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1.
Kristiina Herold Anssi Tarkiainen Sanna Sundqvist 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):64-85
Word-of-mouth (WOM) can be a powerful, persuasive source of information, but relatively little is understood about how consumers utilize information in service evaluations and how the source of WOM (e.g. friends, family) affects attitudes. The importance of WOM is acknowledged in the services context; however, the research field of higher education has found some inconsistent results concerning the impact of WOM. The aim of this study, with its focus on information processing, is to enhance the understanding of these varying results with data from international master's degree applicants. By means of structural equation modeling, the results suggest that the processing of WOM differs depending on the source and the difficulty of evaluation criteria. Information through some sources of WOM is mainly cognitively processed, whereas in others information is processed more as simple cues. Overall, insights are provided into the impact of WOM, and higher education marketing. 相似文献
2.
When empathy hurts: Modelling university students’ word of mouth behaviour in public vs. private universities in Syria 
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下载免费PDF全文 This study examines and compares word of mouth (WOM) behaviour among university students in Syria. To date, little is known about this important phenomenon which is surprising given the deregulated education market in Syria that allows for private universities to compete for students alongside public universities. Using a mixed methods research design and structural equation modelling, our results show faculty individualised attention and student satisfaction were found to be positively related to university image. Further, student satisfaction and university image were found to be direct sources of students’ positive WOM behaviour. We found a moderating effect of university ownership type on university image. Interestingly, we identified six themes showing how support staff empathy could be seen as a source of low student satisfaction. These were defined as deception/credibility/soft‐soapers/suspiciousness: when support staff coax something out of students; confusion/role conflict: resulting from the diverse roles played by support staff while interacting with students; unfairness: when a student notices discrimination in the level of empathy between their peers; privacy: when support staff empathy can be perceived as a kind of intrusion; self‐congratulatory: when a support staff member shows off or praises their empathy; and support staff/student ratio: when this ratio is seen to be small, the empathy effect reverses. 相似文献
3.
艺术类大学生的思想特点及思想政治工作对策 总被引：4，自引：0，他引：4
骆巧凤 《宁波教育学院学报》2006,8(2):13-16
艺术类大学生的思想特点与其他专业学生有其共性,也体现出鲜明的特色。道德观念基本正确,个人主义倾向明显;理想信念淡漠,看重专业水平;心理较为感性,容易冲动急躁;努力方向明确,有时易走极端;自我评价存在偏差,主观盲目性较大。要针对艺术类大学生的特点,有针对性地开展思想政治教育。发挥综合性院校的优势,树立系统规划与整体推进的育人理念,形成教书育人、管理育人、服务育人的合力,利用艺术专业优势,开展多种形式有特色品牌的活动,寓教与乐,寓教于行。 相似文献
4.
《Journal of Further & Higher Education》2012,36(1):33-44
The literature suggests that members of the working class value informal (‘hot’) information rather than formal (‘cold’) information. They are also said to lack a future orientation; have a fatalistic (and pessimistic) attitude to life; and have low aspirations. These values should influence the way students from working‐class backgrounds approach career decision‐making. Thirty in‐depth interviews with full‐time undergraduates in their final year of study were carried out to find out if this was the case. The research found that students from working‐class backgrounds did not possess many of the values indicated in the literature. They did, however, show a reluctance to make use of formal sources of information from places like the university careers service. Their failure to utilise such sources appears to be a key factor contributing to significant gaps in the students' knowledge and understanding of the graduate labour market. It also means they are inadequately prepared for making the transition into graduate employment. The article concludes by suggesting that the provision of better careers information is not enough. There is a need to make university careers services more welcoming so that they become a source of ‘hot’ information. The article also suggests that students should be encouraged to reflect critically on how they undertake career decision‐making and planning. By getting students to engage in activities that challenge their taken‐for‐granted assumptions and biases, they are more likely to develop alternative approaches to career decision‐making. 相似文献
5.
