两个比较电子商务细分市场--比较购物和比较旅游进行了讨论,最后进行总结并给出建议.  相似文献   

11.
旅游度假产品团购营销网站的优选研究   总被引:3,自引:0,他引:3  
随着市场竞争的日趋激烈,许多旅游企业开始将团购作为旅游度假产品的重要营销渠道。国内团购网站数量众多,需要对团购营销平台进行优选。在分析网络团购的营销特性的基础上,通过团购导航网站tuan800进行团购网站营销特性数据的采集,用定量的方法对8个旅游团购频率较高的网站进行了排序,希望为旅游企业开展团购营销提供依据。  相似文献   

12.
中外在线档案资源获取比较分析   总被引:2,自引:0,他引:2  
邓君  王强 《情报科学》2007,25(2):221-225
通过对国内外代表性档案网站的调查,对国内外在线档案资源获取进行了综合性比较。从档案网站主要内容、政府文件获取途径、站内信息检索方式以及档案资源获取权限设置等方面进行了共性分析;从档案资源获取模式、提供全文获取能力与档案资源丰富性以及辅助检索功能设置等方面进行了差异性分析,指出我国在线资源获取存在的问题与不足,有针对性地提出今后在线档案资源开发与获取的发展对策。  相似文献   

13.
[目的/意义]作为健康信息的一种,在线医评信息对用户医疗决策十分重要。研究用户查寻在线医评信息的过程,挖掘存在的障碍,有助于优化医评网站设计、促进医生在线服务和满足用户健康信息查寻需求。[方法/过程]采用检索实验、内容分析、发声思考和问卷调查等方法,从查寻表现、查寻阶段和查寻障碍3个方面分析在线医评信息这一特定情景下用户的查寻行为及存在问题。[结果/结论]结果显示教育水平和健康信息检索技能与在线医评信息查寻表现正向相关。在线医评信息查寻过程模型包括医生初筛、医评信息检索、浏览、对比、验证和利用6个阶段。健康信息检索技能和甄别能力弱、医评网站评论数量少、医院官网和医评网站可用性差以及医评网站与线下医疗服务融合程度低是影响用户查寻在线医评信息的主要障碍。  相似文献   

14.
The dominant understanding of Internet censorship posits that blocking access to foreign-based websites creates isolated communities of Internet users. We question this discourse for its assumption that if given access people would use all websites. We develop a conceptual framework that integrates access blockage with social structures to explain Web users’ choices, and argue that users visit websites they find culturally proximate and that access blockage matters only when such sites are blocked. We examine the case of China, where online blockage is notoriously comprehensive, and compare Chinese Web usage patterns with those elsewhere. Analyzing audience traffic among the 1000 most visited websites, we find that websites cluster according to language and geography. Chinese websites constitute one cluster, which resembles other such geolinguistic clusters in terms of both its composition and its degree of isolation. Our sociological investigation reveals a greater role of cultural proximity than access blockage in explaining online behaviors.  相似文献   

15.
Online social networking has received increasing attention as a new phenomenon among online users. As Internet users utilize online social networking websites as a useful communication tool to maintain their social networks, this study explorers online social networking websites users’ knowledge sharing in particular. This study investigated the factors which influence knowledge contribution behaviors of social networking website users by sharing through user created contents with one another. By employing a socio-technical approach, this study discussed the roles of social system factors such as ethical culture, social tie, and a sense of belonging in online social network. Additionally, this study examined technical systems factors such as structural assurance of service providers and structural assurance of the Internet. The survey method was utilized in order to empirically test the research model. The research findings and contributions are discussed as well.  相似文献   

16.
韩玺 《现代情报》2019,39(11):146-158
[目的/意义] 在线医评信息作为健康信息的一种,在"互联网+医疗健康"时代,对健康消费者、医疗服务提供者和在线医评网站均有重要影响。[方法/过程] 通过系统检索国外在线医评信息领域的研究,围绕已发表文献的计量分析、在线医评信息的内容分析、在线医评信息特征的相关因素、用户和医生对在线医评信息的认知和利用、在线医评信息与医疗服务质量关系等5个方面,对目前在线医评信息的研究成果进行梳理和评述。[结果/结论] 在线医评信息研究得到国外不同领域学者的重视,用户生成的在线医评信息逐渐增多,与在线医评信息特征相关的因素有待进一步检验,健康消费者及医生对医评信息的认知和利用程度不断提高,在线医评信息与医疗服务质量的关系尚未得到一致结论。最后,针对现有研究的不足提出未来展望,以期对在线医评信息开展更深入地研究。  相似文献   

