General Mass Communication     

Jack Temple Kirby  Dan Nimmo  Raymond G. Smith  Fred Fedler  Rolf Myller  William E. Francois 《Communication Booknotes Quarterly》2013,44(11):180-184

Jack Temple Kirby's Media-Made Dixie: The South in the American Imagination. (Baton Rouge, La.: Louisiana State University Press, 1978—$9.95)

Dan Nimmo's Political Communication and Public Opinion in America (Santa Monica, Calif.: Goodyear Publishing Co., 1978—price not given, but available in hard and paper editions)

Raymond G. Smith's The Message Measurement Inventory: A Profile for Communication Analysis (Bloomington, Ind.: Indiana University Press, 1978—$12.50)

Fred Fedler's An Introduction to the Mass Media (New York: Harcourt, Brace Jovanovich, 1978—price not given, paper)

Rolf Myller's Symbols and their Meaning (New York: Atheneum, 1978—$9.95)

William E. Francois, Mass Media Law and Regulation (Columbus, Ohio: Grid, Inc., 1978—price not given)

James Leigh and Claude R. Martin, Jr., Current Issues and Research in Advertising (Ann Arbor, Mich.: Graduate School of Business Administration, University of Michigan, 1978—$4.75, paper)

Philip Ward Burton's Advertising Copywriting (Columbus, Ohio: Grid, 1978—$12.95)

Postal and Allied Arenas–Research Task Specifications, Phase I: Arena Survey by John F. McLaughlin (October 1977, 39 pp., $10.90, paper, Working Paper W-77-9)

The Communications Act Policy Toward Competition: A Failure to Communicate by G. Hamilton Loeb (October 1977, 95 pp., $23.40, paper, Publication P-77-3)

Roland E. Wolseley's Careers in Religious Communications (Herald Press, Scottdale, Pa. 15683—$4.95, paper)

Roland Barthes' Image-Music- Text (New York: Hill & Wang, 1977—$8.95)

Jacques Barzun and Henry F. Graff's The Modern Researcher (New York: Harcourt Brace Jovanovich, 1977—$6.95 in paper, and also available in hardback)  相似文献   

Film Genre Studies     

Les Adams  Buck Rainey  David Rothel  Lawrence H. Suid  Jack G. Shaheen  Thomas Cripps 《Communication Booknotes Quarterly》2013,44(4):72-75

Les Adams and Buck Rainey's Shoot-em-Ups: The Complete Reference Guide to Westerns of the Sound Era (New Rochelle, N.Y.: Arlington House, 1978---$30.00)

David Rothel's The Singing Cowboys (Cranbury, N.J.: A.S. Barnes, 1978---$19.95)

Lawrence H. Suid's Guts & Glory: Great American War Movies (Reading, Mass.: Addison-Wesley, 1978---$12.95/6.95)

Jack G. Shaheen, ed. Nuclear War Films (Carbondale: Southern Illinois University Press, 1978---$10.00/4.95)

Thomas Cripps' Black Film as Genre (Bloomington: Indiana University Press, 1978---$10.00)

Neil P. Hurley's The Reel Revolution: A Film Primer on Liberation (Maryknoll, N.Y.: Orbis Books, 1978---$7.95, paper)

Anita Loos' San Francisco, A Screenplay (Carbondale: Southern Illinois University Press, 1979---$10.00/4.95)

Eugene Rosow's Born to Lose: The Gangster Film in America (New York: Oxford University Press, 1978---$19.95)  相似文献   

Advertising     

Vernon Fryburger  William A. Robinson  Herbert S. Gardner Jr.  Jack Z. Sissors  E.R. Petray  Arthur Bellaire 《Communication Booknotes Quarterly》2013,44(7):98-100

How it Was in Advertising: 1776-1976 ($6.95, paper, 110 pp.)

Vernon Fryburger, The New World of Advertising ($6.95, paper, 129 pp.)

William A. Robinson, 100 Best Sales Promotions (annual, $19.95, about 140 pp. each)

Herbert S. Gardner Jr. The Advertising Agency Business ($19.95, 211 pp.)

Jack Z. Sissors and E.R. Petray Advertising Media Planning ($12.95, 341 pp.)

Arthur Bellaire Controlling Your TV Commercial Costs ($19.95, 166 pp.)

