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1.
In July 2006, the General Administration of Press and Publication of the People’s Public of China hosted a forum entitled
“The Support by the National Press and Publishing Industry and the Construction of a New Socialist Country”. Since then, the
construction work of Rural Bookrooms has been carried out and thousands of the “Benefit-for-Peasant Libraries”, “Rural Bookrooms”
and “New Countryside Libraries”, etc., has been built up in different parts of rural areas and in peasants’ residential sites
in urban areas to meet the demand of a large number of the farmers for reading and improve their scientific and cultural quality.
Up to now, the building of Rural Bookrooms has become one main part of the cultural construction in China on a countrywide
basis. It will be historically significant in improving the peasants’ scientific and cultural development, narrowing the gap
between rural and urban areas, maintaining the peasants’ basis right of cultural learning and promoting the modernization
of China as a country. 相似文献
2.
Kate Jackson 《Publishing Research Quarterly》1996,12(4):3-23
George Newnes became one of the most influential popular publishers of the age of New Journalism, and was probably Britian’s
first media magnate. He published a vast number and variety of journals in the period from 1881 until his death in 1910, editing
some of these, but leaving an impression upon all of them. Newnes’s periodicals included Tit-Bits (1881), Strand Magazine
(1891), The Million (1892), Westminster Gazette (1893), Country Life (1897), The Ladies Field (1898), Wide World Magazine
(1898), The Captain (1899), and C.B. Fry’s Magazine (1904). Newnes was an innovator, and a publishing entrepreneur. This paper
will focus on the entrepreneurial aspects of Newnes’s publishing ventures and the novel technological and promotional techniques
pioneered by him. The analysis will focus upon such techniques as promotional schenesm advertising, production and illustration,
the employment and promotion of popular authors, editors and illustrators, publicity, market segmentation, and financing.
The concluding section consists of an investigation into some of the rhetoric that has been applied to Newnes’s publishing
career, and the way in which, as publishing entrepreneur and media magnate, Newnes’s successes have been cast within a continuing
debate over popular literature, New Journalism and the commercialization of the popular press in the late-nineteenth and early
twentieth centuries.
Kate Jackson is currently completing a Ph.D. in History on “George Newnes, New Journalism and the Reading Publics, 1881–1910.” 相似文献
3.
S. K. Ghai 《Publishing Research Quarterly》2009,25(4):264-270
Children’s literature is essentially different from textbooks used in classrooms. It was primarily developed in India after
the establishment of Children’s Book Trust and National Book Trust in 1957. A truly multilingual phenomenon, Amar Chitra Katha was developed by India Book House and has sold over 80 million copies in some 30 years. The Sarv Shiksha Abhiyan programme
started by the Government of India, has done exceptionally well in developing and encouraging the development of children’s
literature in regional languages. English being the language of communication is understood in all parts of the country so
more books have been published in this language. Reading habits of children have been developed through reading campaigns
by Non Government Organisations (NGOs), Children Literary Festivals, Book Fairs, School Book Fairs and Book Clubs. International
and Indian Characters have also increased the publishing of children’s books and reading habits of children. 相似文献
4.
The development of the publishing industry for children and young adults is very recent in Morocco. Indeed it was in the 1980s
that people became aware of its importance for future generations. The first national publications were mainly in Arabic language,
stories were very short, books were of paperback format and the subjects were very much dominated by moral, social and religious
didacticism. In the late 1990s, publishers started being more and more concerned with the appearance of the book (size, cover,
illustrations, topic, etc.) and there are nowadays two publishers specialized only in children’s books—Yanbow al Kitab and
Yomad—who produce books that respond to international norms. They are both very active in promoting reading and especially
allowing children from disadvantaged social backgrounds to have access to books, price being a main constraint for those children.
But there is still a lack of publishers specialized in children’s books in Morocco (two publishers for the whole country),
not enough pleasant reading spaces and no real government policy to allow mass access by making books cheaper. 相似文献
5.
