High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows     

Udo Rainer Gottlieb  Amanda Beatson 《Journal of Marketing for HIGHER EDUCATION》2013,23(2):282-297

Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the decision-making processes of transnational education students and the student recruitment efforts of the exhibiting higher education institutes. This research project discusses how international student recruitment trade shows can positively influence the perceived value students obtain from visiting these trade shows. The findings of this qualitative study show the positive effect higher levels of social emotions have on students’ perceptions of international study options from pre-purchase to post-consumption and on the effectiveness of student recruitment trade shows.  相似文献   

Achievement inequalities in Hamburg schools: how do they change as students get older?     

Daniel H. Caro  Rainer Lehmann 《School Effectiveness & School Improvement》2013,24(4):407-431

A handful of studies have found evidence of a gap in academic achievement between students of high- and low-socioeconomic status (SES) families. Furthermore, some scholars argue that the gap tends to widen as students get older. Evidence is, however, inconclusive and relies mostly on limited methodological designs. Drawing on the Hamburg School Achievement Census 1996 to 2000 (LAU 5, 7, and 9), the authors examined the trajectory of the math and reading achievement gap associated with SES from the age of 10 to 15 years by means of cross-random-effects, panel data, and hierarchical linear models (HLM). The use of 3 time points and statistical techniques well suited to the longitudinal data contribute to the methodological advance of measurement of the gap trend. The findings indicate a narrowing gap over the course of secondary school years and are interpreted in light of the relatively open and egalitarian school policies in Hamburg.  相似文献   

The bases of successful market entry: The liability of size and of newness in E‐commerce     

Thomas Ehrmann  Florian Haas  Rainer Harms 《媒体管理杂志》2013,15(4):203-211

Abstract

Even though e‐commerce almost disappeared from public discussion, it still assumes a vital role in the strategic management of most enterprises. New entry in e‐commerce, whether as a new business segment of an established company or as a new enterprise, is likely to deal with the liabilities of size and newness. The aim of this paper it to discuss if those factors have an impact on the implementation and success of B2C e‐commerce. We chose the online book market as our reference market and drew a random sample of retailers and publishers with an online shop. The quality of the web presence, indirect success (number of links to a particular site) and direct success (turnover of the web shop) were compared in subsamples constructed by the use of median splits according to age and size. Younger companies and larger companies were found to have a web presence of higher quality and were more successful than older or smaller companies. We conclude that the liabilities of newness do not seem to have an adverse performance impact in e‐commerce. However, when a market entry is considered, new players must ensure that they can commit enough resources to build a high quality web presence.  相似文献   

Introduction     

Rainer K. Silbereisen  Nancy Galambos 《European Journal of Psychology of Education - EJPE》1987,2(4):307-310

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How source information shapes lay interpretations of science conflicts: interplay between sourcing,conflict explanation,source evaluation,and claim evaluation     

Eva Thomm  Rainer Bromme 《Reading and writing》2016,29(8):1629-1652

When laypeople read controversial scientific information in order to make a personally relevant decision, information on the source is a valuable resource with which to evaluate multiple, competing claims. Due to their bounded understanding, laypeople rely on the expertise of others and need to identify whether sources are credible. The present study examined under which conditions readers acknowledge and consider available source information. University students read two conflicting scientific claims put forward by sources whose credibility was varied in terms of either expertise or benevolence. They then rated their subjective explanations for the conflicting claims, perceived source credibility, and personal claim agreement. Results showed that when evaluating and explaining the conflict, participants became vigilant to source information specifically when source credibility was questioned. Conflict explanation through differences in sources’ competencies mediated the impact of sourcing on source credibility. Information about a source’s benevolence revealed a strong direct effect on credibility judgments. However, motivation explanations did not clarify the relationship. Overall, findings show that readers consider source information and apply it adaptively when handling conflicting scientific information.  相似文献   

Effekte der Öffnung von Wegen zur Hochschulreife auf die Studienintention am Ende der gymnasialen Oberstufe     

Dr. Dr. Rainer Watermann  Dr. Kai Maaz 《Zeitschrift für Erziehungswissenschaft》2006,9(2):219-239

