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1.
《Journal of Media Economics》2013,26(2):105-119
This article investigates the issue of the relation between market competition and programming diversity in Taiwan's TV market. For more than 20 years, Taiwan's TV market had an oligopolistic structure with 3 networks dominating the market. With the popularity of satellite TV during the 1990s, the oligopoly rapidly ended. This study examines how programming diversity was affected by the changing TV market structure in Taiwan. Programming diversity was measured by 3 methods using program data from the 3 networks operating in Taiwan: vertical programming diversity, horizontal programming diversity, and prime-time programming strategies. The results indicate a negative relation between market competition and programming diversity. Although the market competition increased from 1986 to 1996, this study discovered that the degree of programming diversity was reduced year by year. 相似文献
2.
This paper looks at the impact of internationalization on the women's magazine industry in Taiwan. It addresses the growing concentration of ownership and control at the international level, how the subsequent standardization has affected advertising, and the implications this has had for the magazines’ readership. The influx of international magazines to the Taiwanese market since the mid 1980s saw a marked shift of advertising toward transnational brand products. With this in mind, content analysis was conducted to compare advertising in local magazines with that of locally available editions of international titles. The domestic titles, New Woman and Nong‐nong and the Chinese editions of Cosmopolitan and Marie Claire were analysed for 1995. The results indicate that commercial forces have resulted in Taiwan's women's magazines presenting the international stereotype of women in aesthetic roles. 相似文献
3.
Accessibility of much country-level information and many web services, originating from governments are a global standard. The governments of emerging economies in the eastern countries especially need to adopt, without undue delay, the advanced technologies for providing better web services to their citizens. However, consideration and evaluation of the effectiveness and efficiency of governments' web services is currently lacking in previous literature. Thus, this study first adopts a computational approach suggested in the literature to measure the effectiveness of Taiwan's established, city- and county-level (25 cities and counties, and 1411 governmental units) governments' websites. Then, by considering the IT-related input and output resources as suggested by the experts of e-government during several in-depth interviews, data envelopment analysis (DEA) evaluates the efficiency of Taiwan's governmental web services. This study reveals that the well-developed web services provided by Taiwan's government are apparent in two geographically dispersed cities (north and south) and one county in the northern region of Taiwan. In addition, six cities and counties appear to be ineffective and inefficient in providing web services to Taiwan's citizens due to their geographical remoteness from the capital and small regional populations. An additional finding confirms the significant effect of population size on Taiwanese services for e-government in each city and county. Finally, this study suggests applying more attention to website designs for different levels or regions of governments and building alternative communication channels for citizens with different backgrounds. Consequently, providing citizens' most-requested services becomes easier, and the resources' distribution becomes effective and efficient for those in different geographical locations. This study's findings represent a reference for providing better electronic publically accessible services, and a benchmark for scholars conducting further research in this area. 相似文献
4.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
5.
6.
《Journalism Practice》2013,7(4):439-455
Through analyzing news coverage of Buddhist events and utilizing interviews with key actors in media and Buddhism, this paper explores the implications of the increasing prominence of Buddhism in Taiwan. Specifically, the paper assesses both the position of Buddhism in contemporary Taiwanese society and the media–Buddhism relationship. I argue that the social power of Buddhism has affected how Buddhist events are covered in the news media and examine how the portrayals have shaped (or been shaped by) people's understanding of the religion. I also argue that the symbiotic relationship between the media and Buddhism in recent decades has seriously undercut journalistic professionalism in Taiwan. 相似文献
7.
Tai‐Li Wang 《亚洲交流杂志》2013,23(2):50-78
This study bases on two theorized aspects of web interactivity, human‐to‐online‐media interaction, and human‐to‐human‐via‐online‐media interaction, aiming to explore how the concept of ‘interactivity’ was defined and realized by primary candidates' websites in Taiwan's 2000 presidential election. Measured by an Interactivity Index Scale developed in this study, the research findings indicate that candidates' websites performed better in offering human‐to‐online‐media interaction; however, the human‐to‐human interaction via online media was not realized as the primary objective of the online campaigns. Further analysis revealed that even in the perspectives of human‐to‐online media interaction, candidates tended to define web interactivity in terms of working towards their interest, not towards those of the voters. The implication of such findings is provided for future studies on online political communication. 相似文献
8.
Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan's postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei's shows (the 1960s–1980s), Chen Hong's shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan's society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each. 相似文献
9.
This study analyzes the progress of copyright enforcement in Taiwan in the period from 1985 to 2000. As a rapidly industrializing region, Taiwan has faced significant pressure from its international trade partners to improve intellectual property protection. This pressure has been strongest from the United States, Taiwan's largest partner. Analysis of the progress of intellectual property protection in Taiwan provides an opportunity to learn more about the dynamics of intellectual property policy development in developing countries, and the impact of U.S. actions on internal IP politics and cultural development. The paper will survey the significant milestones in Taiwanese copyright policy development over the last two decades and conclude with a conceptual model that can be tested by analysis of other case studies of cross-jurisdiction intellectual property relationships. 相似文献
10.
Kwangmi K. Kim 《亚洲交流杂志》2013,23(2):120-140
Focused on the liberalization of Asian cigarette markets (Japan, Taiwan, Korea, and Thailand), this paper aims to provide an historical analysis of this process driven by the US government and US cigarette companies, and discusses changes in cigarette advertising and promotional environments as a result of market liberalization. Specifically, this paper addresses three major areas: first, it discusses the process and development of cigarette market opening of three Asian countries Japan, Taiwan, and Korea) and the role of the US government in this process. Second, it examines the outcome of this liberalization, including major marketing strategies employed by US cigarette companies in those markets. Third, by comparing Thailand's market opening process separately with three other markets, this paper discusses what other countries can do with the global public health community to protect public health in terms of the regulation of cigarette advertising and marketing activities. 相似文献
11.
Wang Ying‐yu 《亚洲交流杂志》2013,23(2):99-115
This article examines recent changes to the popular music industry in Taiwan in the light of globalization. Specifically, it seeks to answer the following three questions: What impact does transnational capitalist expansion have on local cultral industries? What is the the significance of changes taking place in local cultural industries? And, can the theories of globalization properly explain the dynamics of change? In order to answer these questions the paper presents a case study of the experiences of Taiwan's largest record company, Rock Records, looking in particular at how the company has managed to compete on an equal footing with multinationals backed by transnational capital. 相似文献
12.
Hsuan-Ting Chen 《亚洲交流杂志》2013,23(6):621-641
This study examines the role of membership in multiple issue publics by understanding its relationship to media use, online activity, and political knowledge. Using data from Taiwan's 2008 Social Change Survey, the study shows that members of multiple issue publics was positively associated with television watching, political talk show watching, and online news reading. In addition, they were found to engage in specific online activities, including information browsing, information exchanging, information gathering, taking part in forum discussions, and blogging. Therefore, members of multiple issue publics tend to use media with a high level of selectivity and engage in online activities that allow them to express opinions, gain knowledge, or discuss issues with others. A curvilinear relationship was explored and found between multiple issue-public membership and general political knowledge. This demonstrates that individuals' ability to process information may not extend beyond certain boundaries, no matter how many issue publics individuals are involved in. 相似文献
13.
Based on a content analysis of evening newscasts by the three television stations in Taiwan, this study examines the patterns of news sources selection and presentation in television news. The results of this study show that television news relies heavily on government officials who are primarily middle‐aged men in executive positions located in the capital city of Taipei. These findings suggest that the central government officials in Taipei appear to be the primary definers of social reality. TV news portrays only a very limited view of the society. In conclusion, this study suggests that with the management and content tightly controlled by the state, Taiwan's television news consists primarily of official rituals. 相似文献
14.
This article provides a historical and critical review of the extensive debate in China over the government's policy of importing Hollywood blockbusters from 1994 to 2007. The debate suggests a fundamental divide in China along the different ideological lines. I argue that China's debate over Hollywood cinema actually serves as a site for the Chinese people to make sense of their own modernization process and national identity. The debate, in a large sense, has little to do with the connotation of Hollywood cinemas in the US context, but has much to do with their implications for China. The whole debate is in fact China's quest for a new, modern national identity, and how the Chinese could draw on the American experience to build a modern China. Therefore, China's case foregrounds the fundamental issue of globalization theories regarding cultural homogenization versus heterogenization, or modernity versus alternative modernities. The debate not only speaks to the complexity of the global–local dialectic, but also reflects China's contradictory perspective on globalization. 相似文献
15.
