The changing of the sponsorship market     

P. Berkes  M. Nyerges  J. Váczi 《Sportwissenschaft》2009,39(1):35-44

Since the time of state socialism, Hungarian sport has been totally financed by the state. Therefore, Hungarian soccer and sponsorship market is a relatively new and unexplored subject of research in the field of sports sponsorship, as most studies so far have focused on the major European soccer leagues. The main objective of this paper, focusing on the Hungarian soccer sponsorship market, was to evaluate the range of soccer sponsorship objectives and the range of evaluation tools that sponsors use to measure the effectiveness of their sponsorships. A combined approach of qualitative and quantitative research methods served as the methodological foundation of this study. In the quantitative phase, representatives of the sponsor companies (n=103) were asked to rate the importance of the sponsorship objectives and the importance of the evaluation techniques used to measure the effectiveness of their sponsorships. The results of this study have implications for the sports sponsorship industry, the Hungarian soccer club sponsors, and the sport properties too. According to the research results, many of the Hungarian sponsor companies have failed to assess the effectiveness of sponsorship in meeting their objectives. The research can be used to bridge the gap between the theory and practice of soccer sponsorship in Hungary.  相似文献   

Measuring allocative efficiency in Cultural Economics: the case of “Fundación Princesa de Asturias” (The Princess of Asturias Foundation)     

Víctor Fernández-Blanco  Ana Rodríguez-Álvarez 《Journal of Cultural Economics》2018,42(1):91-110

The literature on Cultural Economics provides us with some examples for the measurement of technical efficiency. However, there are few case studies dedicated to the analysis of allocative efficiency. The aim of this paper is to fill this gap by incorporating a methodology that analyses both technical and allocative efficiency. We use the Shephard’s distance function, particularly suitable when affronted with non-profit-making firms or institutions that are not interested in cost minimization. As an empirical application, we analyse the efficiency of Fundación Princesa de Asturias (PAF), a Spanish non-governmental organization devoted to promoting the cultural, scientific and humanistic values of universal heritage, the period of study being 1988–2012. Our findings suggest that PAF could have used 7% less inputs to achieve the same level of output. On the other hand, we have found allocative inefficiency. Concretely, the input for other expenditures appears to have been over-utilized in relation to both the inputs for labour and current assets, with labour in turn being over-utilized in relation to current assets. Moreover, our results indicate that both technical and allocative efficiency have clearly improved during the period analysed. In summary, our empirical application shows how distance function methodology can be successfully implemented to measure allocative efficiency in cultural firms and institutions.  相似文献   

A scale-based approach to interdisciplinary research and expertise in sports     

Jorge Ibáñez-Gijón  Martinus Buekers  Antoine Morice  Guillaume Rao  Nicolas Mascret  Jérome Laurin 《Journal of sports sciences》2017,35(3):290-301

After more than 20 years since the introduction of ecological and dynamical approaches in sports research, their promising opportunity for interdisciplinary research has not been fulfilled yet. The complexity of the research process and the theoretical and empirical difficulties associated with an integrated ecological-dynamical approach have been the major factors hindering the generalisation of interdisciplinary projects in sports sciences. To facilitate this generalisation, we integrate the major concepts from the ecological and dynamical approaches to study behaviour as a multi-scale process. Our integration gravitates around the distinction between functional (ecological) and execution (organic) scales, and their reciprocal intra- and inter-scale constraints. We propose an (epistemological) scale-based definition of constraints that accounts for the concept of synergies as emergent coordinative structures. To illustrate how we can operationalise the notion of multi-scale synergies we use an interdisciplinary model of locomotor pointing. To conclude, we show the value of this approach for interdisciplinary research in sport sciences, as we discuss two examples of task-specific dimensionality reduction techniques in the context of an ongoing project that aims to unveil the determinants of expertise in basketball free throw shooting. These techniques provide relevant empirical evidence to help bootstrap the challenging modelling efforts required in sport sciences.  相似文献   

Objective and subjective methods for quantifying training load in wheelchair basketball small-sided games     

