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1.
Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion. 相似文献
2.
Joonhyuk Yang 《Journal of Media Economics》2013,26(1):38-55
In the international motion picture market, when making strategic decisions about the timing of release, it is important to consider the product's country of origin as well as demand seasonality because of their cultural orientation. However, the fluctuation patterns of underlying demand for international market have not been distinguished from that of U.S. domestic market. Here, we analyze patterns of the decay effect, which represents the diminishing attractiveness of a movie over the product life cycle, and the seasonality of underlying demand for Hollywood and non-U.S. local movies in a non-U.S. market. We find a positive effect of U.S. holidays on the seasonality of underlying demand for Hollywood movies in the non-U.S. movie market, and a negative effect for non-U.S. local movies. The authors also find that the decay effect for Hollywood movies in the non-U.S. market is greater than that for non-U.S. local movies. These findings contribute to our understanding of the effect of country of origin on product life cycle and the seasonality of underlying demand, especially in movie-importing countries where local and Hollywood movies compete. 相似文献
3.
W. Wayne Fu 《Journal of Media Economics》2013,26(2):59-80
This article empirically examines the effects of vertical integration and horizontal control on the exhibition of films at competing theaters in a market in which some theater owners are integrated into film distribution and others are not. It analyzes the duration of the exhibition runs of movies released by distributors who owned no theaters in Singapore during 2002 and 2003 through a survival model. The estimation shows that films released by these distributors are exhibited for shorter periods in distributor-owned theaters than in independently owned (i.e., unintegrated) theaters, and in theaters that belong to large theater chains than in the theaters of small theater chains. A spatial aspect of competition among theaters with different owners is revealed in the finding that a film is more likely to stay on at the theater at a given time when an adjacent rival theater still runs the same title. The increase in the probability of screen survival due to the spatial rivalry is greater the nearer the competing theater. These results are found when both film and theater-specific variations are controlled for. 相似文献
4.
Valerie Ellen Kretz 《Communication Studies》2019,70(2):208-234
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed. 相似文献
5.
Abstract This article reviews the test of a home market model of international trade in media products using a movie industry database covering 6 major countries (the United States, Japan, Germany, Italy, France, and the United Kingdom) over the 1950 to 2003 period. In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products. Based on these results, declining domestic film production industries in Europe and Japan after about the 1970s, along with growing dominance of the world film market by the United States, is attributed to a relatively rapid growth of domestic consumer spending on movies in the United States. 相似文献
6.
《广播与电子媒介杂志》2013,57(3):467-481
The issue of how to preserve and promote cultural diversity in Mexico has not been central in policy debates and regulations. However, scholars, politicians, and public officials increasingly are debating how to promote and maintain cultural diversity here. This article reviews the current Mexican debate on policies related to the promotion of cultural diversity through television, using the concepts of source, content, and exposure diversity. The article argues that current commercial strategies in Mexico do not stimulate cultural diversity in media content. Instead, it advocates a mixed system of media with different mandates and modes of financing. 相似文献
7.
《Mass Communication and Society》2013,16(2):75-91
A media-use questionnaire was completed by 3,261 7th and 8th graders and a subsample of 1,074 respondents was interviewed about their sexual attitudes and behaviors. Based on results from the media survey, respondents' top television shows, movies, music, Internet sites, and newspapers were content analyzed for portrayals or references to pubertal development, romantic relationships, body exposure or nudity, sexual innuendo, touching and kissing, and sexual intercourse. Overall, 11% of the media used by respondents contained sexual content. A measure called the Sexual Media Diet (SMD) was developed to assess each individual's exposure to sexual content in the media, based on the combination of media consumption and content. The SMD measure showed a statistically significant association with adolescents' sexual activity and future intentions to be sexually active, with measures of movie and music exposure showing the strongest associations. 相似文献
8.
每年如约而至的叶问系列影片俨然撑起了华语功夫电影的半壁江山。尽管叶问系列影片屡获殊荣,实际上它却承载了电影界给予的过高评价与期望。叶问系列影片自身的美学价值与其在电影界所得到的认可之间存在着严重的不平衡。该系列影片在其所表现出的矫饰的人物情感、二元对立的人物关系、英雄片类型模式上的欠缺也折射出当下华语武侠功夫片所遭遇的叙事空间及寓意输出的狭窄现状。 相似文献
9.
介绍了微电影的概念,调查了微电影在我国图书馆的应用实践、宣传内容和制作方式。目前,微电影在国内图书馆的应用实践有十余家。其中在图书馆界极具影响力的主要是清华大学的《爱上图书馆》和北京大学的《天堂图书馆》。文章以《天堂图书馆》为例对用户观后的评价进行梳理总结,分析提出了微电影在图书馆领域的未来发展。 相似文献
10.
This article examines the economic effect of the 3D feature on movie success by using secondary data from all movies released in digital 3D between 2004 and 2011, and a 2D control sample. Using propensity score matching, the authors provide evidence for a sample selection bias that leads to an overestimation of the 3D effect if not accounted for. Matching results show that 3D movies are, on average, not economically advantageous when compared with 2D “twins.” However, subsequent weighted least squares regression analyses find that the impact of 3D on movie success varies in a non-linear, inverted U-shaped way with a “trend” variable that measures the point in time of a movie release and with a number of movie genres. A post-hoc analysis shows that a consumer's decision to attend a 3D screening of a 3D movie (instead of a 2D screening) is influenced by several factors, including whether the film is originally shot in 3D or the 3D element is added during postproduction. 相似文献
11.
