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101.

During the past six years the Journal of Broadcasting has brought to its readers bibliographies on specific topics (audience measurement techniques, content analysis, etc.) and from publications devoted to a specific field (law, economics, journalism, etc.). The bibliography published below belongs to this second category. Education on the Air, the yearbook of the Institute for Education by Radio‐Television, is a continuous record of the deliberations of a convention devoted to exploring the informative and cultural uses of broadcasting. Under the direction of I. Keith Tyler, the IERT was for many years the only major association devoted exclusively to this subject area, and many of the present organizations now in the field are “spin‐offs” from these annual meetings hosted by the Ohio State University. Within the framework of the IERT, the subject of broadcast journalism has not been neglected. Over a period of almost 30 years, this use of radio for informing the public of the events of the day was discussed in various IERT sessions.

This bibliography was prepared to assist researchers and students interested in the growth and development of broadcast journalism as reflected in the IERT annual meetings. Dr. Heath is professor of journalism at Oklahoma State University, and is former chairman of the Council on Radio‐Television Journalism of the Association for Education in Journalism. Mr. Wolfson is working toward his doctorate at Michigan State University. They collaborated on this bibliography while at Iowa State University.  相似文献   
102.
ABSTRACT

This study is an exploration of how Association of Research Libraries (ARL) member institutions encourage and support their librarians engaged in research and publication. Using an online survey sent to members of the ARL library directors’ listserv, the authors gathered information about the role of research and publication in the respondents’ evaluation systems, the approaches used to support this activity, the respondents’ own records of research and publication, and their opinions about which approaches have the most impact. The results indicate that funding, time, and mentoring are the most frequently used approaches to promote research and publication productivity.  相似文献   
103.
Contextual influences: building brand community in large and small colleges   总被引:1,自引:1,他引:0  
This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel.  相似文献   
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ABSTRACT

This article discusses some of the issues raised in the early stages of an Economic and Social Research Council (ESRC) study. 1 1 Gender and Learning: A Study of Underachievement in Junior Schools, Economic and Social Research Council R000237346. Project directors: Harry Daniels, Valerie Hey, Diana Leonard and Marjorie Smith. The first phase of the project involved an analysis of end of Key Stage 2 (children aged 10–11) Standard Assessment Test (SAT) data within a Midlands and a London local education authority (LEA(M) and LEA(L) respectively). The LEAs were identified according to the quality and accessibility of the data and their socio‐economic and socio‐cultural diversity. The analysis was used as an instrument for selecting schools in each LEA that displayed specific but con‐ sistent patterns of high, low and average achievement which were cross cut by large differences between boys' and girls' achievement in all three SAT subjects (English, maths and science). On one level, this article discusses the difficulties we encountered in identifying schools with consistent patterns of gendered achievement as well as signposting the ‘political’ significance of these difficulties for present and future edu‐ cation policies. On another level, it is a vehicle for the development of the theoretical lenses of learner identity and post‐Vygotskian analysis that have shaped our under‐ standing of gendered achievement which we use to ‘speak’ to and influence the development of the test procedures highlighted in this article.

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