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1.
ABSTRACT

Scholarly and pragmatic definitions of the term “engagement” vary drastically. This article attempts to capture the nuances of the term by exploring journalists’ roles on social media where “engagement” is supposed to be particularly prevalent. Using in-depth interviews, we gauge the attitudes of traditional political journalists as well as those who think of themselves as “engagement specialists” about their responsibilities in interactive spaces. In addition, we analyze what kinds of engagement are happening in these spaces, and how citizens’ expectations are being articulated, in terms of journalist-audience relationship—an organic resultant of engagement. We found that journalists are taking on new kinds of roles in social spaces—often in the name of “engagement”—but that work is not always particularly interactive with citizens; rather, content is engaged with. In contrast, citizens look to journalists to play a number of roles that range from civic guide to therapist. Thus, relationship building happens sporadically. Furthermore, engagement level is dependent on the platform and its affordances. This research offers a continuum of social media engagement conceived as relationship building that can reconcile the disparities in how we define engagement, and suggests newsrooms appreciate the nuances via a series of recommendations.  相似文献   

2.
With a growing interest in audience engagement and membership models in local journalism, engagement has been positioned as the one-stone that may address the two-birds of building trust and financial sustainability. However, little is known about how these practices play out in rural areas. This case study explores the efforts of one rural hyperlocal outlet as it attempts to adapt community traditions as engagement interventions—reimagining “society columns” as community contributors, and “liars tables” as listening circles. Using a communication infrastructure theory framework, it draws from 18 interviews with journalists, participating residents, and community stakeholders to examine how these efforts have and have not affected the local storytelling network and activated existing communication assets.  相似文献   

3.
Digital technologies have reconfigured how active community members know about local news. Sampling one Midwest community's most engaged citizens—collectively, a “community of practice”—this research formalizes one emerging media-information repertoire around the issue of homelessness. Components of this repertoire include motivations, structuring conditions, norms of usage, and perceived consequences for media-source selection. Commenting, sharing, and other information exchange become “acts of news” for individuals involved in communities of practice. Through shared information-exchange practices, citizens can not only advocate their social causes but also reinvigorate their own affiliations to the community of practice and to the city itself. The use of this media repertoire by these individuals reconstitutes and amplifies their role in the pursuit of fostering a civil society focused on homelessness. The findings illuminate the process of how community activists work as an informal organizational form and, as a result, build a stronger commitment to civic action.  相似文献   

4.
This article is a companion to “The Role of Public Libraries in Community Building,” which appeared in Public Library Quarterly 30, no. 3. That article explored five facets of public libraries as agencies of community building: (1) how libraries serve as a conduit to access information and to learn, (2) how libraries encourage social inclusion and equity, (3) how libraries foster civic engagement, (4) how libraries create a bridge to resources and community involvement, and (5) how libraries promote economic vitality within the community. The goal of this article is to provide concrete examples of library community building. The focus here, therefore, is on the specific strategies that libraries employed to create and operate library programs that effectively built a library community.  相似文献   

5.
Governments are increasing digital communication with citizens, yet little is known about how the public sector influences communicators’ daily social media activities. This ethnographic study uses interviews, documents, and participant observation to offer a rare emic view of the US Coast Guard (USCG) social media program. Breaking up the monolithic public sector communication context, influences on social media communication were nested within five contexts: organization, military, parent agency, federal government, and the US public sector. By observing how the contexts and related attributes influence personnel and the program, the study provides insights related to social media communication processes rather than merely content products. Findings extend theoretical and practical applications by identifying enablers and challenges to government social media communication within an applied context. USCG's culture and history of transparency and engagement drive the strategy, while resource constraints and a devaluing of social media within the decentralized organization constrain program effectiveness and real-time engagement.  相似文献   

6.
Decision-making in community-based, interorganizational collaboration often influences educational, environmental, and other civic policies thereby constituting it as politically and socially consequential. As such, we rethink collaboration through the lens of participative democracy rather than as a neutral organizational structure or process. We sought to understand how participative democracy was hindered and accomplished in an interpretive case study of two community collaborations. Data indicate the normative processes and structures of communication practiced by stakeholders primarily deterred voice and participation by prioritizing information exchange, practicing invisible decision-making, and emphasizing harmonious relationships. These findings: (1) add to theories of interorganizational collaboration by establishing voice as both a discursive and political feature of shared decision-making; (2) provide empirical exemplars that extrapolate political and social implications from specific communication practices; and (3) inform the development of a heuristic to improve collaborative participation and increase political accountability. Flowing from these data, we recommend practitioners utilize the heuristic of VOICE—promoting visibility and ownership of decision-making processes, less emphasis on informing, and purposeful fostering of gracious contestation—ultimately delimiting expressive modes of communication that decrease participative democracy and political accountability.  相似文献   

