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61.
Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consume specific television content. 相似文献
62.
Bettina Baker 《Journal of Early Childhood Teacher Education》2013,34(3):233-242
The purpose of this report is to provide education professors teaching early literacy methods courses with information for beginning teachers to support struggling first-grade readers. This analysis identifies the specific word structures children are expected to know by the end of first grade, and shows the actual learning rates of these sound-to-letter correspondences by students who are not achieving on grade level. The evidence presented herein shows the need for preservice teachers to fully understand how to assess and enhance phonemic awareness in young children, a building block for decoding, and to identify and concentrate on teaching alphabetic relations as part of the early literacy curriculum. Given the increasing numbers of students with diverse ethnic/language backgrounds and special needs in mainstream early childhood and primary grade settings, teacher education programs need to provide preservice teachers with the knowledge and skills required to meet the instructional needs of children from these populations. Education professors have a great responsibility to ensure that preservice teachers have the necessary background knowledge to prevent reading failure for young children struggling with learning sound-to-letter correspondences. It is important that this aspect of early reading instruction be clearly explained and promoted with preservice teachers receiving certification in teaching children in Grades K–3. 相似文献
63.
AbstractLibrary education in Jordan falls into three categories: professional, at the post-graduate level, subprofessional, at the community colleges level, and in-service training. The primary institution concerned with in-service training is JLA. Detailed accounts of programmes, syllabus, curriculum and course contents offered at all levels are given. The historical account of the library movement in Jordan indicates that Jordan’s libraries are in transition from traditional to advanced library and information functions and practice. Continuous course evaluations and assessments resulted in the development of curricula endeavouring to advance trends in library and information science. Thus, more libraries are implementing computer systems. The post-graduate curriculum introduces courses on advanced topics in information science and technology besides library automation. JLA is shifting its emphasis towards specialized courses on computerization and library software packages such as CDS/ISIS. Community colleges’ library education has also changed to include advanced topics.Statistical analysis of students and trainees at all levels is given. The impact of information technology on several library aspects and information services is highlighted to disclose what should be incorporated into the new library education curricula to equip the future generation of library and information professionals to practise the profession in Jordan. 相似文献
64.
The number of Web users whose first language is not English continues to grow, as does the amount of content provided in languages other than English. This poses new challenges for actors on the Web, such as in which language(s) content should be offered, how search tools should deal with mono- and multilingual content, and how users can make the best use of navigation and search options, suited to their individual linguistic skills. How should these challenges be dealt with? Technological approaches to non-English (or in general, cross-language) Web search have made large progress; however, translation remains a hard problem. This precludes a low-cost but high-quality blanket all-language coverage of the whole Web. In this paper, we propose a user-centric approach to answering questions of where to best concentrate efforts and investments. Drawing on linguistic research, we describe data on the availability of content and access to it in first and second languages across the Web. We then present three studies that investigated the impact of the availability (or not) of first-language content and access forms on user behaviour and attitudes. The results indicate that non-English languages are under-represented on the Web and that this is partly due to content-creation, link-setting and link-following behaviour. They also show that user satisfaction is influenced both by the cognitive effort of searching and the availability of alternative information in that language. These findings suggest that more cross-language tools are desirable. However, they also indicate that context (such as user groups’ domain expertise or site type) should be considered when tradeoffs between information quality and multilinguality need to be taken into account. 相似文献
65.
Using the SOLO taxonomy to analyze competence progression of university science curricula 总被引：1，自引：0，他引：1
During 2007 all Danish university curricula were reformulated to explicitly state course objectives due to the adoption of a new Danish national grading scale which stipulated that grades were to be given based on how well students meet explicit course objectives. The Faculties of Science at University of Aarhus and University of Southern Denmark interpreted “course objectives” as “intended learning outcomes” (ILO) and systematically formulated all such as competencies using the SOLO taxonomy that operates with five numbered progressive levels of competencies. We investigate how the formulation of ILOs using the SOLO taxonomy gives information about competence progression, educational traditions, and the nature of various science subjects. We use all the course curricula (in total 632) from the two faculties to analyze and compare undergraduate and graduate courses within each department, and different departments with each other. 相似文献
66.
