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1.
Previous research suggests that media featuring exemplars of specific altruistic motivations can make those motivations more accessible in viewers’ minds. The present study extends this research to also examine egoistic motivations. We (a) developed a coding scheme to examine how frequently exemplars of altruistic and egoistic motivations appear in media content, (b) developed an intuitive motivation-affect misattribution procedure to measure the accessibility of altruistic and egoistic motivations, and (c) examined whether exposure to media content portraying specific motivations makes those motivations more accessible in audiences. The findings are discussed in terms of the model of intuitive morality and exemplars.  相似文献   

2.
Content analyses examining the values expressed in popular music have been predominantly ad hoc, limited to antisocial themes, and lacking a comprehensive theoretical coding scheme. We applied a content analytic scheme based in the model of intuitive morality and exemplars (MIME) to examine altruistic and egoistic values in popular music over 60 years. Findings show (a) more frequent representation of egoistic than altruistic motivations, and (b) the profusion of egoistic motivations focused mostly on romantic (in adult-targeted music) but also platonic (in child-targeted music) relationships.  相似文献   

3.
The model of intuitive morality and exemplars is an organizational framework that was created to incorporate theories of basic human motivations with both micro- and macrolevel media research. Thus far, literature has integrated a framework of basic moral intuitions (here labeled altruistic motivations) with the model but has yet to integrate a framework of basic egoistic motivations. The current study integrates frameworks for both altruistic and egoistic motivations with the model in order to examine depictions of motivational incongruities (e.g., moral dilemmas) in television content for young audiences. Findings suggest that the frequency of depicted motivational incongruities increases as audience target-age increases. In addition, findings show that most motivational incongruities involve both egoistic motives versus altruistic ones, rather than just egoistic or altruistic motives alone. Discussion centers on implications for research on media and morality as well as entertainment theory.  相似文献   

4.
In light of literature documenting differences in viewers’ entertainment preferences, this study (N = 168) examined how motivations for film consumption based on pleasure (hedonism) and meaning (eudaimonia) are associated with moral disengagement and enjoyment of content featuring a morally ambiguous character. Findings indicate that whereas hedonic motivation positively influenced moral disengagement, eudaimonic motivation had the reverse effect. Furthermore, eudaimonic motivation had a direct positive influence on enjoyment, and the relationship between hedonic motivation and enjoyment was mediated by moral disengagement. Implications for the role of morality as it relates to individual preferences for media consumption and enjoyment are discussed.  相似文献   

5.
A narrative approach to studying media that focuses on character motivations represented in film is presented. A content analysis identified the motivations of 58 mental health professional characters represented in popular films (1990–1999). These characters were most commonly motivated by money, power, or a concern for others. Characters motivated by love/lust or self-healing were less common. Young female characters were more strongly motivated by love than other characters. Those characters motivated by a concern for others also tended to be motivated by a need for self-healing but not by a need for power. The distortions and insights of cinematic depictions of mental health professionals' motivations are considered. The implications of a narrative approach for future audience response media research are also discussed.  相似文献   

6.
ABSTRACT

Moral Foundation Theory forwards that morality is a traitlike disposition that guides one's behaviors, attitudes, and communication. This study examined the relationship between participants' moral foundations and their aggressive and adaptation communication traits. Results of this study suggest that the foundations that concern others (i.e., harm/care and fairness/reciprocity) were associated negatively to verbal aggressiveness, argumentativeness, and Machiavellianism and associated positively with responsiveness, assertiveness, and cognitive flexibility. The foundations that concern socially binding constructs (i.e., in-group/loyalty, authority/respect, and purity/sanctity) were negatively related to Machiavellianism and cognitive flexibility.  相似文献   

7.
We count words in film subtitle files in an attempt to reveal morally relevant patterns of linguistic content. We argue that function words (e.g., pronouns, prepositions, conjunctions) should be positively associated with thought-provoking narrative forms. To test this hypothesis, we associate function words to aggregate measures of film viewership and appraisals. Results suggest that function words are negatively associated with measures of viewership but positively associated with appraisals. As such, our finding is consistent with the idea that function words are more likely to occur in narrative forms that audiences value more than they actually consume. We relate this finding to past research, which has shown the same pattern for hedonic versus meaningful entertainment gratifications. Discussion centers on implications for recent theorizing in this area.  相似文献   

8.
Crowdfunded journalism is a new model for funding journalism in which reporters solicit micropayments from readers to finance their reporting. In the present study, we seek to identify the major motivations behind readers' donations to a pioneering crowdfunded journalism website, Spot.Us. Under the theoretical framework of collective action, we explore a total of 9 motivations: altruism, fun, belief in freedom of content, social, community, self-esteem, understanding, image, and family and friends. Combining self-reported survey data (N = 344) with behavioral data on readers' complete donation records obtained from the Spot.Us server, we found that belief in freedom of content, altruism, and contributing to one's community were self-reported to be highly valued by donors, but fun and family and friends motivations were the only positive predictors for actual donation levels. We discuss the implications of these findings on the sustainability of crowdfunding as a business model for news.  相似文献   

9.
王平 《图书情报工作》2016,60(15):134-139
[目的/意义] 以国外学者和研究机构对“未成年人是数字一代”这一论断的讨论和相关研究成果为研究对象和思考起点,对未成年人互联网利用行为差异的相关研究成果进行梳理,并在此基础上提出相关理论思考。[方法/过程] 以谷歌学术搜索为工具,以“teenager、youth、young people、children”+“internet use”为搜索关键词进行检索,并根据引文线索,获得相关文献40余篇,对文献进行主题和内容分析。[结果/结论] 文献梳理发现:国外研究认为未成年人互联网利用行为差异不能仅用“拥有/不拥有”描述,它有多重维度的表现,包括频率、内容、地点、动机、认知等多个方面;影响因素包括文化因素、社会家庭因素、能力素养、社会经济背景、年龄、性别等。得出结论:未成年人互联网利用行为差异研究与数字不平等研究是一致的;影响因素较为复杂且处于动态变化中,其中社会文化资本、信息技能和利用动机较重要。  相似文献   

10.
《Communication monographs》2012,79(4):458-483
Framed by relational dialectics theory (Baxter), this investigation considered the meaning(s) of motherhood in female–female co-motherhood. Analysis identified two competing discourses: (1) discourse of essential motherhood (DEM) and (2) discourse of queer motherhood (DQM). Speakers' invocation of the DEM reinscribes the mainstream US cultural discourse that children can have only one authentic (i.e., biological) mother, whereas invocation of the DQM denaturalizes the DEM's presumptions of authentic motherhood as biological, interrupts monomaternalism, destabilizes the patriarch, and troubles the equation of biological with moral motherhood. Whereas interpenetrations of the DEM and DQM were typically sites of adversarial discursive struggle, in a few instances, the DEM and DQM rose above their antagonistic relationship, combining to create new meanings of motherhood.  相似文献   

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