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1.
Paul Frosh 《Critical Studies in Media Communication》2013,30(4):265-284
In most traditional accounts, to be a witness is to be physically present at an event and report it to those who are absent. The ontological principle that authorizes testimony is the individual's corporeal presence at the event, a presence often vouchsafed by the suffering of the witnessing body. The logical extension of this is that media audiences are not the witnesses of the events they see, but the recipients of someone else's testimony. I take issue with such an account, claiming that contemporary witnessing has become a general mode of receptivity to electronic media reports about distant others. Replacing the ontological primacy of the witness with the interpretive encounter with “witnessing texts,” I focus on these texts’ world-making properties and the imaginative demands they make of their addressees. Mass media witnessing situates this imaginative engagement with others within an impersonal framework of “indifferent” social relations, creating a ground of civil equivalence between strangers that is morally enabling. 相似文献
2.
关于主流媒体的概念一直有争论,作者认为主流媒体应通过竞争进行地位赋予。能将党和政府的方针政策有效地传达给受众,并拥有广大受众的媒体才能被称之为主流媒体。政府应理顺与媒体的关系,为中国媒体提供公平有序、确实能提升舆论领导力的竞争环境。 相似文献
3.
《Government Information Quarterly》2022,39(2):101682
Public agencies need to distribute information to their manifold audience quickly and directly. The emergence of social media platforms has sparked positive projections about future government-public interactions via the internet and almost every EU agency has created social media presences on the leading social media platforms. However, social media accounts of agencies receive strongly varying amounts of public attention and therefore display varying degrees of usefulness to connect with the public. This research examines which factors influence how much long-standing and temporal attention social media accounts of EU agencies receive. Using an extensive Twitter dataset of EU agencies and a new methodology that employs supervised text classification through the novel BERT language model to classify agency tweets, possible explanations of social media attention are tested. Results show that long-standing social media attention (i.e., size of the followership) is mostly explained by salience in traditional news, account age, and tweeting frequency, whilst a more interactive communication style tends to yield more temporal attention (i.e., number of retweets). The findings underline previous assumptions that employing a more interactive communication style maximizes public organizations' potential to connect with their audiences on social media. 相似文献
4.
Phil Chidester 《Mass Communication and Society》2013,16(1):98-114
An impressive body of research on the subject suggests that the seeds of the sublime experience are rooted either in the aesthetic qualities of the viewed object or in the cultural and contextual characteristics of the viewing subject. In this article, I contend that sublimity is, rather, the product of the relationship between subject and object, a relationship that defies representation and therefore provides the “excess of experience” that is the hallmark of the sublime encounter. Turning to ESPN's Streetball: The AND 1 Mix Tape Tour as evidence, I conclude that mediation as a process invites sublimity in audiences by immersing the viewer in the “transcendent simultaneity” of subjectivity and objectivity. 相似文献
5.
《Communication monographs》2012,79(4):428-447
In this essay I use an updated approach to Richard Hofstadter's paranoid style to analyze the contemporary birther movement. While the paranoid style provides a set of characteristics that describes paranoid narratives, it does not account for why some narratives ring true for certain audiences. Thus, in order to explain how and why the birther narrative resonates with a substantial portion of Americans, I argue that the resonance of the birther narrative can be explained through Kenneth Burke's scapegoating process, which activates the conspiratorial story for the birther audience. I use an analysis of a popular birther film, materials on the birthers' website, and media commentary on the group to illustrate this position. 相似文献
6.
Diana Dixon 《Media History》2013,19(1):79-89
Television history channels and programming have seen considerable growth in recent years, yet empirical research on television history audiences remains limited. This essay argues that media history scholars need better to understand what happens when audiences consume television history, examining the critical debates concerning the genre's specific modalities of rendering the past on screen before exploring what opportunities and problems it affords viewers. The essay draws on original qualitative, empirical research on audiences of historical reality television through a specific, small-scale case study of BBC Wales' Coal House at War (Indus 2008). It argues for the need to retain a dual focus upon such programming's historical content and its televisuality if we are to appreciate the intricacies of viewers' cultural consumption. The essay concludes by demonstrating that audiences' own oral and written responses to television history reveal something of how people, situated in their specific times and places, understand both their past and their present. 相似文献
7.