Jeannine Ohlert Corinna Seidler Thea Rau Bettina Rulofs Marc Allroggen 《Sportwissenschaft》2018,48(1):59-68
Although the topic of sexual violence in sport has gained considerable attention in recent years, prevalence rates of sexual violence experience in German athletes are not yet available. Therefore, the current study aimed to address this by assessing prevalence rates in a comprehensive sample of German elite athletes. Overall, 1529 German elite athletes over 16 years of age from 128 different sports took part in an online survey. Mean age was 21.6 years; 56% were female. Participants were presented with seventeen different sexual violence situations (from sexist jokes to forced penetration) and asked to indicate how often they had experienced each particular situation in the sport setting. Results revealed that 37.6% of the athletes had experienced at least one sexual violence situation in organized sport; 11.2% reported a severe form of sexual violence. Female athletes were affected significantly more often than male athletes, and persons with a sexual orientation other than heterosexual more often than heterosexuals. No significant differences could be found with regard to age, level of performance, type of sports, dis-/ability or migration background of the athletes. These results indicate that sexual violence is a problem that needs to be addressed across elite sports in Germany. Prevention concepts need to be developed and applied across sports contexts. 相似文献
67.
Bettina Schwenger 《Educational Action Research》2018,26(2):288-300
Concerns about developing academic staff capability in literacy and numeracy development led members of the Academic Literacies Team in a New Zealand institution to research ways for achieving and sustaining educational change. The findings indicated that enquiry through action research could be beneficial for supporting the process of integrating literacy and numeracy development with the educational practices of lecturers (Tertiary Education Commission 2008; Whatman, Potter, and Boyd 2011) to improve existing vocational pedagogy (Lucas, Spencer, and Claxton 2012). This article introduces the approach taken with the second Literacy + Numeracy Enquiry Group and the research methodology that combines the gathering of impact data and process evaluation. Overall evaluation findings are outlined. Lecturers shared their challenges, successes and perceptions of how participating impacted on them. The findings show that participants clearly appreciate action research enquiry as a means of achieving change in their teaching. Moreover, the results of the evaluation also indicate the value of employing action research methodology to improve learning and teaching as evidenced by the participants of this study. 相似文献
68.
Bettina Berendt Allison Littlejohn Mike Blakemore 《Learning, Media and Technology》2020,45(3):312-324
ABSTRACT This article examines benefits and risks of Artificial Intelligence (AI) in education in relation to fundamental human rights. The article is based on an EU scoping study [Berendt, B., A. Littlejohn, P. Kern, P. Mitros, X. Shacklock, and M. Blakemore. 2017. Big Data for Monitoring Educational Systems. Luxembourg: Publications Office of the European Union. https://publications.europa.eu/en/publication-detail/-/publication/94cb5fc8-473e-11e7-aea8-01aa75ed71a1/]. The study takes into account the potential for AI and ‘Big Data’ to provide more effective monitoring of the education system in real-time, but also considers the implications for fundamental human rights and freedoms of both teachers and learners. The analysis highlights a need to balance the benefits and risks as AI tools are developed, marketed and deployed. We conclude with a call to embed consideration of the benefits and risks of AI in education as technology tools into the development, marketing and deployment of these tools. There are questions around who – which body or organisation – should take responsibility for regulating AI in education, particularly since AI impacts not only data protection and privacy, but on fundamental rights in general. Given AI’s global impact, it should be regulated at a trans-national level, with a global organisation such as the UN taking on this role. 相似文献
69.
Lysann Zander Madeleine Kreutzmann Bettina Hannover 《Zeitschrift für Erziehungswissenschaft》2017,20(3):353-386
Peer relations in the classroom have long been subject to scientific investigation. Extensive evidence confirms their influences, either facilitating or impeding learning. In this contribution, we systematize these influences by (1) differentiating between affective and cognitive-instrumental peer relations. Further, we outline central mechanisms by which (2) these influences unfold and (3) students self-select into (mal-)adaptive peer-relations. Next, we (4) discern the role of teachers as managers of peer-relations and (5) determine arrangements by which affective and cognitive-instrumental relationship structures can be positively influenced. Finally, we infer the meaning of the systematic study of peer-relations for the development of interventions for handling current challenges in the educational system (fan effect, inclusion, social integration of refugee children and adolescents). 相似文献
70.
Dietmar Harhoff Karin Hoisl Bettina Reichl Bruno van Pottelsberghe de la Potterie 《Research Policy》2009,38(9):1423-1437
One feature of the European patent system that is heavily criticized nowadays is related to its fragmentation and the induced cost burden for applicants. Once a patent is granted by the EPO, the assignee must validate (and often translate) it and pay the renewal fees to keep it in force in each country in which protection is sought. The objective of this paper is to assess to what extent validation and renewal fees as well as translation costs affect the validation behavior of applicants. We rely on a gravity model that aims at explaining patent flows between inventor and target countries within the European patent system. The results show that the size of countries, their wealth and the distance between their capital cities are significant determinants of patent flows. Validation fees and renewal fees further affect the validation behavior of applicants. Translation costs seem to have an impact as well. The implementation of cost-reducing policy interventions like the London Protocol will, therefore, induce a significant increase in the number of patents validated in each European country. 相似文献