共查询到20条相似文献，搜索用时 421 毫秒
1.
John H. Lerch 《广播与电子媒介杂志》2013,57(3):213-224
The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.” 相似文献
2.
Michele Rosenthal 《The Communication Review》2013,16(3):347-371
Throughout American history that form of Protestantism that designates itself and is publicly conceived as “old‐time religion” has regularly been the innovator in the area of media. In stark contrast, its more staid establishment counterpart has tended to be antagonistic to these new media, dismissing them with harsh theological and aesthetic judgments. In this process, the self‐proclaimed theological conservatives actually behaved in remarkably adaptive and imaginative ways, while the self‐proclaimed liberal establishment often acted as the cultural conservator, pressing for the preservation of the status quo. This article seeks to understand why those Protestants who define themselves as “modernist” and “adaptive” have been far less successful in using the media than their conservative “anti‐modernist” counterparts. The focus is upon a case study—the reception of television by the Broadcast and Film Commission of the National Council of Churches. The conclusion is ironic: those Protestants who depended upon “modern,” “social scientific” criterion to guide their television policies fundamentally misunderstood the power of television and its impact upon society. 相似文献
3.
Charles Winick 《广播与电子媒介杂志》2013,57(2):129-142
Although stations, networks and advertisers spend hundreds of thousands of dollars annually on various rating services and audience measurement surveys, they often overlook a gold mine of voluntarily submitted feedback from their audience: the fan letter. It is true that the “pan” letter condemning a program often gets inordinate attention on decision‐making levels, but the run‐of‐the‐mill fan letter, if properly analyzed, can provide a wealth of information about the effect of a program upon its audience. Charles Winick is author of Taste and the Censor in Television (an Occasional Paper for the Fund for the Republic) and numerous articles in publications dealing with the mass media, such as Gazette, and the Journal op Broadcasting (“Censor and Sensibility,” Spring, 1962). Dr. Winick is a research psychologist and children's television program consultant at NBC who has taught and conducted research at the Massachusetts Institute of Technology, Columbia University and New York University. 相似文献
4.
Harold Niven 《广播与电子媒介杂志》2013,57(4):353-380
The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours. The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books. 相似文献
5.
Pat Cranston 《广播与电子媒介杂志》2013,57(2):149-156
For almost two decades, researchers have been following in the footsteps of Paul Lazarsfeld in asking members of the public comparative questions about the mass media. However, fewer studies have inquired as to opinions held toward a particular type of program or feature in one particular medium. Recent research indicates that, despite the growth of television, radio news has “held its own” as a valuable source of information to the American people. 相似文献
6.
Bryce T. McIntyre 《Communication Research Reports》2013,30(1):61-70
The VCR has long been viewed as a potential threat to conventional broadcast television and movie attendance, but research findings on this issue are somewhat mixed, A growing body of research suggests that a “complementarity principle” is at work—that is to say, the VCR is an extension and a reflection of older audio‐visual media—and this study seeks to explore that role in Southeast Asia. Hong Kong was considered an appropriate site for the study because Hong Kong is typical of many small, developing nations with a rapidly growing middle class and a new‐found prosperity. Its differences from Western nations notwithstanding, Hong Kong bears many similarities to the West, especially in terms of economic and social indicators. Research from the West is thus used as a starting point for the formulation of hypotheses in this study. Data were collected as part of Hong Kong's 1990 Indicators of Social Development study. This study confirms research in Western nations indicating that he VCR does not compete with cinema‐going and TV viewing, but complements these activities. In other words, the “complementarity principle” was sustained. On the other hand, some interesting deviations from Western patterns of VCR use also are noted. 相似文献
7.
Arvind Rajagopal 《The Communication Review》2013,16(4):441-469
This article theorizes non‐Western media reception, based on a reception study of a Hindu epic, “The Ramayan,”; screened on the state‐owned Indian television system, Doordarshan, in 78 episodes beginning in January 1987. Based on interviews with viewers from a variety of social backgrounds and on analysis of press response to the epic, it argues that the epic represented, for many viewers, a narrative of community opposed to bourgeois modernity, and superior to it. For Doordarshan, as a broadcaster in a non‐western/incompletely modern society, the epic represented a way of mediating between a secular bourgeois public, and a “communitarian public sphere”; which, it is argued, characterizes Indian popular culture. 相似文献
8.