When processing information about their world, people systematically reduce objective complexity. This is true not only of cognitive problem‐solving, but also other everyday situations, for example where decisions are required in situations relevant to morality. The developmental psychological perspective suggests that the adequate handling of situations like these requires, on the one hand, an age‐related, increasing differentiation in social cognition and, on the other hand, an ever more effective structuring and integration of information. However, the operation of the latter developmental process might carry the risk that complexity reduction (in the sense of oversimplification) substitutes for adequate psychosocial development. Undue emphasis on complexity reduction may suggest situation‐specific action alternatives, which though inappropriate, are ‘easier to handle’. In an empirical study using 176 pupils from Polytechnic High Schools in (East) Berlin, we test the hypothesis that a tendency towards oversimplification in (fictitious) situations of moral relevance is systematically related to deviant behaviour at school. Results show that students exhibiting deviant behaviour do indeed have a stronger tendency to oversimplify social cognition. It can also be shown that the frequency of complex social cognitions generally increases with age. This trend, however, is found for non‐deviant students only. For deviant students a decrease in complex social cognitions with increasing age was found. Furthermore, it can be shown that these results are not confounded with the effects of gender or academic grade. 相似文献
6.
《Australian Journal of Learning Difficulties》2013,18(4):19-24
Abstract Successful mathematics learning requires the efficient processing of the information that defines the arithmetic tasks. Information processing relates to the ways in which individuals make sense of, or interpret, the information to which they are exposed. The present study examines four aspects of information processing and their relationship for whole number computation for third and fifth grade students. The aspects included students’ ability to (1) manipulate numerals, (2) encode number sentences , (3) recognise order among numbers and (4) perform an arithmetic procedure. Information processing in each area correlated with computational skill. At risk students were less efficient in their information processing. As well, the complexity of the numerical information affected how well the students could use it. The more complex the numerical information was, the greater the load it placed on the learner. The implications for diagnosing low mathematics achievement are discussed. 相似文献
7.
媒介素养在当今的信息社会生活中占据非常重要的位置。师范生作为一个特殊的社会群体,他们对信息的把握和处理能力将对他们的成才有巨大影响。通过对部属师范大学的师范生媒介素养现状进行调查,掌握他们的媒介素养,以期为媒介素养教育的开展提供实践依据。 相似文献
8.
浅议高职院校学生信息处理能力的培养 总被引：1，自引：0，他引：1
韩颖 《连云港职业技术学院学报》2006,19(1):72-74
随着高职教育越来越受到社会的关注和重视,高职院校学生的信息处理能力也成为在信息社会求职创业的必备素质。只有树立信息素养教育的新观念,明确信息意识开发的重要性,发挥学校信息化建设优势,在产学研一体化培养模式中着力培养训练学生的信息工作能力,才能为他们将来实现自身的社会价值提供不竭的动能。 相似文献
9.
Jason L. Taylor Kari J. Dockendorff Kyle Inselman 《Community College Journal of Research & Practice》2018,42(3):155-170
LGBTQ+ students are increasingly visible on community college campuses, and a safe and welcoming campus climate is critical to LGBTQ+ students’ academic success and well-being. Campus climate is difficult to assess for prospective LGBTQ+ community college students, and institutional websites may be a source of information about campus climate. This study used content analysis to document and analyze the digital campus climate for prospective LGBTQ+ students in the community colleges context by examining institutional websites. Using a mixed methods approach, website content of nine community colleges was analyzed, and both the quantity and nature of the content were used to make sense of colleges’ digital campus climate for prospective LGBTQ+ students. With the exception of a couple colleges, we found that the digital campus climate was not welcoming to prospective LGBTQ+ students. The results suggest that community colleges need to enhance their website in several ways and expand their overall programming (academic and non-academic) to ensure prospective LGBTQ+ students feel welcomed and safe on community college campuses. 相似文献
10.
Janice W. Y. Wong Melissa O’Donnell Donna Bayliss Janet Fletcher Rebecca Glauert 《Educational Research for Policy and Practice》2017,16(2):109-127
Policies aiming to improve educational outcomes are typically based on academic testing data. However, such data only reflect the performance of students who completed the tests. It is possible that students who were absent have shared characteristics. The proportion of students absent out of all eligible school students and whether they have shared characteristics has not been investigated, as this is only possible through the use of linked administrative data. Participants were born in Western Australia in 1994 and 1995, and their birth records were linked to participation status in the Year 9 academic tests to determine the proportion of students who were absent. Logistic regression was conducted to investigate characteristics which predicted absence on test day. A proportion of non-Aboriginal (3.2 %) and Aboriginal students (21.9 %) were absent on test day. Risk factors which predicted the absence included contact with Child Protection and Family Services, history of maternal mental health problems, and fathers aged below 20 years at the time of their child’s birth. A significant proportion of students was absent and therefore not represented in academic achievement information. These students were more likely to have experienced adverse events and therefore are not randomly absent. As these data are typically used to inform policies which aim to improve educational outcomes, they may lack the necessary information to adequately address the complex needs of students who are absent on test day. However, findings suggest that service providers, as well as schools may play an important role in encouraging participation in school. 相似文献
11.
