Join the Club: Food Advertising, 1930s Children's Popular Culture,and Brand Socialization     

Kyle Asquith 《Popular Communication》2014,12(1):17-31

Relying upon archival research, this article examines children's food advertising during the 1930s. More specifically, I highlight advertiser-created “clubs.” As a complement to 1930s radio and comic strip sponsorships, dozens of national food brands introduced “clubs” for children. Through a series of case studies, I argue that by creating these clubs, national food advertisers embedded themselves in children's popular culture with the outcome of brand socialization—not simply immediate sales. These clubs offered access to exclusive branded communities, encouraging children to be brand-conscious and brand-loyal consumers. Unlike toy advertisers, who did not enter children's popular culture until the television era, food advertisers sold products meant to be consumed daily; as such, brand loyalty was highly sought after.  相似文献   

Short-term reliability of inflammatory mediators and response to exercise in the heat     

Joshua H. Guy  Andrew M. Edwards  Catherine M. Miller  Glen B. Deakin  David B. Pyne 《Journal of sports sciences》2017,35(16):1622-1628

Prospective application of serum cytokines, lipopolysaccharide (LPS), and heat shock proteins (eHSPs) requires reliable measurement of these biomarkers that can signify exercise-induced heat stress in hot conditions. To accomplish this, both short-term (7 day) reliability (at rest, n = 12) and the acute responsiveness of each biomarker to exercise in the heat (pre and post 60-min cycling, 34.5°C and 70% RH, n = 20) were evaluated. Serum was analysed for the concentration of C-reactive protein (CRP), interleukin-6 (IL-6), heat shock protein 72 (eHSP72), immunoglobulin M (IgM) and LPS. Test–retest reliability was determined as the coefficient of variation (CV). Biomarkers with the least short-term within-participant variation were IL-6 (19%, ±20%; CV, ±95% confidence limits (CL)) and LPS (23%, ±13%). Greater variability was observed for IgM, eHSP72 and CRP (CV range 28–38%). IL-6 exhibited the largest increase in response to acute exercise (95%, ±11%, P = < 0.001) and although CRP had a modest CV (12%, ±7%), it increased substantially post-exercise (P = 0.02, ES; 0.78). In contrast, eHSP72 and LPS exhibited trivial changes post-exercise. It appears variation of common inflammatory markers after exercise in the heat is not always discernible from short-term (weekly) variation.  相似文献   

In Memoriam     

Helena Miller 《Journal of Jewish Education》2016,82(2)

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VII. FINAL THOUGHTS     

Peggy J. Miller  Karl S. Rosengren 《Monographs of the Society for Research in Child Development》2014,79(1):113-124

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Exposing athletes to playing form activity: outcomes of a randomised control trial among community netball teams using a game-centred approach     

Andrew Miller  Stephen Harvey  David Morley  Roland Nemes  Maggie Janes  Narelle Eather 《Journal of sports sciences》2017,35(18):1846-1857

This study evaluated whether exposing junior netball players to greater amounts of competition relevant activity (playing form activity) had an effect on game play outcomes and session involvement. A group-randomised controlled trial in one junior netball club in the Hunter Region, NSW, Australia. Ninety female athletes (mean age = 9.04 years, SD 1.53) were randomised by team (n = 11) into the intervention (n = 41) or 9-week wait-list control (n = 49) condition. The Professional Learning for Understanding Games Education into Sport (PLUNGE into Sport) programme was undertaken in the first half of nine training sessions (9 × 30 min). The intervention exposed athletes to playing form activity through a coach development programme within training sessions. Athletes’ decision-making, support and skill outcomes during a small-sided invasion game, and session involvement (pedometer step/min), were measured at baseline and 9-week follow-up. Linear mixed models revealed significant group-by-time intervention effects (P < 0.05) for decision-making (d = 0.4) and support (d = 0.5) during game play, and in-session activity (d = 1.2). An intervention exposing athletes to greater levels of playing form activity, delivered via a coach education programme, was efficacious in improving athlete decision-making and support skills in game play and increasing athlete involvement during sessions.  相似文献   

Reflecting Trends in Research and in Wider Society     

Helena Miller 《Journal of Jewish Education》2016,82(3):179-181

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Destined to Design? How and Why Australian Women Choose to Study Industrial Design     

Cathy Lockhart  Evonne Miller 《The International Journal of Art & Design Education》2016,35(2):213-228