Elihu Katz 《Mass Communication and Society》2014,17(4):454-463
To achieve “deliberative democracy,” Gabriel Tarde's formula not only demands the press hold a nation together, but also offers an agenda of issues that serves as a kind of menu for discussions in cafés and salons, which leads, in turn, to more considered opinions, and thus provides the consensual valuations that inform political, economic and aesthetic actions. The elements of the formula consist of press, conversation, opinion, and action. I argue that the long-run effect of the mainstream media—the newspaper, but even more the radio and television— moved politics off the street and into the home, hence the concern over “the narcotizing dysfunction” of the news media. In the era of the Internet, I argue that media—old or new, mass or social—are far from being the whole of the story. It is some combination of these media, plus word of mouth, plus some rather well-known elements of social-movement theory, plus the social psychology of collective behavior that help to explain. But let us not lose sight of the different functions served by the different media. If the mass media—newspapers, radio, and television—may be said to have moved people “inside,” the social media, so called, serve to mobilize, and may bring them “outside,” again. 相似文献
9.
Erga Atad 《Journalism Practice》2017,11(6):760-776
This study examines whether news broadcasts across nations are more cosmopolitan or parochial in their essence. To answer this question, the article proposes two unique theoretical concepts: “global newsworthiness” and “reversed domestication.” Global newsworthiness refers to news broadcasts that include ranges of countries, selected by several different reporting criteria. Reversed domestication refers to the connection made between the country of origin of the broadcasting media and the news content. Four television news networks were compared—CNN International, BBC World News, Al Jazeera English and France 24. The findings point to different levels of global newsworthiness and reversed domestication. 相似文献
10.
Edward W. Borgers 《广播与电子媒介杂志》2013,57(3):239-240
The current emphasis placed by the television industry on the development and production of public affairs programing has led to increased reliance upon perhaps the oldest, most simple, and least costly form of informative programing: the interview. This recent attention should not be allowed to obscure two facts: 1) the average interview program, valuable as it may be, rarely attracts audiences (and sponsors) to the same extent as does an “entertainment” program; and 2) some programs are exceptions. For eight years the “Paul Coates Show” has fascinated a loyal audience that has amply repaid the program's sponsors. Why has this particular program done so well? Mr. Coates, a widely‐read newspaper columnist, does not fit the stereotype of a television “personality,” neither are his questions so probing as those of some other television interviewers. In an attempt to uncover the factors underlying the popularity of the “Paul Coates Show,” Dr. Borgers has analyzed the structure of a number of programs and has arrived at some useful conclusions. 相似文献
11.
Don C. Smith 《广播与电子媒介杂志》2013,57(1):35-44
Difficulties in indexing the degree of motivation or attention to television by people in the same room with a “live” television set have long been recognized. One element of this problem has been the question of determining which member of the household actually makes the selection of specific program or channel, and whether there are differences between types of households or socio‐economic classes that are related to different patterns of channel or program selection. 相似文献
12.
In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect. 相似文献
13.
According to the uses and gratifications approach, individuals try to satisfy needs by means of media use. The empirical application of this approach is often problematic because of the concept of “needs.” It is argued that the focus should shift to social and psychological factors as direct explanations of behavior. This article hypothesizes that adolescents' television use for mood management is predicted by factors related to the school and family contexts. Results support the hypothesis that tensions generated within the social contexts of home and school life are directly and indirectly related to the use of television for mood management. 相似文献
14.
This study extended talk radio research to a developing nation setting. Results received from a Kingston, Jamaica sample of 268 adults, with access to 10 call‐in programs, supported the hypothesis that information and surveillance are the primary gratifications sought from call‐in radio programs in a developing nation. In contrast to U.S. results, reinforcement and companionship were less sought from talk radio listening. Lower socioeconomic status, lower educated, and higher isolated listeners were most apt to find gratification through a range of call‐in programs. These results indicate a potentially important role for call‐in radio in developing nations. 相似文献
15.
