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Mary Dellmann‐Jenkins Lynda Fowler Donna Lambert Dorothy Fruit Rhonda Richardson 《Educational gerontology》2013,39(6):579-588
A 3‐month intergenerational program was developed on the premise that it is important for young adults, who are in the formative period of career development and direction, to experience the benefits of positive interaction with older persons. Program evaluation findings showed that participation not only influenced the young adults’ interest in gerontology, but also increased their willingness to accept older persons on social and academic levels. Positive changes were documented for the Senior Guest students and included more favorable attitudes toward young adult family members as well as toward the younger generation of college students in general. 相似文献
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Daniel W. King Lynda A. King 《Educational technology research and development : ETR & D》1979,27(3):179-184
All too often inadequate experimental designs and/or faulty statistical analyses preclude generalization of findings. The
authors of this paper discuss the need, in designing studies having educational variables, to give more attention to recognizing
the universe of generalization and to incorporating into the design a variable that represents this universe. They further
recommend that data analytic techniques, in turn, treat the levels of this variable as randomly selected from the universe. 相似文献
75.
“Masculine” vs. “feminine” strategies in political ADS: Implications for female candidates 总被引:1,自引:0,他引:1
Anne Johnston Wadsworth Philip Patterson Lynda Lee Kaid Ginger Cullers Drew Malcomb Linda Lamirand 《Journal of Applied Communication Research》2013,41(1-2):77-94
This study explored several research questions concerning strategies typically said to be beneficial for female political candidates. Six 60‐second videotaped political commercials were produced featuring a female “candidate”, each containing either a “masculine” or a “feminine” strategy. The strategies were aggressive, nonaggressive, career, family, ambitious, and nonambitious. Each political commercial was inserted into a set of four locally produced, nonpolitical ads. Six groups of students were randomly assigned to each of the six treatment groups. After viewing the commercials, subjects were asked to fill out a questionnaire to measure response to the candidate and to the ads through semantic differentials and Likert‐scale questions. Results from the study indicate that the “aggressive” strategy worked better in comparison with the “nonaggressive” strategy and the “career” strategy worked better in comparison with the “family” strategy. Few significant differences were found between the “ambitious” and the “nonambitious” strategies. Several implications for female candidates are discussed. 相似文献
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Presidential candidates rely on political television spots to communicate their messages to voters, and the language used in spots conveys the verbal style of the candidate. This analysis of 1267 presidential spot units from 1952 through 1996 uses computerized content analysis to identify the presence of verbal style previously identified by Roderick Hart: optimism, realism, activity, and certainty. Findings show different patterns for different presidential candidates, but overall trends suggest that optimism, realism, and certainty has been decreasing. Differences in verbal style for political parties, incumbents and challengers, and winners and losers are also explored. 相似文献
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Steve Chapple Reebee Garofalo Fred Dellar Roy Thompson J. Philip Di Franco Lynda Rosen Obst 《Communication Booknotes Quarterly》2013,44(6):90-91
Steve Chapple and Reebee Garofalo Rock 'n' Roll is Here to Pay (Chicago: Nelson-Hall Publishers, 1977— $14.95/7.95). Fred Dellar and Roy Thompson The Illustrated Encyclopedia of Country Music (New York: Harmony Books (Crown Publishers), 1977— $17.95), J. Philip Di Franco, The Beatles in Richard Lester's A Hard Day's Night: A Complete Pictorial Record of the Movie (New York: Chelsea HOUSE' Publishers/Penguin Books, 1977—$12.50/5.95). Lynda Rosen Obst The Sixties: The Decade Remembered Now by the People Who Lived It Then (New York: Random House/Rolling Stone Press, 1977—$19.95/9.95) Bill Gutman Duke: The Musical Life of Duke Ellington (New York: Random House, 1977—$6.95), 相似文献
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