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1.
The present study looks at the interplay between cultural traits (need for uniqueness [NFU] and naïve dialecticism) and situational pressure (majority–minority influence) in explaining decision-making behaviors, specifically choosing one option between two contradictory but equally convincing opinions. A total of 435 participants were recruited nationally both from the US and Korea to participate in an online experiment. Findings suggest that the NFU and disinclination toward ambivalence drive US Americans (Westerners) to move toward extreme opinions (polarize) more than Koreans (East Asians) in the majority condition, whereas naïve dialecticism and reluctance to stand out for the sake of harmony drive Koreans to merge into the middle (compromise) more than US Americans in the minority condition.  相似文献   

2.
Twitter updates and expands television’s cultural forum model by letting viewers speak to current events such as the Black Live Matter (BLM) movement. This article analyzes 1,985 tweets in response to three television episodes (Law & Order: SVU, The Good Wife, and Scandal) that dramatized BLM, and identifies five common themes in how viewers address these representations: thematic appropriateness, timing, producers’ qualifications, institutional critiques, and the purpose of entertainment television. This study concludes that Twitter facilitates a meta-commentary, which expands traditional discussions of entertainment programming, and that these programs transcend “mere” entertainment to become critiques of larger social movements.  相似文献   

3.
Although late-night comedy and satirical news programs like The Daily Show have been recognized as important sources of political information, prior research suggests that viewers gain only a limited amount of political knowledge from watching these programs. Drawing from uses and gratification theory and extant research on political information processing, this study examines whether learning from The Daily Show depends on whether viewers orient to the message as news or as entertainment. Results from an online experiment suggest that viewers who orient to a segment from The Daily Show as news or as a mix of news and entertainment invest more mental effort and subsequently learn more than viewers who have a purely entertainment orientation. Further, among viewers with a purely entertainment orientation, providing them with an explicit informational-processing goal increases the amount of mental effort and learning relative to viewers who are given no explicit viewing objective.  相似文献   

4.
Can the comments of a few viewers on social media affect viewers’ perceptions of audience sentiment or their own program enjoyment? If so, do the effects of comments vary based on their valence or placement during programming? We conducted a 2 (positive vs. negative tweets) x 2 (beginning vs. end of program) factorial experiment with an additional control condition (N = 196) to answer these questions. Negative comments undermined perceived bandwagon support for the program and reduced enjoyment, regardless of contextual or trait moderators. Findings suggest that the effects of social television may be attributable to systematic processing of bandwagon cues.  相似文献   

5.
Zillmann's moral sanction theory defines morality subcultures for entertainment as groups of media viewers who evaluate character actions with shared value systems. However, the theory provides no a priori means to identify these shared value systems. The model of intuitive morality and exemplars incorporates a theoretical framework for identifying and testing the factors from which these shared value systems emerge. This study applies the model's framework, based on 5 “moral domains” from moral foundations theory, to test the influence of shared value systems on character perceptions and narrative appeal. A within-subject experiment varied violation of these five domains (care, fairness, ingroup loyalty, authority, and purity) and narrative resolutions (positive or negative outcomes) in 10 short narrative scenarios. The 5 domains predicted character perceptions and narrative appeal. The results are discussed in terms of the utility of these domains for understanding the reciprocal relationship between audience values and media response.  相似文献   

6.
This study's purpose is twofold: to introduce a new format into existing political entertainment research (“serious” political talk shows) and to establish a more specific definition of entertainment in a political context. To do so, the authors rely on a two-process-model of entertainment experiences. A telephone survey (N = 230) was conducted to analyze the antecedents and consequences of eudaimonic and hedonic entertainment experiences and to look into politically relevant variables and their distribution among viewers and nonviewers of such talk shows. The results highlight the importance of introducing new entertainment concepts and their relations to other relevant political and motivational variables into the research of political entertainment. More specifically, the findings demonstrate how entertainment experiences contribute to viewers' feeling of being informed and point out several differences between viewers and nonviewers concerning their internal political efficacy and political interest. Finally, looking at political talk shows from an audience perspective extends previous content-based taxonomies.  相似文献   

7.
A survey administered to reality TV viewers revealed that the most salient motives for watching reality TV were habitual pass time and reality entertainment. Additional analysis indicated that those who enjoyed reality TV the most for its entertainment and relaxing value also tended to perceive the meticulously edited and frequently preplanned content of reality interaction as realistic. Concurrently those externally controlled, with low mobility and low levels of interpersonal interaction, were more likely to watch reality TV programming to fulfill voyeuristic and companionship needs. Functional alternative uses of reality TV and the appeal of realistic programming were documented.  相似文献   