Aitor Iturricastillo  Cristina Granados  Asier Los Arcos  Javier Yanci 《Journal of sports sciences》2017,35(8):749-755

The aim of the present study was to analyse the training load in wheelchair basketball small-sided games and determine the relationship between heart rate (HR)-based training load and perceived exertion (RPE)-based training load methods among small-sided games bouts. HR-based measurements of training load included Edwards’ training load and Stagno’s training impulses (TRIMP_MOD) while RPE-based training load measurements included cardiopulmonary (session RPEres) and muscular (session RPEmus) values. Data were collected from 12 wheelchair basketball players during five consecutive weeks. The total load for the small-sided games sessions was 67.5 ± 6.7 and 55.3 ± 12.5 AU in HR-based training load (Edwards’ training load and TRIMP_MOD), while the RPE-based training loads were 99.3 ± 26.9 (session RPEres) and 100.8 ± 31.2 AU (session RPEmus). Bout-to-bout analysis identified greater session RPEmus in the third [P < 0.05; effect size (ES) = 0.66, moderate] and fourth bouts (P < 0.05; ES = 0.64, moderate) than in the first bout, but other measures did not differ. Mean correlations indicated a trivial and small relationship among HR-based and RPE-based training loads. It is suggested that HR-based and RPE-based training loads provide different information, but these two methods could be complementary because one method could help us to understand the limitations of the other.  相似文献   

Are gait characteristics and ground reaction forces related to energy cost of running in elite Kenyan runners?     

J. Santos-Concejero  N. Tam  D. R. Coetzee  J. Oliván  T. D. Noakes  R. Tucker 《Journal of sports sciences》2017,35(6):531-538

The aim of this study was to determine whether gait cycle characteristics are associated with running economy in elite Kenyan runners. Fifteen elite Kenyan male runners completed two constant-speed running sets on a treadmill (12 km ·h^?1 and 20 km ·h^?1). VO₂ and respiratory exchange ratio values were measured to calculate steady-state oxygen and energy cost of running. Gait cycle characteristics and ground contact forces were measured at each speed. Oxygen cost of running at different velocities was 192.2 ± 14.7 ml· kg^?1· km^?1 at 12 km· h^?1 and 184.8 ± 9.9 ml· kg^?1· km^?1 at 20 km· h^?1, which corresponded to a caloric cost of running of 0.94 ± 0.07 kcal ·kg^?1·km^?1 and 0.93 ± 0.07 kcal· kg^?1· km^?1. We found no significant correlations between oxygen and energy cost of running and biomechanical variables and ground reaction forces at either 12 or 20 km· h^?1. However, ground contact times were ~10.0% shorter (very large effect) than in previously published literature in elite runners at similar speeds, alongside an 8.9% lower oxygen cost (very large effect). These results provide evidence to hypothesise that the short ground contact times may contribute to the exceptional running economy of Kenyan runners.  相似文献   

Light-load maximal lifting velocity full squat training program improves important physical and skill characteristics in futsal players     

Julio Torres-Torrelo  Juan José González-Badillo 《Journal of sports sciences》2017,35(10):967-975

This study aimed to compare the effect of 6 weeks of resistance training or combined resistance training and change of direction exercises on physical performance and motor skills in futsal players. Thirty-four futsal players were divided into full squat group (SG, n = 12), combined full squat and change of direction exercises group (S+CDG, n = 12) and control group (CG, n = 10). The resistance training for SG consisted of full squat with low load (~45–58% 1RM) and low volume (4–6 repetitions), whereas the S+CDG performed the same resistance training program combined with loaded change of direction. Sprint time in 10 and 20 m, change of direction test, countermovement vertical jump (CMJ) height, maximal strength and force–velocity relationship in full squat exercise, kicking speed ball (BS_mean) and repeated sprint ability (RSA_mean) were selected as testing variables. Both experimental groups showed significant improvements for CMJ, BS_mean and all strength parameters. Only SG resulted in significant sprint gains, whereas S+CDG also achieved significant improvements in RSA_mean. The CG remained unchanged after training period. No significant differences were found between both experimental groups. These findings suggest that only 12 sessions of either lightweight resistance training alone, lifting the load at maximal intended velocity or combined with change of direction exercises is enough to improve several physical and skills capacities critical to futsal performance in adult players.  相似文献   

