首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 78 毫秒
1.
代妮 《编辑学报》2022,34(2):149-152
“互联网+”时代新媒体越来越多地成为公众和医学专业人士获取健康信息的主要来源,医学期刊在作为学术交流平台的同时也肩负着推动“互联网+精准健康科普”的社会责任。医学期刊投身健康科普,通过微信、微博、今日头条、抖音等新媒体传播平台,充分地实现医学专家和医学研究成果等学术资源的科普价值,更精准地做好健康知识普及工作,弥补大众媒体和自媒体学术性和科学性方面的不足,有助于满足公众对高质量健康知识传播的需求。同时,医学期刊坚持内容为王的理念,通过打磨专业化的原创内容,使用高可读性的表现方式,采取个性化和分众的信息推送方式,增强互动和人性化服务意识等策略,从而更好地满足公众和医务人员对健康信息的精准需求,有助于改善医患关系和医疗环境,在推动健康科普、提高全民健康素养、推进健康中国建设中发挥更积极的作用。  相似文献   

2.
通过直接法和追溯法在百度及相关政府部门网站检索科学技术普及、健康科普等相关政策法规,并使用关键词检索法在中国知网检索医学学术期刊开展健康科普工作的相关研究文献,对检索到的文献进行相关性筛选,并根据主题进行归类整理,提炼医学学术期刊开展健康科普的优劣势及机遇、挑战。发现医学学术期刊开展健康科普具有强大的专家资源、数量众多的作者资源、充足的素材资源、专业的编校团队等优势;但也存在内容形式专业、受众局限,出版思维差异、科普传播人才缺乏,传播方式单一、影响力不足等劣势。开展健康科普,其外部机遇很重要,如政策支持力度大、大众需求度高、新媒体发展快速等,但还需加强人才培养、健全激励机制等。  相似文献   

3.
当前,民众对健康的关注度越来越高,医学科普知识已成为新媒体传播内容的重要组成部分之一.但目前网络上传播的医学科普知识存在着诸如“真假难辨”“专业术语抽象、难懂”等问题,偏离了科普通俗易懂的特点.医生编写的专业性较强的科普知识要快速、广泛地传播,短小精悍的微视频无疑是较好的传播形式之一.因此,根据医学科普的特点,借鉴优秀科教短片、微电影等的创作手法,创作出满足微时代大众需求的医学科普微视频,已成为新媒体、医疗机构研究的热点问题.  相似文献   

4.
徐锦杭  陈钢 《青年记者》2016,(20):49-50
新媒体正在改变原有的信息传播模式,以培养群众的健康意识、提高群众健康素养为己任的医学科普期刊遭受到挑战,生存日益艰难. 传统医学科普期刊的三大困境 上世纪八九十年代,医学科普期刊曾经历过发展的“黄金时期”,《家庭医生》《大众医学》等全国性刊物月发行量曾高达百万册,地区性的《健康博览》杂志月发行量也达10万册左右.但是,如今新媒体给传统医学科普期刊带来了三大困境. 1.阅读习惯改变,部分受众人群流失  相似文献   

5.
医学分科逐渐细化致使医学期刊的专业化趋势日趋明显,新媒体技术的推广使用也更有利于专业学术平台的推进,而综合性医学期刊在进行新媒体推广时应注重受众的范围、学术的传播范围等,本研究对最新的2014版北大核心综合性医学期刊开通微信公众号和网络优先出版情况进行调查,探讨适合综合性医学期刊的微信公众号的运行模式.  相似文献   

6.
李娜  刘洋  李玉乐  孙静 《编辑学报》2020,32(2):177-180
随着泛在网络时代的到来,新媒体已成为人们获取健康知识的首要途径;但当前网络健康知识来源芜杂,各种夸大甚至歪曲医学事实的报道层出不穷,健康科普的“含金量”亟须提高。临床医学期刊是权威医学成果发布和交流的重要平台,拥有由作者、审者和编者等众多优秀医学专业工作者组成的专家团队,具有天然的健康科普优势和媒体属性。《协和医学杂志》通过将医学论文科普化、捕捉新闻热点、培养科普人才、充分利用新媒体平台等途径,证明临床医学期刊有责任更有能力在健康科普中发挥重要作用。  相似文献   

7.
医学期刊健康传播是一种社会性的信息传播活动,施拉姆大众传播模式能为在互联网和融媒体环境下的健康传播提供崭新的研究视角和学理支撑。本文以该模式为基础,结合融媒体环境下的大众传播属性特征,从前期信源的搜集到传播内容和渠道的选择,再到后期与受众的互动和反馈的整个流程以及健康传播的全局视角出发,提出医学期刊应发挥专业内容优势,以大众健康需求为定位,注重运用新媒体技术,借助社交媒体,建立受众反馈机制等,探讨优化医学期刊健康传播的策略。  相似文献   

