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1.
谈“受众本位”与“迎合受众”之区别 总被引：1，自引：0，他引：1
伴随着新闻改革,受众本位论在我国得到确立。受众本位论是社会主义市场经济发展的结果,是特定历史时期的必然产物。然而,在市场竞争的条件下,有些媒体片面追求经济利益,竟把“受众本位”等同于“迎合受众”,给新闻事业和广大受众带来极大的消极影响。本文主张新闻界应厘清是非,树立理性的受众本位观念。 相似文献
2.
2008年6月,胡锦涛总书记在人民日报社考察工作时指出：“必须坚持以人为本,增强新闻报道的亲和力、吸引力和感染力。”对于新闻媒体而言,贯彻落实这一要求,就要调整眼光,不断强化“以受众为本”的理念。美国心理学家鲍尔在《固执的受众》一文中指出：“以往的问题是信息如何作用于受众”。而现在的问题是“受众如何使用信息”,这种强调受众在新闻传播中占主导地位的理论就是“受众本位论”。确立“受众本位”, 相似文献
3.
20世纪70年代末至90年代末,中国对外传播受众观由“宣传对象”向“信息消费者”受众观转变：80年代初以前,受众在对外传播中的地位和作用被简单地等同于“宣传对象”,是“宣传对象”受众观;80年代中后期,“宣传对象”受众观开始向“信息消费者”受众观过渡;90年代以来,“信息消费者”受众观日渐增强,受众作为信息消费者的主体地位凸显。 相似文献
4.
中西受众观的差异由于中西方存在的文化差异、新闻观的差异等,使中西媒体的受众观存在很大差异,主要表现在以下几点:1.对受众的重视程度中国媒体尽管已经认识到受众对媒体生存发展的重要性,但传者本位思想仍比较严重。 相似文献
5.
在新闻市场化不断发展、受众本位观日益凸显的背景下，新闻的可读性研究将变得愈来愈重要，也将愈来愈有生命力，在新闻作品中有效地吸引受众的注意力，注重以本的召唤力来吸引和激发受众的参与意识和再创造潜能就显得十分必要，而构建新闻的“召唤结构”就可以有效地激发受众的阅读兴趣。 相似文献
6.
<正>在现代受众需求多元化的形势下,专业频率如何框定自己的受众范围,是关乎频率生存与发展的战略问题。交通广播以其从“媒体本位”到“听众本位”的办台理念的转变,实现 相似文献
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8.
“受者本位”幌子下的“传者本位”——社会转型期“受众即消费者”观念本质论 总被引：4，自引：0，他引：4
传媒产业化催生了“受众即消费者或市场”的受众观念,这一观念反映了传媒活动和受众消费行为的某些特点,但在实践中容易导致传媒公共服务使命的泯灭和利润取向的张扬。尤其重要的是,这种观念背离了我国目前急剧转型的历史时期对传媒角色和传播内容的时代要求。本文认为,消费者的受众观念本质上是“受者本位”幌子下的“传者本位”。 相似文献
9.
周文力 《中国广播电视学刊》2000,(12):37-38
面对日趋激烈的媒体竞争,一些业内人士再次提出在新闻传播活动中,究竟是“媒体本位”还是“受众本位”的辩题,做为一种学术观点,也许本文会引发大家的思考。 相似文献
10.
在新闻市场化不断发展、受众本位观日益凸显的背景下,新闻的可读性研究将变得愈来愈重要,也将愈来愈有生命力,在新闻作品中有效地吸引受众的注意力,注重以文本的召唤力来吸引和激发受众的参与意识和再创造潜能就显得十分必要,而构建新闻的“召唤结构”就可以有效地激发受众的阅读兴趣。“召唤结构”是由德国著名接受美学家沃尔夫冈·伊瑟尔提出来的。他认为,“作品的意义不确定性和意义空白促使读者去寻找作品的意义,从而赋予他参与作品意义构成的权利”。这种由意义不确定与空白构成的就是“召唤结构”,它召唤读者把文学作品中包含的不确定… 相似文献
11.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
12.
Nando Malmelin 《Journalism Practice》2016,10(5):589-607
This article discusses the role of the online audience community as a strategic resource for media work. It opens up a current perspective on the audience community, which has received scarce attention in research both conceptually and empirically. The article provides an empirical analysis of the various ways in which the audience community can serve as a resource in the work of journalists. The conclusion is that the audience community can have wide-ranging strategic significance and implications for media work and media brands. In particular, observing and connecting with the audience community can help journalists acquire deeper knowledge and understanding of the audience, as well as strengthen commitment and engagement among the audience with the media brand. As a consequence of collaborating with the audience community, new journalistic roles and tasks are emerging. 相似文献
13.
