The changing of the sponsorship market     

P. Berkes  M. Nyerges  J. Váczi 《Sportwissenschaft》2009,39(1):35-44

Since the time of state socialism, Hungarian sport has been totally financed by the state. Therefore, Hungarian soccer and sponsorship market is a relatively new and unexplored subject of research in the field of sports sponsorship, as most studies so far have focused on the major European soccer leagues. The main objective of this paper, focusing on the Hungarian soccer sponsorship market, was to evaluate the range of soccer sponsorship objectives and the range of evaluation tools that sponsors use to measure the effectiveness of their sponsorships. A combined approach of qualitative and quantitative research methods served as the methodological foundation of this study. In the quantitative phase, representatives of the sponsor companies (n=103) were asked to rate the importance of the sponsorship objectives and the importance of the evaluation techniques used to measure the effectiveness of their sponsorships. The results of this study have implications for the sports sponsorship industry, the Hungarian soccer club sponsors, and the sport properties too. According to the research results, many of the Hungarian sponsor companies have failed to assess the effectiveness of sponsorship in meeting their objectives. The research can be used to bridge the gap between the theory and practice of soccer sponsorship in Hungary.  相似文献   

Physicochemical and Functional Properties of Vegetable and Cereal Proteins as Potential Sources of Novel Food Ingredients     

Cintya Soria-Hernández  Sergio Serna-Saldívar  Cristina Chuck-Hernández 《Food Technology and Biotechnology》2015,53(3):269-277

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Degradation of Anthocyanin Content in Sour Cherry Juice During Heat Treatment     

Lilla Szalóki-Dorkó  Gy?rgy Végvári  Márta Ladányi  Gitta Ficzek  Mónika Stéger-Máté 《Food Technology and Biotechnology》2015,53(3):354-360

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Pawns in a Chess Game     

Gloria García González 《Media History》2015,21(4):412-425

The Spanish Service was established in June 1939, two months after the end of the civil war in Spain and shortly before the start of the Second World War. Its implementation was strongly affected by these conflicts in the context of new international relations. Therefore, this study of the Spanish Service during 1939–1945 allows not only a better understanding of the communicational strategies developed by the BBC, but also of the complex Anglo-Spanish relations and the important role played by the Spanish-language broadcasts therein. The study is mainly based on archival documents from the National Archives in London and memoirs.  相似文献   

Covariation between variables in a modelling process: The ACODESA (collaborative learning,scientific debate and self-reflection) method     

Fernando Hitt  Alejandro S. González-Martín 《Educational Studies in Mathematics》2015,88(2):201-219

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Family dynamics and cochlear implant: a case study / Dinámica familiar e implante coclear: estudio de casos     

José Mª Fernández-Batanero  Gema Blanco 《Infancia y Aprendizaje》2015,38(1):30-66

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Transcultural analysis of the effectiveness of a program to promote self-regulated learning in Mozambique,Chile, Portugal,and Spain     

Pedro Rosário  José Carlos Núñez  Luisa Trigo  Carina Guimarães  Estrella Fernández  Rebeca Cerezo 《高等教育研究与发展》2015,34(1):173-187

The current investigation aims at assessing the effectiveness of an intervention program designed to enhance self-regulated learning (SRL) strategies at the university level, with students from different cultural, linguistic, and educational backgrounds. The central tool of the program is a set of letters in which a fictional first-year student describes his experiences as an SRL student. The program was implemented in four universities in different countries and continents (Portugal, Spain, Chile, and Mozambique), with an experimental group and a comparison group at each university (263 students from experimental groups and 247 from comparison groups). Findings display the effectiveness of the program in enhancing a set of motivational variables related to the study process and the use of SRL strategies. Data were consistent across the different cultural and academic contexts in which the program was implemented. The implications of these findings for university administrators and faculty are discussed.  相似文献   

Revisiting the Collective in Critical Consciousness: Diverse Sociopolitical Wisdoms and Ontological Healing in Sociopolitical Development     

Sonia Abigail Sánchez Carmen  Michael Domínguez  Andrew Cory Greene  Elizabeth Mendoza  Michelle Fine  Helen A. Neville  Kris D. Gutiérrez 《The Urban Review》2015,47(5):824-846

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Development of students’ conceptual thinking by means of video analysis and interactive simulations at technical universities     

Peter Hockicko  L′uboš Krišt′ák  Miroslav Němec 《European Journal of Engineering Education》2015,40(2):145-166

Video analysis, using the program Tracker (Open Source Physics), in the educational process introduces a new creative method of teaching physics and makes natural sciences more interesting for students. This way of exploring the laws of nature can amaze students because this illustrative and interactive educational software inspires them to think creatively, improves their performance and helps them in studying physics. This paper deals with increasing the key competencies in engineering by analysing real-life situation videos – physical problems – by means of video analysis and the modelling tools using the program Tracker and simulations of physical phenomena from The Physics Education Technology (PhET?) Project (VAS method of problem tasks). The statistical testing using the t-test confirmed the significance of the differences in the knowledge of the experimental and control groups, which were the result of interactive method application.  相似文献   

Editorial     

Julio González Bello 《International Journal for Educational and Vocational Guidance》2015,15(3):191-192

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