本文考察媒介记忆被书写、承携和消费的过程,以受众为出发点讨论春晚和媒介记忆,即春晚是谁的和什么样的集体记忆,同时透过受众记忆讨论春晚长期社会文化影响,与现有关于春晚如何建构"家-国"意识形态的观点对话。研究以动态、实践和流变的视角认识记忆建构,强调大众传媒既是行动主体也可能是记忆实践的途径和对象。笔者区分"中介化"(mediation)的集体记忆实践和"集体记忆化"的媒介实践,认为春晚内容单独不构成集体记忆,作为记忆实践的春晚是形成记忆机制的关键。春晚在受众主体的记忆实践中,成为记忆之所,记忆唤起和记忆操演的承携者,以及讲述和理解家庭、民族和阶层身份的对象。 相似文献
8.
Anders Olof Larsson 《Journalism Practice》2017,11(4):438-457
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences. 相似文献
9.
10.
《Mass Communication and Society》2013,16(2):199-217
Much has been written about the structure and processes of China's mass media changes before and after the late Chinese leader Deng Xiaoping initiated the economic reform and open-door policies in the late 1970s. Many of them focused on the commercialization, depoliticalization, and internationalization of Chinese media as a result of the market economy and external openness. Little known, however, is how the audiences get caught up in the interplay between the fast changing social structure and the evolving media system in China. Using the uses and dependency model as a framework, this study seeks to determine the effects of the media transformation on the audiences and their media use in the new environment. In this article we argue that the uses and dependency perspective best helps explain why Chinese readers prefer a particular kind of news and why the Party organs are losing ground to other more market-oriented media. 相似文献
11.
本文从符号学和读者反应理论两个视角考察广告意义生成的过程,认为在符号学视野中,广告是一个意义封闭的自足体,其意义的产生只与广告本身有关;在读者反应理论的视野中,广告是一个开放的意义场,受众决定广告的意义.虽然受众的个体差异会导致其对广告理解的不同,但他们的共同特征才是其解读广告的关键影响因素,正是这些共同特征为广告设计者和受众的意义共享提供了基础. 相似文献
12.
The present paper argues that audience reception studies have tended to be ahistorical, neglecting consideration of the ways in which audiences’ orientation to media may have changed over the decades. The paper explores the potential of combining oral history methods with reception studies, and addresses some of the difficulties which arise. An apparently simple way to introduce a historical perspective is attempted by including audience age as a central part of an empirical research design. By analysing a series of focus group discussions in which people respond to crime media from different points over the postwar period, the concept of age is unpacked in terms of generation and life course factors, and these are shown to influence reception of crime media from both the present and the past. Generation and life course, together with gender, also affect people's positioning in society in relation to real‐world crime, and this too affects the reception of crime media. The paper concludes by suggesting three ways in which audiences may have changed over the postwar period in terms of their interpretive frames for making sense of crime media, namely the frames of personal relevance, realism and moral relativism. 相似文献
13.
Sonia Livingstone 《The Communication Review》2013,16(1-2):21-30
As today's media simultaneously converge and diverge, fusing and hybridizing across digital services and platforms, some researchers argue that audiences are dead—long live the user! But for others, it is the complex interweaving of continuities and changes that demands attention, especially now that audiencing has become a vital mode of engaging with all dimensions of daily life. This article asks how we should research audiences in a digital networked age. I argue that, while many avenues are being actively pursued, many researchers are concentrating on the notion of participation, asking, on the one hand, what modes of participation are afforded to people by the particular media and communication infrastructures which mediate social, cultural or political spheres of life? And, on the other hand, how do people engage with, accede to, negotiate or contest this as they explore and invent new ways of connecting with each other through and around media? The features of this emerging participation paradigm of audience research are examined in this article. 相似文献
14.
Tony Harcup 《Journalism Practice》2016,10(6):680-696
Alternative forms of journalism are said to challenge the passive role of audience members as receivers and to foster active citizenship among alternative journalists and audiences. Yet the scholarly literature on alternative journalism contains more assertions about than evidence from the audience. Downing has described the audience for alternative media as “the virtually unknown”, prompting him to urge journalism scholars to undertake more audience research to help increase our understanding of this allegedly active and civic-minded public. This exploratory study of the people who regularly read a contemporary example of alternative journalism—an investigative local blog covering one UK city—is intended to contribute towards filling the gap identified by Downing. Audience views are explored by means of questionnaires and focus groups, providing some evidence that individuals are attracted to alternative journalism by their dissatisfaction with mainstream media; that they see alternative media as helping them make sense of the world; and that, to an extent, engaging with such media is both a prompt to, and a reflection of, readers’ democratic engagement as citizens. Recognising the limitations of this small study, the article concludes by reiterating Downing's call for further research. 相似文献
15.