Soziale Ungleichheiten der Bildungsbeteiligung sind durch PISA wieder st?rker in das Zentrum der bildungssoziologischen Diskussion gerückt. Es besteht Einigkeit darüber, dass soziale Ungleichheiten der Bildungsbeteiligung durch das Zusammenwirken prim?rer und sekund?rer Herkunftseffekte an den überg?ngen des Bildungssystems entstehen. Der vorliegende Beitrag besch?ftigt sich mit der Frage, ob sozialschichtabh?ngige Bildungsaspirationen auch zu einem relativ sp?ten Zeitpunkt in der Bildungsbiographie — beim übergang in die Hochschule — wirksam werden, und wenn ja, in welchem Ma?e eine ?ffnung von Wegen zur Allgemeinen Hochschulreife zur Entsch?rfung prim?rer und sekund?rer Herkunftseffekte beitr?gt. Am Beispiel einer im TOSCA-Projekt untersuchten repr?sentativen Stichprobe allgemeinbildender und beruflicher Gymnasiasten im Abschlussjahr (N=4730) zeigt sich, dass in Bezug auf die Studienintention (a) prim?re und sekund?re Herkunftseffekte an beruflichen Gymnasien geringer ausfallen als an allgemeinbildenden und (b) die fachspezifische Studienvorbereitung an beruflichen Gymnasien eine im Vergleich zu allgemeinbildenden Gymnasien h?here Bedeutung besitzt. Zusammenfassend deuten die Befunde auf eine ungleichheitsvermindernde Funktion berufliche Gymnasien beim Hochschulzugang hin.  相似文献   

Implicit psychological concepts in architects' knowledge — How large is a large room?     

Riklef Rambow  Rainer Bromme 《Learning and Instruction》1995,5(4)

Architects create environments for human behaviour. Therefore they need — in addition to technical and design knowledge — some sort of “psychological” knowledge of the effects of their planning decisions on the occupant. The structure of this knowledge, which is only touched upon during architectural training, is the subject of an empirical study. Experts (experienced architects) and novices (students of architecture in their first or second year) were asked to judge the quality of the floor-plan layout of a four-room flat under three different conditions. From the expert-novice comparison, it is possible to gain insight into how professional experience shapes the knowledge of occupant needs and occupant behaviour. The results show remarkably few differences between the two groups. One possible reason lies in the special structure of architectural practice, which, due to a lack of feedback, makes it difficult to accumulate knowledge by evaluating experience.  相似文献   

Effects of epistemological sensitization on source choices     

Torsten Porsch  Rainer Bromme 《Instructional Science》2011,39(6):805-819

The uneven distribution of knowledge within modern societies requires a reliance on sources (e.g., reference books, teachers, the Internet) in addition to own experience. Most scientific issues are far too complex to be understood in any depth by laypersons. Successful knowledge acquisition comprises the ability to vary the amount of sources used and to appreciate different sources in different contexts. Epistemological beliefs (i.e., learners’ beliefs on the nature of knowledge and knowing) might affect this task. We report research on secondary school students’ decisions about the amount of sources they would use and their source appreciation (the perceived usefulness of several sources), the impact of epistemological beliefs on such decisions, and their adaptivity to the contextual circumstances of the information search. After exposure to an experimentally induced epistemological sensitization, the students provided information on how they would proceed to confirm given knowledge. Study 1 explored the amount of sources (source quantity and access approaches). Study 2 investigated the perceived usefulness of several sources (source appreciation). Results showed an increase in the amount and appreciation of sources in a high-involving context and after sophisticated sensitization. More sophisticated beliefs led to a larger increase in the amount of sources in a high-involving context. Furthermore, epistemological beliefs predicted the difference in source appreciation between contexts. Conclusions are drawn for the use of sensitization and the teaching of digital literacy in schools.  相似文献   

Relationship of Phasic and Static Strength and Endurance     

Rainer Martens  Brian J. Sharkey 《Research quarterly for exercise and sport》2013,84(3):435-437

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Rekonstruktion von Software-Architekturen     

Rainer Koschke 《Informatik - Forschung und Entwicklung》2005,19(3):127-140

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