体育明星作形象代言人推行品牌产品的战略效应分析   总被引：2，自引：0，他引：2  

乐仁油  王丹虹  庄德  徐志雄 《哈尔滨体育学院学报》2005,23(6)

运动鞋企业是晋江经济的支柱,其发展对晋江经济和体育产业的发展有着重要的意义。值此第七届晋江(国际)鞋业博览会之际,运用文献资料、调查访问、观察及网上查询等研究方法,并运用经济学、广告学等相关学科的一些原理,分析了福建晋江运动鞋企业聘请体育明星作形象代言人推行品牌建设的现状及存在的一些主要问题,并提出了进一步推动晋江运动鞋企业品牌建设的一些对策和建议,以便给当地政府及相关的决策者提供一些理论参考。  相似文献   

每球得分制条件下影响一攻、防反关系的主要因素的研究——兼谈中国女排与世界女排的比较   总被引：3，自引：0，他引：3  

张桂青  张德广  钟霖 《中国体育科技》2002,38(5):27-31

通过对 1998年世界女子排球锦标赛、1999年世界杯女子排球赛与 1999年、2 0 0 0年全国女子排球甲级联赛的研究 ,对每球得分制条件下影响一攻和防反的主要因素进行论证。结果表明 :发球、一传效果、防守效果、不同风格打法和运动员心理素质是影响每球得分制条件下一攻、防反效果的主要因素 ;与世界强队相比 ,中国女子排球队在后排进攻方面存在着显著性差异  相似文献   

Reading Progress Monitoring for Secondary‐School Students: Reliability,Validity, and Sensitivity to Growth of Reading‐Aloud and Maze‐Selection Measures     

Renáta Tichá  Christine A. Espin  Miya Miura Wayman 《Learning disabilities research & practice》2009,24(3):132-142

The validity and reliability of curriculum‐based measures in reading as indicators of performance and progress for secondary‐school students were examined. Thirty‐five grade 8 students completed reading aloud and maze‐selection measures weekly for 10 weeks. Criterion measures were the state standards test in reading and the Woodcock–Johnson III Test of Achievement. Different time frames for each measure were compared. Most alternate‐form reliability coefficients were above .80. Criterion‐related validity coefficients ranged from .77 to .89. No differences related to time were found. Only maze selection reflected significant growth, with an average increase of 1.29 correct choices per week. Maze growth was related to the reading performance level and to change on the Woodcock–Johnson III from pre‐ to posttest.  相似文献   

体育教学与学生创新能力的培养   总被引：13，自引：0，他引：13  

许德顺 《体育学刊》2002,9(6):100-101

从创新能力形成与发展的理论，阐述体育教学中创新能力的培养基本方法与途径。  相似文献   

The use of personal digital assistants in the health sciences: results of a survey.     

Sandra L De Groote  Marceline Doranski 《Journal of the Medical Library Association》2004,92(3):341-348

OBJECTIVES: The purpose of this study is to determine how personal digital assistants (PDAs) are used on an academic health sciences campus to define the level of training and support the library can provide to the students and faculty. METHOD: A Web-based questionnaire was developed. A total of 1,538 health sciences faculty and residents were sent an email message requesting participation. Data from the returned surveys were analyzed with SPSS. RESULTS: Sixty-one percent of survey respondents used PDAs. The address book, date book, and calculator were the most common uses reported for PDAs. Residents also reported a high use of drug databases on their PDAs. Most survey respondents indicated they would like to learn more about clinical resources for PDAs. CONCLUSIONS: Many opportunities exist for librarians to provide training and support for PDAs, in addition to evaluation and promotion of clinical software for PDAs.  相似文献   

Online journals' impact on the citation patterns of medical faculty.     

Sandra L De Groote  Mary Shultz  Marceline Doranski 《Journal of the Medical Library Association》2005,93(2):223-228

PURPOSE: The purpose was to determine the impact of online journals on the citation patterns of medical faculty. This study looked at whether researchers were more likely to limit the resources they consulted and cited to those journals available online rather than those only in print. SETTING: Faculty publications from the college of medicine at a large urban university were examined for this study. The faculty publications from a regional medical college of the same university were also examined in the study. The number of online journals available for faculty, staff, and students at this institution has increased from an initial core of 15 online journals in 1998 to over 11,000 online journals in 2004. METHODOLOGY: Searches by author affiliation were performed in the Web of Science to find all articles written by faculty members in the college of medicine at the selected institution. Searches were conducted for the following years: 1993, 1996, 1999, and 2002. Cited references from each faculty-authored article were recorded, and the corresponding cited journals were coded into four categories based on their availability at the institution in this study: print only, print and online, online only, and not owned. Results were analyzed using SPSS. RESULTS: The number of journals cited per year continued to increase from 1993 to 2002. The results did not indicate that researchers were more likely to cite online journals or were less likely to cite journals only in print. At the regional location where the number of print-only journals was minimal, use of the print-only journals did decrease in 2002, although not significantly. CONCLUSION/DISCUSSION: It is possible that electronic access to information (i.e., online databases) has had a positive impact on the number of articles faculty will cite. Results of this study suggest, at this point, that faculty are still accessing the print-only collection, at least for research purposes, and are therefore not sacrificing quality for convenience.  相似文献   

