The propaganda of bodies     

Robert Wayne Norton 《Communication quarterly》2013,61(2):39-41

In his famous “tobacco speech” of 1962, NAB President LeRoy Collins invoked the industry's own self‐regulatory standards and declared that private profit must give way when the public interest is jeopardized. Thus he argued that advertisements for cigarettes directed at youth should be barred from the airwaves. However, the broadcasters’ rejection of his proposal reveals the industry's historical equivocal view of the public interest. On January 1, 1971 Congress struck cigarette advertising from radio and television. Broadcasters fought that decision to the U.S. Supreme Court, although it is quite possible that the airing of cigarette commercials would still be permissable but for a critical industry decision ten years ago.  相似文献   

The marriage of evaluation and training—part 2: A training program evaluation matrix: How to make sure you have covered all the bases     

James R. Norton 《Performance Improvement》1990,29(2):36-40

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Adults and Reading Disability: A New Field of Inquiry     

Marian Norton  Ian Falk 《International Journal of Disability, Development & Education》1992,39(3):185-196

This paper first describes the development of adult literacy pedagogy and philosophy in Australia, then reports and discusses two studies of research into reading disability for adults. The first study uses a quantitative approach with a sample of 102 asthma patients and has important implications for the assessment of adults' reading. The second study is a theory‐driven, critical case study of the stated needs for literacy of 11 adult literacy learners. These stated literacy needs are argued to be socially constructed, influenced by the external environment of more general socio‐political contexts as well as particular civic, personal and workplace literacy requirements. These needs are also influenced by the adult learners' reconstructions and memories of schooling and the views about literacy of significant others, all of which affect the adult learners' perceptions of their ‘reading failure.’ The perspectives offered by the two different studies provide understandings and insights into this new field of inquiry.  相似文献   

Essay-writing: what really counts?     

Linda S. Norton 《Higher Education》1990,20(4):411-442

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Can signing improve the quality of autistic speech?     

Roseann Ferrarese  Pamela Norton  Stephanie Whitmont 《International Journal of Disability, Development & Education》1982,29(2):117-125

During a six‐month program, the effect of signing on speech articulation in an autistic boy was investigated using a three stage probe technique. A list of target words, vocalized with and without accompanying signs, was tape recorded at three points: 1) prior to learning signs 2) following the acquisition of signs alone and 3) following the acquisition of simultaneous signing and sounding. Intelligibility of articulation was subsequently rated blind by a speech pathologist. Articulation improved clinically and statistically both across probes and within probes, where better articulation occurred when sounds were accompanied by signs.  相似文献   

Using assessment criteria as learning criteria: a case study in psychology   总被引：1，自引：3，他引：1  

Lin Norton 《Assessment & Evaluation in Higher Education》2004,29(6):687-702

In this paper it is argued that the current trend of making assessment criteria more explicit in higher education may have a deleterious effect on students' learning. Helping students to concentrate on assessment criteria paradoxically means that they may take a strategic approach and end up focusing on the superficial aspects of their assessment tasks, rather than engaging in meaningful learning activity. One solution might be to re‐conceptualize assessment criteria as ‘learning criteria’ using Biggs' principle of constructive alignment in curriculum development and delivery. To illustrate how this can work in practice, a case study is presented detailing the development of a counselling psychology module over several years to progressively incorporate a text‐based adaptation of the problem‐based learning approach. Student evaluations of the approach are presented together with some examples of feedback given on students' work to demonstrate the effects on students' understanding and functioning knowledge  相似文献   

校长教务长联手打造大学卓越品质   总被引：2，自引：0，他引：2  

凯·诺顿  黄茂树  王春春 《高等教育研究》2006,(9)

高等教育正面临着“入学机会、经济承受能力和问责制”三大挑战,这促使大学必须追求新的卓越。大学必须转变校园文化,创造学习型共同体,改革课程和教与学的方法,根据学生的需要而不是教师的喜好来设计课程和制定课程标准,为学生提供广博的文理知识、为职业准备的核心知识,培养学生学以致用的能力。为此,大学应当确立以使命为导向的战略规划,以学生为中心,促进教师发展,为实现优秀的教学提供技术和学术支持。  相似文献   

Specification of a patent for an improvement in the mode of preparing paddy,or rough rice,suitable for culinary purposes. Granted to John L. Norton,of the City of New York,at present residing in Charleston,South Carolina,May 7th, 1830     

John L. Norton 《Journal of The Franklin Institute》1830,10(2):90-91

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THE MOST IRRESPONSIBLE INDUSTRY IN NEW YORK CITY     

Eleanor Holmes Norton 《Equity & Excellence in Education》2013,46(2):8-12

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Technology leads the way     

Wise  M. Norton 《Metascience》2021,30(3):471-474

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