共查询到20条相似文献，搜索用时 867 毫秒
1.
《Journal of Media Economics》2013,26(2):99-118
This study explores the programming relationship between vertically integrated station groups and their affiliated syndicators in the context of two frameworks associated with the advantages of vertical integration: the transaction cost and vertical foreclosure theories. The programming sources for various stations that are vertically integrated with syndicators were assessed. The results indicated that leading television station groups had purchased relatively more products from their vertically integrated syndicators. The pattern of internal transfer through vertical integration was especially apparent in the acquisition of newer first-run products that are associated with uncertain quality and less audience information. The findings generally support the transaction cost theoretical perspective. However, the data did not paint a picture of market foreclosure in this industry. 相似文献
2.
《Journal of Radio & Audio Media》2013,20(1):110-122
This article presents a qualitative content analysis of Metro FM, a commercial music station owned by the South African Broadcasting Corporation (SABC). Metro FM has the second largest audience in the country and was the first SABC station to intentionally target a black audience. While fostering black pride, the station attempts to create a narrative of responsibility while simultaneously negotiating the cultural imperative to interpellate listeners as consumers. The narrative of black identity assumes a homogenous black audience located in urban areas, and while broadcasts are in English, a great degree of codeswitching allows for in-group identification. 相似文献
3.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments. 相似文献
4.
《Journal of Radio & Audio Media》2013,20(2):236-250
There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian. 相似文献
5.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
6.
Just a few years after local TV stations transitioned from analog to digital transmissions, dozens of stations across the United States have begun to provide live programming via mobile digital television (DTV). An exploratory study of television station managers (adopters and non-adopters of mobile DTV) focused on various perspectives of the technology, adoption motivations, and audience factors. Findings revealed that station owners and management were the ones who primarily determined whether to adopt mobile DTV. In addition, stations that had adopted the technology were more likely than non-adopters to be motivated by a desire to be the first to use mobile DTV. 相似文献
7.
《Journal of Radio & Audio Media》2013,20(2):8-18
The change in radio ownership rules in 1992 had the greatest effect in markets ranked above 100. The Telecommunications Act could have similar effects. One such market was investigated for this study. A proposed station purchase in this market would give an ownership group four of seven stations in the market, depending on how a market is defined. Petitions to deny were filed. These statements and replies by station owners were analyzed and related to radio in a small market. The ultimate impact was found on the negotiation of advertising rates. Other effects could emerge over time. 相似文献
8.
Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation. 相似文献
9.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
10.
América Rodriguez 《The Communication Review》2013,16(3):283-309
This essay examines the historical construction of the Hispanic audience and analyzes how contemporary Hispanic audience researchers/marketers have disrupted that unitary, essentialist construction by segmenting the Hispanic audience by class. The principal tool in this effort is language: the Spanish language is proxy for the “mass” of lower socioeconomic class Hispanic audience; English language usage by Hispanics is the sign of a higher class of Hispanic audience. The clearly defined panethnic conceptualization of the Hispanic audience, the nexus of which is the Spanish language, has been blurred. The study draws on interviews with Hispanic media marketers and audience researchers and on analysis of Hispanic market research reports. 相似文献
11.
《Journal of Radio & Audio Media》2013,20(2):425-441
This paper provides a case study of a radio station in Guatemala notable for making programming decisions to serve rural audiences. Sometimes these broadcasters broke with accepted practice and provided programs that some listeners might consider controversial. However, the case study reveals these programs were pitched directly at an underserved niche in the audience of these broadcasters: low-income listeners from indigenous groups. This paper will document the history of these trends and discuss some of the methods of how these broadcasters serve this underserved audience. 相似文献
12.
《广播与电子媒介杂志》2013,57(3):369-384
This content analysis of home pages from 365 randomly selected FM station Web sites examined how the industry is using the Web to deliver content. Results show three types of information are most prevalent: details about station events, disk jockey biographies, and contact information for the station. This is significantly different from the type of content listeners have said they desire in previous survey research. However, differences in the presence of station promotional content can be predicted based on expected differences in the demographics and psychographics of the station's target audience. 相似文献
13.
