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1.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

2.
Abstract

The availability and quantum of resources at the disposal of libraries greatly influence service delivery. This study seeks to assess the adequacy and effect of attenuating resources on the quality of public library services and the barriers to accessing sufficient resources for the provision of quality services. Based on a qualitative approach, the study interviewed 32 participants drawn from three regional libraries, using purposive and convenience sampling methods. Data were analyzed using interpretative techniques. The results showed that all three regional libraries were highly under resourced in terms of qualified personnel, physical resources, and current library materials which ultimately resulted in low patronage of the library facilities. A major concern was the absence of a National Library and Public Library Policy guiding the establishment of public libraries in Ghana. We strongly suggest that the new public library service bill should include a statutory formula for resource allocation to public libraries. Though our research concentrated on Ghana, the implications of the study are of great value to similar contexts.  相似文献   

3.
《Public Library Quarterly》2013,32(3-4):215-223
SUMMARY

In 2005, Hurricanes Katrina and Rita damaged many libraries along the Gulf Coast. Due to widespread destruction in communities, library recovery has been slow. With support from the Bill & Melinda Gates Foundation and Andrew W. Mellon Foundation, SOLINET implemented two projects in 2006 to insure that library services remain available in the region. The projects provide temporary public library facilities in communities where libraries were destroyed, distribute grants to restore services at academic libraries and support planning in public libraries, and provide education to facilitate recovery. The projects also address planning for long-term recovery and improved preparedness for future disasters.  相似文献   

4.
ABSTRACT

Both Children’s services and Young Adult (YA) services have been recognized as essential in Japanese public libraries. This article reports on the present status of Children’s services and YA services in Japanese public libraries, based on the results of several investigations. These studies show that children’s services in Japanese public libraries already are generally popular. On the other hand, this article indicates that YA services in Japanese public libraries are gradually improving, due to the national recognition of the importance of YA library services. Examples of good practices in Children’s and YA services in Japanese public libraries are described and analyzed to identify the common themes that flow through these innovations. This article concludes with observations about the future involving library services for children and YAs, from the viewpoints of face-to-face traditional services and indirect services through their official websites.  相似文献   

5.
《The Reference Librarian》2013,54(93):137-149
Abstract

The information age has changed libraries of all types and sizes in ways that no one could have predicted. For a rural library, though, changes have been fast and furious and have made a dramatic impact on the very nature of the library and the services the library offers. Rural libraries went from a gathering place for community activities to fully wired information centers in a matter of a few years. The article addresses what these changes mean for reference services-one of the most basic functions of a public library. While people are consuming more information than ever, will the rural library be able to keep up with this demand even with the Internet? The article explores reference services in rural public libraries, using examples from libraries in central and northern Illinois, giving consideration to the nature of reference services, how they have changed over time, and how this compares to small libraries in a metropolitan setting.  相似文献   

6.
Abstract

Historically, non-lawyer patrons in law libraries have been viewed with discomfort, and library services, even in libraries open to the public, have been geared toward members of the legal community. However, changes in both the needs of the public and in the demographics of library patrons are challenging the traditional allocation of services in public law libraries. This article discusses the reasons for the traditional allocation of services, the cultural and economic forces that are bringing the public to law libraries in greater numbers, and new modes of service that can better meet the needs of public patrons.  相似文献   

7.
《图书馆管理杂志》2012,52(1):94-107
ABSTRACT

Academic research libraries can employ several approaches to advance the institutional mission. First, libraries can shift from goals focused on collections and traditional library services and instead align with their campus academic plan and an emphasis on supporting the institution's strategic initiatives. A second approach is for libraries to modify their organizational structures from being function-based on the tasks that traditional libraries performed (e.g., public services, technical services, collection development) and move instead toward organizational units that directly support their university's missions (e.g., undergraduate education; graduate and professional education; research, scholarship, and creative activity; and public engagement). The key is to have library staff engaged in work that contributes to vital institutional outcomes such as student success and faculty research productivity. Academic research libraries should also continue to work towards an assessment program that demonstrates the value of the academic research library in providing quality services that advance the institutional mission.  相似文献   

8.
This is an exploratory study of public library services in Singapore for young people (defined as those people between thirteen to nineteen years of age) who are wheelchair bound. The research was carried out originally in 2000, but the study still informs policy makers in the Singapore system. Three main research questions are explored:

  • What are the information needs of wheelchair-bound young people?