A nation's media order is the fundamental structure, management strategy, and operational pattern of all the media organizations within one country. In this paper, through stylizing China's online media development in the past decade, and interviewing with insiders in several major online media in China, the author analyzed the evolution of China's new online media order and its major characteristics. The implications of this newly established online media order were also discussed. 相似文献
16.
Armando J. Garcia Pires 《Journal of Media Economics》2013,26(1):41-55
In this article, the author studied the effect of the intensity of readers' political preferences on the news firms' incentives to choose between a single- and a multi-ideology strategy (i.e., media uniformity vs. media plurality). The author shows that alternative formalizations of the intensity of readers' preferences alter the equilibrium level of media plurality, given that they affect demand for news. In particular, when the readers' disutility of consuming news that differs from their ideal variety is relatively high for politically close news, the media firms choose a multi-ideology strategy, because the increase in demand is large. On the contrary, when the readers' disutility of consuming news that differs from their ideal variety is relatively low for politically close news, media firms choose a single-ideology strategy because a multi-ideology strategy does not significantly increase demand. 相似文献
17.
Quality scholarly research outputs, such as peer reviewed journal articles published in reputable journals, are essential for early career researchers' (ECRs) vocational success while also offering benefits for their institutions. Research outputs destined for audiences beyond academia are also increasingly valued by funders, end users, and tertiary institutions. While there is an expectation that ECRs may create diverse research outputs for an array of audiences, the kinds of research output texts produced by ECRs for varied audiences warrants further investigation. In addition, the routes of dissemination that ECRs use to share their academic research outputs to secure impact beyond academia are not well understood. Drawing on semi‐structured interviews of 30 respondents in Australia and Japan, we explore the research‐sharing practices of ECRs, finding that ECRs may potentially create a wide range of research‐informed texts for end users beyond academia, using an array of methods for dissemination. The examples of the output text types and dissemination routes we provide in this paper can be used to inspire ECRs and also more senior academics to share their research more broadly, and perhaps more effectively, and can be used by publishers to improve research impact and support ECRs' research translation. 相似文献
18.
《广播与电子媒介杂志》2013,57(4):766-774
One can hardly be considered knowledgeable of uses and gratifications theory without being familiar with the work of Alan M. Rubin. His advancement of our knowledge about the centrality of the individual in the media uses and effects relationship has inspired numerous scholars to add to the body of knowledge guided by uses and gratifications research. The breadth of Rubin's work in this regard is extraordinary, but his devotion to clarifying central concepts of uses and gratifications in his audience-centered research should also be recognized. Rubin's pioneering studies in uses and gratifications remain as benchmarks for scholars seeking to understand electronic media and how engaged audiences relate to media content. 相似文献
19.
Miriam J. Johnson 《Publishing Research Quarterly》2017,33(2):131-146
The concept of the citizen author is defined and explored within the publishing industry. In order to understand what positions the citizen author currently, and potentially could, hold it begins with a historical view of their rise, including concepts of their eighteenth century antecedents. But the focus of this research is on their growth alongside that of social media platforms. This allows for drawing out relationships between genre fiction, publishers, and the citizen author, which provides a more full understanding of the power dynamics involved when publishers, social media, and the citizen authors mix in the current industry climate. 相似文献
20.
《Government Information Quarterly》2018,35(2):210-222
This research investigates the communication behavior and engagement strategies in the bilateral use of social media between law enforcement agencies and the communities they serve. It advances existing work by studying municipal level government actors in a new communications environment where social media now play an important part. Grounded in agenda setting theory, our analysis identifies police departments' social media issue priorities, analyzes the responses of their audiences to those communications, and directly compares followers' own conversation priorities with the police agenda. Our data set includes all the content from the Facebook and Twitter accounts of five similarly sized and demographically situated police departments in the U.S., plus all the tweets and posts from the followers or friends responding to those accounts over a 90-day period. We performed both manual coding and machine cluster analysis to elicit major threads of conversation. In addition to the data analytics, we conducted interviews with the five police departments to understand the similarities and differences in agenda priorities resulting from their social media goals and use.The study shows the priorities that comprise the police agenda, identifies both similarities and differences in what their audiences communicate among themselves about most frequently in the public safety domain relative to the police agenda, and finds evidence of positive response from the public to some of the agenda priorities communicated by the police. Our data also reveal that police are using social media interactively, which could, over time, advance community policing goals. The paper concludes by considering the implications of these findings for law enforcement and community policing and suggests directions for future research on agenda setting in this new media environment. 相似文献