Despite over three decades of legislation and initiatives designed to tackle the traditional gender divide in the science, technology and design fields, only a quarter of the registered architects in Australia are women. There are no statistics available for other design disciplines, with little known about why women choose design as a career path and who or what influences this decision. This qualitative research addresses this knowledge gap, through semi‐structured in‐depth interviews conducted with 19 Australian women who completed an industrial (product) design degree. Thematic analysis revealed three key themes: childhood aptitude and exposure; significant experiences and people; and design as a serendipitous choice. The findings emphasise the importance of early exposure to design as a potential career choice, highlighting the critical role played by parents, teachers, professionals and social networks.  相似文献   

Increasing hip and knee flexion during a drop-jump task reduces tibiofemoral shear and compressive forces: implications for ACL injury prevention training     

Liang-Ching Tsai  Yi-An Ko  Kyle E. Hammond  John W. Xerogeanes  Gordon L. Warren  Christopher M. Powers 《Journal of sports sciences》2017,35(24):2405-2411

Although most ACL injury prevention programmes encourage greater hip and knee flexion during landing, it remains unknown how this technique influences tibiofemoral joint forces. We examined whether a landing strategy utilising greater hip and knee flexion decreases tibiofemoral anterior shear and compression. Twelve healthy women (25.9 ± 3.5 years) performed a drop-jump task before and after a training session (10–15 min) that emphasised greater hip and knee flexion. Peak tibiofemoral anterior shear and compressive forces were calculated using an electromyography (EMG)-driven knee model that incorporated joint kinematics, EMG and participant-specific muscle volumes and patella tendon orientation measured using magnetic resonance imaging (MRI). Participants demonstrated a decrease in peak anterior tibial shear forces (11.1 ± 3.3 vs. 9.6 ± 2.7 N · kg^?1; P = 0.008) and peak tibiofemoral compressive forces (68.4 ± 7.6 vs. 62.0 ± 5.5 N · kg^?1; P = 0.015) post-training. The decreased peak anterior tibial shear was accompanied by a decrease in the quadriceps anterior shear force, while the decreased peak compressive force was accompanied by decreased ground reaction force and hamstring forces. Our data provide justification for injury prevention programmes that encourage greater hip and knee flexion during landing to reduce tibiofemoral joint loading.  相似文献   

A prospective examination of the impact of high levels of exercise training on sedentary behaviour     

Ann M. Swartz  Nora E. Miller  Young IK Cho  Whitney A. Welch  Scott J. Strath 《European Journal of Sport Science》2017,17(2):222-230

The aim of this study is to determine changes in sedentary behaviour in response to extensive aerobic exercise training. Participants included adults who self-selected to run a marathon. Sedentary behaviour, total activity counts and physical activity (PA) intensity were assessed (Actigraph GT3X) for seven consecutive days during seven assessment periods (?3, ?2, and ?1 month prior to the marathon, within 2 weeks of the marathon, and +1, +2, and +3 months after the marathon). Models were fitted with multiple imputation data using the STATA mi module. Random intercept generalized least squares (GLS) regression models were used to determine change in sedentary behaviour with seven waves of repeated measures. Results: Twenty-three individuals (mean?±?S_x: 34.4?±?2.1y, 23.0?±?1.9% fat, 15 women, 8 men) completed the study. Marathon finishing times ranged from 185 to 344 minutes (253.2?±?9.6 minutes). Total counts in the vertical axis were 1,729,414 lower one month after the race, compared with two months prior to the race (peak training). Furthermore, counts per minute decreased by 252.7 counts·minute^?1 during that same time period. Daily sedentary behaviour did not change over the seven assessment periods, after accounting for age, gender, per cent body fat, wear time, marathon finishing time, and previous marathon experience. This prospective study supports the notion that PA and sedentary behaviours are distinct, showing that sedentary behaviour was not impacted by high levels of aerobic training.  相似文献   

Tool Support for Teaching the Personal Software Process     

Margot Postema  Martin Dick  Jan Miller  Simon Cuce 《Computer Science Education》2013,23(2):179-193

Software engineering education can be viewed as a challenging task. Computer science students tend to focus on the programming aspects of a project, and take a “hacking approach” to completing a project, rather than viewing the process. Our course material includes teaching the Personal Software Process (PSP). Students are required to produce defect and effort metrics, as well as project summary reports. Tools to assist information recording and production of reports are difficult for students to access. The cost in terms of financial and learning time is usually too high at the educational level to justify using commercial tools that are available for the professional software engineer. We have developed a tool—Personal Assistant for Software Engineers—to aid students in the learning of the PSP. The tool has been successfully used in four subjects for a semester. Following feedback and evaluation, it has been redesigned, and is currently in stage two. The tool has been useful for students, and has automated the previous manual process of producing time and defect reports, along with project summaries, thus allowing them to focus on the meaning of the information.  相似文献