共查询到10条相似文献，搜索用时 156 毫秒
1.
Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as full-text articles or author book readings, still must attract use. This case study explores an academic library’s attempts to actively market its digital special collections. They advertised their collections via published marketing materials, a library services fair, and a photography contest. The results were that high-quality, intense, marketing for a general population does not work for specialized digital collections because the subject areas are too narrow for general interest. The scope of the audience was also misplaced since the collections had a greater market outside the university than with the local students. The authors looked at digital special collections that were successful to see what worked to market collections to outside users. They found that collections that were connected to external resources that were affiliated with different interest groups were successful with minimal marketing. The method of linking collections to Wikipedia was identified as a simple and effective method that was more effective than linking the collection to more niche sites. The authors conclude that academic libraries should utilize more focused, community-connecting approaches in order to engage the specialized patrons of digital special collections. 相似文献
2.
3.
《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(4):125-133
SUMMARY At Rutgers University Libraries, the traditional reserve collection has migrated to a paperless electronic reserve service. To justify the change, Library Staff used two methodologies: a user survey and an analysis of reserve collections broken down by location and format, with circulation figures for each category. This change was made in stages; electronic reserves went to a digital only service. Librarians at Rutgers University are using electronic reserve services to gain experience with digital collections, homegrown and commercial databases, collections for distance education, and materials and services to remote users. In this paper we also look at some of the factors affecting academic reserve operations. 相似文献
4.
Joanne C. Parandjuk 《The Reference Librarian》2013,54(2):124-134
Information users face increasing amounts of digital content, some of which is held in digital library collections. Academic librarians have the dual challenge of organizing online library content and instructing users in how to find, evaluate, and use digital information. Information architecture supports evolving library services by bringing best practice principles to digital collection development. Information architects organize content with a user-centered, customer oriented approach that benefits library users in resource discovery. The Publication of Archival, Library & Museum Materials (PALMM), a cooperative digital initiative of the state university libraries of Florida, demonstrates the value of information architecture to digital libraries. 相似文献
5.
数字图书馆中多媒体馆藏与服务的建立 总被引：13，自引：0，他引：13
介绍岭南大学开发网上多媒体馆藏,并在香港开拓性地利用多媒体点播技术,通过互联网提供数字图书馆服务的实践。得出以下结论:多媒体技术对数字图书馆的影响无法估量,图书馆界应仔细研究和分析多媒体对数字图书馆的影响,充分发掘其潜能,并在引入多媒体服务的过程中,彼此分享经验,共建共享数字化资源。 相似文献
6.
《Journal of Web Librarianship》2013,7(2-3):121-131
“Snow Fall” is a Pulitzer Prize winning, digital storytelling project produced by the New York Times. It represents the next step in long-form digital journalism. The web application tells a compelling story about the fate of sixteen skiers and snowboarders during an avalanche. The textual element of the story is wrapped in a slick interface with gently appearing and disappearing images, strategically positioned HTML5 video and image slideshows, maps, and 3-D visualizations. Its title, “Snow Fall,” has become a verb in the digital journalism world. Upon seeing “Snow Fall” and other similar projects, the authors started to make the connection between this form of storytelling and Special Collections. Special Collections are full of interesting, rich, and unique stories. Their digital representation, however, while widespread in systems such as ContentDM, can be lacking in sensory appeal. Because of this, the authors developed a “Snow Fall”-like application for a Special Collections’ exhibit, “Cradle of Coaches,” in the fall of 2013. In addition to this exhibit, they have developed two more using the same template. They feel that this is a new and exciting medium to tell the stories within special collections and archives, as well as general stories about libraries themselves. 相似文献
7.
8.
《Journal Of Access Services》2013,10(2):41-54
ABSTRACT Academic libraries, university presses, and commercial ventures are embracing print-on-demand publishing to improve services as well as reduce costs. The concept dates to the early 1990s, but problems with the technology coupled with a lack of interest by libraries and book vendors hindered its popularity. Today, print-on-demand remains ideal for institutional repositories and digital collections, as well as for collection development. It is especially popular for users with print preferences. Many publishers and librarians believe print-on-demand holds more promise for libraries than electronic books. 相似文献
9.
Jane Hutton 《图书馆管理杂志》2013,53(3-4):495-507
ABSTRACT Digital collections of full-text e-books are proliferating on the Web and provide a wealth of open content for students. To examine whether academic libraries are providing a digital gateway to these resources, ten e-book titles from open digital collections were searched in the online catalogs and Web pages of ten academic libraries serving distance learners. Only three of the digital collection e-books were available from any of the library catalogs, and none were found on library Web pages. Availability of the ten e-book titles through Google and other digital discovery tools also had mixed results. Continued projects for improved delivery of open online content are necessary. In order to fulfill their role as digital gateways for their academic communities, libraries must pursue metadata standards to support cross-searching, collaborative projects, and development of e-resource search software, which integrates with the library catalog. 相似文献
10.
Irene M. H. Herold 《Behavioral & Social Sciences Librarian》2013,32(4):267-282
Archival digital image collections are a relatively new phenomenon in college library archives. Digitizing archival image collections may make them accessible to users worldwide. There has been no study to explore whether collections on the Internet lead to users who are beyond the institution or a comparison of users to a national or international audience. This study of the Orang Asli Archive, a repository for anthropological, historical, journalistic, and other documentary sources relevant to Orang Asli peoples and cultures of Malaysia, examines the Web analytics of its digital archival image collections. 相似文献