  • What are their perceptions of libraries and library services?

  • What are the problems they face in using library facilities and services?

The study involves eleven wheelchair-bound people between the ages of twelve and twenty who were selected by means of a purposive sample.

Findings indicate that most participants enjoyed reading books but did not read newspapers. The computer was used primarily as a recreational tool, and the convenience of the Internet appealed to them. There were, however, problems in using computer equipment in the libraries. School libraries were generally inaccessible. There were also problems in using public library services and facilities as well as being in public places. Their use of public libraries was infrequent. They were unaware of the full range of library facilities and services.

The study concluded that there was a need and demand for library services by wheelchair-bound young people. Their information needs and reading habits were no different from those of any young person. Current library promotions were inadequate in stimulating or sustaining their awareness and interest. Transportation was the main obstacle in getting to libraries. The problems faced in using libraries were mainly related to architectural and physical access to library facilities and services.  相似文献   

9.
Abstract

In recent years, library outreach has become an increasingly important aspect of public services work. In order to expand capacity and engage patrons, libraries should consider expanding their library outreach programs to include the efforts and expertise of technical services personnel. In this article, librarians from Texas A&M University will share how public services librarians, cataloging experts, and preservation librarians collaborated to provide support for a student-led textbook lending library for student veterans. Through this collaboration, the library was able to develop new outreach opportunities that highlighted technical services expertise as well as lend support to an important campus effort to improve the affordability of college textbooks for veterans.  相似文献   

10.
ABSTRACT

Uncovered in the course of a 2011 study looking at partnerships between academic and public libraries in Canada was a unique series of partnerships among a college library, public library, regional library system, and school district library system in Medicine Hat, Alberta. With little or no additional funding, these libraries have partnered to deliver library services beneficial to both their primary clients and the broader community. Through a case study of the libraries, it is possible to determine the value and the challenges of partnerships and the elements of organizational culture necessary for successful partnerships.  相似文献   

11.
ABSTRACT

Public libraries have seen a decline in public funding, relying on a mixture of external types of funding to keep services running. With state and local governments continuing to face financial pressures, some libraries have explored alternative ways to maximize funding, by forming library districts. This report aimed at exploring library districts in three states, Colorado, Michigan, and Oregon, which have similar funding structures. The report found more stable and predictable funding patterns in library districts versus their counterparts and provides evidence that is a strong alternative for public libraries seeking a change in the way they obtain funds.  相似文献   

12.
ABSTRACT

The Public Library Association’s performance measurement initiative, Project Outcome, is a free online toolkit designed to help public libraries understand and share the impact of essential library programs and services by providing simple surveys and an easy-to-use process for measuring and analyzing outcomes. Interviews of participating libraries and community stakeholders were conducted in 2017 to create five success case studies. What PLA learned is that libraries using Project Outcome surveys can leverage their outcome data into actionable results—tracking their impact across time, improving and expanding programs and services, supporting new and deepening existing partnerships, and increasing library championship.  相似文献   

13.
Abstract

This article describes the current distance education environment for university libraries and the distance education library services for faculty and students. The authors surveyed selected Association of Research Libraries (ARL) members to determine current services and the changes in distance education library services since the 1996 ARL SPEC Kit Survey. The 2003 survey included the library services listing from the “Guidelines for Distance Learning Library Services: A Draft Revision,” prepared by the Distance Learning Section of the Association of College and Research Libraries, ALA.  相似文献   

