共查询到20条相似文献，搜索用时 31 毫秒
1.
《Communication monographs》2012,79(3):190-221
With an 1890 book called The Influence of Sea Power Upon History, Alfred Thayer Mahan had a profound and far‐reaching impact upon subsequent world events. In large measure, Mahan's effectiveness was derived from his style in discourse. Evidence for this assumption is found in the reactions of Mahan's readers, in their correspondence to him or about him. Analysis and synthesis of those situationally bound responses to discourse account for a rhetorical function of style in language as para‐message conducing to ethos. 相似文献
2.
《Public Library Quarterly》2013,32(1-2):131-148
ABSTRACT The text of a successful employee scholarship program policy at the St. Louis Public Library is presented in this article. The policy covers rationale, application and renewal procedures, content and degrees covered, levels of financial support, approval and disapproval process, appeal procedure if application denied, work time and monetary repayment options, for single classes and associate's degrees along with Bachelor's and MLS degrees as well. 相似文献
3.
《The Reference Librarian》2013,54(79-80):57-65
Summary Digital reference is an important research area with the potential to enhance information delivery to library patrons. The process of digital reference involves the challenges and problems of an interactive computer-mediated reference interview. Related studies of mediated online searching have identified the major tasks during a mediated online search. The search intermediary's tasks included gathering information on the information need, previous searches on the topic by the information seeker, search terms and strategies, database selection, search procedures, system's outputs and relevance of retrieved items, and the number of topics to be searched. The information seeker's tasks include providing information to the search intermediary on their topic, discussing their previous information seeking and evaluating the online search output. Models of digital reference interviews need to include more complex information seeking behaviors, such as successive searching and multitasking. Further research is needed to extend our understanding of digital reference processes. 相似文献
4.
《Communication monographs》2012,79(4):427-428
Researchers have ignored the role of mass communication in the process of political socialization. Research on the media's influence in the election process stem from classical studies largely reported prior to the political use of television. Recent evidence suggests that mass communication may have direct effects on political behavior. Though the literature fails to resolve the question of media's influence in the election process, previous pronouncements of “limited effects” need to be re‐assessed. Suggested hypotheses for that assessment are presented. 相似文献
5.
《Communication monographs》2012,79(2):119-123
The relationship between one's attitude toward self‐disclosure in interaction and the complexity of his system of dimensions for construing the behavior and character of others was examined within a cognitive‐developmental framework in which development was hypothesized to be a function of the range and intensity of one's social experiences. Significant correlations involving three indices of construct usage reflecting the differentiation and integration of the motivational constructs in a perceiver's cognitive system suggest that it is one's motivational constructs which are elaborated through self‐disclosing interactions and which, in turn, allow for the formation of the kind of subjectivity satisfying impressions that favorably orient one toward the mutual disclosure of self‐attributions. 相似文献
6.
7.
Dr. Frank Habann 《媒体管理杂志》2013,15(1):14-24
Abstract For media firms, convergence is a strategy for value creation. However, the concept of convergence belongs to a field of media research and practice that still is in a pre‐paradigmatic stage (Kuhn). The aim of the analysis is to contribute to the process towards “normal science,”; where the paradox of conceptualisation is solved and the outcome is guiding research as well as business development. The article introduces the concept of “value creation convergence,”; and discusses its potential as a sixth dimension of the convergence concept in relation to Miège's typology of traditional media firms (editorial, press, and flow) and Stabell &; Fjeldstad's typology of value creation configurations (chain, shop, and network). 相似文献
8.
Bonnie J. Dow 《Communication Studies》2013,64(3-4):225-240
AIDS activist Larry Kramer's 1983 essay, “1,112 and Counting,” was a key rhetorical event in the development of AIDS activism by gays. This analysis relies on perspective by incongruity to explain Kramer's attempts to stimulate AIDS activism by altering gays’ perceptions of the disease and its implications for their lives and identities. The author argues that the power of perspective by incongruity in this case is linked to its facilitation of genuine argument, a personalized form of persuasion that forces both arguer and audience to confront an argument's implications for their own identities and behavior as moral human beings. The conclusion suggests that “1,112 and Counting” functions as a variant of constitutive rhetoric that de‐constructs and re‐constructs audience identity. 相似文献
9.
Amy Jo Coffey 《媒体管理杂志》2013,15(2):81-90
Abstract In what has become an increasingly multilingual United States, growing numbers of television advertisers have begun targeting foreign language speakers. Because of the increased cost and effort in crafting unique ad campaigns, however, the factors behind this investment decision are explored. Using an online survey, advertisers (N?=?1,150) were asked how they valued various demographic audience traits as they considered potential target markets. T tests revealed significant differences between foreign language and non-foreign language advertisers' audience preferences. Logistic regression showed that, contrary to previous audience valuation findings, household income was not a primary factor in foreign language audience investment decisions. Rather, advertisers who valued household income more were less likely to invest in foreign language audiences in the United States, with language dependency and cultural traits predicting a greater likelihood of investment. The Audience Investment by Isolation Model is offered, which can help explain the investment decision-making process by advertisers as they weigh demographic audience traits, audience isolation strategies, and costs. 相似文献
10.
《Communication monographs》2012,79(4):364-370
Concepts from Heider's “Attribution of Responsibility” theory were used to investigate the process of message source evaluation. The results of a role‐playing experiment indicate that: (1) When a message source's previous behavior has had favorable consequences for a receiver, the source will be rated more “safe,” “qualified,” and “dynamic” to the extent that responsibility for those consequences are attributed to the source; and (2) when the source's previous behavior has had unfavorable consequences for the receiver, the source will be judged less “safe” but more “qualified” and “dynamic” to the extent that responsibility for those consequences are attributed to the source. 相似文献
11.