Sally Maynard 《Publishing Research Quarterly》2010,26(4):236-248
This article reports on a pilot study which aimed to consider the e-book reading experiences of young children and their families,
with currently available portable e-reader devices: Amazon Kindle, Nintendo DS-lite and Apple iPod Touch. Three families,
each with two children in the 7–12 year age range, experienced an e-reader for a two-week period. They recorded their experiences
in a diary and were interviewed at the beginning and end of the study. Key findings include the fact that, of the six children
involved, four rate themselves as ‘enthusiastic’ readers, one ‘average’ and one ‘reluctant’; whilst all six of the parents
enjoy reading. At the end of the study, all of the participants chose the Kindle as their preferred device and found it the
easiest to use. In addition, there were indications that the one reluctant young reader (a boy aged eight years) was inspired
to read by the Kindle. His parents were pleased with this enthusiasm, noting that he was reading rather than watching television,
excited by downloading and choosing books and it was the only time they had known him to ask to read voluntarily. When asked
whether they prefer printed or electronic books, all of the adults chose printed books, whilst the children were more ambivalent,
with half preferring electronic books. 相似文献
6.
Jean Ciborowski Mary M. Antes Judith M. Zorfass Nancy Ames 《Publishing Research Quarterly》1989,5(3):75-90
This article summarizes research findings on instructional strategies and textbook features that benefit diverse students.
It then reports the conduct and findings of a study in which educators, researchers, and publishers collaborated to improve
the usability of textbooks.
Jean Ciborowski was the director of the project “Improving Textbook Usability.” She currently directs the educational services
in the school function clinics at Boston Children’s Hospital. Mary Antes has served on a variety of curriculum development
and educational projects at Education Development Center, Inc. (EDC), and was project assistant on the textbook project. Judith
Zorfass, technical monitor of the project, is currently directing two federally funded research projects at EDC. One studies
the integration of technology into the curriculum for handicapped adolescents and the other investigates reading development
in language disordered students.
Nancy Ames is director of EDC’s Center for Family, School, and Community, and helped in the initial design of the textbook
project on which this article is based. 相似文献
7.
This article analyses the growth of the Brazilian book market in the decade from 2004 to 2013 and compares it to Brazil’s GNP growth. It also studies the recent developments of three factors that should contribute to the performance of the Brazilian book industry: the growth of the middle class, the decrease of functional illiteracy and the higher number of college institutions and college students in the country. This article shows that despite these factors, the Brazilian book industry is underperforming and not living up to its potential. 相似文献
8.
Ruthellen Crews 《Publishing Research Quarterly》1989,5(2):35-41
Despite frequent criticisms of basal readers, most teachers use them as a basic instructional tool or as a springboard for
other reading activities. Basals play an important role in translating research into practice. As our understanding of the
reading process changes, so do the contents of basal readers. Used selectively and with judgment, basals can help teachers
provide a research-based reading program for today’s children. Through understanding how teachers use these materials, publishers
can design basals to meet their needs more effectively.
Ruthellen Crews teaches children’s literature and language arts courses in the College of Education at the University of Florida.
She has coauthored a language arts series and a basal reading series. Formerly a classroom teacher at elementary and secondary
levels, she strongly supports an integrated approach to teaching. 相似文献
9.
Bernice E. Cullinan 《Publishing Research Quarterly》1991,7(3):15-22
In this review of revolutionary changes in methods and materials used to teach reading, Bernice Cullinan describes research
that supports literature-based programs and reports on a survey of statewide reading initiatives. She also describes the activities
of groups that help teachers and librarians implement literature-based programs.
She has been president of the International Reading Association, is a member of the Reading Hall of Fame and received the
Arbuthnot Award for Outstanding Teacher of Children’s Literature. Her major publications includeLiterature and the Child, Children's Literature in the Classroom: Weaving Charlotte’s Web, andChildren's Literature in the Reading Program. 相似文献
10.
Stuart Glover 《Publishing Research Quarterly》2011,27(1):54-61
The article documents the editorial relationship between Peter Carey and his New York based editor for Knopf, Gary Fisketjon,
who worked with Carey on his True History of the Kelly Gang. This account provides the basis for a discussion of how globalised publishing, while promising unity—a single text across
all territories—has instead introduced a tension into the previously cohesive triad of author, editor, and the single authorized
text. As Fisketjon’s experience lays bare, major contemporary texts that are published in multiple editions in different global
centers may well proceed through competing or at least parallel editing processes with different presses, different editors,
and in different publishing territories. The authorized single edition, even of major literary texts, has been replaced by
competing editions. The single edit and editor have been replaced by competing “servant[s] of the writer” (to use Fisketjon’s
phrase). Cohesion, while not quite giving way to disunity, gives way to multiplicity and plurality. The experience of the
Kelly Gang book is cast against a longer narrative of Carey’s interactions with editors including the University of Queensland Press
(UQP) from the 1970s and Faber from the 1980s. 相似文献