Wei-Kuo Lin Assistant Professor 《亚洲交流杂志》2013,23(1):85-102
The present study tested inoculation theory in international context. Core inoculation concepts and variables were examine, especially focusing on relationships among inoculation treatments, issue involvement, perceived threat, resistance to counter-attitudinal attack, attitudinal confidence, and change of attitude. A two-wave telephone survey of 206 randomly sampled citizens was conducted in Taiwan. The method of field experiment in a context of the formation of public opinion regarding Taiwan's political future was performed. Results from the panel data supported major hypotheses of this study. Inoculation strategies elevated people's resistance to attitude change. People who identified themselves with higher party identification were more resistant to counter-attitudinal political attacks. In addition, people who received an inoculation pretreatment, as compared to those who did not, grew more confident in their attitudes over time. A partial support data also indicated that higher involved participants tended to be more resistant to counter-attitudinal messages. This study has provided international evidence for the robust inoculation theory and related strategies. 相似文献
16.
Ming-der Wu Yu-ting Huang Chia-yin Lin Shih-chuan Chen 《Library Collections, Acquisitions, and Technical Services》2010,34(4):97-104
This study is intended to answer the following questions: Have university libraries in Taiwan acquired books recommended by selection aids? Can university library collections in Taiwan sufficiently fill users' requests? Do libraries of different collection sizes process users' requests in an unbiased and efficient manner?This study employed interviews and document delivery tests. Librarians from 15 university libraries were interviewed to investigate their thoughts on ILL services. Samples from Choice and Bowker's Global Books in Print were searched for through the online catalogs of 148 university libraries. This study concludes that resource sharing will not operate in an equitable way if most user requests are only directed towards a small percentage of Taiwan's university libraries. Without an adequate quantity of volumes in the library collections of any region or country, resource sharing cannot be realized. 相似文献
17.
Dwayne Winseck 《Media History》2013,19(1):31-54
This article briefly sketches the rise of the global media system after the mid-1860s before turning to the transformation of that system during the First World War and until the end of the 1920s. In particular, we look at how technological changes, especially the development of wireless and, by late 1926, short-wave radio, were dealt with by the companies that ran the world's vast network of undersea cables, news organizations and governments. We show that responses to new technologies varied greatly, with some trying to blunt their impact while others embraced them. Mergers and acquisitions were a key response to the new technologies and to the worldwide economic boom of the 1920s. However, by the end of the decade, the economic logic behind these changes was eclipsed by a discourse of technological determinism, nationalistic corporate patriotism and imperial security. These ideological discourses underpinned a series of mergers throughout Europe and Britain, most notably the formation of Cable and Wireless in 1929. Similar pressures were at play in the USA, notably in RCA and the International Telephone and Telegraph Company's own bid to create a global multimedia conglomerate, although restrictions on cross-media ownership in the Radio Act (1927) and Congressional concern about the formation of a military–communications–media complex stymied the attempt. Altogether, however, the reorganization of the global media business at the end of the 1920s reflected and reinforced the collapse of this early era of globalization – the empire of liberal internationalism – and the rise of a new geopolitical–economic regime based on the struggle for the control of global communication, virulent nationalism and relative autarchy, not to be reversed until the revival of globalization in our own times. 相似文献
18.
《广播与电子媒介杂志》2013,57(3):482-486
As Mexico's government undertook neoliberal reforms to join the North American Free Trade Agreement (NAFTA) in 1994, a number of scholars questioned the cultural consequences of closer media ties to the United States and Canada. Government officials countered that Mexico's strong identity needed no protection. This study situates the disagreement within cultural policy traditions, and examines how Mexican television broadcasting changed under globalization forces—including domestic competition, international market expansion, and new technology development—during the 1990s and early 2000s.Thestudy concludes that insufficient attention was given NAFTA's impact on Mexico's own television industry, which strongly influences culture. 相似文献
19.
Mimetic isomorphic theory explains the process through which organizations in the same environment imitate each other's actions to become more similar to each other. Adopting the theory, this study examined the content of Taiwan's three major newspapers from 1992 to 2003 to investigate the relationship between market uncertainty and mimetic isomorphism. The data analysis shows that the uncertainty in Taiwan's newspaper industry created an environment of mimetic isomorphism, and the findings are congruent with the predictions of mimetic isomorphic theory. 相似文献
20.
This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996. A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates. The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control. 相似文献