共查询到20条相似文献，搜索用时 370 毫秒
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ABSTRACTPurpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.Type of the study: Scientific-Research 相似文献
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Abstract Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well. 相似文献
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《图书馆管理杂志》2013,53(3-4):459-470
Abstract As distance education programs continue to grow, so do the services offered by libraries to the communities created by such programs. However, for these programs to be successful, the people that they are intended to serve need to be aware of the support and services available to them. Without such awareness, the services will go unused. Through a survey, the librarians at Emporia State University learned that making distant students aware of services was essential to the success of distance learning library services. Librarians discovered that creating a marketing plan to guide the marketing process was essential. This tool serves as a road map to visually illustrate the path from the conception of ideas to the realization of the marketing goals and objectives. This paper examines the process of writing a marketing plan and intends to illustrate how it can assist the library in marketing its services to a distant population. 相似文献
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《图书馆管理杂志》2013,53(3-4):465-475
AbstractOnline full-text research services such as Questia and Ebrary are targeting faculty and undergraduates directly, offering them library-like services for a fee. This has caused a great deal of negative response in the library community, because these companies seem to be trying to compete with and undercut freely available library services. However, rejecting them outright is probably not the best answer—if only because their marketing budgets dwarf our own. This presentation will explore the impacts these services could have on libraries, as well as the ways we might use them to extend our online collections and services. If we engage these companies in conversation, we could end up with cooperation and even partnerships. They may have an inevitable impact on libraries, but it is up to us to shape that impact by taking the initiative. 相似文献
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Abstract Providing distance learners access to library services does not automatically translate into usage of those resources. The literature on information-seeking behaviour of distance learners has indicated that they prefer to use local resources, as well as Web-based resources. This study investigates perspectives on library services and available resources for distance learners in the Teacher-Librarianship by Distance Learning program at the University of Alberta, Edmonton, Canada. The findings suggest that distance learners in this program tend to rely on local and familiar resources, have a lack of awareness or understanding of certain library services provided to them, rely heavily on electronic full-text availability, and may feel isolated from fellow students, resulting in low collaboration in the process of accessing information. The researchers suggest developing effective marketing strategies and collaborating with faculty to promote usage of library services provided to distance learners. 相似文献
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《Legal Reference Services Quarterly》2013,32(1-2):91-111
SUMMARY Law firm libraries have undergone drastic changes in recent years. This chapter chronicles the evolution in the size of the law firm library and its collection, the changing expectations of law firm library users, and the inventive ways that law firm librarians are fulfilling the needs of the law firm library users with technology and other means. This chapter also explores how law firm libraries can improve service and overall efficiency through limited outsourcing of reference services. 相似文献
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《图书馆管理杂志》2013,53(3-4):477-487
AbstractThis paper investigates the integration of library resources, library instruction and services into the design of online courses. While many libraries embrace the ACRL guidelines for library support of distance learners, many of the Web-based resources we develop still depend upon students seeking them out. Distance learning librarian collaboration with teaching faculty and instructional designers at Regis University resulted in a proactive method of library resource delivery applicable in multiple online scenarios. 相似文献
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《The Reference Librarian》2013,54(67-68):299-311
Summary It is the responsibility of any institution offering distance education programs to provide library resources and services for its students. In contrast to traditional students who can find the library on a campus map and go there, distance learners need orientation in order to “find their way” to their library. Librarians must be proactive in their efforts to make the library visible and accessible to these students. Library resources and services must be made available in ways compatible with the needs of students in these programs. The processes of designing, marketing, providing and evaluating appropriate library services demand continuous outreach to the distance education community. 相似文献
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《Public Library Quarterly》2013,32(2):83-89
Abstract The author discusses seven measurable criteria that he accepts as defining a “great library”: Great libraries provide measurably superior service; have great funding; train and retrain their staffs; integrate their virtual, place and outreach services marketing; serve both the weakest and the strongest among their constituents; provide constituents with education and entertainment; and use virtual tools to offer a full range of timely information and services. These measurable characteristics define a modern library, the library that users want. 相似文献
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《The Reference Librarian》2013,54(73):281-292
Abstract Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians. This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals. 相似文献
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《图书馆管理杂志》2013,53(1-2):279-300
Abstract With the proliferation of distance education programs, it is essential to consider methods to reach faculty who are often at a distance themselves. This paper discusses how the Libraries and School for Professional Studies Distance Learning department at Regis University collaborated to develop an online workshop in WebCT designed to raise faculty awareness of library resources and services and to train them to integrate library activities into the courses they teach. 相似文献
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ABSTRACTThe institutional repository (IR) can be a dynamic, online collection of research, writing, and projects conducted by a university’s faculty and students. IRs are also important tools that allow a library to create a connection with faculty and students. This report will identify the services and content essential to a successful institutional repository, discuss how to build a team of talented experts to build and market the repository, address the creation of a business plan and strategies for marketing and building social media presence, and conclude with thoughts on how to develop, process, and publish journals locally and sustainably. 相似文献
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Eimmy Solis Dan Perkins 《Journal of Library & Information Services in Distance Learning》2017,11(1-2):123-139
ABSTRACTAs e-resources become more ubiquitous, and the technologies available to access them more sophisticated, libraries have greater opportunities to reach out to global users. However, this same distance means that some users never even set foot in a physical library. This case study will describe how one large academic library started a business, economics, and marketing library online instruction pilot for global users in an effort to replicate library instruction offered at the home institution. Librarians assessed global library use and research needs; prepared unique lesson plans for each global site; and created digital learning objects using synchronous and asynchronous methods to establish an instruction strategy for Business and Economics courses. The goal was to test instruction practices and develop an online instruction template that would be replicable and sustainable for library instruction in other subject areas in New York University Libraries and other institutions. 相似文献
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《The Reference Librarian》2013,54(82):183-197
Abstract While most college campuses have strong support for the libraries, as competition on university campuses for limited financial resources gets tougher, support for libraries can be more theoretical than actual. Library users are unaware of the complexity of and expense required for library services. Not only must libraries compete for limited financial resources, they must also compete in a complex information marketplace. Today, libraries must market themselves to their constituents to ensure that services are utilized and appropriate resources are allocated for all formats of library materials. By committing to a strong marketing program, the University Library at Sonoma State University developed strategic plans to gain broader support from faculty, students, administrators and greater use of services. Libraries wishing to explore the possibility of integrating marketing efforts or libraries in the process of a move can adopt and/or adapt some of these techniques. 相似文献
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Ryan Greenwood 《Legal Reference Services Quarterly》2013,32(3):102-114
AbstractThis article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders. 相似文献
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