Lynda Kelly 《Archival Science》2004,4(1-2):45-69
Museums present different contexts for learning, particularly when compared with places such as schooos, universities and
libraries. They have been described as free-choice learning environments visited by a broad range of people. Museums have
the opportunity to shape identities—through access to objects, knowledge and information visitors see themselves and their
culture reflected in ways that encourage new connections, meaning making and learning. However, across the world museums are
finding themselves competing with other leisure and learning experiences in an increasingly global world. The long history
of audience research in the cultural sector demonstrates the interest museums have had in their visitors over time. This paper
outlines the development of audience research in museums, the context within which it operates, and describes the processes
of audience research through a series of case studies drawn from the work of the Australian Museum Audience Research Centre.
It is argued that the shift in museums from mission-led program development to balancing content and audience needs through
a transaction approach requires a broader research-focused agenda. While traditional ways of conducting evaluations are necessary
and useful, to remain viable audience research needs to be more strategic, working across the sector in new ways and utilising
new methods. How programs impact on users and facilitate learning about a wide range of key issues that museums are concerned
with is a leadership role that audience research can take across both the cultural sector and other free-choice learning contexts.
To achieve this, a communities of practice approach is suggested as a potential framework for audience research in the contemporary
museum. 相似文献
14.
本文结合《超级女声》个案实证研究"传受合一"传播模式。试图构建一个既能清楚客观地揭示"传受合一"的内在机制,又具普遍指导意义的"传受合一"传播模式的现实框架。 相似文献
15.
图书馆与制度公正——制度图书馆学研究 总被引：21，自引：0，他引：21
从制度视角研究图书馆现象,认为图书馆是民主社会的制度公正的产物,图书馆制度体现了社会制度的公正性,图书馆制度是民主社会为了保障公民的知识权利而选择的一种制度安排。体现了知识自由、知识平等和知识共享的公正理念。最后,提出“制度图书馆学”这一新概念。 相似文献
16.
自然史博物馆是公共博物馆初创时的主要形态,其后发展演变出多种形态。本文通过分析国际科技类博物馆发展历程及其背景,指出科技类博物馆的实质是构建和传播理性科学知识,其存在意义是奠定人作为世界主体的现代社会的知识基础;科技类博物馆呈现显著的发展阶段性,其收藏价值、组织目标、社会作用相应调整和改变。在此基础上,本文认为当代科技类博物馆需要坚持构建和传播理性知识的信念,拓展成年观众群体,鼓励观众参与科学研究过程,服务所在地地域发展需求。 相似文献
17.
网络时代大众传播研究者面临的挑战与机遇——从受众研究和内容分析说起 总被引：3，自引：0，他引：3
互联网似乎是一把双刃剑 ,它为受众调查和内容分析提供了新的机遇 ,但是多年来研究者们所遇到的一些老问题依然存在。大众传播研究趋于改善还是恶化 ,将取决于研究者使用互联网的技能。 相似文献
18.
在传播日益大众化的时代,DV新闻的出现突破了传统的新闻模式,改变了受众与媒体的关系。虽然它的随意与非专业带来了一系列的问题,但它进一步拉近了受众与传媒的距离,深化了受众参与,是当前新闻传播活动中受众参与理论的成功范例。 相似文献
19.
Jacob L. Nelson 《Journalism Practice》2018,12(2):204-219
Non-profit news publishers, a small but growing piece of the news media environment, often explicitly attempt to build strong ties with their audiences. Many assume this approach differs from that of legacy newsrooms, which have historically kept the audience at arm’s length. In this article, I argue that this distinction has blurred. In-depth interviews with reporters and editors at a daily newspaper (The Chicago Tribune) and a local news non-profit (City Bureau) reveal that: (1) both organizations are pursuing a more collaborative relationship with their audiences; and (2) this pursuit is ill-suited for the traditional mass audience approach to news production. I conclude that journalists aspiring to work more closely with the audience find greater success when that audience is narrow to begin with. 相似文献
20.
徐君康 《浙江传媒学院学报》2003,10(2):48-50
网络传播是一场现代信息的革命,其互动性和能动性,更是作为一种新媒体的主要异质。文章从人文角度梳理了网络受 众的特质,澄清了网络传播中受众的基本形象,并针对目前网络传播中存在的一些问题,提出了一些相应的控制策略。 相似文献