Buddhist Wall Paintings at Nako Monastery,North India: Changing of the Technology Throughout Centuries     

Tatjana Bayerová 《文物保护研究》2018,63(3):171-188

The technical study of wall paintings from the Buddhist temple complex at Nako, Western Himalayas, was one of the basic preconditions required for designing an appropriate conservation strategy. The complex, composed of four temples from the eleventh–twelfth century, offered a unique possibility to carry out a comprehensive research of technology and painting materials used in early and later western Tibetan Buddhist wall paintings as well as a comparative assessment with murals from other sites in the Western Himalayas. The study was based on extensive fieldwork and an integrated analytical approach comprising a wide range of non-destructive and micro-destructive methods. Answering the question of the coevality of paintings in the smaller temples with other original murals, the precise characterisation of binding media, the detection of the yellow dye gamboge and natural minerals posnjakite and brochantite identified for the first time in Himalayan murals, the clarification of technology of metal decoration, and the making of raised elements are some of the most exciting results which emerged from the research.  相似文献   

Online Celebrity Bashing: Wrecking Ball or Good for You? Adolescent Girls’ Attitudes Toward the Media and Public Bashing of Miley Cyrus and Selena Gomez     

Gaëlle Ouvrein  Sara Pabian  Juan Manuel Machimbarrena  Charlotte J.S. De Backer  Heidi Vandebosch 《Communication Research Reports》2018,35(3):261-271

Journalists and readers of celebrity news regularly bash celebrities online, a behavior that is easily accepted among adolescents. This study investigates whether these attitudes of acceptance differ according to the perpetrator of the bashing (media versus public) and the likeability of the involved celebrity (liked versus disliked). Using a vignette study, we examine adolescent girls’ attitudes toward media (journalists’) and public (readers’) bashing of a generally disliked celebrity (Miley Cyrus) and a generally liked celebrity (Selena Gomez). All participants read an identical negative news story (media bashing) and two related negative reader comments (public bashing). Participants were randomly assigned to read this information about either Miley Cyrus or Selena Gomez. Results of a mixed-design ANOVA showed that the girls had less negative attitudes toward media bashing compared with public bashing. Moreover, they more easily accepted the bashing of a disliked celebrity than the bashing of a liked celebrity.  相似文献   

Retrieving and classifying instances of source code plagiarism     

Debasis?GangulyEmail authorView author&#;s OrcID profile  Gareth?J.?F.?Jones  Aarón?Ramírez-de-la-Cruz  Gabriela?Ramírez-de-la-Rosa  Esaú?Villatoro-Tello 《Information Retrieval》2018,21(1):1-23

Automatic detection of source code plagiarism is an important research field for both the commercial software industry and within the research community. Existing methods of plagiarism detection primarily involve exhaustive pairwise document comparison, which does not scale well for large software collections. To achieve scalability, we approach the problem from an information retrieval (IR) perspective. We retrieve a ranked list of candidate documents in response to a pseudo-query representation constructed from each source code document in the collection. The challenge in source code document retrieval is that the standard bag-of-words (BoW) representation model for such documents is likely to result in many false positives being retrieved, because of the use of identical programming language specific constructs and keywords. To address this problem, we make use of an abstract syntax tree (AST) representation of the source code documents. While the IR approach is efficient, it is essentially unsupervised in nature. To further improve its effectiveness, we apply a supervised classifier (pre-trained with features extracted from sample plagiarized source code pairs) on the top ranked retrieved documents. We report experiments on the SOCO-2014 dataset comprising 12K Java source files with almost 1M lines of code. Our experiments confirm that the AST based approach produces significantly better retrieval effectiveness than a standard BoW representation, i.e., the AST based approach is able to identify a higher number of plagiarized source code documents at top ranks in response to a query source code document. The supervised classifier, trained on features extracted from sample plagiarized source code pairs, is shown to effectively filter and thus further improve the ranked list of retrieved candidate plagiarized documents.  相似文献   

Picture it in your mind: generating high level visual representations from textual descriptions     

Fabio?Carrara  Andrea?EsuliEmail authorView author&#;s OrcID profile  Tiziano?Fagni  Fabrizio?Falchi  Alejandro?Moreo Fernández 《Information Retrieval》2018,21(2-3):208-229

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