7.
《图书馆管理杂志》2013,53(3-4):213-228
Summary

Graduate schools of library and information science (LIS) are rediscovering civic engagement. Examples illustrate how LIS students further diversity efforts through service-based learning experiences. LIS students involved in the American Library Association's Spectrum Initiative helped plan the leadership institute and the longitudinal study of scholars. Students prepared pathfinders for faculty at tribal community colleges and tribal schools. LIS students helped develop and operate “If I Can Read, I Can Do Anything,” a national reading program for schools serving Native children. LIS students helped create a virtual tour of the National Museum of the American Indian (NMAI).  相似文献   

8.
The professional role conceptions of journalists have for many years remained a central strand in journalism studies. The present research investigates the professional role conceptions that Kenyan journalists perceive to be the most important in their work. Similarly, the professional role they consider the most important is further analyzed in relation to demographics (age, gender, education, contract type, media type, and media ownership). Findings from a national survey of 504 Kenyan journalists indicate that “providing citizens with information” is the most important role (61.3 percent), followed by “advocate for social change” (51.7 percent). The other major roles include to “support official policies” (46.9 percent), “motivate people to participate in civic activities” (45.6 percent), and “act as watchdog of government” (35.3 percent). The most important role—providing citizens with information—is backed across all demographics with a strong mean of 4.4 on a five-point scale ranging from 1 (“not important at all”) to 5 (“extremely important”). However, the difference of means across all the analyzed demographics are not statistically significant.  相似文献   

9.
This research presents findings from a case study of how three municipal access channels were transformed into channelAustin, a digital community access center in Austin, TX. More generally, it addresses the question of how states and municipal governments can employ video franchise resources to promote sustainable adoption and use of broadband services. Drawing on participatory approaches to community development, this paper offers a model of community participation in local information ecosystems to guide planning and evaluation of these interventions. Findings indicate that digital community media projects like channelAustin can help municipalities serve information needs of ethnically diverse local publics, while also promoting advanced digital skills, economic opportunities, civic engagement, and social cohesion. However, the article recommends that more attention be placed on community outreach, partnerships with nonprofits and other local public media, local curation of citizen-produced, digital content, and the consolidation of accessible online distribution channels through which residents can connect and deliberate about local issues. I discuss the implication of these findings for efforts to connect broadband and media localism policies in the U.S.  相似文献   

10.
“Crowdsourcing” is a practice that combines the concepts of “the crowd” and “outsourcing.” Introducing two articles on crowdsourcing in this issue, Nancy Proctor argues that—although we associate crowdsourcing with Web 2.0 and the social media revolution—its origins stretch back to the nineteenth century. Crowdsourcing is examined for its usefulness in creating radical new relationships between museum constituents, users, and institutions—putting the “wisdom of the crowd” in dialogue rather than in competition with formal institutional knowledge.  相似文献   

11.
As the character of aesthetic experience becomes more complex and multi‐faceted, exhibitions become interfaces that actively mediate between physical and invisible realities. Challenging more conventional forms of exhibition‐making, this situation becomes exaggerated when producing affective exhibition experiences in non‐conventional event‐structures and site‐specific contexts. This article explores how digital mediation and spatial practice can be productively integrated into new program architectures, specifically the type of civic media spectacles associated with the cultural phenomenon of the White Night or Nuit Blanche. The co‐authors engage with the social and cultural dynamics of such “performance spectacles” through the twin perspectives of curator and exhibition designer, which informed the realization of exUrbanScreens, an image‐based arts and new media festival that operated as a multi‐site, distributed nocturnal event. Practice‐based insights give perspective on audience participation in this type of exhibition event and the social dynamics of civic engagement in this particular form of program architecture.  相似文献   

12.
This paper tests the extent to which social media is shaping civic engagement initiatives to build trust among people and increase trust in their institutions, particularly the government, police and justice systems. A survey of 502 citizens showed that using social media for civic engagement has a significant positive impact on trust propensity and that this trust had led to an increase in trust towards institutions. Interestingly, while group incentives encouraged citizens to engage online for civic matters, it is civic publications through postings on social media that intensify the urge of citizens for civic action to address social issues. Post-hoc analysis via ten interviews with social activists was conducted to further examine their perceptions on trust towards institutions. The overall findings suggest that institutions, in their effort to promote a meaningful and trusting citizen engagement, need to enhance trust among the public by fostering social capital via online civic engagement and closing the public–police disengagement gap.  相似文献   

13.
Mobile TV is a representative product of media convergence. In South Korea, the diffusion of mobile TV has been in high gear, which provides an exemplary case study of mobile-TV adoption. The study examines the relation between the social influence, adopters' individual factors, and the adoption of the 2 different forms of mobile TV: terrestrial and satellite. Factor analysis identified 3 dimensions of social influences, defined respectively as “affiliation,” “positive self-display,” and “perceived popularity.” Results suggest that these 3 social influences differ in degree in relation to the adopters' demographic characteristics and innovativeness. Adoption of terrestrial or satellite mobile TV was predicted by social influence and, in particular, driven by the motivation to maintain a positive self-image. Because of the implications this may have on media management, the article calls for future research on the social construction of new media technology use to assess how individuals become susceptible to social influences and how social influences affect the diffusion of the technology.  相似文献   

