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1.
Respondent's opinions about survey research are regarded asan expression at the individual level of the general survey-takingclimate. Based on a review of the research about ‘surveyson surveys’ five relevant dimensions of the respondent'sopinion about surveys are distinguished: survey enjoyment, surveyvalue, survey cost, survey reliability, and survey privacy.Items related to these aspects are used to develop an ‘Opinionsabout Survey Scale’. The results of an analysis of thepredictive validity of the scale support the expectations basedon the theory of planned behavior. Opinions about surveys areassociated with the intention to participate in future surveysand with hesitation to fill out the questionnaire of a mailsurvey. Opinions are not related with participation in a follow-upmail survey. The results of the wave analysis of a mail surveyare a clear indication that nonrespondents have more negativeopinions about different aspects of surveys. This also meansthat the measurement of opinions is biased. However, becauseof this bias it is worthwhile and useful to measure these opinions.  相似文献   

2.
Many government organizations use web heuristics for the quality assurance of their websites. Heuristics may be used by web designers to guide the decisions about a website in development, or by web evaluators to optimize or assess the quality of an existing website. Despite their popularity, very little is known about the usefulness of heuristics for web designers and evaluators. In this study, five government heuristics are examined with special attention to their presumed use, content, validity, and presentation format. Our findings raise questions about the usability of heuristics for web design and web evaluation purposes. More research into the actual use and effects of web heuristics is needed.  相似文献   

3.
《资料收集管理》2013,38(1-2):27-42
Since the Pittsburgh Study was designed to provide measures of use that could be applied in other libraries, the question of its validity is an important one for libraries generally. A prominent feature of the Study is its estimate of the amount of use received by serials, and the percentages of serial titles expected to be used at least once during a year. This paper examines the Study's conclusions about serial use, compares these results with those reported by other libraries, and raises questions about the methods and procedures employed.  相似文献   

4.
This study investigated the extent to which the third-personeffect—the tendency of people to estimate greater impactof media messages on ‘other people’ than on themselves—mightdepend upon question-contrast effects (i.e. self-serving comparisonstriggered by back-to-back questions dealing with effect on othersand oneself), the order of questions, and respondents' levelsof background political knowledge. Two hundred and eighty-sevensubjects participated in two experimental studies involvingquestions about media coverage of President Clinton's possiblerole in the ‘Whitewater Affair’, his alleged frequentpolicy reversals, the O. J. Simpson murder trial, and childmolestation charges against Michael Jackson. Both experimentsresulted in significant third-person effects that did not dependupon having the same respondents answer both questions; meansfor single-question (no contrast) conditions did not differsignificantly from comparable means in two-question (contrast)conditions. No significant main effects of question order wereobserved. In Experiment 1 a significant interaction betweenpolitical knowledge and question order was found, such thata negative relationship between knowledge and perceived impacton oneself emerged when the ‘self’ question followeda question about perceived effects on others. Experiment 2 replicatedthe interaction for two of three news stimuli, and indicatedthat it was not a product of differences in the personal importanceof issues. Implications of these results for understanding thethird-person effect are discussed.  相似文献   

5.
The U.S. Supreme Court’s 1991 decision in the Feist case wiped away the idea that “sweat of the brow” is adequate for a copyright claim. The history of the relevant issues is discussed and the Court’s decision is examined. The decision has a number of implications for publishers but leaves many questions unanswered.  相似文献   

6.
In his 1987 presidential address to the annual AAPOR meeting,J. Ronald Milavsky stated that ‘we need to start payingmore attention to the public's estimate of the worth of surveyresearch’ (1987, p. 447), but the literature shows littleresponse to that call. Historically, broad-stroked conclusionsabout public attitudes have been positive, but the data arescanty and there has been little analysis of the structure ofopinions. In this study, we take a step in examining what thepublic thinks about how we know what it is thinking. In additionto standard direct questions about the accuracy and frequencyof polls, we developed indirect measures designed to tap attitudesabout polling as a mechanism in policy representation. Our evidencesuggests that poll confidence is multi-dimensional and thatthe indirect questions provide insights not apparent when peopleare asked directly about polling. We suggest additional researchpaths to explore the nature, sources, and implications of bothpositive and negative dimensions to attitudes about public policypolls.  相似文献   