Julie M. Moss '77 Ayer Public Relations and Publicity Style Book (Ayer Press, 210 West Washington Square, Philadelphia, Pa. 19106—$9.95)  相似文献   

Print Media     

Elizabeth L. Eisenstein  Roy Harley Lewis  Jack Lindsay  Thomas Weyr  Charles B. Osburn  Robert Egan 《Communication Booknotes Quarterly》2013,44(3):56-60

Elizabeth L. Eisenstein, The Printing Press as an Agent of Change (Cambridge and New York: Cambridge University Press, 1979---$49.50 for the two volume set)

Roy Harley Lewis' Antiquarian Books: An Inisder's Account (New York: Arco, 1979---$10.00)

Jack Lindsay's William Morris: His Life and Work (New York: Taplinger, 1979---$14.95)

Thomas Weyr's Reaching for Paradise: The Playboy Vision of America (New York: Times Books, 1979---$12.50)

Book Publishing Worldwide, A Publisher's Weekly Extra (New York: R.R. Bowker, 1979---S6.95, paper)

Scholarly Communication: The Report of the National Enquiry (Baltimore: The Johns Hopkins University Press, 1979---$3.95, paper)

Charles B. Osburn's Academic Research and Library Resources: Changing Patterns in America (Westport, Conn.: Greenwood Press, 1979---$18.95)

Robert Egan's The Bookstore Book: A Guide to Manhattan Booksellers (New York: Avon Books, 1979---$5.95, paper)  相似文献   

Telecommunications     

Everett M. Rogers  Judith K. Larsen  Craig Brod  Jack Rochester  John Gantz  Indu B. Singh 《Communication Booknotes Quarterly》2013,44(3-4):28-29

SILICON VALLEY FEVER: GROWTH OF HIGH-TECHNOLOGY CULTURE by Everett M. Rogers and Judith K. Larsen (New York: Basic Books, 1984---$19.95)

TECHNOSTRESS: THE HUMAN COST OF THE COMPUTER REVOLUTION by Craig Brod (Reading, Mass.: Addison-Wesley, 1984---$16.95)

THE NAKED COMPUTER: A LAYPERSON'S ALMANAC OF COMPUTER LORE, WIZARDRY, PERSONALITIES, MEMORABILIA, WORLD RECORDS, MIND BLOWERS AND TOMFOOLERY by Jack Rochester and John Gantz (New York: William Morrow, l983---$15.95)

TELEMATICS AND INFORMATICS edited by Indu B. Singh and Jay Liebowitz (Pergamon Press, Fairview Park, Elmsford, NY 10523----$95.00 institutions/$45.00 to individuals, quarterly)

MICROCOMPUTER COMMUNICATIONS: A WINDOW ON THE WORLD by Barbara E. McMullen and John F. McMullen (New York: John Wiley, 1983---$14.95, paper)  相似文献   

Advertising/PR     

Sandra Pesmen  Jack Z. Sissors  William B. Goodrich 《Communication Booknotes Quarterly》2013,44(6)

ADVERTISING AGE YEARBOOK 1983 (Chicago: Crain Books, 1983---$34.95)

WRITING FOR THE MEDIA: PUBLIC RELATIONS AND THE PRESS by Sandra Pesmen (Chicago: Crain Books, 1983---$12.95, paper)

MEDIA PLANNING WORKBOOK by Jack Z. Sissors and William B. Goodrich (Chicago: Crain Books, 1983---$12.95, paper)  相似文献   

(New) Media Studies     

Jack Lule 《Critical Studies in Media Communication》2013,30(4)

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Direct and Indirect Aggression on Prime-Time Network Television     

Jack Glascock Ph.D. 《广播与电子媒介杂志》2013,57(2):268-281

This research uses disproportionate exemplar distributions in an attempt to create a spiral of silence effect for a controversial issue. No support is found for exemplars predictably causing a spiral of silence. There is mild evidence that perceived opinion can silence "public display expression." More importantly, opinion is found to predict speaking out, a phenomenon most likely associated with a cultural bias effect.  相似文献   

Achieving practical broadcast experience     

Jack W. Warfield  Wallace M. Bradley 《广播与电子媒介杂志》2013,57(3):265-268

The fundamental purpose of higher education is to expose the student to the theories, processes and literature of one or more fields of study. However, there is no doubt that thorough training in the applied aspects of that field will be of great help both to the student and the industry he plans to join. A thorough knowledge of broadcasting as an art, a business, and a profession should fit the student both for obtaining his first position and rising up the ladder with greater ease than someone without such training. Without slighting in any way the academic study of broadcasting, it is evident that any methods for obtaining practical experience to complement and supplement the classroom are worth consideration.  相似文献   

The Richard Boone show: Repertory theatre on commercial television     

Jack G. Shaheen 《广播与电子媒介杂志》2013,57(1):111-120

In the following article based on his dissertation, the author explores the major reasons for decline of one of the few repertory dramatic series tried in commercial broadcasting—and, to date, the last. Dr. Jack G. Shaheen is a member of the mass communications faculty at Southern Illinois University, Edwardsville campus.  相似文献