Regulation     

William E. Francois  R. Terry Ellmore  Joseph J. Hemmer Jr.  Carol E. Jenson  Jim Surmanek  Arnold Barban 《Communication Booknotes Quarterly》2013,44(5):55-56

William E. Francois, MASS MEDIA LAW AND REGULATION (Columbus, Ohio: Grid Publishing, 1982—price not given)

R. Terry Ellmore, BROADCASTING LAW S REGULATION (Blue Ridge Summit, Pa.: TAB Books, 1982—$24.95)

Joseph J. Hemmer, Jr., COMMUNICATION UNDER LAW: VOLUME II: JOURNALISTIC FREEDOM (Met uc hen , N.J.: Scarecrow Press, 1980—$20.00)

Carol E. Jenson, THE NETWORK OF CONTROL: STATE SUPREME COURTS AND STATE SECURITY STATUTES, 1920-1970 (Westport, Conn.: Greenwood Press, 1982—$27.50)

CURRENT DEVELOPMENTS IN COPYRIGHT LAW 1982 Handbook 144, 1982, 894 pp.)

INFRINGEMENT OF COPYRIGHTS Handbook 134, 1981, 275 pp.)

MEDIA PLANNING: A QUICK AND EASY GUIDE by Jim Surmanek (1980—$9.95, paper)

ESSENTIALS OF MEDIA PLANNING: A MARKETING VIEWPOINT by Arnold Barban, et al. (1976(!)—$7.95, paper)

Huntley Baldwin, CREATING EFFECTIVE TV COMMERCIALS (1982—$22.95).

A MARKETING APPROACH TO BUILDING STORE TRAFFIC WITH BROADCAST ADVERTISING by William L. McGee and others (1978—$50.00, paper)  相似文献   

The Impact of News Use and News Content Characteristics on Political Knowledge and Participation     

Yung-I Liu  Fei Shen  William P. Eveland Jr.  Ivan Dylko 《Mass Communication and Society》2013,16(5):713-737

Research has examined the relationship between traditional news media use and normatively important political outcomes such as knowledge and participation. However, most research fails to account for variations in the nature of news over time and across communities that could alter the fundamental relationship between exposure and these outcomes. Here two studies are presented—one with variation in news characteristics over time based on the American National Election Studies time series data and another with variation across local communities and newspapers within a single state during a single election year—to assess the hypothesis that the relationship between news use and political outcomes are moderated by natural variations in the nature of the news content and news outlets.  相似文献   

From Shelf to Spotlight: Rediscovering Modernist Books From Eastern Europe at The New York Public Library     

Robert H. Davis Jr.  Edward Kasinec 《Slavic & East European Information Resources》2013,14(4):355-373

This essay contextualizes the overall development of eastern European resources at the Library, highlighting some of the personalities who have contributed to building this internationally significant research resource. The development of the Baltic, east‐central European, and southern Slavic collections of The New York Public Library has been a neglected area of the Library's history. Reciprocity with institutions in the Slavic and Eastern European homelands played a vital part in the growth of the Library's holdings of materials in their languages until the collapse of the Soviet bloc. Library materials were acquired through local dealers, as gifts, and on international exchanges, as well as through personal visits to the region by library staff. Modernist books were an important part of these acquisition efforts.  相似文献   

Increasing the efficiency of medical research article searching for the public and experts by “shepardizing”: a lesson from legal research databases     

Perry W. Payne  Jr 《Journal of the Medical Library Association》2013,101(3):174-176

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Nonverbal immediacy in the physician/patient relationship     

Virginia P. Richmond  Ralph S. Smith Jr.  Alan D. Heisel  James C. McCroskey 《Communication Research Reports》2013,30(3):211-216

This study examined the relationships between the nonverbal immediacy of physicians and their patients’ satisfaction with them as doctors and overall medical care. Consistent with the results of previous studies in the instructional and organizational communication areas, substantial associations were found in this medical context. Patients who see their physicians as more immediate report more satisfaction with the physician and are generally more satisfied with the medical care they receive. The patients also indicated experiencing less fear of their physician when the physician was more immediate.  相似文献   

Television on trial     

M. C. Topping Jr. 《广播与电子媒介杂志》2013,57(4):291-292

If the mass media indeed reflect our current values in their programming, then a study of the characters in television “westerns” should help us better to understand ourselves. Malachi C. Topping, Jr. earned his Ph.D. at Ohio State University and is Assistant Professor of Radio and Television at Oklahoma State University.  相似文献   

Critical Discourse Analysis of CNN International's Coverage of Africa     

Yusuf Kalyango Jr. Ph.D. 《广播与电子媒介杂志》2013,57(2):160-179

This study compared the newsgathering goals of gatekeepers with public attitudes regarding the coverage of Africa by CNN International (CNNI). A critical discourse analysis was based on interviews with CNNI news producers and executives, and 6 focus groups of Ugandan viewers that were conducted in 2004 and 2008. Results show not only dissonance, but also a disconnection between CNNI news producers and Ugandan viewers' perceptions of the network and of their 2 major local stations. The network was the main source of international news in 2004 in Uganda but its appeal diminished by 2008. Viewers considered its coverage largely biased and ill-motivated towards Africa. CNNI was regarded more favorably than local television (UBC and WBS) news in quality and depth of news content in 2004 than in 2008. This love-hate relationship for CNNI and the other local television networks is discussed in detail.  相似文献   

Survey of Television editorials and ombudsman segments     

Irving E. Fang  John W. Whelan Jr. 《广播与电子媒介杂志》2013,57(3):363-371

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Advertising images among Hong Kong Chinese: Use of individual modernity and western orientation clusters in determining market segmentation∗     

Ernest F. Martin Jr.  Cheng Yew Meng  Gary B. Wilson  Linda Tsui Yee Wan 《亚洲交流杂志》2013,23(1):12-32

Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence.  相似文献   

Student Values and Research: Are Millennials Really Changing the Future of Reference and Research?     

Charles H. Becker Jr. 《图书馆管理杂志》2013,53(4):341-364

ABSTRACT

This article provides perspective on the research habits of Millennials, placing them in generational context while questioning whether adherence to generational differences hinders educational pedagogy. An exploratory survey at Pima Community College (PCC) East Campus provides context from which Millennial behaviors, commonly perceived by faculty and in literature, can be scrutinized. The article discusses the preference for experiential learning across generations and the misnomer of the digital native, while discussing the student as information consumer and the consumer behavior behind library use. The significance of customer service and user education to library use is demonstrated. The future of libraries is discussed to include service barriers and the outlook that the Web is enhancing rather than eliminating the need for libraries.  相似文献