Real options theory,flexibility and the media industry     

Marcus Dimpfel  Frank Habann  René Algesheimer 《媒体管理杂志》2013,15(4):261-272

Abstract

This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies.  相似文献   

Shaping the Agenda of Local Daily Newspapers: A Methodology Merging the Agenda Setting and Community Structure Perspectives     

Maxwell McCombs  Marcus Funk 《Mass Communication and Society》2013,16(6):905-919

Community structure research investigates the influence of the local community and specific demographic groups in the community on the degree of emphasis that particular public issues receive in a local newspaper. In contrast to this internal source of influence, intermedia agenda setting emphasizes the external influence of other news media and the national journalistic culture on the news decisions of local daily newspapers. To invoke a cliché, the agenda-setting and community structure perspectives are opposite sides of the same coin and should be considered in tandem. The research design and procedure for statistical analysis presented here, which involves the simultaneous investigation of the influence resulting from community structure and intermedia agenda setting, is a path for new research that can present a detailed explication of the balance between local and national influence on the issue agenda of local daily newspapers.  相似文献   

Academic Librarianship by Design: A Blended Librarian's Guide to the Tools and Techniques,by Steven J. Bell and John D. Shank     

Reviewed by Sara Marcus 《Public Services Quarterly》2013,9(2):151-162

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Implementing Cost-Effective Assistive Computer Technology: A How-to-do-it Manual for Librarians by Jane Vincent     

Sara Rofofsky Marcus 《Public Services Quarterly》2013,9(2)

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Native Language Self-Concept and Reading Self-Concept: Same or Different?     

A. Katrin Arens  Alexander Seeshing Yeung  Marcus Hasselhorn 《Journal of Experimental Education》2013,81(2):229-252

In assessing verbal academic self-concept with preadolescents, researchers have used scales for students’ self-concepts in reading and in their native language interchangeably. The authors conducted 3 studies with German students to test whether reading and German (i.e., native language) self-concepts can be treated as the same or different constructs. Compared with other facets of academic self-concept, reading self-concept was more highly related to reading test scores (Study 1) and German self-concept to German grades (Study 2). In Study 3, reading and general school self-concepts demonstrated similar relations to German grades. The findings of the 3 studies, albeit indirect, supported the specificity matching principle and caution researchers against applying reading and native language self-concept scales uncritically to infer verbal self-concept.  相似文献   

The role of speech in psychological warfare     

James H. Henning 《Communication quarterly》2013,61(3):4-5

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Utilizing Sociodrama in the Social Studies Curriculum     

Sheldon Marcus  Joyce Marcus 《Clearing house (Menasha, Wis.)》2013,86(6):272-273

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The Framing Discussion: Connecting Student Experience with Mathematical Knowledge     

John E. Henning  Megan Balong 《Clearing house (Menasha, Wis.)》2013,86(2):47-51

This article introduces the framing discussion, an informal discussion of a mathematical problem that takes place at the beginning of a lesson or unit. The purpose of the framing discussion is to assess student knowledge, motivate student interest, and to serve as a basis for guiding students to more formal mathematical knowledge. The article discusses the design criteria and the discourse moves necessary to execute an effective framing discussion.  相似文献   

THE ROLE OF SENIOR CONSULTANTS IN A COURSE ON AGING     

Michael J. MacLean  Lotte Marcus 《Educational gerontology》2013,39(2-3):241-250

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Exploring the Actual and Potential Rhetoric-reality Gaps in Environmental Education and their Implications for Pre-service Teacher Training     

Marcus Grace  John Sharp 《Environmental Education Research》2000,6(4):331-345

The mismatch between the advocated views of theorists and the teaching realities in school environmental education is widely recognised. There is relatively little research examining the advocated practices of teachers themselves, other than already environmentally active teachers, to indicate the nature of the 'potential' rhetoric-reality gap that might exist if all constraints were removed, and teachers had a completely free choice in designing their own environmental education programmes. This article identifies such gaps by exploring current practices and teachers' views on selected components of environmental education, across a complete teacher training partnership. This information has been used to help prioritise the content and approaches used by pre-service teachers when conducting school-based environmental activities. The investigation reveals that although most schools lack a written policy on environmental education, most have a positive attitude towards the large majority of selected components and these are usually addressed in school. Teachers are not generally compelled to deliver aspects of environmental education that they deem inappropriate. Of the 10 components not currently addressed by most of these schools, the findings suggest that five would be added if constraining factors were removed, but a further five would remain absent. The overall potential rhetoric-reality differences in this case study are thus smaller than the actual existing differences, but still fall short of some theorists' goals. Within the pre-service training programme, efforts have been concentrated on components that are: (i) currently practised in most schools; and (ii) receive a positive response from most teachers, and this has resulted in markedly improved feedback from schools and trainees alike.  相似文献