Tri D. Le Angela R. Dobele Linda J. Robinson 《Journal of Higher Education Policy & Management》2019,41(1):18-34
Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-of-mouth (eWOM)-seeking behaviours on social media is generally absent. This paper explores the information sought by prospective students on social media, by analysing data from actual conversations on Quora, a social media question-and-answer site. Content analysis of 865 questions was conducted to examine the information regarding the factors students seek when selecting a university. The findings report information requirements on five major dimensions, namely reputation, career prospect, learning and leaching, administration and student life. This paper contributes to higher education literature by revealing the university information search factors students most commonly seek on social media, utilising a unique data source derived from actual online questions. Through understanding the eWOM-seeking behaviours of prospective students, universities can more accurately target their social media content. 相似文献
12.
图书馆作为高校信息中心,目前在大学生就业工作中表现出主动性不够、资源匮乏等缺点,不利于为学生就业提供信息、拓展视野．在就业信息服务中,高校图书馆具有网络技术、文献资源、人力资源等优势,通过建立系统完善的就业信息资源中心,提高馆员自身素质,帮助学生树立正确的就业价值取向,与其他部门加强协作等举措,构建完善的高校图书馆大学生就业信息服务模式,为大学生就业献计出力． 相似文献
13.
Frederick J. Brigham Thomas E. Scruggs Margo A. Mastropieri 《Learning disabilities research & practice》2011,26(4):223-232
Students with learning disabilities (LD) are increasingly expected to master content in the general education curriculum, making the need for effective instructional supports more important than ever before. Science is a part of the curriculum that can be particularly challenging to students with LD because of the diverse demands it places on cognitive performance. In this summary we review a number of strategies that have been validated for learners with LD. The strategies include supports for (a) verbal learning of declarative information, (b) processing information in texts, (c) activities‐based instruction/experiential learning, (d) scientific thinking and reasoning, and (e) differentiated instruction. We also summarize the research regarding the impact of teacher behavior on achievement for students with LD in science education. The strategies reviewed yield tangible and positive effect sizes that suggest that their application to the target domain will substantially improve outcomes for students with LD in science education. 相似文献
14.
互联网作为当今社会科技迅猛发展的产物,正在广泛而深入地影响着人们的正常生活。网络的便捷和巨大的信息量吸引了绝大多数的高校大学生,并成为他们获取信息和与外界交流的重要工具。因而,网络直接影响着高校大学生的思想状况、行为方式、价值取向和道德观念等。这使得对大学生的思想政治教育工作更加复杂。因此,如何因势利导,利用网络的特点,将网络变为对大学生进行思想政治教育的利器成为一个亟待解决的重大课题。 相似文献
15.
Natasha Lacroix 《Instructional Science》1999,27(3-4):221-233
This paper addresses the issue of macrostructural processing of multiple text passages. Two levels of macrostructural processing, macrostructural construction (extracting important information) and organization (structuring selected information) may be at work during complex text comprehension. Three experiments examined the effects of various textual and situational factors on macrostructural construction and organization. College students were asked to read small sets of documents presented in hypertext format. The students' reading strategies as well as their written reports were analyzed. Experiment 1 showed that headings and presentation format influence macrostructural organization. Experiment 2 showed that task requirements tend to influence macrostructure construction and organization, whereas presentation conditions, such as the marking of important information and the presentation order, can affect both levels of macrostructural processing. Finally, experiment 3 indicated that there is an interaction between global and local headings and the construction and organization of macrostructure. The three experiments also suggested that subjects can be characterized based on how well they deal with macrostructural construction and organization. It is concluded that the comprehension of hypertext involves higher levels of cognitive processing which ensure the structuring of multiple text information. 相似文献
16.