17.
Competition for consumers to visit company websites has intensified in recent years. An important indicator of website popularity (and consequent survival) is the extent to which the website can draw consumer visits vis-à-vis other websites. A majority of the current understanding on consumer visits is limited to a single website, and leaves little knowledge on the performance of one website compared with others. In tracking the Internet usage behavior of 200 individuals in Mainland China for 30 consecutive days, we applied Zipf's law to identify the divergence points separating popular websites from non-popular ones. Two measurements were used, namely, visit traffic (number) and visit engagement (time spent). We observed that 94.87% of the entire visit traffic is devoted to 15.08% of all visited websites, whereas 84.63% of engagements are on the top 6.16% visited websites. These findings suggest that few websites accounted for the bulk of online traffic and time. Further, we segmented the dataset based on two key proxy variables of user demographics, which are gender and occupation. The findings on visit traffic remained salient after considering user segments, but the findings on website engagement varied across different user segments. Our further analysis, which categorized the visited websites by their main service, revealed the type of Internet users attracted to popular websites.  相似文献   

18.
Despite the critical role of individuals’ perceived security in an online environment, previous research has not attempted to comprehensively study the influences and interrelations between the determinants of online individuals’ perceived security. This research employs five theories to examine the interrelations that might exist between the antecedents of individuals’ perceived security in online environment in Malaysia. It is the first attempt to empirically examine the interrelations of the confidentiality related factors identified in the literature which is a significant original contribution. A questionnaire was the primary research methodology and structural equation modeling was employed to test the hypotheses. The findings suggest that individuals’ perceptions about security are significantly influenced by their perceived technical protection while technical protection was found to be influenced by website design features. Moreover, it was found that individuals’ perceptions toward internally provided assurances are highly influenced by externally provided assurances. However, the results found no significant relations between internally and externally provided assurances about a website's security. The findings imply that e-retailers should launch well-designed websites and communicate the technical protection capabilities of their websites to address individuals’ security concerns. The results also suggest that e-traders should consider the factors influencing individuals’ security perceptions when designing/developing their websites.  相似文献   

19.
This paper presents an application of online booking data, comprised of big data crawled from a hotel booking website to hotel revenue management. It is important to build a quantitative revenue management method for online hotel booking systems incorporating overbooking strategies, because of increasing numbers of bookings through online booking websites and last-minute cancellations, which cause serious damage to hotel management. We construct a quantitative overbooking model for online booking systems combined with customers’ choice behaviors estimated from the data. Firstly, we present the overbooking model for online booking systems. Secondly, we estimate the choice behaviors of the customers from the online booking data by a discrete choice model. Thirdly, combining the estimated discrete choice model with the theoretical overbooking model, we investigate the expected sales maximization problem where we numerically solve the optimal overbooking level and room charge. Finally, we provide numerical examples of the optimal overbooking strategies and room charges using online booking data of two major luxury hotels in Shinjuku ward, Tokyo. This method, which utilizes online booking data available by crawling from booking websites, helps hotels obtain an optimal room charge and overbooking level maximizing the expected sales.  相似文献   

20.
韩玺  韩文婷 《现代情报》2021,41(1):78-87
[目的/意义] 在线医评信息对构建互联网医疗信任十分重要,但目前医评网站中医生人均评论十分有限。因此,探索用户生成在线医评信息的影响因素有利于促进互联网医疗的发展。[方法/过程] 对34位健康信息用户进行半结构化访谈,基于扎根理论对资料进行开放性编码、主轴编码和选择性编码。[结果/结论] 通过分析得到45个初始概念、15个范畴及对应的用户认知、用户个体特征、医疗环境和医生特征4个主范畴,在此基础上构建了用户生成在线医评信息的影响因素模型,并从医疗政策、医疗服务提供者、网络医疗平台和网络用户4个方面提出相应的激励对策。研究结果对在线医评信息生成的影响因素提供了理论支持,对促进在线医评信息的生成提供了对策和思路。  相似文献   

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