《Communication monographs》2012,79(4):287-295
Attempts to circumscribe “the Burkean method” of rhetorical criticism can be frustrating. Critics more profitably might use Burke as an example and a prod, appropriating—as was done in this study—whichever of Burke's concepts, methods, and metaphors seem applicable to a given rhetorical event. Burke's “chart‐prayer‐dream” trilogy, together with his understanding of “strategies,” was employed to examine Morley's “Home Rule” speech before the Oxford Union in 1888. Morley's reply to Randolph Churchill abandoned propositional argument in favor of reviv‐alistic‐exhortation early in the speech; his strategies of form, argument, labelling, style, and mimesis are best understood as those of the High Priest seeking a confessional and an act of expiation from his auditors. 相似文献
12.
《Cataloging & classification quarterly》2013,51(2):77-82
ABSTRACT The main problems of cataloging Persian language materials as it is practiced in North America are discussed. The problems are grouped by origin: those that originate from the implementation of the ALA-LC Romanization Tables for Persian; those that occur either because of misleading examples used in that Table's rules for application section, or a lack of functional knowledge of Persian; and those that appear in the treatment of names generally and choice and form of main entry specifically, due to the application of inappropriate rules for Persian names. Suggestions for dealing with these cataloging issues are presented. 相似文献
13.
《Communication monographs》2012,79(4):248-253
Though the scope of Aristotle's Rhetoric is at once broader and more limited than Bacon's theory, the Englishman owes most of his primary rhetorical doctrines to his predecessor. The two philosophers agree on the nature and general function of rhetoric, its place among the arts and sciences, its psychological basis, and the use to which it puts logical, ethical, and pathetic proofs. Some of Aristotle's hints are expanded by Bacon, mainly those regarding the philosophical style, and Bacon often corrects what he takes to be inconsistencies and errors in Aristotle's work. Moreover, because he looks to the past only for material to change and augment, Bacon does original and important new things to Aristotle as he re‐works him for a new English rhetoric. 相似文献
14.
Craig R. Smith 《Communication Studies》2013,64(4):256-269
A careful analysis of the role of authentic discourse and primordial language in Heidegger's works helps one to understand what Heidegger means by the “path” to Being. His works move toward a more perfect and yet primordial notion of discourse where humanity learns to use language in authentic ways and where logos speaks for Being. 相似文献
15.
John S. Seiter 《Communication Research Reports》2013,30(4):334-344
Compared to televised debates using a single‐screen presentation, those using a split screen presenting both debaters simultaneously show viewers the nonverbal reactions of a debater's opponent. This study examined the effect of such reactions on viewers’ ratings of both the speaker's and the nonverbal communicator's veracity. Students watched one of four versions of a televised debate. One version used a single‐screen presentation, showing only the speaker, while the other three versions used a split‐screen presentation in which the speaker's opponent displayed constant, occasional, or no nonverbal disbelief regarding the content of the speaker's message. After watching the videos, students rated the veracity of the debaters’ communication. Analysis indicated that when the nonspeaking debater showed constant signs of disbelief, his communication was perceived as deceptive, while his opponent's communication was perceived as truthful. Moderate signs of disbelief lowered truthfulness ratings for both debaters’ communication. These results and their implications are discussed. 相似文献
16.
John H. Lerch 《广播与电子媒介杂志》2013,57(3):213-224
The question of “who is to supply programs” to television networks is one that affects viewers, advertisers, and licensees as well as networks and program producers and packagers. The revolutionary change that took place in the early 1950's, when the advertising agency was supplanted by the network as the primary source of programming, cured many then‐existing problems, but led to complaints that the networks could and did prevent “outside” creative program agencies from having an outlet for their productions. These complaints, added to those presented in Congress and elsewhere about the present quality of television programming, led to the proposal discussed in the following article. Often mislabeled, and still more often misunderstood, the FCC's proposal is intended to “preserve intact the present structure of television network broadcasting, but seeks within that structure to improve conditions of competition in the program process.” 相似文献
17.
《Communication monographs》2012,79(1):69-74
Eighty English‐Canadian subjects listened to a taped persuasive communication attributed to either an English‐Canadian or a French‐Canadian source and read with either an English‐Canadian or a French‐Canadian dialect. Both the speaker's dialect and the source's ethnicity affected the audience's reaction to the message. French‐Canadian subjects responded more favourably to a communication read with an English‐Canadian dialect than one read with a French‐Canadian dialect and responded more favourably to a communication attributed to an English‐Canadian source than one attributed to a French‐Canadian source. Furthermore, French‐Canadian sources were evaluated less stereotypically when communications attributed to them were read with an English‐Canadian dialect than when read with a French‐Canadian dialect. Methodological and theoretical implications of these results are discussed. 相似文献
18.
On October 22, 1986, C. Everett Koop released the Surgeon General's Report on Acquired Immune Deficiency Syndrome. This essay examines that report as a rhetorical watershed in the national dialogue about AIDS. We suggest that this report—and the media attention that attended it—dramatically shifted the socio‐political environment concerning AIDS and contextual‐izfd Reagan's silence concerning the disease as a lack of presidential leadership on the issue. 相似文献
19.
This paper takes a specific issue, the regulation of children's television, and shows how that issue might best be examined. The method of analysis used is the Krasnow‐Longley‐Terry systems approach to broadcast regulation. 相似文献
20.
James Miller 《广播与电子媒介杂志》2013,57(3):625-639
This article examines the 1970‐1978 performance of the Office of Telecommunications Policy (OTP) as presidential advocate. OTP's involvement with six broadcast issues is documented and its effectiveness noted. Major constraints on OTP performance are analyzed. 相似文献