7.
Over the last few years, questions in the Australian polls aboutthe rate of immigration and the rate of Asian immigration havegenerated a remarkably wide range of response. While most ofthe polls conducted since 1984 suggest majority opposition tothe rate at which immigrants, including Asian immigrants, havebeen coming to Australia, other polls suggest majority support.Differences between the 1984 poll figures and some of the morerecent polls may reflect changes over time. Other polled differencesalmost certainly reflect differences in the way the questionswere worded. However, the most remarkable if least obvious causeof the difference seems to be the contexts in which the questionswere asked; more precisely, differences in the length and focusof the various questionnaires in which questions on immigrationwere embedded. Public opinion on the rate of immigration isnot only ‘soft’, it is created in the very attemptto measure it. Under these circumstances there is little pointin trying to isolate ‘majority opinion’ or in attemptingto establish which of the polls provides the most accurate reading.Where different readings are a product of differing contextsthey may be best understood in terms of competing conceptionsof what ‘public opinion’ itself is all about.  相似文献   

8.
An array of communication technology, such as text messaging, social networking sites, and mobile apps, have become the platforms through which many self-disclosures take place. This brings forth questions about which factors determine media selection for self-disclosure, such as media appropriateness and efficiency. Survey participants (N = 598) indicated modality preferences for disclosing hypothetical negative, positive, private, and public scenarios to a friend. For positive or public disclosures, modalities considered most convenient were more likely to be chosen; for negative or private disclosures, participants were more likely to select modalities that were considered most appropriate. Results also show a discrepancy between perceptions of appropriateness and motivations for media selection. These findings present implications for the balance between media appropriateness and efficiency in self-disclosure strategies.  相似文献   

9.
The European Union (EU) maintains a system of depository libraries in the United States. This study surveyed 55 of the U.S. European Union depositories concerning the scope of their efforts to provide bibliographic instruction for the EU collection. Survey respondents were also asked about other promotional efforts. The study found that librarians responsible for the European Union collections were enthusiastic about the applicability of the materials to a variety of research questions, but that the time available for instruction in their use was limited. In designing an instruction program, respondents indicated that it is important to include information about the structure and function of the EU, as well as information about the use of the major reference tools.  相似文献   

10.
Because of the high cost of the 1990 census and the continuedundercoverage of some population subgroups, it has been suggestedthat administrative records be used to supplement or replaceconventional census-taking activities. Very little informationexists concerning public knowledge and attitudes on this topic.The most extensive information to date comes from questionsasked on several IRS surveys of taxpayers. In late 1993 an opportunitypresented itself to add a small number of questions about datasharing to national telephone surveys conducted by the WisconsinLetters and Sciences Survey Center. Here we report on an analysisof these data.  相似文献   

11.
This is the first study since the 1990's that solicits information about fundraising activity from a broad representation of academic libraries in the United States. Survey questions were adapted from previous studies to identify how this practice has evolved over the last twenty-five years. Results provide insight into prevalent conditions including the investment made in fundraising, common giving opportunities, the level of involvement of academic partners and leaders and the most common constituency groups who give and volunteer. This high-level view of fundraising activity in academic libraries establishes a foundation that can guide further research on this topic and points to an urgent need to revise academic library fundraising strategies and investment.  相似文献   

12.
刘苏雅 《图书情报工作》1995,39(5):17-19,74
对两个英语专业术语——“bibliographic(al)”和“bibliographic(al)control”的通行中文译法提出了质疑,以事实说明“bibliographic(al)”不仅可译作“书目的”,在很多情况下还可译作“文献的”;而“bibliographic(al)control”则应译作“文献控制”才更符合理论提出者和阐释者的初衷。  相似文献   

13.
In recent years, a number of new techniques have been developed—includingdeliberative polls and educational surveys—that attemptto gather measures of public opinion that is of higher quality(i.e. better informed or more deliberative) than that recordedin typical mass opinion surveys. This paper addresses severalgeneral sets of questions. What is meant by ‘quality’in public opinion? What criteria can be enumerated by whichthe quality of public opinion can be assessed? In grapplingwith these questions, the paper argues that conceptions of qualityin public opinion are inextricably bound to broader conceptionsof quality in democratic decision making, a complex processinvolving multiple phases and collective participants. In addition,a number of important contradictions and ambiguities underlieconceptions of quality in public opinion.  相似文献   

