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广播电视"村村通"工程的顺利实施,给县级广播电视台带来了新的发展机遇,也带来了新的挑战。一方面,广播电视网络覆盖面的扩大,整体收视率上升;另一方面,可供观众选择的节目内容极大扩展,县级电视台的节目尤其是新闻节目的收视率下降较为明显。如何更有效地提升县级电视台新闻节目质量,进而提高县级新闻节目收视率,成为摆在县级电视台新闻工作者面前的一大课题。本文就县级电视台新闻节目如何提高收视率作了积极探索,提出了一些新思路。 相似文献
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新闻节目在县级电视台中有着非常重要的地位,是县级电视台的立台之本。做好新闻节目不仅是服务本地的政治、经济与文化建设的基础,同时也是县级电视台吸引本地观众、走出与各大电视台竞争困境的法宝。 相似文献
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《中国传媒科技》2019,(8)
随着电子信息技术的迅速发展壮大,电视台新闻媒体节目也在潜移默化地发生着变化。融媒体环境的出现,为电视台新闻节目提供了良好的技术条件以及崭新的宣传途径,但同时多媒体的种类也开始变得多样化,给电视台新闻节目带来了巨大的冲击。在这种巨大的竞争洪流中,县级电视台新闻节目如何才能打破传统的束缚,做到强势突围,是每一个媒体人需要考虑的问题。本文就融媒体环境下县级电视台新闻节目存在的不足、电视台新闻节目在融媒体环境下借势突围的必要性及如何才能实现节目创新,提高自身竞争实力,实现长远发展进行系统的阐述,为县级电视台新闻节目提供一些合理的建议,以期促进县级电视台新闻节目的平稳健康发展。 相似文献
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县级电视台是基层的主流媒体,是当地党和政府联系基层群众的重要桥梁和纽带,肩负着舆论导向和舆论监督的职能.然而,在实际操作中,县级台新闻却一直受到采访范围狭小,新闻来源较少、软件硬件资源受限等条件制约,导致县级电视台新闻节目的制作不尽如人意.如何把劣势转变为优势?如何使县级电视台的新闻节目更受老百姓欢迎?关键是要找准节目质量不高的因为,进而挖掘特点、改变形式,实现县级电视台的新闻"突围". 相似文献
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当前,县级融媒体中心正在加紧建设,在从机构相融到内容相融过程中,传统媒体平台县级电视台的新闻节目在融媒体时代下面临诸多挑战。基于此,县级电视新闻节目要革故鼎新,坚持与时俱进,充分利用传统媒体资源和融媒体资源,育好新机、开好新局,不断创新,实现媒体经营上的兼容并蓄,为县级电视新闻节目的可持续发展奠定良好基础。本文论述了融媒体环境下县级电视台新闻节目的突围路径。 相似文献
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县级台的电视新闻节目创新分析——以石狮市广播电视台获奖节目为例 总被引：1，自引：0，他引：1
困扰县级台新闻节目创优的出路在于创新。县级台新闻节目以创新破局,关键在于新闻节目的题材设计和手法表现上。本文以石狮市广播电视台获奖节目为例,分析了县级电视台如何做到新闻节目题材设计和表现形式的创新。 相似文献
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县级电视台新闻节目与市级以上台相比,会议新闻多、领导人的活动多,受众往往对新闻节目敬而远之,认为枯燥无味,没有看头.县级电视台新闻节目如何办出特色,让受众喜闻乐见,成为摆在县级电视台面前的一个重要课题. 相似文献
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This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996. A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates. The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control. 相似文献
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姚航 《浙江传媒学院学报》2003,10(3):21-22
现代网络技术的迅速普及,使报纸、广播、电视等传统媒体遭到了前所未有的挑战,媒体间依靠独家新闻来占领市场的可 能性越来越小,依托先进的技术手段来提升新闻传播效果,已成为越来越多电视台的一种选择。 相似文献
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随着香港24小时新闻频道不断涌现,新闻直播成为新闻时段近乎必不可少的环节。面对香港经济渐差,各电视台在资源紧缩的情况下,搞好新闻直播,也面临着种种困难和问题。 相似文献
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Television stations are increasingly using social media platforms for a variety of reasons. This study examined more than 4,300 visuals posted to the Instagram sites of 383 local TV stations in the United States. The analysis found that news and promotion were the top themes of the posts. Using Goffman’s (1959) presentation of self as a theoretical foundation, this study found that visuals coded as frontstage received more likes and comments than backstage visuals. Small market stations featured more promotion visuals than large and medium markets. Large market stations featured more lifestyle, community, and news posts than the other market sizes. 相似文献
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The emergence of a new video marketplace raises questions about the commitment of local TV news organizations to the FCC localism doctrine. Local news coverage at ten Pennsylvania stations in 1992 was content analyzed and compared with 1976 data collected by Adams (1980). Results indicate that stations devoted more coverage to outlying market areas in 1992 than in 1976, but emphasized sensationalism/human interest stories at the expense of local public affairs issues. 相似文献
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新闻媒介生产什么?如何生产?为谁生产?对于这些问题的解答都直接取决于对新闻“是什么”的认识。本文以经济学中有关私人物品、公共物品等概念为分析工具,论证了“新闻是公共物品”的论点。 相似文献
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John H. Pennybacker 《广播与电子媒介杂志》2013,57(1):67-70
Local television news is frequently shaped by tradeoffs between journalistic judgment and the imperatives from the business side of a media organization. This study, based on a survey of local television journalists at 12 stations, offers a test of a common assumption: that work roles are a major influence on journalistic values and orientations. Data suggest that work roles have some relationship to values and orientations, but socialization and professionalism produce much more striking contrasts in the views of local TV journalists. 相似文献
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俞洁 《浙江传媒学院学报》2004,11(2):7-9
2003年,中国电视新闻的播报方式有了很大的突破.基于新闻播报方式的改变,主持人的话语方式也有了变革.本文以<马斌读报>、<有报天天读>和<社会记录>等电视新闻栏目为例,来探讨随着电视新闻的话语方式的改变,电视新闻如何更贴近观众,贴近生活. 相似文献
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Based on a content analysis of evening newscasts by the three television stations in Taiwan, this study examines the patterns of news sources selection and presentation in television news. The results of this study show that television news relies heavily on government officials who are primarily middle‐aged men in executive positions located in the capital city of Taipei. These findings suggest that the central government officials in Taipei appear to be the primary definers of social reality. TV news portrays only a very limited view of the society. In conclusion, this study suggests that with the management and content tightly controlled by the state, Taiwan's television news consists primarily of official rituals. 相似文献
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Rachna Prakash 《Journalism Practice》2020,14(5):574-591
ABSTRACTLocal TV news stations regularly post to social media, on Facebook in particular, in an effort to engage audiences, but little is known about the effect of this practice on newscast ratings. We examine the relationship between engagement on Facebook and newscast ratings using data from Shareablee and Nielsen respectively in regression analyses. We find that Facebook engagement does not cannibalize TV ratings, rather there is a clear positive relationship between the two. However, further analyses suggest that this relationship may be driven by interest in news events or other market-wide factors that result in both Facebook engagement and viewership increasing or decreasing simultaneously. 相似文献