8.
New media literacy (NML) skills are regarded as crucial for the 21st century. However, there is limited research on the factors affecting NML skills. A robust model was built for exploring the antecedents of NML. The model incorporated epistemological beliefs and social media use purposes. Individuals` purposes of social media use were found to have an effect on beliefs about information. Further, interactional and communicational use of social media makes epistemological beliefs more sophisticated. However, it is more likely to have naïve beliefs with the use of social media for making new friends. Also, the purposes of social media use and epistemological beliefs affect NML skills. Accordingly, interactional use of social media might contribute to justifying information, in turn, increasing NML skills. This study indicates that knowledge of social media use and epistemological beliefs enables us to largely understand the NML skills.  相似文献   

9.
该研究以接受美学为视角,通过对《国家宝藏》弹幕评论进行内容分析,讨论文博类电视节目受众的期待视野。研究结果显示,文博类电视节目受众的期待视野由文化期待、娱乐期待、身份期待、情感期待和社交期待等五种期待构成,其中文化期待、身份期待与情感期待尤能彰显文博类电视节目受众在期待视野上的特殊性。要保持自身的吸引力,文博类电视节目应与受众的期待视野保持一定的审美距离,不仅要满足受众的娱乐期待与社交期待,更要通过引导文化期待、平衡身份期待、强化情感期待实现对受众期待视野的超越乃至校正。  相似文献   

10.
娱乐节目与快乐哲学——韩国电视娱乐节目分析   总被引：3，自引：0，他引：3  
本文通过对韩国电视娱乐节目的分析,探讨娱乐节目在韩国公共文化生活中的意义。韩国娱乐节目以快乐主义为价值取向,以娱乐为本位,显示了后现代文化的某些美学旨趣。作为在传播中生产的文本形式,娱乐节目的价值应置于传播情景中理解。  相似文献   

11.
For the purposes of classification it is common to represent a document as a bag of words. Such a representation consists of the individual terms making up the document together with the number of times each term appears in the document. All classification methods make use of the terms. It is common to also make use of the local term frequencies at the price of some added complication in the model. Examples are the naïve Bayes multinomial model (MM), the Dirichlet compound multinomial model (DCM) and the exponential-family approximation of the DCM (EDCM), as well as support vector machines (SVM). Although it is usually claimed that incorporating local word frequency in a document improves text classification performance, we here test whether such claims are true or not. In this paper we show experimentally that simplified forms of the MM, EDCM, and SVM models which ignore the frequency of each word in a document perform about at the same level as MM, DCM, EDCM and SVM models which incorporate local term frequency. We also present a new form of the naïve Bayes multivariate Bernoulli model (MBM) which is able to make use of local term frequency and show again that it offers no significant advantage over the plain MBM. We conclude that word burstiness is so strong that additional occurrences of a word essentially add no useful information to a classifier.  相似文献   

12.
This article investigates the effects of patriotism and Asian regionalism on game attendance and television viewers by using World Baseball Classic match data. The micro data of TV ratings provides comprehensive insights into the behavior of TV viewers. The results imply that attendance and TV viewers are affected by patriotism and Asian regionalism. Patriotism and regionalism have a significant positive effect on TV ratings. Although total points scored and game uncertainty are not significantly related to attendance and TV ratings in the game-level analysis, total points scored are significantly positively related to TV ratings in the inning-level analysis. Coefficients of inning-level uncertainty are partially negatively related to Videoland Sport's TV rating. The evidence weakly supports the hypothesis of game uncertainty.  相似文献   

13.
The goal of this study was to identify links between cultures (high- vs. low-context culture) and the effectiveness of a cause-related marketing (CRM) claim. First, the effect of culture on types of appeals’ (informational vs. emotional vs. combination of informational and emotional) effectiveness was investigated by conducting a multivariate analysis of variance. Employing a path model, the study examined the mediating effect of perceived credibility on the influence of the cultural congruence within attitude toward CRM. The results indicated that culture influenced the effectiveness (CRM attitude, credibility perception, and purchase intention) of type of CRM appeal. The main contribution of this study lies in its analysis of the validity of the interactive affect–cognition relationship effects on CRM message effectiveness across cultures. This study hopes to provide insight into whether differences in cultural values result in perceptual differences, thus necessitating the use of different CRM strategies in different cultures.  相似文献   

14.
ABSTRACT

Although computational approaches to ideology-based audience fragmentation are promising, they are not without limitations. First, most existing studies have focused on the US, and the cross-national validity of their results has rarely been tested. Second, previous studies that rely solely on behavioral data from social media tend to make strong analytical assumptions such as that Twitter users prefer to follow media and politicians whose ideological positions are similar to their own, and that the ideologies of political elites can be extrapolated to infer the ideologies of ordinary users. We aim to address these limitations. First, we focus on Japan to test the generalizability of US findings in an Asian context. Second, we do not rely solely on behavioral measurement but combine survey and social media data to infer the ideologies of Twitter users. Results indicate that our classifier built based on these self-reported ideologies produces more valid estimates than naïve extrapolation from views of the elites. Based on these improved estimates of Twitter users’ ideologies, we demonstrate that the ideological distributions of those who follow major Japanese media accounts on Twitter largely overlap, suggesting an absence of ideology-based audience fragmentation.  相似文献   