14.
This study examined the music lecturers and librarians use and perception of YouTube in selected Kwara State tertiary institutions. Survey approach was adopted to conduct the study. The sample comprised 35 respondents (20 librarians and 15 music lecturers). Three research questions were answered while data were analyzed using percentage, frequency count, and cross tabulation. YouTube was used by the music lecturers mostly for teaching, research and learning, enhancing learning experience, and engaging students with the contents of music lessons. Librarians on the other hand use YouTube mostly as reference point for events and occurrences, teaching tool for library instruction; and for communicating other libraries.  相似文献   

15.
The Community Heritage Grant Program (CHG) run by the National Library of Australia is an institution in the Australian cultural heritage landscape, providing foundational support to many small organisations who work in community memory-making. In this paper, the author presents the findings of her research into who and what is being funded by the CHG Program, and what the program highlights about community memory-making needs. Drawing from 23 years of public data, this research raises questions about the CHG Program model and its validity and purpose in a changing social and technological environment. Ultimately, the lesson from this study is that more research is required to identify and better understand Australian perspectives of community archives and memory-making.  相似文献   

16.
This paper, part of a larger effort to explicate the natureof American exceptionalism, is based on an assumption recentlyenunciated by Kazuo Ogura: ‘To define the "other" is toknow one's nation’ (Lokker, 1992, p. 2). A person whoknows only one country basically knows no country well. Comparingthe United States or Japan with other nations is the best wayto learn about each. In a previous work, I dealt with Canada,and argued that ‘it is precisely because the two NorthAmerican democracies have so much in common that they permitstudents of each to gain insights into the factors that causevariations’ (Lipset, 1990). Here, I shift to looking atthe two outliers, the two developed nations which are most differentfrom each other. They clearly have distinct organizing principles.And their values, institutions and behaviors fit into sharplydifferent functional wholes. These variations, of course, havebeen written about in myriad comparative scholarly, businessand journalistic works. Given my limited contact with Japan(five visits covering a total of six months over 30 years),I cannot add to them observationally. This article, however,seeks to elaborate and test the validity of the qualitativeanalyses by a comprehensive examination of the comparative dataon opinions, values and behavior, collected by public opinionagencies (Glazer, 1976). As will be evident, there are astonishinglylarge differences between them.  相似文献   

17.
In attempting to move questionnaire design from art to science,researchers use different evaluation techniques to help determinehow well questions are working. Techniques such as behaviorcoding, respondent debriefing, interviewer debriefing, cognitiveinterviewing, and nonresponse analysis all provide informationto help the questionnaire designer assess whether respondentsunderstand questions as intended and whether they are able toprovide adequate answers to them. However, these techniquesdo not actually measure question reliability. It is assumedthat questions that pass the screen of the questionnaire evaluationtechniques described above are also more likely to produce datathat are reliable and valid. In this paper, we use behaviorcoding data to predict test–retest reliability. Respondentbehavior codes significantly predict such reliability whereasinterviewer codes—at least in this survey—do not.We also report the results of sensitivity testing to determinewhat percentage of adequate respondent answers best predictstest—retest reliability.  相似文献   

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20.
The ability to validly measure campaign exposure is central to claims of public communication campaign effectiveness. Surprisingly, scholars have paid remarkably little attention to questions about the validity of various ways to measure campaign exposure. This paper begins to address this gap by outlining conceptual, empirical, and practical issues in developing valid measures of campaign exposure. First, I offer a brief definition of measurement validity and describe a variety of measurement options utilized in recent, large–scale health communication campaign evaluations. Next, I outline conceptual and empirical assumptions behind these various measurement strategies. I continue with a review of research that has applied validation criteria to specific measures of campaign exposure. I conclude by offering a series of guidelines for exposure measurement and validation practices based on the evidence to date, which I caveat by describing tensions and emergent issues that researchers will need to consider in future work.  相似文献   

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