Association of different types of playing surfaces with bone mass in growing girls     

Esther Ubago-Guisado  Jorge García-Unanue  Jorge López-Fernández  Javier Sánchez-Sánchez  Leonor Gallardo 《Journal of sports sciences》2017,35(15):1484-1492

The aim of this cross-sectional study was to compare bone mass in young female athletes playing ball games on different types of playing surfaces. About 120 girls, 9–13 years of age (10.6 ± 1.5 years old Tanner I–III) were recruited and divided into prepubertal and pubertal groups. The sample represented 3 groups of athletes: soccer (N = 40), basketball (N = 40), and handball (N = 40); and 6 different playing surfaces (soccer – ground, soccer – artificial turf, basketball – synthetic, basketball – parquet, handball – synthetic, and handball – smooth concrete). Total and regional body composition (bone mass, fat mass, and lean mass) were measured by dual-energy X-ray absorptiometry (DXA). The mechanical properties of the surfaces (force reduction, vertical deformation, and energy return) were measured with the Advanced Artificial Athlete (Triple A) method. The degree of sexual development was determined using Tanner test. The pubertal group showed that soccer players on the ground, basketball players on synthetic, and handball players on smooth concrete had higher values of bone mineral content (BMC) and bone mineral density (BMD) (P < 0.05) than the soccer players on the artificial turf, basketball players on parquet, and handball players on synthetic. In conclusion, a hard playing surface, with less vertical deformation and force reduction, and greater energy return, is associated with higher levels of BMD and BMC in growing girls, regardless of the sport they practice.  相似文献   

Sexual dimorphism in bone–muscle relationship in young adults     

Vera Zymbal  Kathleen F. Janz  Fátima Baptista 《Journal of sports sciences》2017,35(24):2433-2438

The purpose of this study was to analyse associations between lean soft tissue (LST), a surrogate of skeletal muscle mass and key fracture-related geometric characteristics of the proximal femur. Moreover, we examined the role that muscle played on the proximal femur geometry in response to physical activity (PA). Participants were 83 young adults. Leg LST (exposure) was assessed by dual energy X-ray absorptiometry (DXA). Proximal femur geometry was derived from a left hip DXA scan. Geometric variables (outcomes) included the femoral neck axis length (FNAL), the femoral neck width (FNW), the neck–shaft angle and FNW|FNAL (an index of robustness). PA was evaluated by accelerometry. Linear regression was used to analyse relationships. Additional exposure variables included body height and mass. In males, leg LST explained 17.4% of variation in FNAL (P < 0.001) and 15% in FNW (P = 0.015). In females, it explained 8.8% of the variance in FNAL (P = 0.020). Associations remained significant in males, but not in females, when vigorous PA was added to the models. These results suggest that public health approaches to promote PA may be particularly important in females since vigorous PA seems to convey advantages in femur geometry and consequently in bone strength.  相似文献   

Rome's World: The Peutinger Map Reconsidered     

Emilia Mataix Ferrándiz 《Al-Masaq: Islam & the Medieval Mediterranean》2017,29(1):84-86

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An examination of the photographic coverage of sportswomen in the Irish print media: a study of an Irish broadsheet newspaper     

Ciarán Dunne 《Sport in Society》2017,20(11):1780-1798

Building on a large body of extant international research, which has consistently found that sportswomen are underrepresented and marginalized in media reporting, this article presents a study examining the coverage of sportswomen over a four-month period in a major Irish broadsheet newspaper, The Irish Times. The findings, which are based on a data-set of 471 pages, reveal that less than 4% of photographs were of sportswomen. These findings indicate that the Irish situation mirrors international research on the topic and reflects a continuation of the status quo in terms of how sportswomen and women’s sports are (under)valued and (under)reported in the media. The implications of these findings are discussed as well as directions for further study. The article makes a useful contribution to the field given the dearth of research conducted on this topic in Ireland to date.  相似文献