14.
This study suggests a revision of the community pluralism model used in mass communication to include a dimension of leadership diversity, which would examine the influence of ethnic leaders within communities, along with the traditional structural indicators. Using confirmatory factor analysis, results indicated that a 2-dimensional model was more appropriate for capturing the dissemination of power within a community. Findings and implications for future research are discussed.  相似文献   

15.
The community structural pluralism model represents the earliest and most enduring research program to conceptualize media effects within a community context. The model, which has intellectual roots in social theory concerned with the impact of population size and density on human interaction, is relevant to the resurgence of interest in multilevel analysis in media research, particularly research regarding the media effects on indicators of social capital such as social trust. The present study uses multilevel modeling to test the linear development model (Berry & Kasarda, 1977 Berry , B. , & Kasarda , J. ( 1977 ). Contemporary urban ecology . New York , NY : Macmillan . [Google Scholar]) which predicts that community structural pluralism would be negatively associated with individual-level social trust, even while controlling for individual-level predictors including media use and length of residence. Using survey data from 21 communities included in the 2001 Social Capital Community Benchmark Study, the analysis includes a rigorous test of the community structural pluralism model by determining whether the relationship between media use and social trust varies across communities. In support of the linear development model, community structural pluralism was negatively associated with social trust even while controlling for individual-level predictors. Additional findings that challenge traditional assumptions about the role of social trust in political participation are discussed.  相似文献   

16.
This article extends reasoning about social policy, as a response to basic human need, to the treatment of communication policy. The idea of communication as a basic human need is of vital importance in a contemporary world in which so much social interaction of a private and public nature occurs through technological mediation. Through an examination of arguments in social and political theory about human needs, this article emphasizes how “needs talk” is used to justify “rights talk,” with particular attention given to how assumptions about communication needs—what they are, how they can or should be satisfied, and the politics of need recognition—are or can be used to justify communication rights.  相似文献   

17.
In January 2013, Peter Bradshaw, a film critic for The Guardian, said that Twitter users had become the favourite “critics” of the film industry. The implicit concern in this article on a subject dear to cultural journalism—“Would be criticism bankrupted when we are all ‘critics’ on the Web?”—became evident in the following years. It is pertinent, then, to explore the media answer not only to this subject but both to sourcing and expertise in general in the culture section. Did they embrace these new news sources (and which) that emerged in the digital environment, such as the reader, blogs or artists tweets? Assuming the first hypothesis, how did they include them in their editorial model, alongside with the “traditional” experts and sources? We conducted a content analysis to the culture section of an international media—The Guardian—between 2014 and 2016 (n?=?992), identifying the role of what we would like to call digitally empowered sources and the presence of new “experts” in cultural criticism. We concluded that these digitally empowered sources play an important role in the overall editorial, business and engagement media's strategy and are deeply engaged with a new digital feature: hypertextuality. New patterns of expertise also reflect an editorial positioning supported in an engagement strategy and in the recognition of the readers’ added value to content.  相似文献   

18.
“Broadcasting” is often cast as an outdated term—we are constantly told that we are in the midst of a digital/social media revolution that will make the unidirectional, mass communication model obsolete. In response, we argue that to consider the continued relevance of terms like “broadcasting” in an era of electronic media is to neither hastily disregard the legacy of these terms, nor cling to them too rigidly. In this special issue of the Journal of Broadcasting and Electronic Media written and edited by graduate students, we begin a new thread in the longstanding conversation about what it means for media to be “old” and “new.” While this distinction is not one we should take for granted, the articles in this issue all show how we can strategically approach the intricate intersections and interconnections of different media, old and new. As such, this issue collectively calls our attention not to the familiar trope of “old against new,” but rather to the tensions that arise around a “coming of age.” Presenting a wide range of international scholarship from graduate students across many different disciplinary backgrounds, topical literatures, methodological approaches, and theoretical frameworks, this special issue represents an emerging approach to what it means to study broadcasting in an era of electronic media.  相似文献   

19.
This study examines patterns of news consumption across multiple media platforms and relates them to civic participation. Analyzing a national sample of close to 25,000 respondents, nearly half the adult population in America is classified as news “Avoiders,” and the other half as “News-seekers.” Testing the relationship between civic participation and news consumption for each of 6 media platforms individually, and to an overall index combining those sources into 1 measure, the results show a positive relationship with civic participation, but the influence of Total News Consumption on civic participation is greater for Avoiders than for News-seekers.  相似文献   

20.
ABSTRACT

This case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included.  相似文献   

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