8.
期刊作为媒介可以反映时代特色,期刊史研究最能体现期刊的这一功能。从医学期刊创立以来,医学发展史中的所有重大变化都与期刊紧密联系在一起。通过对医学期刊史的发掘和整理,不仅可以反映我国的医学传播过程,也有助于研究期刊在传播中的角色和作用。本文通过对近代医学期刊史的梳理,发现医学期刊推动了近代医学体系的建立、促进了中国传统医学的学术交流和发展,并且具有社会导向作用。  相似文献   

9.
新媒体变革了传播的过程和结构,为健康传播提供了机遇,但也造成了诸多困境。本研究基于5W传播模式,重新审视新媒体时代的健康传播。新媒体在推动传播主体多元化、传播内容丰富化、传播渠道立体化、受众参与方便化、传播效果广泛化的同时,也造成伪专家权威盛行、虚假健康信息扰乱视听、恶意营销大行其道等诸多困境。要借助机遇,摆脱困境,推动新媒体时代健康传播的积极发展。  相似文献   

10.
本文在课题调研和数据分析的基础上,提出了当前我国专业科技博物馆在场馆和观众数量快速增长的同时,在发展质量上存在诸多问题,制约着专业科技博物馆科普教育功能的发挥,提出了我国专业科技博物馆“十三五”期间的五个战略重点:全面免费开放;开展监测评估,进行分类指导;专业科技博物馆充分利用新媒体;强化专业科技博物馆科普职能;推动专业科技博物馆校结合。并针对存在问题提出了六项对策与建议。  相似文献   

11.
This article surveys a sample of sources of the information about Romania available to British readers in nineteenth century British newspapers and periodicals. It traces first contacts between the Romanian lands and Britain after the union of the principalities of Wallachia and Moldavia in 1859, then after their independence from the Ottoman Empire. The article highlights an increased Romanian interest in British periodicals, which reported and reviewed Romanian literature and scholarship. The article concludes that nineteenth century British newspapers and periodicals offer a great variety and wealth of new material previously unavailable or unknown to researchers. It also states that only a portion of a large quantity of this material has been indexed and is therefore available via the bibliographic sources mentioned in the article. The author argues for the need of a new and updated British-Romanian bibliography, which can draw on new online resources offering access to thousands of new newspapers and periodical records.  相似文献   

12.
ABSTRACT

The paper looks at library approval plans for material published in Slavic, East European, and Eurasian countries from the selector's point of view. Reasons why a selector would or would not want one are examined. Success with approval plans requires monitoring receipts, as well as good and ongoing communication among the selector, the acquistions department, and the vendor. A preliminary list of vendors offering approval plans for the countries of the region appears in the appendix.  相似文献   

13.
ABSTRACT

In today's current political environment raising support for millage renewals, bond campaigns or even millage continuations for public libraries is affected by national politics, and a tendency towards tax aversion on principle across the country. The lessons we can learn from the governing boards of small and rural public libraries are worth raising up to a greater national consciousness. Board governance, community consciousness, and facilities management are clear and logical tools that elected boards of public libraries can use to politick for support of libraries.  相似文献   

14.
为进一步提升武汉科技信息共享服务平台使用效率,本文从平台资源建设、资源应用、供需对接方式和供需特点等方面分析了武汉科技信息资源服务现状;基于需求和利用的角度,结合平台管理实践和走访用户、问卷调查等研究方法,从信息资源需求主体和平台自身建设管理两个维度,找出制约科技资源供需对接的主要因素;以市场化和制度化为创新理念,从政策创新、机制创新、市场化服务、环境营造、人才培养等方面提出平台建设由“资源集聚”向“需求导向”转变的对策建议.  相似文献   

15.
ABSTRACT

The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed.  相似文献   

16.
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire.  相似文献   

17.
ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.  相似文献   

18.
在分析文献在不同研究阶段用词时间特征的倾向性基础上,提出一种基于主题模型的研究发展阶段识别方法。重点阐述该方法的构建过程,包括时间特征抽取、发展阶段界定、主题冷热变化分析等步骤。为验证该方法的有效性,针对词频统计法和主题模型方法在主题演化分析中的效果进行比较分析。结果表明,该方法能在识别主题热点和发展趋势的同时,有效地区分不同主题所反映的研究发展阶段。  相似文献   

19.
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.  相似文献   

20.
This essay investigates key moments in the history of personal digital assistant (PDA) marketing to women. Analyzing promotional texts for three PDAs that received considerable press coverage from 1999 to 2001, this essay explores the cultural significance of the convergence of anxieties about women's place in the gendered division of labor with the computer industry's changing marketing imperatives. Drawing on an array of promotional texts, including news articles, press releases, promotional Web sites, and ads appearing in newspapers and magazines, this paper tells the story of how the computer industry aimed to sell smaller, faster computing devices to women while promising to mediate and thus reproduce women's overwork as paid and familial laborers. After experimenting with the PDA as a sexy fashionable gadget for working women, marketers approached women as mothers with “Audrey,” an Internet appliance designed for the kitchen.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号