15.
A number of technologies exist which enable the unobtrusive capture of computer interface interactions in the background of a user's working environment. The resulting data can be used in a variety of ways to model aspects of search activity and the general use of electronic documents in normal working routines. In this paper we present an approach for using captured data to identify relationships between documents used by an individual or group, representing their value in a given context—that may relate to specific information need or activity. The approach employs the use of a naïve Bayesian classifier to evaluate possible relationships that are derived implicitly from the data. It is intended that the relationships established be stored within an information retrieval (IR) system to aid in the retrieval of related documents where future users arrive at a similar context. In the evaluation of the approach over 70 hours of data from computer users in industrial and academic settings are collected to assess its overall feasibility. The results indicate that the approach provides a useful method for the establishment of identifiable relationships between documents based on the context of their usage, rather than their content.  相似文献   

16.
This study used brief, fantastical fiction films viewed on a computer to extend research into the multiple dimensions of audiences' responses to entertainment media. One hundred sixty participants viewed one of two films and completed measures of transportation into the film, perceptions of the film as fun and meaningful, and need for cognition. Transportation was associated with both fun and meaningfulness perceptions, which were correlated with each other. Need for cognition predicted meaningfulness directly and indirectly through transportation. This trait was associated with fun only indirectly, via transportation.  相似文献   

17.
This exploratory survey aimed to investigate the possible influence of students' epistemic beliefs (EBs) on their general information seeking behavior (GISB). The study sample consisted of 290 undergraduate students majoring in different disciplines in some centers and units of Payame Noor University (distance education) in northern Iran in the academic year of 2012–2013. They completed a 28-itemed Epistemic Beliefs Inventory and a researcher-made 25-itemed General Information Seeking Behavior Questionnaire. By using SPSS 19 software, collected data was analyzed. The findings showed that students' EBs positively affected their GISB. Students with sophisticated EBs had elaborate GISB in comparison with those having naïve EBs. It can be concluded that the consideration of epistemic beliefs is relevant for research on information seeking behavior. This necessitates us to revise our approaches to reference services, information consulting and information literacy. This study and further related studies can lead to better performance in information environments from the user's side and guide academic librarians to integrate epistemic beliefs in library instruction.  相似文献   

18.
The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current research effort utilizes two experimental studies to explore the effects of this new media production practice on viewer's attitudes and opinions. In these studies, a Twitter feed was integrated in to entertainment (Study 1) and political (Study 2) television broadcasts and manipulated to convey either positive or negative opinions of the content. Participants' opinions were found to conform to the majority opinion presented in the manipulated Twitter feed in nearly all of the analyses. Implications for dual viewing and second screen use are discussed in light of findings.  相似文献   

19.
Many media entertainment products address the fragility of life by portraying the severe illness or death of the protagonist. According to terror management theory, people need to create meaning in their lives when they are reminded of their own mortality, for instance, by engaging in close relationships with others. Meaningful films may provide recipients with an anxiety buffer that helps them to cope with existential fear. The results of an experimental study (N = 130) demonstrated that participants who had been reminded of their mortality appreciated a meaningful movie more and liked the protagonist better when he survived than when he died. Further, participants who viewed the movie in which the protagonist survived did not activate their self-esteem-based anxiety buffer. The results point toward the potential of entertainment to provide internal anxiety buffers and thereby help in coping with self-threatening situations. The findings are discussed in terms of the connections between meaningful media entertainment, coping mechanisms, and viewers’ terror management.  相似文献   

20.
The market shares of Hollywood movies in European and Asian markets are so large that policymakers around the world are concerned about the import domination not only in theaters but also in the subsequent windows. Media economists acknowledge that domestic producers have an advantage in terms of a "cultural discount," referring to the unavoidable disadvantage of imported films. However, expenditure on a film's production also determines the extent of popular appeal, thus creating an advantage for films that have a large and wealthy home market base such as Hollywood. In this article, I aim at understanding the dynamics of these 2 seemingly opposing forces in the motion picture market in Korea. I review the film market in Korea, explore the relation between performances of 2 windows, theaters and home video, over the two countries-the United States and Korea-and compare the determinants of performance of Hollywood and local films in Korean box offices. A strong hit orientation and preference for local content was empirically found.  相似文献   

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