14.
《Public Library Quarterly》2013,32(3-4):199-214
SUMMARY

In the aftermath of the 2004 and 2005 Gulf Coast hurricanes, public libraries played many important roles in their communities, though ensuring access to vital information may have been the most critical service. This article explores the participation of public libraries in the recovery of their communities, the implications of this involvement for the place of public libraries in society, and lessons learned and recommendations for public library disaster planning. As this article demonstrates, public libraries successfully provided a range of disaster preparedness and recovery services that were not provided and could not have been provided by other government agencies.  相似文献   

15.
ABSTRACT

The interest to improve library services is worldwide. Standards, various kinds of assessments and customer surveys are used as tools. To be more successful in their business libraries should pay more attention to the customer experience and use qualitative methods in evaluating services. Library Ranking Europe (LRE) is a pilot project which looks at public libraries from a customer perspective. The method is mystery shopping, anonymous visits to libraries. The aim is to create a ranking system that stimulates benchmarking. The ranking system consists of different factors – categories and subcategories – which reflect library services. In the evaluation, every category is scored. The LRE scale generates a ranking system that categorizes libraries according to the scores from one to six stars, from Poor to Exceptional. The system will be developed further but after five years of testing, we find that LRE offers a relatively easy way to compare public libraries in different European countries. It even makes it possible to evaluate and compare libraries in big cities and small villages. The ultimate goal of this method is to enhance quality development.  相似文献   

16.
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17.
Abstract

The article reports the results of a visual survey of library Web sites conducted over a seven-month period in 2000. Included in the survey were 100 ARL libraries in public and private universities in the United States. The author sought information about the libraries' policies regarding access to services and resources for unaffiliated users-library users who are not students, faculty, or staff of a library's parent institution. The author focused on four areas: entrance to the building, circulation policies, interlibrary loan service, and the use of proprietary databases. The author also looked for mention of services to unaffiliated users in library mission statements and the costs for use of services or resources. As expected, the variation among library Web sites was great, in terms of the amount of information provided, the level of access to services and resources, and the cost for access. No attempt was made to confirm the information by direct correspondence with staff at the libraries, in part because the intent was to determine only what one could learn from a library's Web site.  相似文献   

18.
Abstract

After an introduction to Micronesia, the article reports the activities of library associations, governor's conferences, the University of Guam Library, and other facilities since 1989 in the region that covers CMNI, FSM, RMI, Guam and Palau. Its purposes are to record the important library development and to bring attention to the world the realities of libraries in the vast area. Although Micronesian libraries have made great progress in recent years, they still need support from the U.S. and other nations, for modernization and further development.  相似文献   

19.
ABSTRACT

This article discusses the importance of diversity and inclusion in the design of public library services. Drawing on a case study from the State Library of New South Wales in Australia, the article will outline the focused action of developing an Indigenous Services Business Plan. The Plan promotes inclusion and diversity across the organization to progress Indigenous priorities as core business of the Library. By sharing information on the research and engagement process undertaken, the authors hope to provide a framework that could be utilized by other public libraries to build the inclusion of disadvantaged and diverse communities into the design of library services.  相似文献   

20.
SUMMARY

The privacy and confidentiality of library use are often at odds with efficiency in and customization of library public services. When librarians make decisions about services and privacy, they should consider strategic approaches to defining and discussing privacy and become familiar with the law of library privacy and their ethical commitment to privacy in library use. A wide range of library services and efficiencies threaten privacy and introduce the potential for secondary uses of personally identifying information collected by the library. Market failure for privacy weakens the value of consumer surveys and consent as substitutes for librarians' choices between privacy and services. Compromises such as those outlined by the ALA Intellectual Freedom Committee offer reasonable approaches to libraries and librarians struggling with the uncertainties that characterize the challenge of meeting both service and privacy interests.  相似文献   

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