Loone Ots 《Higher Education in Europe》1998,23(3):375-384
Since 1993, a course in Estonian literature has been taught in a multicultural environment for foreign students as part of the Baltic Studies Project at the University of Tartu. This class provides to participants their first glimpse of Estonian culture as a whole. Culture studies can presumably help foreign students overcome whatever culture shock they may first experience in an unfamiliar country. The structure and the teaching strategies of the class are intended to further the aims of multicultural learning. Teaching strategies emphasize the importance of personalities, information about who is processed and affirmed by reducing the writers to certain archetypes. Because of limited time, micro‐teaching is expected to be a prospective strategy for seminars. Among other technical tools, a computer game, INTERESTICA, is of distinct importance for assisting students in gaining their first knowledge of Estonian culture in the context of a course in literature. 相似文献
17.
It has been argued that deep processing of semantic information helps students to learn faster and perform better on classroom tests. Using paired associates tasks, it has been found that high arousal subjects make more errors when the response terms are phonetically similar. Subjects low on arousal make more errors when response words are semantically similar. If the encodings of semantic features are assumed to be “deeper” and more durable than the encodings of “shallow,” phonetic features, then studies have suggested that anxious students process shallowly and are thus at a disadvantage when learning information. The present study treats deep processing as a learning style and used the Synthesis—Analysis scale of the Inventory of Learning Processes to assess it. It is hypothesized that arousal would be negatively related to the learning style of deep processing. It is also hypothesized that the interaction obtained in earlier studies, i.e., greater susceptibility to semantic interference with low arousal and phonetic interference with high arousal, would occur only when Synthesis—Analysis scores are low. It is assumed that the habitual use of a deep processing strategy by students high on Synthesis—Analysis could counteract the limiting effect of arousal on cue utilization. The study provides support for both hypotheses. 相似文献
18.
A progressive attempt to replace traditional public administration values and concepts by others that are closer to private management can be observed in the replacement of the service user concept by that of consumer or client. This redefinition's more implicit or explicit intent is to increase consumers'/clients' status, their capacity to choose and make rational choices in the market, and, ultimately, to ensure that organisations fulfil their needs. Influenced by this tendency, higher education institutions (HEIs) also started to see students as clients or consumers and to influence their choices by trying to define HE demand. This is evident in the shift in their external communication strategies: ‘institutional information’, based on HEIs' prestige, is being progressively replaced by ‘marketed information’, based on economic consumer logic. In trying to understand how students are perceived by Portuguese HEIs, we undertook qualitative research based on the content analysis of undergraduate degrees' announcements in newspapers. Major findings evidence that their content: (1) can be classified in a continuum bounded by two poles: the use of ‘institutional information’ and the use of ‘marketed information’; (2) show the presence of a social representation of students as clients or consumers; (3) seems related to HEIs' nature (public vs. private), positioning in the HE system (universities and polytechnics) and ‘symbolic capital’ (traditional vs. new institutions). 相似文献
19.
Richard K. Lowe 《European Journal of Psychology of Education - EJPE》1999,14(2):225-244
The construction of a high quality mental model from a complex visual display relies the capacity of learners to extract appropriate information from that display. Beginning students of meteorology complied written records of generalisations extracted from animated weather map sequences in order to prepare themselves for a subsequent prediction task. Analysis of these records revealed that much of the information extracted was perceptually salient rather than thematically relevant. This perceptual dominance effect was found for both visuospatial and temporal aspects of the display. The statements produced were deficient with regard to the causal explanations that would be necessary to build a satisfactory mental model of the depicted situation. These deficiencies involved both the proportion of causal material recorded and the attribution of causality on an everyday rather than a domain-appropriate basis. The limitations of the information extracted were interpreted as evidence of subjects’ use of selective attention to control cognitive load in a complex, demanding processing situation and the effects of their lack of domain-specific background knowledge. Contrary to prevailing orthodoxies, the results raise the possibility that in some circumstances, animations may not be instructionally superior to static depictions because the processing demands involved can have negative effects on learning. 相似文献
20.
Spatial ability,visual imagery,and mathematical performance 总被引：7，自引：1，他引：7
116 Foundation Year Engineering Students, at the University of Technology, Lae, Papua New Guinea, were given a battery of mathematical and spatial tests; in addition, their preferred modes of processing mathematical information were determined by means of an instrument recently developed in Australia by Suwarsono.Correlational analysis revealed that students who preferred to process mathematical information by verbal-logical means tended to outperform more visual students on mathematical tests. Multiple regression and factor analyses pointed to the existence of a distinct cognitive trait associated with the processing of mathematical information. Also, spatial ability and knowledge of spatial conventions had less influence on mathematical performance than could have been expected from recent relevant literature. 相似文献