How Canadian universities use social media to brand themselves     

Bélanger  Charles H.  Bali  Suchita  Longden  Bernard 《Tertiary Education and Management》2014,20(1):14-29

This paper explores social media marketing strategies applied by Canadian universities as a tool for institutional branding, recruitment and engagement of home and international students. The target sample involves the total population of Canadian university-status institutions (N = 106). Qualitative data were collected from two major social networking websites, Facebook and Twitter, over the span of six months to provide a comprehensive picture. Additionally, student enrolment data were compiled with the purpose of associating social media implementation with fluctuations of student enrolment. Results reveal that the Twitter platform is generally much more popular to carry conversations, but that Facebook remains the preferred website for university-initiated postings; most of these university-led postings, whether on Twitter or Facebook, relate to campus/student news and events. Findings point to institutions as only one of many message generators, while students and a host of third parties have become the dominant ones.  相似文献   

Cardiorespiratory Responses to Downhill Versus Uphill Running in Endurance Athletes     

Marcel Lemire  Evelyne Lonsdorfer-Wolf  Marie-Eve Isner-Horobeti  Blah Y. L. Kouassi  Bernard Geny  Fabrice Favret 《Research quarterly for exercise and sport》2013,84(4):511-517

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Enhancing attachment organization among maltreated children: results of a randomized clinical trial     

Bernard K  Dozier M  Bick J  Lewis-Morrarty E  Lindhiem O  Carlson E 《Child development》2012,83(2):623-636

Young children who have experienced early adversity are at risk for developing disorganized attachments. The efficacy of Attachment and Biobehavioral Catch-up (ABC), an intervention targeting nurturing care among parents identified as being at risk for neglecting their young children, was evaluated through a randomized clinical trial. Attachment quality was assessed in the Strange Situation for 120 children between 11.7 and 31.9 months of age (M = 19.1, SD = 5.5). Children in the ABC intervention showed significantly lower rates of disorganized attachment (32%) and higher rates of secure attachment (52%) relative to the control intervention (57% and 33%, respectively). These results support the efficacy of the ABC intervention in enhancing attachment quality among parents at high risk for maltreatment.  相似文献   

Re-play: Re-assessing the effectiveness of an arts partnership in teacher education     

Bernard W. Andrews 《International Review of Education/Internationale Zeitschrift für Erziehungswissenschaft/Revue internationale l'éducation》2006,52(5):443-459

RE-PLAY: RE-ASSESSING THE EFFECTIVENESS OF AN ARTS PARTNERSHIP IN CANADIAN TEACHER EDUCATION – Elementary teachers in Canada are increasingly expected to deliver arts instruction in their classrooms, as financial exigencies have restricted the hiring of specialists. This study examines the effectiveness of an arts partnership between a Canadian university faculty of education and local-area school boards. In this partnership, university staff and specialist arts teachers together delivered the integrated arts component in teacher education. Findings indicate that specialist arts instruction, peer learning methods and theory/practice integration strengthen such training in the arts. Specialist arts teachers can enhance the instructional effectiveness of teacher-candidates by introducing current classroom teaching strategies, concrete activities, up-to-date resources and classroom management techniques. The confidence of beginning teachers to teach the arts can be promoted by observing colleagues, engaging in team learning activities, and obtaining peer feedback. The use of integrated arts theory and a focus on practical applications of concepts, coupled with reflective discussion, can also be seen to promote conceptual understanding. A further recommendation involves expanding the role of the arts in teacher education to foster cultural diversity.  相似文献   

The non-formal communication of scientific knowledge     

Bernard Schiele 《Prospects》1995,25(1):87-99

Ph.D. (University of Montreal). Professor in the Department of Communications at the Université du Québec at Montreal. Former founding director of the Centre de recherche en évaluation sociale des technologies. For some years he has been interested in the popularization of science and in the presentation of science museums. His advice is often sought by different organizations and governmental bodies on scientific culture. Recent publications includeThe rise of environmentalism in museums (1993),Quand la science devient culture [When science becomes culture] (1994) andScience museums for the next century (1995).  相似文献   

Counselor Education and Counseling Psychology: Where are the Jobs?     

Janine M. Bernard 《Counselor Education & Supervision》2006,46(1):68-80

Employment opportunities for persons with doctoral degrees in counselor education and counseling psychology were studied. Over 15 months, 708 positions were identified and analyzed to determine frequency of advertised positions calling for either degree, types of positions, and references to the Council for Accreditation of Counseling and Related Educational Programs (CACREP) or the American Psychological Association. Additional analyses were conducted for counselor education. Results found the counselor education degree to have a clear identity in the marketplace, especially for faculty positions, whereas the degree in counseling psychology was more often 1 of multiple degrees listed for an advertised position. Implications are discussed, including implications for CACREP‐accredited doctoral programs and needs for future research.  相似文献   

Conditioning-specific reflex modification of the rabbit (Oryctolagus cuniculus) nictitating membrane response is sensitive to context     

Schreurs BG  Gonzalez-Joekes J  Smith-Bell CA 《Learning & behavior》2006,34(3):315-324

Conditioning-specific reflex modification occurs when an unconditioned response is modified in theabsence of the conditioned stimulus as a result of pairings of the conditioned stimulus and an unconditioned stimulus. In two experiments, we assessed conditioning-specific reflex modification in either a novel context (Experiment 1) or a context different from, but equally familiar in relation to, the training context (Experiment 2). Conditioning-specific reflex modification did not demonstrate sensitivity to a novel context but did demonstrate sensitivity to a change in familiar context. The data cannot be explained by unconditioned stimulus preexposure, overtraining, or context insensitivity. The results suggest that conditioning-specific reflex modification models normal stress and may be used to evaluate theories of and treatments for posttraumatic stress disorder.  相似文献   

数学教育的社会文化研究:中国面临的挑战与机遇     

伯纳德·R·霍奇森  张越  朱哲 《数学教育学报》2010,19(5)

浙江师范大学主办的"数学教育的社会-文化研究"国际专题会议上报告与交流论文的主要论点有:数学学习始于"模仿"并以"创造"为目的;中国教育环境有两个基本成分:传统的"考试文化"中评价的重要性,父母对孩子成绩的期望以及他们对数学成就的信念和态度等.培养创造力和创造性思维在数学学习中是必要的,在生活的各个领域也是如此.  相似文献   

An integrated approach to pupil personnel services     

Norman L. Breyer  Bernard Lapp  David Calchera  John F. McCarthy 《Psychology in the schools》1974,11(2):174-182

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Artificial intelligence and thyroid disease management: considerations for thyroid function tests     

Damien Gruson  Pradeep Dabla  Sanja Stankovic  Evgenija Homsak  Bernard Gouget  Sergio Bernardini  Benoit Macq 《Biochemia medica : ?asopis Hrvatskoga dru?tva medicinskih biokemi?ara / HDMB》2022,32(2)

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