Many choices,one destination: multimodal university brand construction in an urban public transportation system     

Gerardo Blanco Ramírez 《International journal of qualitative studies in education》2016,29(2):186-204

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.  相似文献   

PÄdagogische Zeitschriften Westdeutschlands     

Hermann Röhrs 《International Review of Education/Internationale Zeitschrift für Erziehungswissenschaft/Revue internationale l'éducation》1955,1(4):507-510

Ohne Zusammenfassung  相似文献   

Book reviews     

Eva Hoogh  Alison Kelly  Dieter Kotte  Maren Naumann-Etienne  Maren Naumann-Etienne  Éva Szabolcs  R. Murray Thomas  Colin Titmus 《International Review of Education/Internationale Zeitschrift für Erziehungswissenschaft/Revue internationale l'éducation》1985,31(1):245-260

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Confronting the biases in connoisseur review and performance indicators in higher education: A structural modelling approach     

Gerald R. Elsworth 《Higher Education》1994,27(2):163-190

Scholarly productivity and the research reputation of academic staff frequently dominate as criteria in the review of higher education courses, disciplines and institutions, a bias which represents a profound hazard for plausible evaluation. Three distinct outcome constructs were identified from analyses of performance indicator data gathered on the accounting discipline in Australia. They were the scholarly productivity of the academic staff involved, the quality of teaching and learning as perceived by students and graduates, and the academic efficiency, in terms of subject completion rates, with which the courses were conducted. Each outcome was shown to be related in a different manner to various characteristics of the courses investigated. The results challenge the orthodox view that scholarly productivity will lead naturally to other desired outcomes of higher education, question the usual surface level interpretation of performance indicators, and suggest that evaluation in higher education might combine connoisseur and performance indicator approaches within the framework of a realist epistemology, placing emphasis on the structures and mechanisms which generate the diverse and distinct outcomes of different courses.  相似文献   

More Powerful Tests of Simple Interaction Contrasts in the Two-Way Factorial Design     

Gregory R. Hancock 《Journal of Experimental Education》2017,85(1):24-35

For the two-way factorial design in analysis of variance, the current article explicates and compares three methods for controlling the Type I error rate for all possible simple interaction contrasts following a statistically significant interaction, including a proposed modification to the Bonferroni procedure that increases the power of statistical tests for deconstructing interaction effects when they are of primary substantive interest. Results indicate the general superiority of the modified Bonferroni procedure over Scheffé and Roy-type procedures, where the Bonferroni and Scheffé procedures have been modified to accommodate the logical implications of a false omnibus interaction null hypothesis. An applied example is provided and considerations for applied researchers are offered.  相似文献   

Changes in students' educational attitudes: A study of an experimental living-learning program     

Barry R. Morstain 《Research in higher education》1973,1(2):141-148

This study highlights the longitudinal changes in educational attitudes of students during the freshman year of college, with the prime focus on comparisons between students in a living-learning program (N=95) and students in the regular curriculum (N=89) at the University of California, Davis. The Student Orientations Survey was used in a pre-post design, and major results were (1) students who selected the experimental program held somewhat different attitudes from their peers in the regular curriculum prior to the start of the academic year and (2) compared to changes in attitudes of their peers, the experimental-program students, by the end of the academic year, had significantly decreased their desire for lectures and formalized education, expressed greater interest in self-directed independent study, desired a more significant role in educational decision-making, and viewed education more as a way of exploring various academic areas rather than solely preparing for a vocational future. Coupled with findings from student interviews, various implications of the results were discussed.  相似文献   

Multimedia and Online Video Case Studies for Preservice Teacher Preparation   总被引：2，自引：0，他引：2  

Terence R. Cannings  Sue Talley 《Education and Information Technologies》2002,7(4):359-367

Case studies have been used successfully as a part of teacher education. There are many possibilities in extending the impact of case studies through the use of technology. Video and the Internet could enable demonstration of more examples, dissemination beyond the walls of the classroom, and discussion between geographically dispersed preservice teachers. Several projects are now investigating the possible ways that technology might enhance or extend text case studies. After exploring four existing products, four essential elements for video case studies are proposed. As video case studies move to the Internet, additional issues arise and these are also explored.  相似文献   

Self-concept in learning disabled adolescents   总被引：1，自引：0，他引：1  

R Silverman  N Zigmond 《Journal of learning disabilities》1983,16(8):478-482

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Multicultural Education: a study of the impact of the CNAA on a B.Ed. degree     

B. R. Singh 《Educational studies》1984,10(3):227-236

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The development of the ability to recognize the meaning of iconic signs     

Tolar TD  Lederberg AR  Gokhale S  Tomasello M 《Journal of deaf studies and deaf education》2008,13(2):225-240

Early developmental psychologists viewed iconic representation as cognitively less complex than other forms of symbolic thought. It is therefore surprising that iconic signs are not acquired more easily than arbitrary signs by young language learners. One explanation is that children younger than 3 years have difficulty interpreting iconicity. The current study assessed hearing children's ability to interpret the meaning of iconic signs. Sixty-six 2.5- to 5-year-olds who had no previous exposure to signs were required to match iconic signs to pictures of referents. Whereas few of the 2.5-year-olds recognized the meaning of the iconic signs consistently, more than half of the 3.0-year-olds and most of 3.5-year-olds performed above chance. Thus, the ability to recognize the meaning of iconic signs gradually develops during the preschool years. Implications of these findings for sign language development, receptive signed vocabulary tests, and the development of the ability to interpret iconic symbols are discussed.  相似文献