Eun-mee Kim 《媒体管理杂志》2013,15(3-4):207-216
The market shares of Hollywood movies in European and Asian markets are so large that policymakers around the world are concerned about the import domination not only in theaters but also in the subsequent windows. Media economists acknowledge that domestic producers have an advantage in terms of a "cultural discount," referring to the unavoidable disadvantage of imported films. However, expenditure on a film's production also determines the extent of popular appeal, thus creating an advantage for films that have a large and wealthy home market base such as Hollywood. In this article, I aim at understanding the dynamics of these 2 seemingly opposing forces in the motion picture market in Korea. I review the film market in Korea, explore the relation between performances of 2 windows, theaters and home video, over the two countries-the United States and Korea-and compare the determinants of performance of Hollywood and local films in Korean box offices. A strong hit orientation and preference for local content was empirically found. 相似文献
12.
无论电影还是电视剧都是现实的一面镜子,反映并影响着大众的生活和观念。电影中清心寡欲的徐夕、古板的陈清、胸怀宽广的林少龙、富有涵养的叶星雨,电视剧中温婉善良的于雅琴、热情淳朴的齐叔、认真严肃的文虽不能完全呈现真实生活中图书馆员的职业特征,但影视作品中的图书馆员形象会在一定程度上表现或影响社会对图书馆员的评介。图书馆人应在观影之余,反思自己是否真正领会了图书馆精神,具备了现代图书馆员的知识素养。 相似文献
13.
Chang Won Jung 《The Communication Review》2019,22(2):139-161
This study examines how the issue of game regulation has been discussed and influenced public perception by exploring ideologically differing media outlets’ distinct uses of frames by analyzing news contents (N = 1,217) and public opinion survey of the national sample of Korean gamers (N = 1,362), who play games currently. The analyses include the influence of media on attitudes toward game regulation, perception of games, and frame adoption, based on the results of news content analysis. The study found that (a) mainstream media was ambivalent about game issues and tended to define gaming and gamers in sensationalistic ways; (b) while the dynamics of media effects on public attitudes toward game regulation are complex, exposure to game-related news content significantly impacted public attitudes; mass media that highlight the negative aspects of games have strong impacts on public perception toward games, which may ultimately affect attitudes toward game regulation. 相似文献
14.
Jay Rounds 《Curator: The Museum Journal》2006,49(2):133-150
Abstract Museum visitors typically look at only about a third of the elements of an exhibition, and often give only limited attention to those. Can visitors really be getting something worthwhile from such partial usage of an exhibition? This article explores how visitors use exhibitions for “identity work,” the processes through which we construct, maintain, and adapt our sense of personal identity, and persuade other people to believe in that identity. Museums offer powerful opportunities for doing identity work, but the visitor does not need to engage with exhibition content deeply or systematically in order to gain the benefits that museum experiences offer for identity work. 相似文献
15.
《Communication monographs》2012,79(2):150-175
Despite their popularity, few studies have systematically investigated the content of romantic comedy movies or the effects they may have on viewers. We conducted two studies to address this gap. The first study was a content analysis of the romantic ideals embedded in the top 52 highest grossing romantic comedies from the last 10 years. Results demonstrated that romantic ideals and challenges are prevalent in these films. The second study was a large-scale survey of 335 undergraduate students, who were asked to report on their romantic comedy movie viewing and beliefs about romance. Results showed that individuals who watched these films in order to learn reported stronger endorsement of romantic ideal beliefs than those who did not watch to learn. 相似文献
16.
This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption. 相似文献
17.
The present work examines the role of source vs. content cues for the confirmation bias, in which recipients spend more time with content aligning with preexisting attitudes. In addition to testing how both source and content cues facilitate this biased pattern of selective exposure, the study measures subsequent attitude polarization. An experiment (N?=?120) presented messages with opposing political stances, associated with unbiased or slanted sources. Software tracked selective exposure in seconds, and attitudes were measured before, immediately after, and two days after message exposure. Further, information processing styles were assessed. The confirmation bias emerged regardless of source quality. Information processing styles moderated the confirmation bias as well as selective exposure to messages from unbiased vs. slanted sources. Selective exposure reinforced attitudes days later. 相似文献
18.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products. 相似文献
19.
This study investigates audience acceptance of foreign movies in an import-dominated exhibition market—Singapore. The characteristics of home cinema markets and the cultural distances of the film-exporting countries are operationalized in an empirical model to explain the highly varied demand in this import market for international films from various sources. We show that during 2002–2004 release frequencies and box-office performance for films originating in different countries are significantly accounted for by both economic and cultural factors. Films from countries with larger domestic markets and from countries culturally more similar to Singapore experience greater box-office success. Furthermore, an individual foreign film's Singapore box-office performance is explained by its box-office success in its home market and the intercountry cultural distance. 相似文献
20.
Saifuddin Ahmed 《亚洲交流杂志》2017,27(5):536-553
This study examines the relationship between Indian non-Muslim adolescents’ Western and Indian news media use, exposure to Hollywood and Bollywood movies, and their prejudice against Muslim minorities. Based on contact hypothesis, the moderating roles of out-group contact were tested within this framework. Multivariate analyses revealed that Western news media use and exposure to Hollywood movies were significant predictors of anti-Muslim prejudice, while frequent, enriched contact with Muslims reduced out-group prejudice. The relationship between Indian news media use and prejudice was statistically insignificant. The theoretical and practical implications of these findings are discussed. 相似文献