《Communication monographs》2012,79(4):301-305
"Communication” is examined as a cultural term whose meaning is problematic in selected instances of American speech about interpersonal life. An ethnographic study, focusing on analysis of several cultural “texts,” reveals that in the discourse examined here, “communication” refers, to close, supportive, flexible speech, which functions as the “work” necessary to self‐definition and interpersonal bonding. “Communication,” thus defined, is shown to find its place in a “communication” ritual, the structure of which is delineated. The use of the definition formulated, and of the ideational context which surrounds it, is illustrated in an analysis of a recurring public drama, the “communication” theme shows on the Phil Donahue television program. Implications of the study are drawn for ethnography as a form of communication inquiry. 相似文献
16.
Michael H. Prosser 《Communication Studies》2013,64(4):262-271
As United States Ambassador to the United Nations, Stevenson, with the assistance of his staff, analyzed and prepared to address three widely varied audiences: the primary audience, his fellow diplomats; his secondary audience, representatives of the world press and the radio and television media; and a spontaneous and ever‐changing group of daily visitors. To influence these audiences and to seek the widest level of support and the least antagonism for American policies, Stevenson had to concern himself with their functions, attitudes, and loyalties. 相似文献
17.
《Journalism Practice》2013,7(2):178-195
One of the characteristics of convergence journalism is the prominence of repurposing of content. This article analyses news production processes at the Norwegian public service broadcaster, NRK, through the concepts of genre and adaptation. Convergent, or cross-media, news journalism involves media content travelling across media boundaries. As different media platforms use different sets of sign systems (audio, video, writing, images and graphics), this requires some form of translation or adaptation. This article analyses some examples of audiovisual content that travels across media platforms; mainly from television and radio to the Web, but also between radio and television. News content made for a specific programme on a specific platform, with a characteristic rhetoric, is adapted in part or as a whole to be republished on a different platform with a different rhetoric. In conclusion, the article outlines a typology of different forms of repurposing in cross-media news journalism, expanding on those found in Dailey et al.'s (2003) “convergence continuum”. 相似文献
18.
The “prestige factor” has been known to social scientists for many‐years. It shows up in the “over‐reporting” that occurs whenever people are asked, to tell an interviewer their income, or the amount of schooling they have had—or the amount of viewing of an educational television station they do. The management of ETV stations is well aware that their audience often isn't as large as reported, and that the same “prestige factor” prevents them from receiving sufficient data from their audience as to the reason why they do or do not view ETV. In the present study, an experimental approach was made. Three different kinds of appeal were used in a promotional campaign designed to cause people to watch an ETV station more often. The results, of each appeal were compared to a group of ETV viewers and non‐viewers who were not exposed to the promotional material. These data were derived from the Oregon Educational Television Project, which was financed in part by a grant from the Department of Health, Education and Welfare. John Shepherd received his Ph.D. from the University of Southern California, and is presently Associate Professor of Speech and Director of the Division of Broadcast Services and Televised Instruction at the University of Oregon. 相似文献
19.
Sushma Gupta 《The Communication Review》2013,16(1):101-109
Mass media, radio and television, have been playing a very important role in the formal education of Ethiopian children for a quarter of a century. The chronological development and future plans of their use for educational purposes are described in this paper. Ethiopia is unique among most Third World countries in the sense that the mass media in Ethiopia function under the Ministry of Education, not under the Ministry of Information, and cover almost ninety percent of the population of the country. This might be an example for other Third World countries. 相似文献
20.
Howard H. Bell 《广播与电子媒介杂志》2013,57(3):199-240
The fact that not everyone may like a given television program isn't news; but the fact that the demographic characteristic of race is associated with selective liking and disliking of network television programs that were designed to appeal to a “mass” audience may be surprising. The following article aroused a great deal of heated discussion when an early version was presented at the 1965 meeting of the Association for Education in Journalism, and should do so again after publication in these pages. James W. Carey is Research Assistant Professor in the College of Journalism and Communications at the University of Illinois. 相似文献