Harsh Taneja 《Journal of Media Economics》2013,26(4):203-219
Many studies have examined contests between audience measurement systems in media markets. These suggest that the audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on how they used information available from two competing ratings services. Although market participants recognized only one system (TAM, which provided weekly ratings) as the currency for trading advertising time, many used the second system (aMAP, an overnight ratings service) selectively for improving network performance. Therefore, fragmented markets can support multiple systems if they serve distinct institutional interests. 相似文献
14.
《广播与电子媒介杂志》2013,57(4):716-730
In the US., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 74 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote. 相似文献
15.
The “prestige factor” has been known to social scientists for many‐years. It shows up in the “over‐reporting” that occurs whenever people are asked, to tell an interviewer their income, or the amount of schooling they have had—or the amount of viewing of an educational television station they do. The management of ETV stations is well aware that their audience often isn't as large as reported, and that the same “prestige factor” prevents them from receiving sufficient data from their audience as to the reason why they do or do not view ETV. In the present study, an experimental approach was made. Three different kinds of appeal were used in a promotional campaign designed to cause people to watch an ETV station more often. The results, of each appeal were compared to a group of ETV viewers and non‐viewers who were not exposed to the promotional material. These data were derived from the Oregon Educational Television Project, which was financed in part by a grant from the Department of Health, Education and Welfare. John Shepherd received his Ph.D. from the University of Southern California, and is presently Associate Professor of Speech and Director of the Division of Broadcast Services and Televised Instruction at the University of Oregon. 相似文献
16.
Roberto Roson 《Journal of Media Economics》2013,26(4):234-257
In this article, a model is introduced that has 2 distinguishing features. First, the multidimensional nature of competition in media markets characterized by free access and advertising is acknowledged, through explicit modeling of vertical and horizontal differentiation. Second, the price of advertising depends on the expected audience composition, not simply on its magnitude, and the amount of price discrimination. It is found that market equilibria depend on a number of critical factors: the amount and type of price discrimination in advertising, the correlation between formats and audience composition, the relative profitability of the different market segments, and diseconomies of scale in program quality. For a variety of market structures, the ability to discriminate on the price of advertising encourages a higher level of quality in broadcast media. 相似文献
17.
詹成大 《浙江传媒学院学报》2003,10(3):10-12
随着我国社会经济的发展和电视观众需求的变化,媒体间的竞争日趋激烈,电视媒体与观众之间的关系发生了显著变化。电视媒体要想在激烈的市场竞争中处于有利地位,就必须拿出精品力作,充分认识到生产精品节目的重大意义,创建良好的精品节目生产机制。 相似文献
18.
无论在内容开发、录音制作,还是在产品发行、营销上,车载有声读物都还处于起步阶段。在内容储备与质量、定价与销售渠道、市场竞争力与受众定位等方面存在许多问题与不足,如文本来源单一,内容储备不足;价格过高,销售渠道单一;用户黏性不足,难以养成使用习惯;市场占有率低,难以同其他媒体抗衡,法制建设不健全,盗版侵权问题挤占盈利空间。从车载有声读物自身优势、巨大的潜在市场、丰富的文化资源储备、已有的发展基础四个方面来看,车载有声读物发展具有可行性。从内容与受众、质量与价格、销售与营销、宣传与品牌以及广告与盈利五个角度来看,车载有声读物的发展路径还可以更明晰。 相似文献
19.
随着社会主义市场经济的逐步确立,作者认为,只有坚持市场价值取向和伦理价值取向的结合才是出版改革的合理思路。强调出版伦理,是由于出版物的内在属性。作为商品,出版物必须进入商品市场,转移它的使用价值,才能实现它的价值,但作为特殊商品,它有不同于一般商品的丰富的伦理价值。为了满足人民大众正当的精神消费需要而生产的出版物,都是正当的,是符合道德的,就必定有它相应的市场。只有基于市场的、又是基于道德的努力才能建立有中国特色的完善的社会主义出版市场。 相似文献
20.